Anna Collard is founder and Managing Director of Popcorn Training, which promotes IT and information security awareness training using innovative, story-based techniques. Collard has been working in the information security field for 15 years assisting corporates across South Africa, Europe and the US keeping their information assets safe. Collard is a Certified Information Systems professional, an ISO 27001 Implementation & Lead Auditor consultant, and a business analyst. At one time a Visa/Mastercard Qualified Security Auditor. In this interview with Heath Muchena, Collard discusses leadership, information security, challenges women face in the IT sector, and shares insights on how to establish a successful career in the tech ecosystem.
Heath: How do you balance the need for technical security solutions with the potential friction it can create for businesses?
Anna: Security’s ultimate goal is to help business stay in business and is an enabler rather than a “restrictor”. This requires security to sit at the decision maker table from day one and not just be invited as an after-thought. Many technology trends, such as mobile, cloud, AI etc will only deliver the value if the solution has been built with adequate protection. It’s a bit like the analogy of the sports-car, it can only really race fast if it has good breaks.
Where it becomes difficult is when compliance or security starts to stifle business objectives. In those cases, the business needs to make the ultimate decision, which includes taking full responsibility for and accepting any risks highlighted by the compliance or security team.
Heath: How important is it to take a business-focused view of technology in your sector? Do you recommend a business first, IT/security second approach?
Anna: I believe in applying a risk-based approach to security. This means prioritizing security controls that help protect and enable the business’s critical business processes, rather than just following a compliance drive or the latest technology trend. Sun Tzu’s Art of War “If you know the enemy and know yourself, you need not fear the result of a hundred battles” is a great analogy for this.
The first step in defending against cybercrime is getting to know both the possible threats as well as the organization’s weaknesses. Understanding what specific criminal motives might drive someone targeting your organization makes it easier to defend against. Think about the value of personal information you store, what opportunities exist to commit financial fraud or to extort a ransom payment? Who is the ideal victim within your organization and which channels might work best? What would the impact be? Questions like these allow you to identify and prioritize risks related to cybercrime.
Heath: How should IT leaders align their businesses with the need for security solutions?
Anna: The first step here is to raise awareness both amongst the IT leaders themselves as well as business decision makers and other executives about potential threats impacting their business processes. This will allow for more informed decision making when weighing up security versus functionality for example.
Heath: What’s your approach to providing information security guidance to organisations? How should risks be conveyed to boards who are not necessarily security experts?
Anna: As a security awareness company, we take internal awareness seriously. Every new joiner undergoes a rigorous induction training program, which includes all our policies and a lot of security awareness. We conduct frequent phishing simulations internally – meaning every employee will get at least one random simulated phishing email per week. People who fall for any of those have to undergo remediation training. Anyone who doesn’t take their remediation training within a week gets reported all the way up to the CEO.
In other organizations where security is not necessarily on the board’s agenda yet, I assisted in giving awareness sessions to the executives as a VIP target audience. This serves two purposes: Firstly, it raises the awareness level of the executives themselves, who are attractive targets for spear-phishing attacks. Secondly, it allows the Security team to get executive buy in and if lucky, even their involvement in further awareness campaigns across the rest of the organization. Having senior support is absolutely crucial in creating effective awareness, so this is usually the first step before starting anything else.
Heath: What KPIs or metrics do you use to measure the effectiveness of an information security program?
Anna: Measuring effectiveness of an overall security program should include different metrics for different audiences; as for example management may not necessarily understand the context of technical metrics such as vulnerabilities found, whereas they may be of value to the IT team. The metrics I’ve seen used in practice include:
- Heatmapof current threats and how the Security rates their confidence to defend against these (i.e. DDOS attacks, Advanced Persistent Threats etc.);
- Risks identified vs remediated;
- Audit findings % complete;
- Security standards assessments and health checks (i.e. against ISO 27001 standards or ISF framework or similar);
- Security Incidents and time to resolve / mitigate;
- Technical metrics, such as phishing, spam and malware blocked (in numbers), vulnerabilities found;
- Human behavior metrics.
Heath: How do you keep up with the latest security issues and methods?
Anna: I subscribe to cyber security blogs by experts such as Brian Krebs, Stu Sjouerman, and Bruce Schneier. I also follow many interesting thought leaders on LinkedIn. I’m also fortunate enough to be part of a few industry WhatsApp groups where latest news or incidents are shared. As part of our content creation process I need to research latest scams, threats or technology trends.
Heath: Is Africa ready for the exponential nature of the change and impact of the 4IR? How should ICT leaders foster this change and ready their organisations and consumers for the fast-paced change presented by technologies?
Anna: The KnowBe4 African Cyber Security Survey 2019 has shown that African’s are not prepared for cyber threats. Since security is a prerequisite for any of the new technologies that will take us into the 4IR, more work needs to be done to not just address the security skill shortage on the continent (we only have about 10000 security professionals across the whole of Africa) but to also educate the public on the potential pitfalls and risks they are exposed to, ranging from sharing too much information to being aware of mobile malware and social engineering attacks.
Heath: Women in the technology ecosystem are definitely in the minority, so why did you decide to pursue a career in tech?
Anna: I got into the cybersecurity field coincidentally, I was lucky to get a student-job at Siemens while I studied economics in Munich, Germany. They paid better than waitressing and I enjoyed the diversity and learning opportunity. Siemens also allowed me to write my thesis on the importance of information security from a business perspective back in 2001, when security was still very much a nice area.
I generally love learning new things and security requires you to learn every day as the landscape changes all the time. It’s such a fascinating field as security touches literally all the technology domains as well as the physical and human factors. There are many exciting opportunities for women in cybersecurity because of its overarching applicability.
Heath: What are some of the biggest challenges that women who want to venture in the world of technology face today?
Anna: Women sometimes tend to be less assertive as well as doubt themselves more than men do. I see this often in interviews, women too quickly highlight their shortcomings, whereas male counterparts display more confidence in tackling new challenges, even if they are not qualified yet.
As employers, we need to be aware of these subtle differences and encourage women more to take risks and trust their abilities. I always tell women who have self-doubts that if they mastered how to apply a smoky eye from watching it on YouTube, they can learn anything. Security might be complex, but it’s not rocket science and there are many areas in the field that are really interesting.
Heath: What do you think are the biggest misconceptions about working in the tech sector as a woman today?
Anna: That it is a male dominated industry. I know many successful women in the tech sector and it’s an exciting field to get into for young girls and boys alike. Women, especially mums, are generally great jugglers- a skill that is needed in a demanding industry. This is a bit of a generalization, but a lot of women have great communication and creative skills, something that is absolutely key in running security awareness programs, project or change management programs.
Empathy and listening skills, another typical female trait comes in handy when trying to communicate technology or security to end users, upper level management or executives.
Heath: What influences your leadership style and what values are important to you?
Anna: I love learning, research and innovation and I’m not a typical people’s person. This makes me a more distanced leader as I leave my team to do what they do best. I strongly believe in hiring great people and giving them the freedom to become high performers by providing the vision and some guidance but not interfering in the way they do things. Unless they need assistance of course.
Heath: Who are your role models for women in tech?
Anna: I once was lucky enough to sit next to Cathy Smith, CEO of SAP Africa on a flight. She really inspired me to remain authentic. We don’t have to be highly extroverted and loud alpha type personalities to be good leaders. Being soft-spoken, calm and relying on our female intuition is an often-underestimated superpower. Cathy reminded me of that, it was a very inspiring conversation for which I’m very grateful for.
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Trueflutter – Matchmaking App for singles of African descent: Interview with Trueflutter’s Co-Founder, Dare Olatoye
Trueflutter’s Co-Founder, Dare Olatoye
Trueflutter is a matchmaking app built for single Africans on the continent and in diaspora, in search of committed, fulfilling relationships. An online community of Single Africans in search of something real, make genuine and authentic connections. The App takes you beyond surface appearances with the use of audio bios to hear what a person sounds like and what’s important to them even before you connect. In this interview, Alaba Ayinuola speaks with Trueflutter’s Co-Founder, Dare Olatoye on his experience growing a Matchmaking brand, successes and challenges in Africa. Excerpt.
Alaba: Could you briefly tell me about yourself, business and the gap it’s filling?
Dare: My name is Dare Olatoye, I’m the co-founder of Trueflutter which is a matchmaking app for Africans on the continent and in diaspora
Alaba: What’s the inspiration for the business idea, and your vision for Trueflutter?
Dare: My sister got married for the first time when she was 47 years old. She met a great guy and they have a beautiful family. The interesting thing is that the person she married lived just 15 minutes away from her and had also been searching for a partner for many years.
Thinking about that, I realized this was a problem that technology could solve, which is why my brother and I set out to build Trueflutter.
Our vision is to provide a platform where single Africans can easily connect with highly compatible partners.
Alaba: What makes your brand USP stand out and how has the market responded to your products?
Dare: The major challenge people have with online dating is that most of the profiles have sparse or superficial information. Our platform helps you get a much deeper insight into a potential match with the use of Audio Bios and responses to carefully thought out prompts.
Alaba: How long has Trueflutter been in business?
Dare: We launched the MVP in September 2018 and had over 15,000 users sign up. That helped us gain valuable user insight which we built into the current version that was launched in January 2021.
Alaba: What are the key initiatives for the success of the business and great accomplishments?
Dare: To us success simply boils down to assembling a great team at Trueflutter and building a great community around the product. This means the most important thing we can do is listen to our users and ensure our product continues to evolve based on their feedback.
Alaba: Kindly share your most difficult moment in business and what did you learn?
Dare: Our founding team has always been very goal driven and when we set targets, we drive ourselves incredibly hard to achieve them. We had set a goal to launch the new platform on January 8th 2021 and had all our promotional partners ready to go.
However we experienced a serious setback in timelines with our development and ideally should have postponed the launch date, but we literally worked 18 hour days to still meet the timeline.
Unfortunately we launched prematurely, with quite a number of bugs on the platform. We have since resolved these but that premature launch meant we lost many of the early adopters of the platform. The major lesson is that it’s okay to release a product that is not yet perfect, with the caveat that users know it is still on beta (just like what Clubhouse did). Public launch dates should only be set when the platform has been stress tested by thousands of users and you know the user experience will be flawless.
Alaba: How has the COVID-19 pandemic affected Trueflutter’s growth and/or the user experience?
Dare: I think online dating is one of those few industries that thrived because of the pandemic. We saw an 820% spike in activity on our platform and a 270% increase in organic downloads. Our voice and video call features are also now used by more people with duration of calls at an all time high.
Alaba: What’s your favourite feature of the App so far?
Dare: Hands down it’s the Audio Bio feature, which also lets you reply with a voice note to users you like. People don’t actually realize how much your voice says about you, and when they listen to someone’s audio bio, it helps them easily decide whether or not they want to connect.
Alaba: Where do you see your brand in the next 5 years?
Dare: As the primary platform where single Africans on the continent and in diaspora meet.
Alaba: How do you feel as an African entrepreneur?
Dare: I am incredibly proud to see what my peers on the continent are doing. Despite the challenges of funding and infrastructure, we are beating the odds to build incredible products that are solving real problems. And the rest of the world is sitting up to take notice.
Alaba: Finally, what advice would you give entrepreneurs and investors in your industry?
Dare: To entrepreneurs, I would say every challenge is teaching you something. Every investor that walks away from your pitch meeting without investing, does so for a reason and if you find out why, it will make you better prepared for the next pitch.
Every customer that leaves a bad review is communicating a problem that thousands of other users are also experiencing, so you shouldn’t take it personal but embrace the feedback with gratitude.
For investors looking at the online dating space, few people realize how profitable it could be until they start diving into the numbers. But they also need to realize that it’s a long game, and like most consumer tech products, needs to be approached from the perspective of a long term investment. Trueflutter has been very fortunate to attract these kinds of investors.
Prudence Ramotso: The South African entrepreneur who turned her love for shoes into a brand
Prudence Ramotso, Founder and CEO of PRUDENT (Source: Prudence Ramotso)
Prudence Ramotso is a South African young lady who is passionate about fashion and envisioned a different kind of a brand that cares about customers and offer high quality products services. She decided to follow her dreams by creating the brand PRUDENT. A brand with designs inspired by African names, Prudent Shoes is a South African Shoe Brand established in 2019 and manufactured by one of the best and finest stylish shoe makers in Italy. In this exclusive interview with Alaba Ayinuola, Prudence shares her entrepreneurship journey, the gap her brand is filling in the industry and the future. Excerpt.
Alaba: Could you briefly tell me about yourself and your brand?
Prudence: My name is Prudence Ramotso, I was born and raised in the Vaal (Sebokeng). I love shoes and fashion , I am ambitious and goal driven. I realized there was a gap in the South African female footwear when I was shopping around for shoes back in 2016, my entrepreneurial spirit couldn’t let this to rest. After my research in 2019 PRUDENT shoes was born, we offer what was missing in the market which is good quality shoes at affordable prices and shoes that have characters from the African names that are engraved on the outsoles.
Alaba: What inspired you to go into entrepreneurship and start Prudent?
Prudence: The rate of unemployment in South Africa increases daily and knowing that I have the ability to make a difference and create jobs in the future inspires me everyday. I took my love and passion for shoes and turned it into a brand that fills the gap in the female footwear industry. It started in my bedroom on my cell phone. I left my full time job as a financial advisor for an insurance company and gave birth to PRUDENT shoes in 2019 and I never looked back again.
Alaba: What makes your brand USP stand out and how has the market responded to your products?
Prudence: Our shoes are made of high quality material and attention to details (better workmanship). Our insoles are glued and stitched on, with our unique style names engraved on the outsoles. Like the brand name says PRUDENT, you take prudent steps when walking in our shoes, which means taking careful and calculated steps you think for the future.
The market response is very good, customers are happy with the quality and saying the shoes make them comfortable. Most customers say the shoes speak to them laughing.
Alaba: Any challenges so far since you launched early this year?
Prudence: The challenges we have is reaching a big scale of the market and getting the brand out there.
Alaba: In what way do you think the South African government can support entrepreneurs?
Prudence: Government must encourage localism, encouraging customers to “buy local” is a pillar of regional development strategies. There are products that are not manufactured in South Africa due to lack of suppliers, however they are South African brands and they make us a competitive country. Also, the government should give small businesses a real advantage in procurement policies and the process must be clear, protective and accessible to all small businesses.
Alaba: Where do you see your brand in 5 years?
Prudence: I see my brand growing and being the trusted female footwear brand in South Africa and in 10 year recognized globally. Also, as a brand helping fight the high rate of unemployment.
Alaba: How do you feel as an African entrepreneur?
Prudence: Being an African entrepreneur feels amazing at the same time is hard and exciting. We are 6 of the 10 fastest growing economies as Africa and the ease of doing business in Africa is improving to an extent that a good number of countries including South Africa, Ghana, Mauritius and Tunisia now outperform China, India, Brazil and Russia, we can say our future is bright as AFRICAN entrepreneurs.
Alaba: A little piece of advice to young and budding entrepreneurs out there?
Prudence: Believe in yourself and your dreams, it is true your network is your networth. Be persistent and never give up, start where you are with what you have and go for it. If you can imagine it , you can do it!
Babusi Nyoni, the Zimbabwean Powering Africa’s Digital Health Economy with Sila Health
Babusi Nyoni is the co-founder and CEO of Sila Health, a global social enterprise that helps people everywhere access healthcare on any mobile device. Sila Health provides last-mile health care access across Africa using chat platforms and machine learning, creating comprehensive datasets to advance regional healthcare. In this interview with Alaba Ayinuola, Babusi shared the Sila Health journey and the vision to provide healthcare access to Africa’s most economically vulnerable. Excerpt.
How It Started
I started Sila Health in 2019 as an AI-powered health service after my mother fell ill in the Zimbabwean city of Bulawayo. Complications related to a relatively manageable condition (megaloblastic anemia) had gone misdiagnosed several times in the city’s under-resourced public health institutions, nearly costing her life until she sought private care.
Unfortunately her story is one of many across Africa where doctor-patient ratios are an average 1:5000 and low income levels mean quality healthcare is out of reach for many even as the continent’s internet growth and mobile payment adoption rates continue to outstrip the world. I saw an opportunity to connect millions of uninsured patients to healthcare providers on existing chat apps while helping them manage and find information on easily treatable conditions instantly on our platform just as my mother does.
Today we help thousands of Africans and their governments affordably bridge health gaps at scale and we are connecting the continent’s growing telemedicine industry to its first billion customers.
Africa’s digital health infrastructure is not built to scale as millions struggle with accessing basic health and medical care through traditional methods. Currently online health advice is inaccessible to most of the region’s inhabitants as many online health-solutions are data-heavy and are not built with the context of the African user in mind while players in the healthcare ecosystem lack the real-time data insights needed to contain the spread of preventable diseases.
Additionally, Africa’s telemedicine industry is growing at a slower rate than its global counterparts. Many surveyed telemedicine platforms struggle with recruiting quality patients due to the high costs of acquisition. Existing patient management platforms lack the features needed to provide comprehensive and scalable patient aftercare.
The Sila Health user-facing product is a chatbot that enables individuals in low income countries with limited access to healthcare and the internet to instantly obtain health advice that can help them significantly improve their health. If the automated interaction proves insufficient a user can make an appointment with a trained healthcare services provider via phone. Our services require very little internet data, therefore are accessible to our target group and our integrated COVID-19 module that helps people see if they show symptoms of being infected with the COVID-19 virus.
Our chatbot is accessible via Facebook chat, WhatsApp and SMS. These platforms are very popular among our target groups and are accessible on the lowest data plan tiers. By having our product accessible via these platforms the user is able to have access to medical information with very little internet data costs. Other medical chatbots require expensive app-downloads and are generally inaccessible to users with low-incomes. Our product is built for low to middle income households first, and for that reason has gained significant popularity with a 5/5 star rating and over 50% month over month growth.
Sila Trends, our data product, enables NGOs and governments to obtain real-time data on reported symptoms in the areas they preside over. Where currently health data is hard and expensive to access, our tool enables our clients to:
- Quickly recognize breakouts of infectious diseases, which is crucial for a quick and informed response.
- Follow general health trends real-time to better evaluate health policy. Understand what works and what doesn’t.
- Predict the future demand for health equipment and medication by locale.
Lifeline, our data product, helps telemedicine platforms struggling with acquiring quality users by handling the triage process on WhatsApp, Messenger and SMS and referring only high-intent users to partners. Lifeline provides doctors with critical context on a patient’s history including their profile, reported symptoms and triage result. We also provide environmental context on common symptoms in the patient’s location powered by our analytics product, Sila Trends. This saves your practice time and money. Lifeline helps practices across Africa achieve the following
- Increase practice revenue by 12%
- Reduce administrative costs by 30%
- Increase quality of care by 5% through improving outcomes.
Prepaid Cover Product
HealthPass is a prepaid product that allows Africans living in the diaspora to pay for and provide world-class healthcare for their loved ones back home. Smarter than medical aid, fulfilled by verified healthcare practitioners, HealthPass members enjoy pharmacy perks, free delivery and more; all from less than the price of a Netflix subscription.
- Guaranteed medical & dental cover, members can explore a world of benefits with the HealthPass network of verified providers.
- A virtual pharmacy wallet that enables sponsors to automatically manage and pay for prescribed medications at no extra cost.
- Free country-wide prescription delivery for all members with medicine delivered directly to each doorstep.
B I O G R A P H Y
Babusi Nyoni is the co-founder and CEO of Sila Health, a global social enterprise that helps people everywhere access healthcare on any mobile device. He uses emerging technology to develop sustainable solutions for communities in the global South. He founded Sila Health after identifying an opportunity for artificial intelligence to fill the institutional voids created by poor healthcare systems in developing economies. Babusi has a strong passion for new ideas that will change the lives of those around him and is a firm believer that African innovation will shape the technological zeitgeist worldwide.
Other Current Responsibilities;
His is an Innovation Consultant to UNHCR (Switzerland); helps drive innovation to assist and protect millions of refugees, returnees, internally displaced and stateless people. Technology Advisory Board Member at Children’s Investment Fund Foundation (UK); He advises the UK-based global foundation on Artificial Intelligence implementation at scale. Technology Advisory Board Member at UNDP Africa Leading the 4th Industrial Revolution Technical Advisory Group(UK); he provides technical advice and guidance for the Africa Leading 4IR portfolio of activities.