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Agnes Nonsizi – Disrupting The African Entertainment Industry

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Agnes Nonsizi is the Co-Founder/Lead PR, of Terazo New Media. A Kenya based TV Host, media and business consultant with over 6 years’ hands on experience in the African Entertainment Industry is a woman with a passion for her company’s brand. In this e-Interview with Alaba Ayinuola, she speaks on how her company is promoting  the African culture, music, Artists and plans to be the top Entertainment PR and Talent Management Agency in Africa. Excerpts.

 

 

Tell us about yourself and your Business.

My name is Agnes Nonsizi, the co-founder of Terazo New Media and the Lead PR. I am an experienced PR Executive, TV Host, Music Publicist, Artiste Manager and Music business consultant with more than 6 years’ experience in the African Entertainment Scene.  I have had a hands on experience on how to create a musical brand, market and monetize it, having worked with Kenya’s top music labels OgopaDjs, Taurus Musik and Pine Creek Records, under which I had a chance of working with Kenya’s pioneer contemporary musicians like Amani, Avril, Jaguar, Dela, Atemi and a host of other top musicians all over Africa.

My company Terazo New Media, which I co-own with my husband, is a Nairobi based Marketing and PR agency specialized in Entertainment PR, Music and Event Publicity, and several other buzz-building services for musicians, labels, recording studios, festivals, events, lifestyle and corporate brands. Under our company Terazo New Media, we have worked with a wide portfolio of clients, assisting them with branding, brand positioning, and representation, business and project management, the most notable ones being the 2017 Coke Studio Big Break Artistes Band Beca, Otile Brown and the 2018 Groove Awards Artiste of the year Guardian Angel.

 

How much did you need to start your business and how were you able to raise that capital?

With my lifetime in the industry, it gave me a deep understanding of what it takes to build a successful entertainment and musical brand and so from this background I had an idea at the start of 2015 to start my own company. The business idea was already there, written by my husband who used to be a musician, so what we did was pitch to a potential client whose first payment acted as our capital to buy a laptop, pay for internet connection and set up a small office in our house. Our first office was in my house.

 

What are some of the challenges you face in your business and how do you overcome those challenges?

Startups have quite unique challenges like it takes time locking down your niche market and mastering it. Next is getting enough capital to start or scale the business into a fully fledged entity. All in all we keep learning everyday and become better at solving challenges that arise in the business.

 

Where do you see your business in 5 years from now and what steps are you taking today to reach that objective?

To be the top Entertainment PR and Talent Management Agency in Africa. With the knowledge and experience my partner and I have, we will be able to achieve this sooner than that! The steps we are taking is expanding our team, we have added more new staff who are exceptional talents in this business and also we are looking at putting in place structures and processes similar to larger international PR firms which will enable us be able to effectively market ourselves, pitch well, on-board newer and bigger clients then be able to deliver what we promise beyond our client’s expectations.

 

What advice would you give to other entrepreneurs looking to start a business or invest in Africa?

Africa is the new business frontier. Look, everyone in the world is looking at our market. It is huge and untapped. The trick is to identify a need in your immediate environment and fill it through your service or good/s

 

How is your business participating in the development of Africa?

Through our Entertainment PR services we do distribution and marketing of African music to a larger audience which includes stations that are outside Africa. With the internet we also make it easily available to everyone as the world is a global village now. Through this music we enhance an exchange of culture, values and cohesion across many borders.

 

W: www.terazo.co.ke

Afripreneur

Uko Sokoni is bringing East Africans closer to the global marketplace for goods – Munwangari Cynthia

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Munwangari Cynthia is the founding member and Director of Marketing of Ukosokoni. A Ugandan logistics & supply chain company, specializing in e-logistics (ecommerce) and retail arbitrage. In this e-Interview with Alaba Ayinuola, she speaks on how her brand is working towards being the number one e-commerce player in Uganda with a foot Print In Nigeria, Ghana, Kenya, Tanzania and Rwanda. And bringing East Africans closer and closer to the global marketplace for goods. Excerpts.

 

Tell us about your business and the role you play?

Uko Sokoni, founded in 2018, is an ecommerce platform that brings online shopping to Ugandans. Ukosokoni.com makes available for purchase in and delivery to Uganda those products available on the International market but that the likes of Amazon and eBay do not deliver to most African Countries. Ukosokoni.com also curates and displays the best of African Products, whether they be African Garb, Ornaments or Arts and crafts for purchase by the rest of the world.

I am a founding member of Ukosokoni and Director of Marketing.

 

What was your startup capital and how were you able to raise it?

Our Start Up capital was 100,000$ which we raised from the savings of the three founding members.

 

What are the challenges and how are you overcoming them?

There does not seem to be much of a place for runners up in the market of Tech based companies. Our biggest challenge is to place ourselves in the number one spot.  The Key Success Factors in the e-commerce industry can be found to be embedded in Logistics, Marketing and Technology.  Luckily for us, we have an edge over the players who had the first mover advantage; two of our founder’s have successful international Logistics businesses and the marketing strategy that I drive, is yielding very good results. We may just be on our way to that number one spot sooner than later.

 

Where do you see your business in 5 years and what steps are you taking in achieving them?

We intend to be, in 5 Years, the number one e-commerce player in Uganda with a foot Print In Nigeria, Ghana, Kenya, Tanzania and Rwanda. We have no doubt that our value proposition will sooner than later help us achieve our goals in Uganda.  We are aggressively seeking Local partners in the markets (of Nigeria, Kenya, Ghana, Tanzania and Rwanda) who share our values and vision whom we can work with to achieve our goal of diversifying geographically.

 

How is your business contributing to the development of Africa?

We believe that Ukosokoni.com is helping deepen African Markets for goods and services and further connect Africans to the rest of the world. Moreover by assimilating into Africa new technologies from the western world, we are helping fasten the economic convergence forces however small our contribution.

 

What’s your view on the development of Africa business ecosystem?

I believe that Africa is the next frontier of economic development driven by the migration of Foreign Direct Investment (FDI) fleeing the rising cost of labour in South East Asia. The African business Ecosystem will continue to grow in size and deepen in complexity as wealthy countries continue to see Africa as a viable alternative to East Asian countries in terms of outsourcing their production and manufacturing.

 

What advice would you give potential entrepreneurs who intend to start a business or invest in Africa.

Opportunities abound; do and dare!

 

What inspires you and keeps you going?

Knowing that Ukosokoni will be the best online shopping company in the region in the next five years!

 

How do you relax and what books do you read?

I meditate and talk to myself! I read everything related to politics.

 

Visit: https:ukosokoni.com

 

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Sahara Foundation Empowers 30 Entrepreneurs To Mark World Entrepreneurship Month

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Beneficiaries of #StartUpNation photographed with the organizers in Lagos, Nigeria.

 

November is celebrated globally every year as the Entrepreneurship Month. It is a period to celebrate men and women who brave all odds to take smart risks in business – an informed leap in the dark if you will – to create value.

StartUps are gaining traction across the globe as more people continue to embrace the challenge of carving a niche for their business ideas. Particularly noteworthy and deserving of commendation are the young people who have taken the bull by the horns by starting, running and sustaining businesses in climes with peculiar economic challenges.

Sahara Group is delighted to celebrate these heroes who would ultimately emerge as icons and business leaders.

Having spent the month of November showcasing innovative business solutions by entrepreneurs across various sectors, Sahara Foundation organized an Entrepreneurship Workshop to help beneficiaries lay a solid foundation for their businesses.

Themed StartUp Nation, the one day workshop hosted 30 young entrepreneurs to five transformative sessions with accomplished professionals and entrepreneurs as facilitators. The entrepreneurs who were selected via the Foundation’s digital platform for young innovators and entrepreneurs – www.saharahub.com – were exposed to business rudiments as well as knowledge and information for growing their businesses.

Olumuyiwa Adebayo, CFA Head, Group Finance,  Sahara Group during a session at #StartUpNation
Olumuyiwa Adebayo, CFA Head, Group Finance, Sahara Group leading a session at #StartUpNation

The workshop sessions included topics on finance, business funding, branding, social media use for business and starting and growing a business with currently available resources.

Ivie Imasogie- Adigun, Group Head, Human Resources, Sahara Group set the tone for the workshop with a thought-provoking opening remark. “Entrepreneurs are people who pursue their dreams passionately and are never afraid to fail. This tenacity ultimately equips them for the journey ahead, paving the way for success as long as they remain focused, innovative and determined. This is a path we have been through and continue to develop at Sahara Group and we are delighted to support young people to realise their dreams,” she counselled.

Beneficiary at #StartUpNation
Beneficiary at #StartUpNation

The Facilitators included Olumuyiwa Adebayo, Head, Sahara Group Finance; Oyindamola Johnson, an African Union Youth Champion; Omolabake Bode-Matthew, a successful entrepreneur; Adenike Bamigbade, Digital Marketing Expert; and Tunji Andrew, a serial entrepreneur, radio show host and investor. Their sessions were engaging, practical and resourceful.

In what could have easily passed for a mini-MBA, the participants were schooled and practically shown the way to navigate business terrains with particular reference to the Nigerian market.

 Oyindamola Johnson - Curator, Elevate Your Game
Oyindamola Johnson – Curator, Elevate Your Game at #StartUpNation

Citing the entrepreneurial trajectory of Sahara Group, Mrs. Pearl Uzokwe, Director of Governance & Sustainability, closed the session by assuring the entrepreneurs that they had the potential of becoming the next big businesses. “Sahara Group was founded by three entrepreneurs 22 years ago and today the business has become a global conglomerate operating in 38 countries across Africa, Asia, the Middle East and Europe. We believe you are on the right path and Sahara Group will continue to support young entrepreneurs through the SaharaHub and similar initiatives. StartUps and small businesses are critical for economic growth and development and we remain committed to providing platforms for small businesses to thrive and grow.”

Sahara Foundation Manager, Oluseyi Ojurongbe stated that the empowerment project was the first of many more platforms to support young entrepreneurs with the tools, resources, networks, and funds needed to grow their businesses. “This is the thrust of Sahara Foundation’s Extrapreneurship drive,” he added.

 

SAHARA GROUP

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Afripreneur

Interview With CryptoBrokerage CEO and Founder, Sheriff Olujide

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Sheriff Olujide, CryptoBrokerage CEO and Founder is a fintech expert with experience gained in investment banking, financial crime compliance, quantitative analysis and alternative investments. In this e-Interview with Alaba Ayinuola, he speaks on how his brand is providing cryptocurrency ecosystem the opportunity to access the global cryptocurrency exchanges and trade at the best available prices. Excerpts.

 

Tell us about CryptoCurrency Brokerage and the role you play?

CryptoBrokerage is a Fintech start-up and the owner of a trading platform called BestecX. Described as the Booking.com of the cryptocurrency market, CryptoBrokerage by BestecX  aggregates the prices from more than 200+ exchanges and allow users to compare and trade cryptocurrencies at the best available prices.

I am the CEO and founder of CryptoBrokerage

 

What is your startup capital and how were you able to raise it?

50,000 GBP – Through Personal savings

 

Why is business different from other FinTechs or CryptoCurrency Startups?

BestecX is unique as it combines block-chain technology with a suite of algorithms based on Artificial Intelligence and Natural Language Processing. Our platform and software targets all following customer segments globally; Retail investors (B2B), Institutional investors (B2B), Professional traders (B2C), OTC Brokerages (B2B), Cryptocurrency Potentials (B2C) and Cryptocurrency Newbies (B2C).

 

What are the challenges and how are you overcoming them?

As a Fintech, the most serious challenge we face is funding, however we continue to work hard within and outside of the team to develop our platform as we know the economic model of our business has been truly tested and its in our everyday life, from booking hotels to buying insurance and mortgages and flights.

 

Where do you see your business in 5 years and what steps are you taking in achieving them?

In 5 years, I believe our platform would be the number 1 best execution platform globally. We are putting together a strong team and building a platform that is safe secure and reliable as well as user friendly to everyone within the cryptocurrency ecosystem.

 

How is your business contributing to the development of Africa?

I believe our platform would provide the cryptocurrency ecosystem the opportunity to access the global cryptocurrency exchanges and trade at the best available prices. Blockchain projects would also be able to raise capital to develop projects.

 

What’s your view on the development of Africa business ecosystem?

I believe its evolving, however we are still a long way from the successes you see across Europe however the spirit of entrepreneurship in Africa is unbelievable.

 

What advice would you give potential entrepreneurs who intend to start a business or invest in Africa.

My simple advice to any potential entrepreneur is that nothing worth having comes easy.

 

How do you relax and what books do you read?

I like going to the gym and watching football especially Arsenal. I love reading legal thrillers especially John Grisham and Sheldon Siegel. My girlfriend would also add I read and listen to too much news.

 

Visit https://crbkofficial.com/

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