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African countries dominating the Afri-Commerce Space

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Afri-Commerce in Africa is growing at a steady rate, according to Disrupt Africa there are around 264 eCommerce start-ups across the continent. With most of Africa’s eCommerce startups located in Nigeria followed by South Africa and Kenya.

Top 3 countries dominating Afri-Commerce:

  • Nigeria has a population of around 195 million people, it has the largest economy in terms of gross domestic product and is the most populous country in Africa. 40 percent of Afri-Commerce ventures have headquarters in Nigeria. However, it has an internet penetration of only 48 percent.
  • South Africa has a population of 55.5 million has a 54 percent internet penetration. It has a blooming middle class and is one of the countries with the best cross-border potential.
  • Kenya has a population of 48.5 million and have a 79 percent internet penetration. Kenya is home to M-Pesa, a service which facilitates mobile money. The availability of a secure payment system encourages internet access and online buying. (SoftPac, 2018)

Below is a list of some of the Afri-Commerce startups in Nigeria, Kenya and South Africa.

 

Nigeria

  • Jumia Group, was founded in 2012 by the Berlin-based Rocket Internet and formally known as Africa Internet group. It operates in 14 African countries and in the Middle East. Jumia is an online shopping website for electronics and fashion. They offer different types of services including Jumia Market, Jumia Travel, Food, Jumia House, Jumia Jobs, Jumia Car, Jumia Deals and Jumia Services.
  • Kongo was founded in 2012 in Nigeria and initially sold only baby and beauty products. It does not operate outside of Nigeria. In 2014, Kongo opened Seller HQ, a third-party marketplace. The site has about 1 million customers and receives over 300,000 unique visits daily. It only operates within Nigeria.

 

Kenya

  • Kilimall sells in Kenya, Nigeria and Uganda. It offers affiliate programs for small African businesses as well as seller programs. Besides supporting African businesses, they also sell products from China.
  • Sky.Garden was launched in 2017, it is a SaaS mobile commerce platform which provides more than 3,000 sellers with web shops and offers 23,000 unique products in 30 different categories. It only accepts M-Pesa payments from customers and pays all merchants using M-Pesa.

 

South Africa

  • Takealot was formed by Tiger Global Management in 2011 as a result of an acquisition of an existing Afri-Commerce firm. Takealot also owns Mr. D Delivery, giving it its own delivery network with more than 900 drivers. For its marketplace merchants, Takealot offers storage, fulfilment and delivery, and customer service.
  • Zando is a subsidiary to parent company, The Jumia Group, which operates as a fashion retailer and across numerous other vertical in various other African countries. Zando sells over 500 brands, including footwear, apparel, homeware and beauty products.
  • Vuuqa is a newbie in the Afri-Commerce space but promises to be one of the fastest growing Afri-Commerce stores in South Africa with plans to expand into Kenya. Vuuqa is an online marketplace that sells African brands by connecting them to the world. All products on Vuuqa are made in Africa by Africans.

Afri-Commerce in Africa is the future even though there still remain many challenges. With mobile penetration reaching close to 70% on the continent and an increase in internet penetration, technology will continue to open doors and provide new opportunities for Afri-Commerce in Africa.

Image: MyAfribusiness

 

Author

Tshiwela Ncube Co-founder and CTO at Vuuqa

Vuuqa is an Afri-commerce platform that sells African brands by connecting them to the world.

IG: @VuuqaFB:@Vuuqa Twitter:@Vuuqa_

 

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Access Bank Partners ScaleUp Africa To Boost Women’s Empowerment with the Pan-African Women’s Conference

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On Wednesday, 21st April, Access Bank and ScaleUp Africa will present the Pan-African Women’s Conference under the theme, Choose to Challenge. The virtual conference is part of a strategic partnership to boost the economic contribution and resources available to women in business and professional careers. The program will also mark 6 years of Access Bank’s “W”, the multiple award-winning initiative for women that has seen many beneficiaries inspired and connected.

‘We kick off our partnership with Access Bank with the Pan-African Women’s Conference to celebrate women in business across Africa and to open up new products and services to a broader audience beyond Ghana. We are truly committed to further support Access Bank to drive its W Initiative, Gender, Innovation and Entrepreneurship strategy, bringing our core capabilities of digital engagement, holistic programme design and implementation,” shares Amma Gyampo, CEO of ScaleUp Africa and a Strategic Advisor to corporations, foundations and governments.

The Pan-African Women’s Conference will feature leaders in finance, business growth strategy and organizational development opportunities from across the continent including Elsie Addo-Awadzie, 2nd Deputy Governor, BoG, Matilda Asante-Asiedu, Group Head, Retail Banking, Access Bank, Yofi Grant, Chief Executive Officer, GIPC and Franklin Owusu-Karikari, Director, Business Support & Policy, NEI.

Conference Discussion Topics will cover:

  1. Pushing the boundaries and thriving in the entrepreneurship journey.
  2.  Strengthening the capacity of women owned businesses to boost growth
  3.  Maximizing opportunities using the free trade agreement in Ghana and across the continent.
  4.  Business Growth: Surviving Covid-19 and beyond

Other featured speakers include:

Irene Ochem – (Nigeria) – Founder and chief executive officer of Africa Women Innovation and Entrepreneurship Forum

Fatima Alimohamed – (Ghana) – CEO of African Brand Warrior

Chilufya Mutale – (Zambia)- Founder and CEO of Premier Credit

Justina Mutale – (Zambia) – Founder & President of the Justina Mutale Foundation and its Scholarship 

Thelma Ekiyor (Nigeria) – Managing Partner, SME.NG

Women play a critical role in the entrepreneurship world, providing essential human care and food-related services and as such we must be intentional about mainstreaming impact, gender equality, upskilling and decent work for women as we embark upon development in this post-Covid world. The Pan African Women’s Conference is an ideal opportunity for women aspiring to get to the apex of their careers, grow their businesses and gain nuggets for personal development,” adds Gymapo.

The Pan African Women’s Conference will begin at 11:00am GMT on 21st April, 2021.

To register visit: Pan-African Women’s Conference 

Virtual conference details will be provided upon registration.

 

 

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Cairo-Based Grocery Delivery Startup, Appetito Raises $450k Seed Investment

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Appetito truck and press release (Source: Shehab Mohamed) 

Appetito, a Cairo-based grocery startup, has announced a raise of $450k seed round of financing. The Startup operates through dark stores model, where products are sourced from manufacturers, stored in mini fulfilment centres then delivered to household customers. Established in March 2020, the company started with a wide range of private label products serving all areas of Cairo, Giza, and Alexandria with next day & pre-scheduled deliveries.

Recently, the company expanded its product portfolio to include more than 1000 SKUs from well-known consumer brands and entered the hyper convenience race by offering its customers less than 60-minute delivery in selected areas.

The round was raised by a group of Saudi Angel investors led by Ahmed Al Alola, an early-stage investor who was one of the early backers of Nana and Sary, alongside with Afropreneurs Fund, an African early-stage technology fund that has previously backed top startups such as Andela, Flutterwave and Trella, in addition to the participation of Jedar Capital an emerging VC focusing on early stage start-ups in the Middle East, Africa & Emerging Asia.

Speaking on the raise, Appetito Founder and CEO Shehab Mokhtar says: “We’re proud of what we have achieved in just a few months from our launch. We’re privileged to have such prominent investors backing us. With their support and the team, we’re building, I’m confident we will be in a leading position in the global race of grocery delivery.”.

Ahmed Al Alola commented on the round “Observing the radical change in consumer’s behaviour post-COVID-19, the grocery delivery market is expanding rapidly in the region. I believe Appetito – with its stellar team – is well positioned to lead that segment and capture the market by delivering superior experience compared to what is currently available in most of the African space.

On his part, Idris Bello, Managing Partner, Afropreneurs Fund said ” Our investment into Appetito’s seed round follows on our proven thesis of investing in strong founders with unique local insights and a bias towards execution. We are excited by what Shehab and his team have achieved so far, and we are very bullish on the Egyptian early-stage ecosystem.”

Sherif Nessim, Founder and Managing Director of Jedar Capital said “We are excited to be part of Appetito’s journey in Egypt and MENA region. We have been watching Appetito’s execution and the team’s growth focused approach with very limited resources early on, this was a clear message to us on how resilient and focused they are. Appetito is best suited for growth with the digital transformation happening in Egypt where online commerce growth is skyrocketing and saw a huge leap with covid, more and more customers now are adopting online grocery shopping as their standard now. We believe that Appetito’s model focusing on dark stores rather than aggregating from grocery retail stores will add value and differentiation in the market and play a pivotal role in terms of operational efficiency and gross margin contribution. We look forward to supporting them with their expansion and growth plans in Egypt and beyond.”.

 

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Flux Panda Brings Live Stream Shopping to MENA Region

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Flux Panda Founder, Alexander Rauser

In response to the restrictions caused by the pandemic, Flux Panda was created to encourage businesses in the Middle East and North African region to utilize live streaming platforms to sell their products. The App combines the functionalities of an eCommerce website and live streaming app. Merchants upload the products they want to sell during the live stream, connect Flux Panda to multiple social media platforms with live streaming like Facebook Live or Instagram Live, and their customers can buy the products by clicking the buy button and entering their payment details.

“Our goal is to make the selling and buying process on live streams much easier and enable any business to own the experience. While many small and large businesses are already selling live on social networks, our solution fixes some key problems such as order management, real-time inventory, and customization capabilities. You could say we are similar to a platform like Shopify, but focused on live commerce.” says Alexander Rauser, Founder and CEO of Flux Panda.

The App offers a flexible pricing model to cater to small businesses, eCommerce companies, and even large retail brands. Currently, the Flux Panda partner network covers South East Asia, Central America, Africa and the Middle East with further expansion plans in 2021.

According to research by Coresight, live selling generated $60 billion in global sales in 2019 and expectedly doubled in 2020 to $129 billion. Live selling has been popular in Asia for many years, even before the pandemic hit. The largest western fashion brands like Burberry and Louis Vuitton have already tried live stream eCommerce through China’s biggest marketplaces like Tmall and Little Red Book.

About Flux Panda

Flux Panda is a live selling solution established in 2020. It combines the functionalities of a multi-platform live streaming tool and an eCommerce website so viewers can view the details, add to cart, and pay for the items being demonstrated. It is the only solution where merchants can sign up and go live without any assistance or setup fees. It can be used by merchants with or without their own eCommerce site.

 

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