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25 Years After ‘Philadelphia’: Coca-Cola and (RED)® Release Featurette Charting Progress Made in Fight Against HIV/AIDS

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The Coca-Cola Company, through its partnership with (RED), will celebrate the 25th anniversary of the movie Philadelphia with a mini documentary highlighting progress made in the fight against HIV/AIDS since the film’s 1993 release.

The 25-minute featurette titled The Last Mile features interviews with Philadelphiacast members Tom Hanks, Denzel Washington and Mary Steenburgen, and screenwriter Ron Nyswaner, who reflect on the making of the film and how it helped shift cultural perceptions about HIV/AIDS from fear to compassion.

The Last Mile will premiere on Nov. 14 in Los Angeles and will then be available globally on streaming platforms including Amazon, iTunes, YouTube and Facebook. As part of World AIDS Day (Dec. 1) Philadelphia will be released in theaters in select cities and will debut on 4K Ultra HD on Nov. 27, marking the iconic film’s 25thanniversary.

 

“With this film, we hope to educate younger viewers about the AIDS epidemic and what it was like in the ‘90s,” said Anne Carelli, senior manager, Integrated Marketing Content, Coca-Cola. “We want to highlight the incredible progress made over the last 25 years, but also note that the battle is far from over. The danger is taking our foot off the gas pedal, so we’re encouraging viewers to join us and (RED) in continuing to help make a difference in the fight against AIDS.”

The final frame of the featurette, which was directed by Kim Snyder, will include a link to a donation page at red.org/cocacola. Coca-Cola will match all contributions, up to $2 million.

Last year, 1 million people died from AIDS, a completely treatable disease. Nearly 70 percent of people living with the preventable and treatable disease are in Sub-Saharan Africa. The film includes footage from Mozambique, with a focus on the Project Last Mile partnership between The Coca-Cola Company, the Global Fund, USAID and the Bill & Melinda Gates Foundation to bring life-saving medicines and supplies to hard-to-reach communities across Africa.

 

25 Years After ‘Philadelphia’: Coca-Cola and (RED)® Release Featurette Charting Progress Made in Fight Against HIV/AIDS

Viewers meet Veronica, a mother of six who rides her bike five miles round-trip – which takes about four hours – to pick up antiretroviral (ARV) and malaria medicines to deliver to her rural village of Quilimane, and Luisa, an HIV-positive woman who recently gave birth to an HIV-negative baby. Luisa is among the 22 million people living with HIV and accessing treatment.

Project Last Mile began in 2010 with a mission to transform the delivery of medical supplies in Tanzania in partnership with the local Ministry of Health. The initiative now supports communities in Ghana, Mozambique, Nigeria, South Africa, Liberia and eSwatini (formerly Swaziland).

Tapping into Coca-Cola system’s experience gained from almost 90 years in Africa, each project is unique and carefully designed to address local challenges in healthcare delivery. Project Last Mile partners with local Coca-Cola bottlers to build capability and share information with government agencies on everything from supply logistics and route to market, to planning and procurement, to marketing communications. Projects are led by current and former Coca-Cola employees with relevant experience, and supported by volunteers from local Coca-Cola bottlers and business units.

 

25 Years After ‘Philadelphia’: Coca-Cola and (RED)® Release Featurette Charting Progress Made in Fight Against HIV/AIDS

(RED) was founded in 2006 by Bono of U2 and Bobby Shriver with the mission to make it easy for people and businesses to join the fight against the deadly virus. In 2011, Coca-Cola announced a multi-year partnership with (RED) to raise awareness for the Global Fund to help deliver an AIDS-free generation.

 

-Coca-Cola Company

Corporate Citizenship

Sahara Foundation Launches Sahara Regenerator Technical Program (STRP) To Combat Climate Change, Boost Employment

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Sahara Foundation, the corporate citizenship vehicle of energy conglomerate, Sahara Group, has launched its inaugural Sahara Regenerator Technical Program (STRP) to promote capacity building among youths in Edo, Lagos and Rivers in Nigeria.

STRP will give beneficiaries a platform to develop technical skills in the installation and maintenance of meter and solar systems to enhance energy access, combat climate change and promote economic development in Nigeria.

With unemployment rate standing at 33.3% as of Q4 2020 and anticipated to hit 35% this year, experts say Nigeria needs to provide ample entrepreneurial opportunities for its teeming youth population.

Targeted at 120 youths with informal/minimal education, the project is also expected to help empower beneficiaries with resources to build sustainable businesses and ultimately become employers of labour.

Sahara Foundation will partner with leading African academy, the Energy Training Centre (ETC) and the Renewable Energy Association of Nigeria (REAN) to implement STRP.

According to Pearl Uzokwe, Director, Governance and Sustainability, Sahara Group, “the regenerator program comes at a crucial time where a gap exists in the technical skills needed to implement efforts aimed at providing clean energy through solar and bridging Nigeria’s significant metering gap. We are delighted at the opportunity to mould the next group of entrepreneurs in the power sector in line with Sahara Group’s vision to promote green energy and environmental sustainability.”

In 2020, Sahara Foundation revised its focus areas to two key pillars for all interventions going forward: Access to Energy and Promoting Sustainable Environments in alignment with our Group’s core vision.

Participants will develop competencies in the installation of single and three phase meters in residential and small commercial premises. The Solar PV Installation Technician program will train individuals to provide excellent service for residential and small commercial solar installations.

According to ETC’s Managing Director, Ibiene Okeleke, “ETC is excited to partner with Sahara Foundation in building capacity in their communities through these two programmes. The project will drive inclusive growth, poverty reduction through job creation and support the global energy transition mandate to provide cleaner forms of energy and aggressively reduce carbon emissions. We are proud to be associated with Sahara Foundation on this mission.”

Lande Abudu, REAN’s Executive Secretary stated that “having long recognised the importance of capacity building towards achieving universal access to energy, it is fitting that we combine efforts to enhance skills development in Nigeria. At REAN, we recognise the importance of collaborations and partnerships to reach shared goals. We are excited to work with Sahara Foundation and look forward to the positive outcomes that will certainly result from the programme.”

Applications for STRP will be open from June 11, 2021, to June 25, 2021 and can be submitted online or picked up and submitted at Sahara Group’s offices in the designated states. Interested participants can also visit www.ujanahub.com/strp and Sahara Foundation’s social media handle @iamsaharafdn for more information.

Source Sahara

 

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NGOs - SDGs

NASME Women Celebrates International Women’s Day 2021 with Empowered Women Event

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L-R Mrs Victoria Oluwasanya – immediate past Vice Chairman of NASME Lagos, Mr. Solomon Aderoju – immediate past Chairman NASME Lagos, Otunba (Mrs) Gbemi Oduntan – National Women Coordinator NASME, Sir. Prince Degun Agboade – National President- NASME, Dr. Adams Adebayo – Chairman NASME Lagos, Mrs Wumi Oluwadare – 2nd Vice Chairman NASME Lagos. (Source: NASME/Dr. Jumoke Kassim)

Every March 8 is celebrated as International Women’s Day. An annual call to action for gender parity across the world. These actions range from marches and protests to advocacy and campaigns. This year’s International Women’s Day 2021 theme was tagged – “Women in Leadership: Achieving an equal future in a COVID-19 world” with the campaign theme #ChooseToChallenge.  On the 12th March 2021, the National Association of Small & Medium Enterprises (NASME) marked this year’s international women’s day 2021 with an event organised and coordinated by the NASME Women (Lagos WING).

Due to the global pandemic (COVID-19), the event took place both physically and virtually in line with the government COVID-19 safety protocol. The physical event was held at the Adeyemi Bero Auditorium, Alausa Secretariat, Ikeja, Lagos while several guests joined virtually (Zoom) from different parts of the world. The NASME’s topic was on “Women, Family Law & Property Rights”.

Hajia Yinka Paramole-Shabi, the moderator for the day, commenced with an introduction of guests, speakers and how essential it was for NASME to have a women wing. The purpose of which is to have enviable women in business who can stand out among the male gender. She appreciated the support of the NASME president, a man that has been the backbone for the creation of the NASME Women Wing.

The Host and NASME Lagos Women Coordinator, Otunba (Mrs) Gbemi Oduntan in her opening speech explained why women should start challenging the status quo. She pointed out that women are not here to compete with their male counterpart. But are only demanding for a space on the table because it has been proven that what a man can do, a woman can do same, even much better. She believes 75% of what some women do these 3C’s jobs: Clearing, Cleaning and Chores that are not paid, because the world sees them as the weakest link. She gave some examples of women challenging the Status Quo in their respective industry. She mentioned Capt. Agbelusi who was one of the guests at their event in 2019 and her impact in the aviation industry. She concluded by saying “We need a gender balanced society” and left the audience with these three (3) parting words; Be prepared, Make sure your account is alright and Make the man know we are choosing to challenge.

NASME National President, Prince Degun Adeagbo in his speech extols the key roles women play at home, workplace and in the society at large. He said more women should choose to challenge the gender bias, inclusion and parity. He believes their aspirations can be achieved when women work together through different organisations as NASME and urged them to be a part of the community. Prince Degun admonished the Lagos women wing for their impact. On behalf of NASME, he appeals to the Government but at the federal and state to do everything possible to get more women involved in governance by lowering the bar. In future, he wants to see a woman become the President of NASME.

Mrs. Modupe Oyekunle is an industrialist and currently the National Coordinator of the Association of Nigerian Women Business Network (ANWBN). She shared her thoughts on why it is important to choose to challenge the status quo with emphasis on financial inclusion and diversity. Mrs. Oyekunle also spoke about the Passage of the bill on women national business agenda with 5 key focus areas; High rate of insecurity, Gender inequality, power and infrastructural facilities. She encouraged more women organization to work together in pursuit of the common set goals.

The Hon. Commissioner for Commerce, Industry & Cooperatives, Dr. Lola Akande was represented by Mrs. Oluwakemi Ogunmodede, a Director in the Ministry of commerce.

Mrs. Angela EMUWA, Chairman at Punch Nigeria Limited appreciated all the men supporting women who are challenging the status quo. She talked about the challenges and biases women face in the society. She emphasized on the role’s women play and why they should be given a space.

Dr. Adeyemi Agbelusi’s presentation was on the topic “Women, Family Law & Human Right” and how the law does not favour the women in our society. In terms of surrogacy, adoption, settlement after marriage divorce, Right & interest to property. He urged women to pay more attention to Cultural & financial intelligence before going into any kind of relationships.

Event Panelists

The NASME event ended with an award ceremony where two of its members were awarded a plaque and some cash to support their business.

The first awardee is Mrs. Adesanya Modupe Olusola who lost everything in her piggery business during the (COVID-19) lockdown, as a result of Swine Flu that killed all her pigs. She said the award came to her as a surprise and the fund will put her back on her feet and appreciates platforms such as the NASME that provides women with so many empowerment opportunities. According to her, one way women can choose to challenge is by challenging their children to do great things. She advises women in a male-dominated industry with this saying, “Whatever needs to be done needs to be done well.”

Mrs. Mitana Blessing Matthew, the second awardee is the co-Founder of Authentic Natural products (African cosmetic brands), a company she co-founded with her late husband. She appreciated the support from NASME and promised the fund will be used to boost her business.

The NASME International Women’s Day event is a true indication of women supporting women and we hope to see more collaborations and not competition among women in business in Africa.

NASME is the Nigerian Association of Small and Medium Entrepreneurs and owners of small businesses across all sectors of the economy, creating business opportunities as well as providing solutions to individual member’s challenges to ensure the success of every business venture in Nigeria. Their vision is to be the voice of Nigeria Entrepreneurs advocating for conducive environment while partnering with MSME promoters to ensure the emergence of large pool of viable technologically empowered MSMEs. NASME promotes the empowerment of Nigeria’s MSMEs as a means of achieving sustainable employment generation, economic growth and development in the country.

Kindly click to watch the full event here

To be a member or support what we do, kindly visit NASME Lagos

Priceless Women Initiatives founded Hon. Oyinda Adegoke

NASME Women… Upwardly mobile!

More Picture from the event

L-R: Mrs. Esther Ebeh, Ms. Oyelola Fadaini, Yeye Dupe Dada, Mrs. Matilda Taiwo & Ms. Yinka

 

 

Watch the full event here on YouTube NASME IWD2021 EVENT

 

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NGOs - SDGs

Women are Essential to Africa’s Recovery Plan

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By Mark Elliott, Division President of Mastercard, Southern Africa

I was having an engaging Zoom chat about financial inclusion last week with a senior female executive when we were interrupted by her charming toddler who had other priorities. After some on-screen introductions and my poor attempt to entertain her child, she shared a personal reflection. Despite her partner being in an adjacent room, the little one tended to knock on her door frequently.

As we are now seeing in the data, the pandemic’s effect has added to the pressures experienced by women. Often women have had to pick up more household chores and childcare duties, and many have had to face unemployment as their jobs are 1.8x more vulnerable as they tend to work in sectors that are hardest hit by the economic downturn such as retail, restaurants etc. According to the UN Women, the pandemic risked turning back the clock on gender equality by 25 years.

But, if we collectively activate the power of women’s contribution in Africa, and encourage them to reach their potential, companies log increased performance, societies become more productive, and economies thrive. In fact, Africa could add $316 billion or 10% to GDP by 2025 if each country makes advances in women’s equality to match the country in the region that has achieved the most progress towards parity (McKinsey 2019).

Amidst recovery, we now have a chance to hit the reset button in all industries – across the board, and across boards. It is time to ask ourselves if we have the balance that Africa needs – and prepare to do what it takes to get there. It will require collective action from corporates, governments, NGOs and communities to make it happen. There is much work to do. Gender inequality in work and society loom large, and interventions are critical.

Opportunities to Advance Gender Equality

Unleashing potential and unblocking much needed growth can be actioned across three priority areas: youth, women entrepreneurs and women in the workplace.

1) Youth – Africa is home to 19 of 20 of the world’s youngest populations which should present a tailwind of productivity opportunity. However, with youth (15 – 24 years old) unemployment as high as 2% in countries like South Africa there is an urgent need to align academic and technical skills with employment realities. Encouraging girls to participate in Science Technology, Engineering and Maths (STEM) subjects is key to develop critical 21st century skills girls need for their studies and career success. Bringing more female youth into technology fields and achieving gender parity will only make companies stronger and products more relevant to women as customers.

2) Women entrepreneurs – According to the 2020 Mastercard Index of Women Entrepreneurs, Africa has the world’s top three countries when it comes to women entrepreneurs (as a percentage): Uganda (39.6%), Botswana (38.5%) and Ghana (36.5%). Despite some positive trends, the report also notes the disproportionate impact of the COVID-19 pandemic on women entrepreneurs around the world, with 87% saying they have been adversely affected. Overrepresentation in sectors hardest hit by the economic downturn, the pronounced digital gender gap in an increasingly virtual world, and the mounting pressures of childcare responsibilities are only a few factors that have left women particularly vulnerable.

Despite the obvious challenges, the report highlights a number of opportunities for women in the COVID-19 era, particularly in online shopping and digital commerce. As a non-exec board member of Junior Achievement South Africa – a non-profit organisation that is playing its part in preparing the youth for the 21st century through entrepreneurial training and financial literacy programmes – I have seen how versatile and resilient women entrepreneurs can be in the face of adversity. Shortly after the pandemic started, I had the chance to mentor a woman who pivoted her fashion business to produce face masks and set up an online store. Ensuring access to technology or digital solutions, affordable data and modern trade resources as well as business training will empower more women to succeed in business.

3) Women in the workplace – While Africa has above average board representation of women at 25% (McKinsey 2019) compared to the global average, it lags in executive committee positions and women coming into middle management positions. Gender equality in the workplace requires an adjustment by all of us if it is going to become a reality in the near term. At Mastercard, we have grown our female workforce across Africa by 370% over the last 5 years and across the Middle East and Africa, our team is 42% female. While there is still room for improvement, we have made meaningful interventions:

  • We closed the gender pay gap to ensure that women earn $1 for every $1 earned by men.
  • Recognising that women may take a professional step back if they have children, we introduced 16 weeks of paid parental leave for both men and women. Eighty percent of men from across the business take their paternity leave, helping us develop a sharing environment, redress the balance between maternity and paternity leave, while also ensuring that same-sex partners aren’t left behind.
  • We have a dedicated Mastercard Women’s Leadership Network – a global network with local chapters in South Africa and Kenya that are tasked with developing and advancing women into leadership roles supported with training and mentorship opportunities.
  • We have evolved the recruitment process, designing 50/50 gender slates for all roles. The best person will always get the job but the process has been redesigned for greater fairness and opportunity.

Companies must make gender equality a priority, commit to KPIs and measure there progress. Much acclaimed Jane Fraser shattered the glass ceiling a few weeks ago by becoming the first women to lead a major US bank as the new CEO of Citigroup – a ceiling that has already been shattered in Africa. This is a positive step, but we can agree there is much more to do beyond these first milestones.

As we position our businesses for recovery in a post Covid-19 world, we should be doing so with vision and goals for gender parity. We need to provide girls with access to education from an early age so that they can develop the skills needed to be the leaders of tomorrow. We need to provide better access to financial and digital tools, support women in starting and growing their businesses, and foster a workplace where all employees feel valued, respected and empowered to reach their greatest potential. By doing so, we can create a more equitable and prosperous future for us all.

 

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