Today, Mutual Funds from Asset & Resource Management Holding Company (ARM) can now be accessed through Cowrywise. These new mutual funds, managed by ARM Investment Managers, swell the growing list of SEC-registered mutual funds now easily accessible on Cowrywise by retail investors nationwide. Also, this deepens our position as the platform with the highest collection of mutual funds in Nigeria.
Meet ARM: One Of Nigeria’ Top Asset Managers
Established in 1994, as an asset management firm, ARM, is Nigeria’s largest non-bank financial services firm with the primary objective of providing a platform that meets all the investment needs of individuals. ARM Group’s retail products comprise mutual funds, estate planning services, wills, pension, stockbroking services, and real estate.
Currently, it manages 6 mutual funds and all of them are now available on Cowrywise. Get them here with any comfortable amount. This partnership with ARM dovetails into our commitment to help change the way Nigerians invest.
Speaking on the collaboration, Henrietta Bankole-Olusina; Managing Director, ARM Financial Advisers, stated; “Our goal is to empower more individuals to fulfil their dreams and encourage them to imbibe a healthy investment habit. Our range of mutual funds caters to different needs depending on their investment goal and risk profile.
How Do Nigerians “Invest”?
In 2019, when mutual fund assets hit the ₦1 trillion mark, Nigerians spent ₦730 billion on sports betting. That means, in 2019, 73% of the industry’s total value was equal to what Nigerians spent betting in just one year. Diving deeper into the report, we see that the drivers for this adoption are:
• Ease of access
• Ease of understanding
• The hope of expected returns
Sadly the adoption of betting has done more harm than good in general. Hence, to place people on a sustainable path of wealth there is a gaping need to make investments simple and clear about their rewards.
Starting in 2017, we launched into the market with a digital savings product. The process was (and is still) simple, people save any comfortable amount and we help invest the bulk in treasury bills and bonds to earn returns. Alongside, we curate a robust finance education system that simplifies money for the everyday person.
These efforts positioned us to initiate our core plan of helping everyday people access high-end investments through mutual funds. On May 21, 2019, we started off with four mutual funds. Today, we have nineteen high-profile mutual funds.
The Journey To 10 Million First-time Investors
Partnering with top fund managers across the country, we will bridge the gap of onboarding and educating the average Nigerian. In essence, we are easing up more time for fund managers to grow wealth while we drive up demand. Our commitment is to introduce 10 million first time investors to mutual funds in the next five years.
ARM Mutual Funds: The Details
The ARM suite of mutual funds is a diverse one. Its offerings fit the desires of various types of investors. Below are its current offerings.
• ARM Money Market Fund: this is a low-risk fund that invests in instruments like treasury bills. A good fit for short term investors.
• ARM Fixed Income Fund: like other fixed-income funds, this is a medium-risk fund. It’s a great option for medium to long term goals, as it can serve as a source of steady income.
• ARM Ethical Fund: helps investors put their money in firms that align with a strict ethical selection.
• ARM Discovery Balanced Fund: designed for a balance between equities and fixed income. It’s a medium-risk fund.
• ARM Aggressive Fund: got a long-term view? This is your fund. Though high-risk, it helps your investments grow over the long term.
• ARM Eurobond Fund: this fund gives you access to investment instruments denominated in United States’ Dollars. Also, it is excellent for protecting your investments from currency depreciation.
ARM Funds on Cowrywise
Today, all above-listed funds, and thirteen others, are accessible on Cowrywise with any amount and in few clicks. There’s no better deal than this. We say this as the number one marketplace for mutual funds in Nigeria.
Currently, we offer the most diverse basket of mutual funds in Nigeria. To top that up, we provide relatable advice at no extra cost and you get to invest with any comfortable amount.
To buttress this, Yarmirama Ashama, Product Manager at Cowrywise, described the recent partnership as an expansion of the opportunities that come with investing with mutual funds. In her words, “We cannot raise a new generation of investors alone. This is why partnerships with fund managers like ARM are important. Having them onboard feeds this vision, and we are excited about the results that will follow.”
Confused about what fund to pick? Check this guide.
How to Invest in ARM Funds
To start investing in a few minutes, follow these steps:
• Signup here
• Tap “Invest in Mutual Funds”
• Start investing
How to List your Fund as a Fund Manager
Over the past year, we have opened up the retail market for top fund managers. With a bespoke retail and onboarding process, we have brought a younger demographic of first-time investors into the mutual funds’ space.
Currently, our audience age range sits between 21 and 35 years. If you want to improve the visibility of your funds to this demography, you should join us on the journey to 10 million. Please send an email to firstname.lastname@example.org.
Got questions about how mutual funds work? Start with this guide.
Issued by Cowrywise
ILLA, an African asset-light FMCG Logistics Company Raises $2M Investment Round
ILLA Team (Image: Supplied)
Cairo-based FMCG Logistics company ILLA secures a $2M investment round to boost its growth in the market and diversify its offering to the FMCG value chain. The round was co-led by Watheeq Financial Services and Golden Palm Investments. The round saw participation from Loftyinc Capital Management, Kepple Africa Fund, Cubit Ventures, AUC Angels, Oqal Angel Network and FLat6Labs Cairo doubling down on its investment in ILLA for the third time
Founded in 2019 by Mahmoud Elzomor, Alaa Jarkas, Ahmed Sakr, and Hossam Saraya, and shortly joined by a well versed management team with Mohamed Emera as Director of Growth, Mohamed Kamal as CFO, and Khaled Elzomor as Commercial Director ILLA aims to optimize post-production supply chain activities for FMCG brands, starting with middle-mile delivery services, being the most fragmented part of the value chain.
By focusing exclusively on the FMCG market, ILLA was able to capture the business and trust of over 65 clients in its portfolio, with household names to the likes of Coca-Cola, P&G, Danone, Nestle, Juhayna, and Pepsico.
Since 2019, ILLA has been delivering on its core promise of moving goods with efficiency on behalf of FMCG brands, spanning over 5,000,000 KM and completing over 250,000
transactions, across 27 governorates in Egypt leveraging its tech platform to power delivery
Before ILLA, FMCG brands had to rely on a variety of owned and outsourced assets to manage their delivery operations, and that adds to the pain of a fragmented logistics cycle, which gave way to the value offering of ILLA to those brands; a streamlined value chain with visibility, control and growth potential for each individual brand, with ILLA acting as an asset-light logistics company, leveraging its tech platform and operational intelligence to deliver an unparalleled experience to FMCG brands.
“ILLA will use the funds to fuel its expansion and growth in Egypt and disrupt the traditional route to-market for FMCG companies and SMEs, while building more around its tech platform to deliver more value to its clients and drivers alike”, says Mahmoud ElZomor, Co-Founder and CEO of ILLA
“Mahmoud and the team are tailor-made for ILLA, bringing decades of diversified experience to help drive efficiency into the $15 trillion global FMCG market. With the onset of covid, the global supply chain management industry is suitable for modernization, and ILLA is uniquely positioned as an end-to-end execution platform. In addition, ILLA’s smart logistics solutions also play a crucial role in providing a full stack of operational solutions that will disrupt the sector, and will change the behavior for all stakeholders within the FMCG market,” said Khaled Zaidan of Watheeq Financial Services.
“Middle-mile logistics is one of the most underinvested segments of the global supply chain market. ILLA has identified this massive opportunity in MENA and is offering a full-stack B2B supply chain management platform enabling FMCG brands to reach retailers directly at the lowest cost per case. Mahmoud and team are utilizing the trucking logistics shared economy and tech automation to innovate within a large and fast-growing market.” – AJ Okereke, Partner, Golden Palm
Fawry Invest in Sudanese Classifieds and Marketplace Platform alsoug, Marking First Overseas Venture
Fawry CEO Eng. Ashraf Sabry (Image: Supplied)
Fawry establishes strategic partnership with Sudanese consumer platform with an eye to scaling up technology platform beyond Egypt.
Fawry (the “Company”, FWRY.CA on the Egyptian Exchange), Egypt’s leading provider of e- payments solutions and digital banking services, announced today that it has finalized an investment in alsoug.com, Sudan’s largest online classifieds platform and marketplace, to help build out alsoug’s new fintech platform, Cashi. Fawry has acquired a strategic minority stake in the alsoug.com/Cashi holding company, marking the Company’s first venture capital investment outside of its Egyptian home market. The investment comes as part of Sudan’s first announced venture capital funding round.
Fawry played a leading role in ensuring the success of the USD 5m round, with the Company’s presence catalyzing involvement from other strategic Western VC players. As a strategic investor in alsoug, Fawry intends to leverage its long track record with white label technology solutions to help the platform expand in scale, enhancing the platform’s merchant acquisition operation, refining its go-to-market approach, and providing valuable insights that inform high-level strategy across all segments of the business.
Founded in 2016 by a world-class team of technology entrepreneurs, alsoug is now Sudan’s leading consumer internet platform and its largest digital marketplace. Alsoug is one of Sudan’s most downloaded apps on the Google Play app store with two million downloads and is a platform where sellers can list everything from real estate and cars to services and commodities.
Despite the political and economic headwinds experienced by Sudan as it goes through a transformative political transition, the platform has grown rapidly since 2016, reflecting alsoug’s highly skilled team of in-house developers, comprehensive coverage by its on-the-ground teams, as well as Sudan’s promising economic fundamentals. Moving forward, and building on the strategic partnership with Fawry, alsoug will significantly expand its service offering by building a new payments network capable of serving customers across Sudan, one of the largest countries on the African continent.
“We’re delighted to be kicking off our partnership with alsoug, one of Sudan’s most exciting prospects and a Sudanese leader in tech innovation. This is our first investment foray outside of Egypt in our thirteen years of operation, and we’re confident that our story with alsoug and Cashi will be a special one. Fawry’s investment in alsoug delivers on our plans to venture into underserved international markets by leveraging our technology and teaming up with strong local players. This investment will provide us the opportunity to strategically expand our footprint into Africa and transfer the experience we’ve gained in the dynamic Egyptian market to neighboring Sudan, an economy with major potential across several sectors and with a significant pool of entrepreneurial talent. Meanwhile, Fawry’s strategic partnership with alsoug leaves it ideally placed to help guide the platform’s rollout of a countrywide payments system, a feat which Fawry has already managed through a scalable, robust, and best-in-class technology platform.” said: Fawry CEO Eng. Ashraf Sabry
“This investment marks a significant milestone not just for alsoug, but for the nascent tech space in Sudan as a whole, which has until today been essentially shut out of the global capital markets. I hope this investment is the first of many and that the huge potential of the tech sector in Sudan is fully realized in the coming years. We are looking forward to working with Fawry, and our new strategic shareholders, to continue our expansion from the classifieds and marketplace space into payments. We will build a payments platform that will deliver financial inclusion to all Sudanese.” said Alsoug co-founder and CEO Tarneem (Nina) Saeed
ReelFruit Secures $3 Million Series A Funding To Expand Production with New Factory
ReelFruit CEO/Founder; Affiong Williams (Image: Supplied)
ReelFruit, a premium dried fruit company known for its high quality nutritious snacks, today announced a Series A investment of $3M. Alitheia IDF led the round and invested $2M while other investors included Samata Capital and Flying Doctor Healthcare Investment Company. The New Practice advised ReelFruit on the transaction. With the capital, ReelFruit will scale its dried fruit production, develop new products, and increase exports by 10 x to 15 MT in the first year.
Key to its expansion plans, ReelFruit will acquire a new factory in Ogun State to increase its monthly dried fruit production from 6 MT to 30 MT. The factory will hire over 200 people in its first year. With its greater supply of dried fruit, ReelFruit will continue to innovate new products for the local and international markets.
As part of its efforts to secure high quality raw materials, it plans to deepen its existing work with Nigerian fruit farmers. The company will form an agro-extension services program for 250 registered mango and pineapple producers. The program will boost fruit yields and help support a steady supply of high quality raw material for the factory.
To meet strong demand for its dried fruit snacks, ReelFruit will diversify its local and international sales channels. The company will launch an e-commerce channel for direct US sales by 4Q21. ReelFruit will also unlock more B2B opportunities including white-labelling and co-packing to support the national drive toward import substitution. Local buyers will be able to buy dried fruit locally thereby reducing dependence on imports. Reelfruit is already on track to double last year’s revenues by November 2021.
“This investment takes ReelFruit to the next level. We can meet increased demand for our products and tackle one of our biggest challenges – raw material supply. We’re thrilled that this will unleash a greater impact on our value chain by increasing farmer incomes and creating up to 300 decent jobs for Nigerians,” Affiong Williams, ReelFruit CEO/Founder.
“Alitheia IDF is proud to support ReelFruit’s ongoing efforts to boost food production in Nigeria and positively impact communities through deliberate partnerships with local farmers, distributors, and retailers. The investment will strengthen the company to unlock further growth, upskill farmers and improve economic outcomes for thousands of women who play a significant role in the production of ReelFruit’s products,” said Tokunboh Ishmael, Alitheia IDF co-founder.