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Artificial Intelligence: What it is and it’s enormous potentials for business

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Artificial Intelligence Image Credit: Springboard

Artificial Intelligence (AI), in simple terms, refers to machines or systems that can simulate human intelligence and perform tasks that typically require human intervention. Its potential applications in business are vast and diverse. Consider the following use cases:

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  • Automation and Efficiency Improvements: AI-powered automation can streamline routine and repetitive tasks, freeing up valuable human resources to focus on more strategic and creative endeavors. From chatbots handling customer inquiries to robotic process automation, AI can dramatically enhance efficiency.
  • Data Analysis and Insights: AI can analyze vast amounts of data and extract valuable insights, enabling businesses to make data-driven decisions. Predictive analytics and machine learning algorithms can identify patterns and trends that humans may overlook, leading to more accurate forecasting and improved strategic planning.
  • Personalization and Customer Experience Enhancement: AI empowers businesses to deliver personalized experiences to their customers. By leveraging data and machine learning algorithms, businesses can tailor product recommendations, marketing campaigns, and customer interactions, resulting in higher customer satisfaction and increased loyalty.
  • Predictive Analytics and Decision-Making Support: AI algorithms can process large datasets, identify patterns, and generate predictive models. This capability assists businesses in making informed decisions, mitigating risks, and optimizing operations based on real-time insights.

The Benefits of AI Adoption

The advantages of embracing AI for your business are numerous and can significantly impact your bottom line:

  • Increased Productivity and Efficiency: By automating tasks and workflows, AI reduces manual labor, minimizes errors, and accelerates processes. This increased productivity translates into cost savings and greater output.
  • Enhanced Decision-Making Capabilities: AI-powered analytics provide businesses with accurate and timely insights, enabling informed decision-making. This data-driven approach minimizes guesswork, enhances strategic planning, and increases the likelihood of successful outcomes.
  • Improved Customer Experience and Personalization: AI enables businesses to deliver tailored experiences, leading to higher customer satisfaction. Whether through personalized recommendations, chatbots providing instant support, or targeted marketing campaigns, AI enhances the overall customer journey.
  • Adaptability to Market Trends: The dynamic business environment demands adaptability. AI equips businesses with the ability to analyze market trends, consumer behavior, and competitor strategies in real-time. This agility allows for swift responses and staying ahead of the competition.

The Advantages of AI Users over Non-Users

Businesses that embrace AI gain a substantial advantage over their counterparts that fail to adapt:

  • Constant Advancement and Learning: AI technology is constantly evolving and improving. As an AI user, you benefit from ongoing advancements, updates, and refinements, ensuring your business remains at the forefront of innovation.
  • Extracting Actionable Insights: AI’s ability to process and analyze vast amounts of data means you can extract valuable insights that others might miss. This helps you uncover hidden patterns, understand customer preferences, and make more accurate predictions.
  • Rapid Adaptation and Response: In an ever-changing marketplace, AI enables businesses to quickly adapt to new trends, customer demands, and market dynamics. This flexibility is crucial for maintaining a competitive edge and seizing emerging opportunities.
  • Innovation and New Business Models: AI has the potential to revolutionize entire industries by enabling new business models and innovative approaches. By embracing AI, you position yourself as a catalyst for industry disruption and stay ahead of traditional competitors.

Artificial Intelligence for Good and Achieving Financial Success

AI’s positive impact extends beyond business profitability. When used responsibly, AI can bring about efficiencies that benefit businesses of all sizes:

  • Streamlined Business Processes: From small startups to large enterprises, AI can streamline operations, reduce costs, and improve overall efficiency. By automating repetitive tasks, you and your team can focus on high-value activities that drive growth.
  • Everyday Efficiency for Individuals: AI-powered technologies have become an integral part of our daily lives. From virtual assistants on our smartphones to personalized recommendations on e-commerce platforms, AI enhances efficiency and simplifies tasks, leading to improved productivity and satisfaction.
  • Financial Success and Freedom: By leveraging the power of AI to optimize your business processes, you pave the way for financial success. Increased efficiency, improved customer experiences, and data-driven decision-making ultimately contribute to your business’s growth, profitability, and long-term financial freedom.

In a world where businesses must navigate complex challenges and evolving market dynamics, adapting to AI is not an option but a necessity for survival and success. The use cases of AI are wide-ranging, offering businesses opportunities for automation, data-driven decision-making, personalization, and adaptability. Embracing AI empowers you to gain a competitive edge, drive innovation, and achieve financial success. 

The time to leverage the power of AI is now – secure your future by integrating this transformative technology into your business strategy.

Written By: Heath Muchena, CEO of Proudly Associated & Author of The Digital Entrepreneur Manual, Digital Economy Survival Toolkit & DeFi Millionaire

 

Technology

Unstoppable Africa 2025: Africa’s AI Ambitions and Digital Future Go Global

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Major projects and initiatives that are set to position Africa at the heart of global innovation, notably the expansion of the continent’s AI infrastructure, were announced today at Unstoppable Africa 2025 in New York as CEOs convened to discuss Africa’s place in the global economy. This marks a significant step in enabling the continent’s stakeholders to develop local AI solutions designed to address some of Africa’s most pressing challenges.

Zimbabwean billionaire, Founder and Executive Chairman of Econet Global and Cassava Technologies, Strive Masiyiwa, announced that steps are underway to establish Africa’s first network of AI factories. Powered by NVIDIA GPUs, the facilities will be completed by the end of 2026, setting the stage for homegrown innovation and accelerating Africa’s participation in the global AI economy.

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Another announcement came from Meta, presented by Kojo Boakye,Vice President, Public Policy Director for Africa, Middle East & Turkey. The company signalled upcoming investment opportunities in Africa’s digital ecosystem, highlighting its confidence in the continent’s growing tech and AI potential.

These initiatives reflect a shift toward locally led solutions and long-term planning, with a focus on robust systems, adoption of advanced technologies, and capital investment to drive regional integration and global competitiveness.

The second day of Unstoppable Africa 2025, flagship event of the Global Africa Business Initiative (GABI), united business leaders, African heads of state, global investors, and international institutions to accelerate the continent’s economic transformation. New commitments in infrastructure, advanced technologies and investment highlighted growing confidence in Africa’s private sector.

In the financial services sector, the Africa Finance Corporation (AFC) in collaboration with African Pension and Social Security Institutions launched the  ‘Africa Savings for Growth’ initiative to explore ways to channel African institutional savings into longer-term investments that support inclusive growth. The continent-wide initiative builds on AFC’s 2025 analysis identifying at least $1.17 trillion in institutional assets across Africa, much of it still allocated to short-term, low-yield instruments.

The Global Africa Business Initiative launched two new GABI Action Pathways focused on digital transformation and healthcare aiming to connect businesses, governments, and innovators working in sectors critical to Africa’s competitiveness and resilience.

The Healthcare Action Pathway aims to improve access to medical services through digital tools, build stronger regional supply chains, attract investment, and support the growth of Africa’s healthcare workforce. The Digital Transformation Action Pathway focuses on upgrading government services, expanding internet access and digital infrastructure, training people for future jobs, helping small businesses with tech and funding, and promoting responsible use of AI and data.

Discussions on Day Two focused on new partnerships, Africa’s digital growth, and the continent’s thriving sports and creative industries, including music and fashion.

The forum concluded by highlighting Ava DuVernay, acclaimed director, screenwriter, producer, and founder of ARRAY; 15 year-old Ellyanne Wanjiku Chlystun-Githae, Climate & Health Champion at Seeds for Leadership; Mpumelelo Tevin Mhlongo, Paralympic champion and triple world record holder; Marcus Samuelsson, chef, restaurateur, and author; and international singer-songwriter, Tiwa Savage, who also performed at the end of the event. Their inspiring contributions echoed the forum’s central message of empowerment, innovation, and sustainable progress across the continent.

Closing the forum, Deputy Secretary-General of the United Nations, Amina J. Mohammed said, “When people say Africa is resilient, they’ve got a different definition to resilience than we have. Africa’s resilience is about how we build on what we have and how we strengthen our markets, our economies and our democracies and I believe that the values and principles that we all hold are important. Unstoppable Africa is a space to remind ourselves that this is who we are, it is our narrative, on our terms that we go forth.”

Unstoppable Africa is the leading African business forum held outside the continent. Hosted by United Nations Secretary General António Guterres and H.E. Mahmoud Ali Youssouf, Chairperson of the African Union, the event took place just ahead of the 80th session of the UN General Assembly in New York. Unstoppable Africa aims to accelerate the continent’s economic transformation and empower Africa to take a leading role in shaping the markets of the future.

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Kaspersky warns travelers: AI-powered attacks are targeting hotel guests

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Between June and August 2025, Kaspersky’s Global Research and Analysis Team (GReAT) discovered a new wave of cyberattacks by a threat group called RevengeHotels, which targets hotels to gain access to guests’ payment information. The group has been operating since 2015 and has since upgraded its methods. The threat actor is now using Artificial Intelligence (AI) to make their attacks more effective and reach additional regions. Analysis shows that many of the new malicious programs used in these attacks contain code likely generated with AI, making them more sophisticated and harder to detect.

While hotels in Brazil have been the main target to date, such cyberattacks have also been reported in other countries around the globe. And considering that countries in Africa, including South Africa and Kenya, are popular tourist destinations, and Nigeria a popular business travel destination, it is important to consider that no country or hotel is immune to falling victim.

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How the attacks work 

The threat actor sends phishing emails directly to hotel staff, often disguised as requests for reservation or job applications. Once a hotel employee interacts with these emails, malware called VenomRAT is installed on the hotel’s systems, giving attackers access to guests’ payment data and other sensitive information. The emails often look convincing, coming from legitimate-looking websites.

“Сybercriminals are increasingly using AI to create new tools and make their attacks more effective. This means that even familiar schemes, like phishing emails, are becoming harder to spot for a common user. For hotel guests, this translates into higher risks of card and personal data theft, even when you trust well-known hotels,” comments Lisandro Ubiedo, expert at Kaspersky’s Global Research and Analysis Team.

To stay safe, Kaspersky recommends:

  • Even if an email seems friendly, treat links and attachments with care. To protect your company, use solutions from the Kaspersky Next product line that provide real-time protection, threat visibility, investigation and response capabilities of EDR and XDR for organisations of any size and in any industry.
  • Cybercriminals often distribute fake email messages mimicking email notifications from an online store or a bank, luring a user to click on a malicious link and distribute malware. If attackers are specifically targeting your organisation, the email text may be more customised, mimicking services or scenarios familiar to your company. With that in mind, fine-tune your antispam settings and never open attachments sent by an unknown sender.
  • Try not to open unexpected files sent by you massively. They may be ransomware or even spyware, even attachments from official-looking emails.

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Technology

Nigerian Risk Expert Unveils NaijaShield™, Africa’s First AI-Powered Stress Testing Engine

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Oyindamola Ogunruku

Nigerian-born financial risk specialist Oyindamola Ogunruku, currently a senior market risk analyst at Goldman Sachs, has developed a groundbreaking invention called NaijaShield™, an artificial intelligence-driven stress testing engine designed to transform how banks and regulators in frontier economies anticipate and manage financial shocks.

Traditional stress testing models were built for the stable conditions of developed markets and have proven inadequate for economies like Nigeria, where inflation, volatile exchange rates, and abrupt policy shifts create unique vulnerabilities. NaijaShield™ tackles this problem by combining machine learning, regulatory alignment, and predictive analytics to create a dynamic system that can simulate real-world crises in real time. The invention uses a risk detection engine to process market data, a simulator to model events such as currency crashes or oil price slumps, a scorecard generator to highlight exposures, and a regulatory module that syncs results with Central Bank of Nigeria requirements. Its final layer is a decision dashboard that gives auditors, executives, and compliance teams actionable insights at a glance.

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Ogunruku describes NaijaShield™ as an intelligent early warning system that can help African banks strengthen resilience, prevent systemic risks, and build investor confidence. She has urged Nigerian regulators to establish sandbox environments where tools like NaijaShield™ can be tested safely before full deployment, noting that its impact could extend beyond Nigeria to other frontier markets with similar instability.

Her career reflects the combination of local insight and global expertise that makes this innovation possible. From designing adaptive risk scorecards at fintech firms in Lagos to managing market risk oversight at Goldman Sachs in the United States, she has consistently demonstrated an ability to bridge advanced analytics with real-world banking challenges. With peer-reviewed publications on AI in financial stress testing, anomaly detection, and green fintech, the unveiling of NaijaShield™ underscores her standing as a pioneer at the intersection of artificial intelligence, finance, and regulatory innovation.

“The future of financial oversight is not just digital — it is intelligent,” Ogunruku said. “NaijaShield™ proves that frontier markets like Nigeria can lead in developing the tools that make global finance safer.”

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