BAO talks to Sneha Bose, Chief Information Officer for Fashion For Charity Africa, on the impact this scheme is having on Nigerian society.
Tell us about Fashion For Charity Africa. What do you do exactly?
Fashion For Charity Africa is a social entrepreneurship project initiative to help the Internally Displaced People in Nigeria. I have been the Chief Information Officer for fashion For Charity Africa, and my role has been to develop a communication system for the company. I was also responsible for the content development, social media marketing, negotiating with the stakeholders and sponsors like the BBC Africa, La Liga and finally aligning the business’ strategic plans.
What was the idea behind or influenced the setting up of this organisation?
The main idea behind the social entrepreneurship project viz. Fashion For Charity Africa was making a difference in the society. Due to the insurgencies in the Northern Nigeria a lot of people are separated from their family with little or no scope of building back their lives. So our main objective was to support these vulnerable communities of people or as we commonly know them as the Internally Displaced People, by collaborating with the other Non-Governmental Organizations thus raising sensitization across the society.
What are the key indicators by which you measure your organisation’s impact in Nigeria?
The three major key performance indicators for our organization and its impact in Nigeria are – Fundraising Metrics, Donor Retention Metrics and Social Media Metrics.
Under Fundraising metrics, we have further subdivided it into 3 more categories into – gifts secured, donation growth, and donor growth rate.
Under Donor Retention Metrics, we measure it based on the outreach rate.
And finally, under the Social Media Metrics, we have sub-divided it into two major categories – amplification rates (based on re-tweets, reposts and shares on the various media channels) and fundraiser participation rates.
We are slowly but steadily progressing, and hope to create more buzz as we grow bigger.
What are the challenges faced by your organisation? How are you overcoming them?
The main challenge that we had to face was in terms of professionalism from the agencies we were partnering with. I have had the chance of working in various places around the globe and experiencing the Nigerian work culture did come with its own set of challenges. However, once you know the way around and figure out the gaps; our work became a lot easier.
How do you get funding in order to achieve your objectives?
In order to achieve our objectives, we would craft out events that has the potential of raising funds from interested bodies, mainly the international and local NGO’s and the various international embassies, and not to forget the Nigerian entertainment sector. Till date our main sponsors and partners have been very helpful and supportive of our cause.
Finally, what is your message to our readers?
Don’t let your passion die and if you have the resources to help make a difference in our society or the community, then let us all put our hands and heads together to share knowledge and education thus removing any signs of illiteracy, discrimination and nurturing the youth brigade to become the leaders of tomorrow.
Sneha has 5+ years’ of work experience in the field of Information Technology, Project Management, Business Development, Marketing & Media Strategies and Retail Operations. She is a successful orator and has conducted corporate trainings for various organizations. She is also a part of the international public speaking community of Toastmasters International. She has been nominated for the award of the Social Impact Maker in Nigeria, and has been interviewed by the BBC Africa and other popular Nigerian FM Stations. She believes strongly for education and youth empowerment and dreams to have her own organization that will suffice the needs of all these youth who do not have the amenities for free education.