Leading beverage Company, Coca-Cola Nigeria Limited, has announced the launch of Schweppes Novida, a new fruit flavoured light malt non-alcoholic beverage in Nigeria.
This announcement was made at the official launch of the new product on Friday. Schweppes Novida is available in a pineapple flavour 35cl PET bottle.
Gbolahan Sanni, Marketing Manager in charge of Flavours and Still Beverages at the Coca-Cola Nigeria Limited, said that the introduction of Novida into the Nigerian market is part of a global strategic move to meet the ever-changing consumer demands and taste preferences. “Around the world, Coca-Cola is aware that consumer demands and tastes are constantly changing, we are active to this fact and are devoted to continuous innovation,” Sanni said.
He further explained that the unveiling of the Schweppes Novida marks an important milestone in the history of the Coca-Cola system in Nigeria with the beverage giant company’s significant investment plans to ensure Novida taps into the potential of this segment fully. “This category is ripe for a new premium brand of a non-alcoholic malt-based drink,” he stated.
Coca-Cola Nigeria says the soft drinks segment remains unexplored as it launched a new non-alcoholic soft drink, Schweppes Novida.