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Aiesha Bailey launches OCIR App to support special needs youngsters

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Aiesha Bailey is the Founder of OCIR, an app developed and designed to help special needs children in schools. OCIR is a shared APP for special needs children 4 + some adults, their primary carers and educators. This APP has been designed to help users navigate their life learning and education in a safe way that fits around the skills they have, rather than forcing them to interact in ways that do not suit them. 

Her reason for developing this app was because her child was non-verbal in a mainstream school and his only communication was grinding his teeth. So, as a mother, she got anxious and decided to have coffee mornings with other families to feel if this is an app worth having and that they would pay for. To her surprise they loved it and Aisha has a few of them featured on her podcasts.

Aiesha also does workshops to encourage parents with their well-being so that they do not feel isolated. The lasting testimony of this app is her son who has gone from non-verbal to a confident, contented and clever child and student who excels in lessons and enjoys socialising with all ages. Essentially, OCIR is a communication tool to improve the emotional well-being and psychological mental health of youngsters with special needs. Aiesha believes a purchase of this app is a donation that goes back towards the school.

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Users

The app supports children with autism, Aspergers, anxiety, ADHD and speech delay.  It has therapists for parents and carers as they have anxiety, maybe mental health issues and/or need someone to talk to who faces similar challenges.

Requirements

When special needs youngsters, children and young adults are affected by their condition, it is not always easy for them to communicate what they are feeling.  Equally the time, occasion or person may not approach nor make it safe for them to express their feelings. These are the people OCIR  was created to support. 

Functions

Visualisation is an important aspect of how special needs people communicate.  OCIR’s strength is that it is visual and allows users to interact and express emotions and how they feel in the moment through pictures, symbols, images and different emojis. 

Equipment

The OCIR app can be used on various electronic devices, desktop computers, tablets, smart mobile phones or smartwatches.

Statistics

The information gathered is personalised for individuals.  The data can be collected for reports, for monitoring, identifying trends and evidential purposes. All data is kept confidential and presented clearly in a pie chart to help support the child.

Working together

When users engage with the OCIR app to express themselves, it is linked to the same platform as parents, teachers, guardians and carers, which allows communication in real time.  Any issues can be observed and addressed immediately.   Anyone responsible for users’ welfare can view any triggers and respond accordingly.

Shared experience

The real time interaction is one of OCIR’s best features because it can minimise the worry when children are outside the home and takes the pressure away from users having to remember the incident at a later time. The OCIR app also provides and maintains a bonded experience between users, educators and the responsible adult as required. 

Features 

The OCIR app has many features and links to pre-recorded therapy sessions, weather forecasts, sleep and activities for children/users and parents. 

To find out more, can you please contact me at info@ocir.co.uk

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Afripreneur

Theo Baloyi on building a sneaker brand for Africans

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Theo Baloyi, Founder of Bathu (Image: Supplied).

This entrepreneur created a 100% African shoe brand to wage war on Nike and Adidas. His name is Theo Baloyi, and he is a South African entrepreneur. Judging the market shares of the shoe giants too high in Africa, he decided to leave an important position at PWC in Dubai to launch Bathu Sneakers. 

After months of feasibility studies, and being rejected by 13 different shoe factories – Theo Baloyi’s perseverance pays off and the Mesh Edition Sneaker is born. Bathu, which means shoes in townships across South Africa, is a sneaker brand launched in 2015, in a local township (Alexandra), whose colors and patterns are inspired by Africa. Bathu bought its first delivery vehicle and opened its first physical store in Newtown Junction Mall in Johannesburg, South Africa. 

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Part of Theo Baloyi’s pillars for Bathu from the start was to create 100 meaningful jobs. In 2020 this was achieved. The brand has been a dazzling success, with more than thirty stores now in South Africa, and numerous distinctions.  It has now grown exponentially over the years, with 32 stores nationwide and a staff complement of over 300 employees, who are predominantly youth. 

The Bathu story is more than just a story of sneakers. It’s a story of owning your destiny, staying true to who you are, persevering, following your dreams and doing something you are passionate about. It’s a story of walking your journey. The brand is more than just a sneaker business but a beacon of hope that each person has valid and attainable dreams regardless of background and unfavourable personal circumstances.

The Bathu tagline, “Walk your Journey”, is centered around its mission statement of reigniting hope and creating sustainable employment. We believe everyone is on a journey; ours is to equip, ignite and enable that journey.

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Afripreneur

Ideas Origin Media: Unearthing Innovation and Transforming Brands With Disruptive Creativity

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Ideas Origin Media CEO, Israel Obatunde (Image: Supplied).

Ideas Origin Media is a creative powerhouse disrupting the advertising industry since its inception in 2022. Led by the creative juggernaut, Israel Obatunde, the Originals as they are popularly called, are making strong waves in providing solutions for people and businesses who need unique strategies and creative innovation that can help their brands break through clutter in their industries.

In today’s competitive business landscape, brands are constantly seeking inventive ways to engage their target audience without breaking the bank. Against this backdrop, creative agencies with unique strategies are bending the rules and changing the game. One agency that stands out from the lot is Ideas Origin Media, a trailblazer reshaping brand narratives and consumer connections.

Driven by a profound comprehension of consumer dynamics, Ideas Origin Media’s strategic framework rests upon meticulously gathered insights. At its core, the agency champions originality, data-driven creativity, and innovative storytelling, catalyzing brand visibility and resonance in an interconnected world.

Israel Obatunde, the visionary CEO of Ideas Origin Media, believes the agency’s operational ethos is emphasizing a culture of risk-taking and collaboration. By prioritizing client-centric strategies and ongoing skill development, the agency ensures tailored and impactful creative solutions that transcend traditional advertising norms.

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Central to its organizational ethics is the acronym CANVAS: Creativity, Ambition, Novelty, Versatility, Accountability, and Support. Elizabeth Adesina, the Business Director, underscores these values as guiding principles, driving the agency’s mission to effect meaningful change in the industry. Shedding more light on this, she added that Adaptability and flexibility form the bedrock of Ideas Origin Media’s competitive edge. 

Recognizing and swiftly addressing operational inefficiencies such as bureaucracy and accountability gaps, the agency has fostered a culture of transparency and nimbleness within the agency, ensuring prompt, top-tier deliverables. 

To remain relevant amidst evolving consumer trends and technological disruptions, Ideas Origin Media prioritizes continual evolution. And by harnessing cutting-edge technologies, embracing industry trends, and championing originality, the agency sustains its innovative edge. 

The agency’s Creative Director, Segun Ayinla highlights the agency’s commitment to crafting culturally resonant campaigns that connect with diverse audiences. He elaborated further that by leveraging Nigeria’s rich cultural heritage, Ideas Origin Media delivers authentic narratives that captivate and inspire.

With a portfolio boasting impactful campaigns like the 2024 DStv-AFCON and Jack Daniel’s Jack and The Beat campaign where the brand partnered with Hilda Baci, Ideas Origin Media continues to consistently push creative boundaries and deliver unparalleled brand experiences. Its recent expansion into the United Kingdom also signifies a bold stride towards global competitiveness, underlining the agency’s commitment to excellence and innovation. 

The CEO, Israel Obatunde has re-affirmed the agency’s ambitious growth trajectory, with plans for further expansion across Africa and beyond. Built to stand the test of time, each campaign undertaken by Ideas Origin Media is not just noteworthy but a glowing testimonial to the agency’s unwavering dedication to transformative creativity and unparalleled impact. 

As Ideas Origin Media charts new territories and cultivates strategic alliances, its journey unfolds with promise and potential, poised to redefine the contours of brand communication in Africa and beyond.

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WaxPrint Media and AfricaNXT Unlocking Growth for African Founders at NY Tech Week

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WaxPrint Media partnered with AfricaNXT to present #dmaAfrica (Download My App), an interactive platform for African founders to foster meaningful connections with potential customers and investors. The program was held at Linkedin Social Impact HQ at the Empire State Building in Manhattan, NYC.

Each of the 5 startup founders engaged groups in 2 rounds of flash focus group sessions where attendees downloaded the apps or engaged the website for onboarding and provided feedback in real time. Following the focus groups, the founders pitched their early stage startups to a panel of investors/experts which included:

The featured founders represented diverse startups focused on tourism, sustainability, networking, and cultural experiences:

  • Isaac Otoo, founder of MigranX, the cultural copilot connecting immigrants and international students with authentic cultural experiences
  • Cavaughn J. Noel, MBA founder of daap, “Connect better”
  • Ibukunoluwa Adebayo, co-founder of Greensol.io, an All-in-One App focused on Utility bills payment and Solar Sales, Maintenance and Management
  • Marwh Nabil, co-founder of Easy Meets, a marketplace that simplifies planning hangouts & trips for groups or individuals and provides businesses with valuable information about potential customers.
  • Yoma Onosemuode, founder of Travelbay, the best way to plan, curate, book and experience travel across Africa.

“I have worked with African tech startups and founders over the past 10 years and have a deep understanding of their needs to achieve growth. A viable product and a community of loyal ambassadors can determine their capacity to scale and we sought to create that bridge for these founders with a focus on Africa during NY Tech Week,” shared Muhammida El Muhajir, #dmaAfrica co-host and Director of Strategy at WaxPrint Media, a boutique digital/communications agency with clients in over 22 countries.

#dmaAfrica co-hosts: WaxPrint Media Director of Strategy , Muhammida El Muhajir and Ngozi Odita, founder of AfricaNXT

NY Tech Week is an “unconference”,  an unbranded week of events sponsored by Andreessen Horowitz (a16z) a Silicon Valley based venture capital firm and  hosted by various members of the tech community all under the umbrella of “Tech Week.” NY Tech Week was an opportunity to showcase what makes the New York tech community special, meet people from across venture and startups, and learn from the best founders and companies.

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“The #dmaAfrica  event was an extension of our mission at AfricaNXT where we serve a global community eager to connect to Africa through diverse programming, immersive experiences, high-level conversations, and game-changing connections. We were thrilled to collaborate with Linkedin to support us in making an impact for these innovations from the African tech community in NYC,” added Ngozi Odita,  founder of AfricaNXT one of Nigeria’s leading innovation conferences.

The program closed with panelists iterating on each startup and answering the question “Will you download my app?”.

“Participating in #dmaAfrica was one of the best event experiences I have had as a founder. It was unlike any other and allowed me to intimately exchange with users and investors, share my story and see how they experience my web app. It forced me to go deeper and rethink how I communicate my vision and product,” said Yoma Onosemuode, the founder of Travelbay.

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