Afripreneur
BAO Exclusive with Emmanuel Itoto, Executive Producer of Engraced Campus Tour
Emmanuel Itoto is the Creative Director of Engraced Events and Entertainment, Managing Director of The Engraced Mindset Company, and the visionary founder and executive producer of the Engraced Campus Tour. A seasoned event producer within Nigeria’s entertainment industry. He leads a team of skilled professionals focused on creating transformative campus tours that engage and inspire students across the country. In this exclusive interview with Alaba Ayinuola of Business Africa Online (BAO), Emmanuel speaks about his company Engraced Campus Tour, the impacts and why it was created to inspire students to pursue their dreams and discover new talents and much more. Excerpts.
Alaba: What inspired you to start a campus tour and entertainment company?
Emmanuel: Our inspiration to start the Engraced Campus Tour comes from a powerful vision: to bridge enlightenment, empowerment, and entertainment for young people. We believe that to truly reach students in an organized and impactful way, entertainment is a natural channel. Students are seeking more than just academic achievements—they crave real-world experiences and meaningful connections with popular culture.
The Engraced Campus Tour was created to fulfill this desire, inspiring students to pursue their dreams and discover new talents. Through our events, we aim to unlock the potential within each student by providing access to valuable resources, such as grants for small businesses, internships, and talent development opportunities, all made possible through strategic partnerships.
This combination of inspiration and tangible support is what drives us to make a difference on campuses across Nigeria. By blending education with entertainment, enlightenment and empowerment we’re creating an environment where students feel encouraged to grow, connect, and pursue their aspirations in ways that are both engaging and transformative.
Alaba: Can you share your personal experience with campus events and entertainment?
Emmanuel: One of my most memorable experiences comes from seeing the reaction of my audience—the laughter, the smiles, the pure joy radiating from them. Those moments of connection are what I enjoy the most, and they fuel my passion to keep going. Every event brings that energy, reminding me why I do what I do and encouraging me to keep creating memorable experiences. These reactions not only inspire me to do more, but they also motivate me to network with like-minded individuals who share the same vision of creating meaningful and uplifting experiences. It’s that shared joy and impact that make these moments truly unforgettable for me.
Alaba: What are your offerings, and how do you aim to impact tertiary institutions?
Emmanuel: Our offerings go beyond just entertainment; we provide a range of experiences designed to make a positive impact on students’ lives. In addition to comedy performances featuring top comedians and music concerts with popular artists, we collaborate with companies to bring students unique opportunities. This includes talent discovery, access to grants for small businesses (SMEs), internship placements, and resources that support their career development.
We’re also committed to tackling important social issues. Through interactive and live sessions, we engage students in conversations about combating social vices such as drug abuse, cultism and other corrupt practices, helping them make informed choices and fostering a supportive campus environment. These comprehensive offerings allow us to make a meaningful contribution to the lives of students, combining entertainment with empowerment and practical support.
Alaba: What role do you think campus events play in enhancing student life and experience?
Emmanuel: Campus events play an essential role in enhancing student life and creating a holistic experience that goes beyond academics. They provide a break from routine, allowing students to relax, connect, and engage with their peers in a vibrant environment. Through events like comedy shows, music concerts, and interactive sessions, we create a sense of community, where students can share joy and laughter, fostering strong social connections that contribute to personal growth. In this way, we’re not just creating moments of joy but also shaping a positive, supportive campus culture that encourages students to explore their potential and prepare for life beyond the classroom.
Alaba: How do you foster partnerships with tertiary institutions, student unions, and other stakeholders?
Emmanuel: To foster partnerships with tertiary institutions, student unions, and other stakeholders, we have built an organized structure that enables us to connect and engage effectively across campuses nationwide. This structure includes dedicated state representatives in all 36 states, as well as campus representatives in many universities and colleges. These representatives serve as liaisons, helping us understand the unique needs and interests of each campus community and building strong, trusted relationships with student bodies and university administrations. By maintaining this network, we’re able to coordinate events seamlessly, tailor our offerings to each campus, and establish meaningful partnerships that support both our goals and the aspirations of the students we serve.
Alaba: Are there any notable investors or funding initiatives supporting your growth?
Emmanuel: We’re fortunate to have developed strong partnerships with several reputable companies that support our vision and come on board for various projects. Over the years, we’ve collaborated with brands like New Age, Malta Guinness, Mini Mie, Betfuse, Smile, and Colonny, among others. These partnerships not only provide valuable resources that enhance our events but also allow us to deliver additional value to students through brand-sponsored initiatives.
We continue to reach out to more brands that align with our audience, looking to establish partnerships with companies that are committed to empowering and engaging young people. These collaborations are essential in helping us expand our impact and offer even more opportunities and experiences to students across the nation.
Alaba: What have been the biggest challenges you’ve faced as a founder and executive producer?
Emmanuel: As a founder and executive producer, some of my biggest challenges have been navigating the logistics of organizing large-scale events and securing consistent sponsorships. Managing resources across multiple campuses and coordinating with diverse teams—state representatives, campus reps, performers, and corporate partners—requires a great deal of planning and adaptability.
Securing sponsorships also presents its own challenges, especially in a competitive market where many brands are selective with their investments. Building trust with partners, demonstrating our impact, and showing the value we bring to the student community has been essential in overcoming this. Despite these obstacles, each challenge has strengthened my resilience and pushed me to find creative solutions to continue making a difference.
Alaba: Could you share a memorable event that perfectly reflects your values as an event producer?
Emmanuel: One of the most memorable events I’ve produced was the Shallipopi Homecoming Concert. This event was incredibly special, as it marked Shallipopi’s first performance in his hometown as a raving artist. The anticipation and excitement in the crowd was electric; you could feel the energy building as fans eagerly awaited his entrance. When he finally took the stage, the audience’s joy and pride in seeing one of their own make it big was palpable.
This event truly reflected my values as an event producer: creating memorable experiences that connect deeply with audiences and celebrate talent. The Shallipopi Homecoming Concert was a perfect example of the impact that meaningful, well-executed events can have, both on the artist and the community.
Alaba: The Engraced Mindset, your umbrella company, goes beyond event management. What other types of projects do you work on?
Emmanuel: The Engraced Mindset Company Ltd, our umbrella company, encompasses several branches, including Engraced Events and Entertainment, the Engraced Campus Tour, and Myevent.com. We have a broad focus, offering services in talent management and agency representation, brand management, content production, advertising and marketing, flight bookings, online ticketing, and event production.
Our long-term goal extends beyond becoming a household name in Nigeria. We aim to position ourselves as a major player on the global stage, known for delivering impactful and memorable experiences, innovative brand strategies, and exceptional service across all areas of entertainment and event management. This broader vision drives us to constantly evolve and expand our offerings, ensuring we’re prepared to meet the demands of an international audience.
Alaba: Starting out as a founder in Benin City and growing to become one of Nigeria’s leading event producers working with top talents, how has this journey shaped your understanding of the entertainment industry?
Emmanuel: My journey, starting as a founder in Benin City and growing to become one of Nigeria’s leading event producers working with top talents, has taught me that every success has a starting point. It has reinforced my belief that with dedication, resilience, and focus, anyone can reach the peak of their career, no matter where they begin.
Along the way, I’ve faced numerous challenges and obstacles, but these have only strengthened my resolve. Each hurdle has provided valuable lessons, shaping my understanding of the entertainment industry and helping me navigate its complexities. This journey has shown me that growth is a process, and as long as you remain committed to your vision, success will follow.
Pharmacist Oluchi Anoruo is a visionary healthcare leader and a passionate advocate for global health and well-being. As the Co-founder and CEO of SmartPharm, Oluchi has leveraged her extensive experience to drive innovative solutions in the pharmaceutical industry. Her over six years of practice as a pharmacist have equipped her with a deep understanding of clinical practice, pharmaceutical management, and patient care. Under her leadership, SmartPharm is at the forefront of transforming access to healthcare products, ensuring better health outcomes for patients. In this interview with Alaba Ayinuola of Business Africa Online (BAO), Oluchi shares her entrepreneurship journey, advocacy for global health and well being and how she is addressing access to healthcare products in Nigeria with SmartPharm. Excerpts.
Alaba: Could you briefly share your entrepreneurial journey, and what inspired you to start a pharmacy aggregator startup?
Oluchi: My journey as a founder started in 2017 when I lost my aunt due to the lack of access to an emergency drug needed to reduce the swelling in her brain caused by head trauma she sustained in a car accident. Her death was preventable. This painful experience exposed me to the bottlenecks patients faced in accessing vital medications and made me more intentional as a pharmacist to help patients gain easy access to vital medications. Leveraging on the influence I had within my professional circle, in 2018, I created an e-directory of some Pharmacies in Owerri, Imo State on Google sheet which I regularly updated. This e-directory was extremely useful in quickly finding the Pharmacy in the community to visit for a particular medication.
Having no entrepreneurial or tech skills, I embarked on numerous self-development journeys that enabled me to gain the required skills. I enrolled in online courses on EDx for entrepreneurship. During this time (2019), I got selected by Circuit Pointe a women focused non-profit organization for a 5 months web development course. On completion, I equally got awarded the fully funded Andela/Google/Pluralsight scholarship on android development. It was during this program I got coaching that helped me to pursue product design as it was more relatable , human centred and gave me room to hone my problem solving skills. I enrolled in Pixels online design school, graduated top of my class and got a scholarship sponsored by UK tech hub to further develop my product design skills. During this time, I registered SmartPharm as a business name.
I went on to work remotely as a contract product designer for various healthtech companies while building SmartPharm and also working as a community pharmacist. As a testament to my academic, professional and social achievements, I enrolled at the Nigerian University of Technology and Management (NUTM) in September 2021 as one of the selected sixty scholars for a fully funded one-year postgraduate program on tackling African perennial challenges. During my time in NUTM I was able to develop the first MVP of SmartPharm with the help of some colleagues who I parted ways with after the program. I also met one of my co-founders at NUTM. My co-founders and I have gone on ahead to achieve great milestones and we are positioning to achieve more towards our goal of changing the way Nigerians access their healthcare products.
Alaba: What specific problems does your platform solve?
Oluchi: We are addressing the poor and untimely access to healthcare products (medication, medical devices and pharmaceutical cosmetics) for persons who are in need of them.
Alaba: How does your platform aggregate pharmacy services, and what benefits do users gain?
Oluchi: We typically work with and onboard registered community pharmacies. Our users get to enjoy discounted prices offered in partnership with our partner pharmacies.
Alaba: Can you walk us through your platform’s key features and user experience?
Oluchi: Using smartpharm.net is pretty easy. Our platform is a webapp for now and you can find and order your health products in 3 easy steps – search, order and receive(door delivery or you can pick it up yourself.)
We pride ourselves in providing timely access to your medication and also delivery. On the average, we typically find and deliver within an hour (within Lagos). We are in Lagos for now.
Alaba: How do you ensure competitive pricing and discounts for users?
Oluchi: We are very customer centric and we are always on the lookout for our customers. Because we have a lot of pharmacies in our network, our customers get to choose the best price to buy their health products.
Alaba: What strategies do you employ to retain users and encourage repeat business?
Oluchi: It’s simple- we put the customers/users first.
Alaba: How has your entrepreneurial journey impacted your personal life and values?
Oluchi: Being an entrepreneur has given me the opportunity to make impact by contributing to reducing avoidable deaths due to poor and untimely access to health products and also instil values that made me over the years such as integrity, fair hearing, respect, empathy and discipline into my business through the way we treat people who work for us and they people we serve.
Alaba: Lastly, What role do you see pharmacy aggregators playing in improving healthcare outcomes?
Oluchi: I strongly believe that the adoption of tech enabled solutions into the healthtech (pharmacy tech space), will completely revolutionize the pharmacy space in the nearest future culminating in enhancing the way people access their health products subsequently helping to improve people’s health outcome. If Mr A can have constant access to affordable health products without the need to worry about his next refills or where to get his next refills, then he will be able to stay faithful to taking his medications with all things being equal.
B I O G R A P H Y
Pharmacist Oluchi Anoruo is a visionary healthcare leader and a passionate advocate for global health and well-being. With a robust educational background that includes a Bachelor of Pharmacy from the University of Uyo and postgraduate studies at the Nigerian University of Technology and Management, Oluchi combines academic excellence with practical expertise. Her dedication to lifelong learning is evident in her numerous certifications, including notably Jim Leech Fellowship and Ashoka in Social Innovation in Health and Wellness.
As the Co-founder and CEO of SmartPharm, Oluchi has leveraged her extensive experience to drive innovative solutions in the pharmaceutical industry. Her over six years of practice as a pharmacist have equipped her with a deep understanding of clinical practice, pharmaceutical management, and patient care. Under her leadership, SmartPharm is at the forefront of transforming access to healthcare products, ensuring better health outcomes for patients.
Afripreneur
Redefining Real Estate Marketing: An Interview with Imelda Usoro Olaoye, Founder of Thinkmint
Imelda Usoro Olaoye is a seasoned sales and marketing leader who has worked in various sectors of the economy. Imelda is an expert in real estate, marketing consultancy, using new tools, technology and methods having successfully launched and run an award winning real estate digital marketing firm with branches in Lagos, Nigeria and Estonia, Europe; Thinkmint Nigeria and Europe. She started her real estate/home sector marketing career in Clarions UK after which she joined PropertyPro.ng where she rose to lead the company’s media, real estate transactions and exhibitions team. In this exclusive interview with Alaba Ayinuola of Business Africa Online (BAO), Imelda shares her entrepreneurship journey with a passion for creating solutions that meet people’s needs and the real estate market in Nigeria. Excerpts.
Alaba: Could you briefly share your entrepreneurship journey, and what inspired you to start a real estate deals marketing company?
Imelda: My entrepreneurship journey began with a passion for creating solutions that connect people with the resources they need. While working in media, exhibitions, and events, especially as the Head of Transactions, Media/Exhibitions and organising the African Real Estate Discussions & Awards (AFRECA) at Tolet.com.ng ; now PropertyPro.ng, I recognized a significant gap in the real estate market: the need for a platform that simplifies transactions and bridges the gap between buyers, sellers, and industry professionals. This inspired me to found Thinkmint, a real estate marketing company. It was born out of the desire to provide a seamless experience for clients and to use technology as a tool for creating accessibility and efficiency in real estate marketing.
Alaba: Can you share your experience in real estate marketing and notable achievements?
Imelda: Over the years, I’ve built a robust experience in real estate marketing by managing high-value transactions and leading teams to deliver measurable results. Notably, I spearheaded the launch of Real|Life Magazine, an innovative publication showcasing real estate opportunities, developed an online marketplace, www.thinkmint.ng/buyrealestate, which simplifies the discovery and purchase of offplan properties with No Agency Fees, Flexible Payment Plans and Low Entry Fees. Additionally, through events like the Real Estate Discussions and Awards (REDA), I’ve fostered industry networking and thought leadership, which have contributed to the visibility and credibility of Thinkmint in the real estate sector. We recently also launched a branch in Estonia, Europe to allow for ease of transactions for Nigerians in Diaspora.
Alaba: What services do you offer, and how do you differentiate your company from other platforms?
Imelda: Our services include real estate marketing, lead generation, content creation, and event management tailored specifically to the property sector. What sets us apart is our focus on integrating cutting-edge digital tools with traditional marketing techniques. We offer personalized solutions for clients, leveraging data analytics to optimize campaigns and drive results. Additionally, our platforms, including Real|Life Magazine and www.thinkmint.ng/buyrealestate, provide a unique blend of informative content and actionable opportunities, creating a comprehensive resource for the real estate market, with a focus on offplan properties.
Alaba: What marketing strategies do you find most effective for real estate deals, and how do you leverage technology in your marketing efforts?
Imelda: Digital marketing has proven to be the most effective strategy. We rely heavily on SEO, targeted social media campaigns, and email marketing to generate leads and close deals. Technology plays a crucial role in our operations—we use analytics tools to track campaign performance, understand customer behaviour, and refine our strategies. We also utilize CRM systems to manage client relationships effectively and online marketplaces to streamline property listings and inquiries.
Alaba: What trends do you see shaping the real estate industry in Nigeria?
Imelda: The industry is rapidly embracing technology, with the rise of online property listings and virtual tours gaining traction. There is also a growing interest in eco-friendly developments and smart homes, reflecting global trends. Additionally, flexible payment plans and increased involvement in public-private partnerships are helping to address housing deficits. As the market evolves, I see technology continuing to drive transparency and efficiency in real estate transactions.
Alaba: What inspired you to create a business women’s hub, and how do you aim to empower women in business?
Imelda: The platform Business Women Hub is a non-profit organization inspired by my belief in the power of collaboration and mentorship. Women often face unique challenges in business, including limited access to resources and networks. The hub serves as a platform to connect women entrepreneurs, provide educational resources, and create opportunities for collaboration and growth. Through workshops, networking events, and mentorship programs, we aim to equip women with the tools and support they need to thrive in their ventures. Business Women Hub specifically caters for women within their first five years in business and has grown to have over 1500 registered businesses located in Nigeria , South Africa , Kenya , United Kingdom, Canada , New Zealand, Australia & USA.
Alaba: What challenges do you see women facing in business, and how do you address them?
Imelda: Women often face challenges such as access to funding, balancing work-life responsibilities, and overcoming societal biases. To address these issues, I advocate for policies and programs that provide financial support and promote gender equity. Through the Business Women’s Hub, we create a supportive community where women can share experiences, learn from one another, and gain confidence to navigate these challenges.
Alaba: Lastly, what advice would you give to aspiring entrepreneurs and businesswomen?
Imelda: My advice is to stay resilient, consistent, embrace continuous learning, and never underestimate the value of networking. Build a strong support system and seek mentorship from those who have walked the path before you. Also, be open to innovation and leverage technology to create solutions that stand out. Most importantly, believe in yourself, and your vision—success often starts with a mindset of possibility.
B I O G R A P H Y
Imelda Usoro Olaoye is a seasoned sales and marketing leader who has worked in various sectors of the economy. Imelda is an expert in real estate, marketing consultancy, using new tools , technology & methods having successfully launched and run an award winning real estate digital marketing firm with branches in Lagos, Nigeria and Estonia, Europe ; Thinkmint Nigeria and Europe.
She started her real estate/home sector marketing career in Clarions UK after which she joined PropertyPro.ng where she rose to lead the company’s media, real estate transactions and exhibitions team. Prior to this she had worked in the banking and pharmaceutical industry.
A graduate of the University of Port- Harcourt, she has honed her skills in digital marketing, PR & advertising and business practice from the Edinburgh Business School.
Imelda is a member of the International Real Estate Federation, FIABCI. She is also the Founder of Business Women Hub, a nonprofit organization dedicated to the growth of female-owned businesses , especially within their first five years of existence, and 1303 DSylva Events.
Apart from being an entrepreneur, she is a very passionate business growth manager, an award winning real estate consultant and philanthropist.
Akpan Emmanuel and Uche Nwaobi are the Co-founders of International Community for Educational Technology – ICEDT makers of Ai Teacha, a teaching app that has an engaging and interactive experience for both educators and learners. As pioneers in the educational technology sphere, Akpan and Uche understand the evolving needs of teachers. They are on a mission to empower educators with tools that transcend traditional boundaries. In this exclusive interview with Alaba Ayinuola of Business Africa Online (BAO), Akpan and Uche share their journey and why they are committed to reshaping the landscape of teaching and learning through cutting-edge artificial intelligence. Excerpts.
Alaba: What inspired you to start an EdTech company focused on Africa?
Emmanuel: My inspiration came from witnessing the challenges educators and students face across Africa, particularly in underserved communities. Through initiatives like CS First Lagos Edu Consultant and Code Nigeria Project, I saw how technology could transform education by bridging gaps in access and quality. AI Teacha was born out of a desire to amplify this impact by empowering educators with AI-driven tools that reduce their workload, enhance student engagement, and improve learning outcomes. The platform represents my vision of using technology to make education accessible and equitable for all.
Alaba: Could you briefly share your personal experience with education in Africa and how it shaped your vision?
Uche: Having spent over 25 years in the classroom, I’ve experienced the daily challenges teachers face: overwhelming workloads, limited resources, and difficulty integrating technology into teaching. As a Microsoft Innovative Educator Master Trainer and TeachSDGs Ambassador, I’ve witnessed how transformative technology can be when used effectively. AI Teacha is my way of scaling those solutions. By combining local insights with global best practices, the platform addresses critical gaps, making it easier for educators to provide engaging and impactful lessons.
Alaba: What specific problems does your platform solve for African learners?
Emmanuel & Uche: AI Teacha solves several pressing issues;
Overburdened Educators: Teachers often spend countless hours on administrative tasks. AI Teacha automates processes like lesson planning and assessment creation, giving them more time to focus on teaching.
Resource Constraints: Many schools lack quality teaching materials. Our platform provides AI-driven tools that help create lesson aids, activities, and personalized learning resources. Educational Equity: Students in underserved regions often have limited access to engaging and inclusive learning experiences. AI Teacha bridges this gap by offering affordable, accessible tools that cater to diverse learning styles.
Alaba: Can you walk us through your platform’s key features and benefits?
Emmanuel & Uche: AI Teacha offers a comprehensive suite of AI-powered tools designed to simplify teaching and improve student engagement:
Lesson Plan Generator: Automates lesson planning, saving educators significant time.
Assessment Generator: Provides customizable assessments tailored to student needs.
Visual Aid Generator: Enhances classroom learning with interactive visuals. Text-to-Audio Conversion: Supports auditory learners by converting text into audio resources.
Activity Generator: Creates engaging activities to boost classroom participation. These features reduce workload by up to 80%, making teaching more efficient and impactful while ensuring every student receives a high-quality education.
Alaba: How do you envision the future of learning in Africa, and what role does your company play?
Emmanuel: I envision an Africa where technology eliminates barriers to education, enabling every child to access high-quality learning opportunities. AI Teacha will play a critical role in this future by equipping educators with tools to create personalized, engaging, and effective learning experiences. Our platform empowers teachers to reimagine their classrooms and inspires students to love learning.
Alaba: How do you measure the impact of your platform on learning outcomes?
Uche: We measure our impact through metrics like time saved by educators, improved student performance, and engagement rates on the platform. Additionally, we gather feedback from educators and collaborate with schools and education ministries to track progress. These insights help us refine our tools and ensure that AI Teacha continues to meet the needs of teachers and students.
Alaba: What have been the biggest challenges you’ve faced as an EdTech entrepreneur in Africa?
Emmanuel & Uche: Infrastructure Challenges: Limited internet connectivity in rural areas makes it difficult to scale technology solutions widely. Adoption Barriers: Introducing educators to new technologies requires significant training and awareness efforts.
Funding: Scaling AI Teacha in underserved regions while keeping it affordable has been challenging, but partnerships with schools, governments, and NGOs are helping us overcome these obstacles. Despite these challenges, our shared passion for transforming education keeps us focused and persistent.
Alaba: Lastly, what advice would you give to aspiring EdTech entrepreneurs? Both Founders: Emmanuel: Focus on solving real problems for educators and students. Build simple, scalable solutions, and don’t give up – transforming education is a long journey that requires patience and dedication.
Uche: Collaborate with teachers to understand their needs deeply. Invest in partnerships and prioritize affordability and impact in your solutions. Above all, believe in the power of education and technology to change lives.
Akpan Emmanuel is the Co-founder and Executive Director of International Community for Educational Technology -ICEDT makers of Ai Teacha. He is an Education Technology Consultant, a Microsoft Innovative Educator Master Trainer and a Microsoft Innovative Educator Expert.He is a Global Teacher and a facilitator for Global Project – a UN Project on SDGs. He supervises classrooms from US, Canada, UK, India and Greece teaching SDGs.
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