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Interview With Terazo New Media Founder/CEO, Mike Mutenyo

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Mike Mutenyo, CEO of Terazo New Media.

 

Mike Mutenyo is the Founder/CEO, of Terazo New Media, a leading entertainment and PR agency based in Nairobi, Kenya with specialty in music pr, event planning and promotion. In this e-Interview with Alaba Ayinuola, he speaks on his desire to change the way the music business is done in Kenya and his company’s  vision to be the top entertainment PR and event PR Company in Africa. Excerpts.

 

 

 

 

Tell us about yourself and your Business.

I’m Mike Mutenyo, an Award Winning Artiste Manager, Music Publicist, Author and the CEO of Terazo New Media, Kenya’s leading Entertainment PR agency. We are based in Nairobi, Kenya.

We specialize in music pr, event planning and promotion, and several other buzz-building services for musicians, labels, recording studios, festivals, events, lifestyle and corporate brands.

Some of the top brands I have worked with or represented in the last two years include The Nairobi Film Festival, The Beat Show (NTV), and 2017 Coke Studio Big Break Artistes Band Beca, Guardian Angel (the top gospel artiste in the country at the moment), Otile Brown, and most recently Leyla Mohamed, the girl who went viral in October 2018 with her rendition of the Kenyan patriotic song – Wimbo Wa Historia.

How much did you need to start your business and how were you able to
raise that capital?

Usd 1000. Since what we sell is a niche service, we tapped into our networks and did a lot of targeted marketing/advertising on social media. Through this we got our first client whose payment financed us to set up a home office.

What inspires you?

The desire to change the way the music business is done in Kenya, through professionalism and being generous with the knowledge and skills I have gained over the years being a musician and as a music entrepreneur now.

What are some of the challenges you face in your business and how are you working on them?

Due to the lack of frameworks in the entertainment business, revenue streams for musicians and labels are minimal as there are no standard fees and rates that all players can adhere to to ensure there is no exploitation of each other. The source of this problem can be traced way up to the government (as entertainment/music business is still not viewed as a serious source of revenue to the national GDP)

 

Where do you see your business in 5 years from now and what steps are
you taking today to reach that objective?

Our vision is to be the top entertainment PR and event PR Company in Africa. This we are achieving through expanding our artiste roster to include musicians from all over Africa, organizing workshops and boot camps through which we share our knowledge and expertise with musicians and industry players.

The intention is to stamp our authority as experts in the entertainment PR business in Kenya and the rest of Africa. We are expanding our team too, gradually, which will include one of the best minds in the business here for us to provide a memorable and exceptional experience to our clients.

What advice would you give to other entrepreneurs looking to start a business or invest in Africa?

Research, innovate and customize your services or goods with your target market in mind as we Africans love what we can easily understand and relate to.

 

How is your business participating to the development of Africa?

Music has always been one of those few things in the world that has the power to bring together people from all walks of life and Through our service which ensures music reaches the masses, we are part of an ecosystem that has always ensured we keep people in business; people who are involved in the whole process of creating and selling music/musical brands i.e producers, managers, entertainment journalists, TV and radio shows.

 

 

Contacts:

Website: www.terazo.co.ke

Email: hello@terazo.co.ke

Tel: +254 731958206

Social Media

Facebook: https://www.facebook.com/mikemutenyo/

Twitter: https://twitter.com/mikemutenyo

Instagram: https://www.instagram.com/mikemutenyo/

LinkedIn: https://www.linkedin.com/in/mikemutenyo/

 

Afripreneur

Uko Sokoni is bringing East Africans closer to the global marketplace for goods – Munwangari Cynthia

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Munwangari Cynthia is the founding member and Director of Marketing of Ukosokoni. A Ugandan logistics & supply chain company, specializing in e-logistics (ecommerce) and retail arbitrage. In this e-Interview with Alaba Ayinuola, she speaks on how her brand is working towards being the number one e-commerce player in Uganda with a foot Print In Nigeria, Ghana, Kenya, Tanzania and Rwanda. And bringing East Africans closer and closer to the global marketplace for goods. Excerpts.

 

Tell us about your business and the role you play?

Uko Sokoni, founded in 2018, is an ecommerce platform that brings online shopping to Ugandans. Ukosokoni.com makes available for purchase in and delivery to Uganda those products available on the International market but that the likes of Amazon and eBay do not deliver to most African Countries. Ukosokoni.com also curates and displays the best of African Products, whether they be African Garb, Ornaments or Arts and crafts for purchase by the rest of the world.

I am a founding member of Ukosokoni and Director of Marketing.

 

What was your startup capital and how were you able to raise it?

Our Start Up capital was 100,000$ which we raised from the savings of the three founding members.

 

What are the challenges and how are you overcoming them?

There does not seem to be much of a place for runners up in the market of Tech based companies. Our biggest challenge is to place ourselves in the number one spot.  The Key Success Factors in the e-commerce industry can be found to be embedded in Logistics, Marketing and Technology.  Luckily for us, we have an edge over the players who had the first mover advantage; two of our founder’s have successful international Logistics businesses and the marketing strategy that I drive, is yielding very good results. We may just be on our way to that number one spot sooner than later.

 

Where do you see your business in 5 years and what steps are you taking in achieving them?

We intend to be, in 5 Years, the number one e-commerce player in Uganda with a foot Print In Nigeria, Ghana, Kenya, Tanzania and Rwanda. We have no doubt that our value proposition will sooner than later help us achieve our goals in Uganda.  We are aggressively seeking Local partners in the markets (of Nigeria, Kenya, Ghana, Tanzania and Rwanda) who share our values and vision whom we can work with to achieve our goal of diversifying geographically.

 

How is your business contributing to the development of Africa?

We believe that Ukosokoni.com is helping deepen African Markets for goods and services and further connect Africans to the rest of the world. Moreover by assimilating into Africa new technologies from the western world, we are helping fasten the economic convergence forces however small our contribution.

 

What’s your view on the development of Africa business ecosystem?

I believe that Africa is the next frontier of economic development driven by the migration of Foreign Direct Investment (FDI) fleeing the rising cost of labour in South East Asia. The African business Ecosystem will continue to grow in size and deepen in complexity as wealthy countries continue to see Africa as a viable alternative to East Asian countries in terms of outsourcing their production and manufacturing.

 

What advice would you give potential entrepreneurs who intend to start a business or invest in Africa.

Opportunities abound; do and dare!

 

What inspires you and keeps you going?

Knowing that Ukosokoni will be the best online shopping company in the region in the next five years!

 

How do you relax and what books do you read?

I meditate and talk to myself! I read everything related to politics.

 

Visit: https:ukosokoni.com

 

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Sahara Foundation Empowers 30 Entrepreneurs To Mark World Entrepreneurship Month

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Beneficiaries of #StartUpNation photographed with the organizers in Lagos, Nigeria.

 

November is celebrated globally every year as the Entrepreneurship Month. It is a period to celebrate men and women who brave all odds to take smart risks in business – an informed leap in the dark if you will – to create value.

StartUps are gaining traction across the globe as more people continue to embrace the challenge of carving a niche for their business ideas. Particularly noteworthy and deserving of commendation are the young people who have taken the bull by the horns by starting, running and sustaining businesses in climes with peculiar economic challenges.

Sahara Group is delighted to celebrate these heroes who would ultimately emerge as icons and business leaders.

Having spent the month of November showcasing innovative business solutions by entrepreneurs across various sectors, Sahara Foundation organized an Entrepreneurship Workshop to help beneficiaries lay a solid foundation for their businesses.

Themed StartUp Nation, the one day workshop hosted 30 young entrepreneurs to five transformative sessions with accomplished professionals and entrepreneurs as facilitators. The entrepreneurs who were selected via the Foundation’s digital platform for young innovators and entrepreneurs – www.saharahub.com – were exposed to business rudiments as well as knowledge and information for growing their businesses.

Olumuyiwa Adebayo, CFA Head, Group Finance,  Sahara Group during a session at #StartUpNation
Olumuyiwa Adebayo, CFA Head, Group Finance, Sahara Group leading a session at #StartUpNation

The workshop sessions included topics on finance, business funding, branding, social media use for business and starting and growing a business with currently available resources.

Ivie Imasogie- Adigun, Group Head, Human Resources, Sahara Group set the tone for the workshop with a thought-provoking opening remark. “Entrepreneurs are people who pursue their dreams passionately and are never afraid to fail. This tenacity ultimately equips them for the journey ahead, paving the way for success as long as they remain focused, innovative and determined. This is a path we have been through and continue to develop at Sahara Group and we are delighted to support young people to realise their dreams,” she counselled.

Beneficiary at #StartUpNation
Beneficiary at #StartUpNation

The Facilitators included Olumuyiwa Adebayo, Head, Sahara Group Finance; Oyindamola Johnson, an African Union Youth Champion; Omolabake Bode-Matthew, a successful entrepreneur; Adenike Bamigbade, Digital Marketing Expert; and Tunji Andrew, a serial entrepreneur, radio show host and investor. Their sessions were engaging, practical and resourceful.

In what could have easily passed for a mini-MBA, the participants were schooled and practically shown the way to navigate business terrains with particular reference to the Nigerian market.

 Oyindamola Johnson - Curator, Elevate Your Game
Oyindamola Johnson – Curator, Elevate Your Game at #StartUpNation

Citing the entrepreneurial trajectory of Sahara Group, Mrs. Pearl Uzokwe, Director of Governance & Sustainability, closed the session by assuring the entrepreneurs that they had the potential of becoming the next big businesses. “Sahara Group was founded by three entrepreneurs 22 years ago and today the business has become a global conglomerate operating in 38 countries across Africa, Asia, the Middle East and Europe. We believe you are on the right path and Sahara Group will continue to support young entrepreneurs through the SaharaHub and similar initiatives. StartUps and small businesses are critical for economic growth and development and we remain committed to providing platforms for small businesses to thrive and grow.”

Sahara Foundation Manager, Oluseyi Ojurongbe stated that the empowerment project was the first of many more platforms to support young entrepreneurs with the tools, resources, networks, and funds needed to grow their businesses. “This is the thrust of Sahara Foundation’s Extrapreneurship drive,” he added.

 

SAHARA GROUP

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Afripreneur

Interview With CryptoBrokerage CEO and Founder, Sheriff Olujide

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Sheriff Olujide, CryptoBrokerage CEO and Founder is a fintech expert with experience gained in investment banking, financial crime compliance, quantitative analysis and alternative investments. In this e-Interview with Alaba Ayinuola, he speaks on how his brand is providing cryptocurrency ecosystem the opportunity to access the global cryptocurrency exchanges and trade at the best available prices. Excerpts.

 

Tell us about CryptoCurrency Brokerage and the role you play?

CryptoBrokerage is a Fintech start-up and the owner of a trading platform called BestecX. Described as the Booking.com of the cryptocurrency market, CryptoBrokerage by BestecX  aggregates the prices from more than 200+ exchanges and allow users to compare and trade cryptocurrencies at the best available prices.

I am the CEO and founder of CryptoBrokerage

 

What is your startup capital and how were you able to raise it?

50,000 GBP – Through Personal savings

 

Why is business different from other FinTechs or CryptoCurrency Startups?

BestecX is unique as it combines block-chain technology with a suite of algorithms based on Artificial Intelligence and Natural Language Processing. Our platform and software targets all following customer segments globally; Retail investors (B2B), Institutional investors (B2B), Professional traders (B2C), OTC Brokerages (B2B), Cryptocurrency Potentials (B2C) and Cryptocurrency Newbies (B2C).

 

What are the challenges and how are you overcoming them?

As a Fintech, the most serious challenge we face is funding, however we continue to work hard within and outside of the team to develop our platform as we know the economic model of our business has been truly tested and its in our everyday life, from booking hotels to buying insurance and mortgages and flights.

 

Where do you see your business in 5 years and what steps are you taking in achieving them?

In 5 years, I believe our platform would be the number 1 best execution platform globally. We are putting together a strong team and building a platform that is safe secure and reliable as well as user friendly to everyone within the cryptocurrency ecosystem.

 

How is your business contributing to the development of Africa?

I believe our platform would provide the cryptocurrency ecosystem the opportunity to access the global cryptocurrency exchanges and trade at the best available prices. Blockchain projects would also be able to raise capital to develop projects.

 

What’s your view on the development of Africa business ecosystem?

I believe its evolving, however we are still a long way from the successes you see across Europe however the spirit of entrepreneurship in Africa is unbelievable.

 

What advice would you give potential entrepreneurs who intend to start a business or invest in Africa.

My simple advice to any potential entrepreneur is that nothing worth having comes easy.

 

How do you relax and what books do you read?

I like going to the gym and watching football especially Arsenal. I love reading legal thrillers especially John Grisham and Sheldon Siegel. My girlfriend would also add I read and listen to too much news.

 

Visit https://crbkofficial.com/

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