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Bordeaux-based Nigerian Wine Consultant creating the French Experience with an African twist

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Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa (Photo: Roger Das)

Most times when you think of a French wine expert, especially in Bordeaux, a strong-willed, driven and passionate Black Woman doesn’t come first to mind.

Chinedu Rita Rosa is making waves in the Bordeaux wine community. As a Nigerian Black Woman in her 40’s, she is a rare and long-overdue sight in the wine industry. Over the past six years, she has built a home in Bordeaux with her two teenage daughters and French husband.

For over 20 years Rosa has been active in the wine industry, though she came into the wine business by chance, as an unofficial adviser to her late husband selecting wines for importation into Nigeria. Originally working as a banker, wine did not become her profession until the passing away of her late husband in 2008 who was a Lebanese businessman.

In 2008 she returned to Nigeria and worked with her late Husband’s Friends in XO Wine Store as a Manager where she was in charge of organizing various wine events, teaching wine appreciation, and increasing the selection of wines from all over France. She did all this with minimal professional experience. She likes to put it into simple terms that anyone could relate to, “ I learnt while drinking on the job!”

With Nigeria being a beer-drinking society it was not an easy sell for wines, when she first started, although it was a delightful process, Rosa mentioned. She witnessed, ChiChi (as she is fondly called by her friends) mentioned. She witnessed, seeing the shift of peoples’ opinions about wine, especially when she found the right wine to pair with a client’s palette. Meeting people and discerning their taste and discovering their wine preference is an art that she is passionate about.

“As the years went by, it became much easier to match wines with clients taste” said Rosa. It was during this time that she also acquired knowledge of wine importation, wholesales, retailing and grassroots marketing strategies due to the distribution network of XO Wine stores.

After her first year, Rosa knew this was a profession that she would like to pursue, she continued studying, tasting and enjoyed experimenting with wine tasting pairings. She turned her wine education into a social circle with clients and friends who were also wine lovers. For her, these were some of the most rewarding best moments of her wine career.

Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa (Photo: Roger Das)

She discovered how African foods reacted to different grape varieties and from different wine regions, not forgetting Champagne. She boosts “ If you haven’t tried eating àsun or suya with red wine, you must; it is not to be missed”

It was important to ensure sure that all her knowledge of wine and the industry was accredited, which led her to Bordeaux, where she learned about the technical side of winemaking, regions, and styles. Chinedu found herself the only black and African student for the entire term of the course. In the first step of her official wine studies, received a certification from the school of wine in Bordeaux “Ecole Du Vin.” She is a true believer that the best wines come from Bordeaux.

A fabulous wine lovers group was established in the spirit of the numerous tastings and to date, it exists in Lagos exclusively for members of the XO Family.

Continuing her wine education journey in Bordeaux was a dream and when she decided to re-marry and move to France there was no second-guessing where she was going to call home. Chinedu says,” Naija women are born Entrepreneurs.”This drove her ambition and she ventured into media marketing, blogging, and vlogging in the wine world of Bordeaux, and she also created a networking community where she is the president of like-minded people and entrepreneurs from all over the world that has settled in Bordeaux. The Bordeaux Business Network has over 1000 members and is a thriving support community for expat entrepreneurs.

In Bordeaux, Chinedu has become known as the black lady who is invited everywhere and also hosts a lot of events (not unlike in Lagos!) due to her professional commitments. She attends most wine and entrepreneurial events in the Bordeaux metropolis and is easily distinguishable as a black businesswoman with a glowing smile.

Does this bother her? She has mixed feelings on the subject, Chinedu takes no issues with being the ONLY anywhere, it is a testament to her African upbringing after all. “‘Naija no dey, carry last,” she says. and Being yourself and standing out is important, but she is driven to encourage other black entrepreneurs and young people to come into this profession, where she believes the possibilities are endless.

Chinedu is a distinguished WSET (Wine & Spirits Education Trust) certification, holder. Her wine knowledge spans the process of winemaking to marketing and exportation. She had envisioned that there would be more people of color in the wine industry with her qualifications that she could connect with on a cultural level but she is still left searching. She hopes that this will start to change soon.

Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa and friends (Photo: Roger Das)

As the founder of VINES BY ROSA, an import and marketing company based in Bordeaux she now collaborates with amazing brands, representing them in African Markets. Some of her most notable representations include: CHATEAU DAUZAC, MARGAUX GRAND CRU CLASSE, HINCH IRISH WHISKEY, NINTH WAVE GIN, LGI WINES. These brands are Winemakers that tailor to the African Market specifically creating labels and even Nicolas Feuillatte Champagne.

Always thinking about the future Chinedu wants to continue to build on her passion, education, and dedication, increasing the quality of wines and spirits being imported into Africa and propelling wine appreciation in the continent. She is on a mission to demystify the art of wine tasting and bring good wine to every table at the right price. In the process of this journey, she hopes to inspire other black men and women to join the wine industry and looks to the day where she is not the, I am almost always the only professional BLACK (Woman) at tasting events and business functions, especially here in Bordeaux. “I want to change that,” she ends.

Taking it one- step at a time to secure long-overdue space for aspiring Black women in the wine industry, through the success of Vines By Rosa, she hopes to inspire more people to take their passion and dreams forward.

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Opeyemi Adeyemi: Addressing menstruation stigma with her invention, The Flow Game

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Opeyemi Adeyemi fondly called dryemz is a Public Health Physician and owner of the sexual health clinic which runs under O and A Medical Center Ogun State, Nigeria. She had her medical training in Sumy State University, Ukraine and MscPH from the University of South Wales. Opeyemi invented The Flow Game in an effort to address menstruation stigma and has written two books on sexual and reproductive health. Her foundation runs the Brave Boys and Girls club which travels around the South western part of Nigeria to provide sex education to children and teenagers in the effort to fight against public health issues like teenage pregnancy, STIs, HIV/AIDS and Sexual assault. In this interview with Alaba Ayinuola, she speaks on her social entrepreneurship journey, The Flow Game and why she is addressing sexual and reproductive health issues. Excerpts.

 

Alaba: Could you briefly tell us about yourself and your social entrepreneurship journey?

Opeyemi: I am a public health physician who is passionate about sexual and reproductive health. I am also the creator of the FLOW GAME which is West Africa’s first board game that teaches menstrual health. My journey started in 2017 during my NYSC program where I met with the impact of misinformation and lack of access to youth friendly sexual clinics had on teenagers and young people. This led me to the start of The Brave Boys and Girls Club tour around secondary schools where students are given age specific sexuality education free of discrimination and judgment. From touring, it gave birth to menstruation workshops, consent workshops and now creation of board games that are afrocentric and youth friendly.

 

Alaba: What inspired you to launch O & A Medical Center and The Menstrual Flow Game?

Opeyemi: The Sexual Health Clinic is under O and A Medical Center in Asero, Abeokuta where anybody regardless of your background, gender, sexual orientation or any other status can get care for sexual and reproductive health issues. We offer a wide range of services that are cost friendly for the average Nigerian. The Flow game was created because during the tour, I realized the power of menstruation stigma, so decided to involve the team of expertise and the girls from the club in the creation.

 

Alaba: What is the core issue you are addressing with the Flow Game?

Opeyemi: Menstruation is a subject that still has a great level of shame attached to it. Some cultures still see menstrual blood as dirty blood. Some girls use harmful products to collect their menstrual blood. The Flow Game is a fun way to teach menstrual health and hygiene. The game covers four main areas: the female reproductive system, menstruation and menstrual related health issues, menstrual products, pregnancy and contraception. Other issues touched on include sexual assault, consent and sexually transmitted infections.

 

Alaba: How have you attracted users and grown the platform from the start?

Opeyemi: The platform is currently being reviewed as the plan is to take it digital; decided to start with a board game as it is easier with the tours, besides an average Nigerian teenager might not have the resources to play the game online and did not want to miss out on these sets of people. The buzz around the game is increasing, the game was recognized on Menstrual Hygiene Day 2021 by the African Coalition for Menstrual Health Hygiene and the Indian Commissioner of Women Affairs during a conference held in Bangladesh.

 

Alaba: Data protection is a concern for users of health platforms. Could you explain your data protection policy?

Opeyemi: Right now we are are currently working on our policy but I can assure users that they would be protected besides the data page in design would require nickname, age, sex and email address.

 

Alaba: Would you expand in the direction of male health (fertility, contraception, etc)?

Opeyemi: Yes, in June, 2021. In a bid of getting a project with an international organization, the Play It Safe board game was created and it is currently being tested in the school tours. The game is for both genders and covers safe sex practices.

 

Alaba: As a social entrepreneur, what has been your biggest challenge up until now?

Opeyemi: The field I chose is still faced with a lot of stigma, so a lot of sensitization is involved, changing mindsets and cultures associated with it. The second I would say is finances, balancing the cost of production and the ability of the target community to afford the services rendered.

 

Alaba: The term Femtech is still quite new. What is your opinion of the state of Femtech industry and its growth? 

Opeyemi: Femtech has had a massive impact on female health, so many innovative ideas that are gender specific. A good example are period tracking apps which have allowed women to track the menstrual cycle, have a better understanding of their cycle and make informed decision about fertility. I am happy to be in the industry and I know there is still so much more to be done especially in Nigeria.

 

Alaba: Where do you see the Flow Game and sexual wellness in the next 5 years?

Opeyemi: This is one question I keep asking myself every day, I desire to go beyond the Flow Game. Very few innovations on sexual and reproductive health tailored to the African woman. I would like to be one of the women creating sexual health innovations that are Afrocentric in the next five years.

 

Alaba: As an inspiring social entrepreneur, what piece of advice would you give to fellow female entrepreneurs?

Opeyemi: Invest in knowledge; learn from those who have done things in your desired field. Also understand that gender is nothing more than a social construct it does not define YOU, whatever you want to achieve is not tied to gender. Dream big and take steps to turn the dreams into realities. 

 

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Interview with Insure Africa Founder, Judith Pila On Driving Insurance Inclusion

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Judith Pila, Founder Insure Africa (Image: Supplied)

Judith Pila is the Founder of Insure Africa, a company whose main goal is to drive insurance inclusion in Africa through literacy, education, and awareness. Aside being an insurance professional, Judith is a contributing writer to Insuranceopedia, an online insurance information platform focused on Canada and US markets. She is the Content Director for Ladies Corner Canada Magazine, a Board Director for LCC Media Foundation. She volunteers with various organizations like, Insurance Institute of Canada, Career Education Council, SoGal Foundation. In this interview with Alaba Ayinuola, she speaks on her entrepreneurship journey into the insurance ecosystem and why she is driving insurance inclusion with Insure Africa. Excerpts.

 

Alaba: Could you briefly tell us about yourself and how you end up building in the insurance space?

Judith: My name is Judith Pila, born and raised in Nigeria, I now live in Canada. My journey to the insurance industry was purposive and one inspired by the need to do something different in an environment where it seemed everyone else wanted regular careers. Shortly after I moved to Canada, I already knew the industry was where I needed to be. In 2015, I began my career in insurance.

Alaba: For those who don’t know, what does Insure Africa do?

Judith: Insure Africa is a company that is, focused on driving insurance inclusion in Africa through literacy, education and awareness. We also provide consulting services to individuals and small businesses, we help them make smart and informed insurance decisions to help meet their personal and business goals.

Alaba: What makes Insure Africa special from other startups driving insurance inclusion?

Judith: While other startups are driving insurance inclusion through Artificial Intelligence and Technology, Insure Africa is doing same through literacy, awareness, making sure that Africans are well informed about insurance, so that when they decide to take on any insurance products, they are equipped with the knowledge they need.

Alaba: What have been the biggest challenges and successes in building Insure Africa till date?

Judith: I think I would have less to say in this regard, considering that Insure Africa has been actively operating as a company for only about  four months. I think the biggest challenge has been trying to convince people that we are not insurance salespeople. I think the moment you mention insurance to someone in Africa, they feel like you are trying to sell them a product. People that we have been able to reach, see value in the services we offer and have given us positive feedbacks, I would consider that a success.

Alaba: How has the insurance industry evolved?

Judith: Unlike before, when most people thought insurance was only for the rich and large corporations, more and more people are now seeing the need for insurance. The Covid-19 pandemic has also proved the importance of insurance. And with the use of technology, insurance companies are now offering insurance products through different channels making it more accessible to consumers like never before.

Alaba: Kindly share the most difficult part of being a CEO of a startup?

Judith: I think one of the most difficult part is the unpredictability, that what you are trying to build will either fail or be a success.

Alaba: How do you feel as an African entrepreneur?

Judith: I feel great and inspired by other African entrepreneurs who have made it to the top.

Alaba: What are Insure Africa’s expansion plans in terms of product, tech & markets in the next 5 years?

Judith: We are more of a service company and have plans of reaching as many people as possible that might need our services. We do have tech plans but are not ready to share those plans yet. We already have representatives in about 5 African countries and think that the opportunities are endless, and the future is looking bright.

Alaba: Finally, what piece of advice would you give to budding entrepreneurs?

Judith: Keep building, there are going to be tough days, but hold on to the vision and hope for a better end.

 

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Edith Njage: My Letter to fellow Female CEOs

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Edith Njage, Co-Founder and current CEO of Arielle for Africa (Image: Supplied)

Edith Njage is a Social and Serial Entrepreneur based in Africa. She is the Co-Founder and current CEO of Arielle for Africa, which aims to create over 100,000 jobs in Africa through empowering, training, coaching and connecting and funding entrepreneurs. Edith is the Country Representative for Invicta Ventures on a mission to fund social impact ventures with up to $10 billion in developing markets. She holds a Bachelor of Business Administration with a major in Finance and a Bachelor in Business Management with a major in Economics. A Master of Science in International Business with a major in Disruptive Innovation and a Master of Science in Finance, both from HULT International Business School. Excerpts of her letter below;

 

There are realities that come with being a woman in leadership that in most cases remain secret.

Realities faced but not communicated.

My journey as a Young, Black and Female CEO has been nothing short of rough, tough and everything in-between. The hardest truth is that the journey has been lonely with no-one to turn to, until I decided to make changes to not only my leadership, but my circles as well. I began my journey as a serial entrepreneur at 18, relatively young in the books of most but when a problem in your continent calls, age is never a factor. I became a CEO at 24 and to date I wish someone explained the realities of being a woman in leadership. Especially a young and black woman in leadership.

I wish I knew the bias that I would face each time I walked into a room and sat on the table when most expected me to just bring the coffee,

I wish I knew that fundraising would be more about my gender and race than the value my companies brought to the table,

I wish I knew that the most powerful weapon a female CEO can wield is a network of other female CEOs,

I wish I didn’t do it all alone.

Dear Female CEOs,

You are powerful. You are graceful, You are beautiful in leadership. I know that the world has taught you to blend in, I know you have been told to use your position or title to protect your vulnerability and I know most days it feels like no-one in the world can understand what it is like to be you. I want you to know the key to our strength is each other. I want you to know that rather than face the bias alone, rather than rise to the top alone, we can band together and not only rise but build a system for the next generation of female CEOs to struggle less than we did.

Where the world has called us bossy, let’s exude grit and relentless pursuit of our dreams,

Where they have called us soft, we can preach emotional intelligence and finally,

Where they have prevented our progress, we can build paths for the progress of other women after us.

This is our time, but we cannot go at it alone. We must band together and begin talking about these realities, not in secret but for the world to see. It is for this reason that I decided about a month ago that enough was enough and that it was important for me to begin sharing the truth behind my journey as a Young, Black and Female CEO. I started a podcast!

Since beginning this journey I am in awe of how many women in leadership, in business, in politics and in corporate have reached out sharing their stories!

The Latest Episode is available below (streamed to Spotify and Apple Podcast). Adding onto that I have decided to be intentional about building a Female CEO Global Board. A space for Female CEOs to share their stories, struggles, plans for growth of their businesses and so much more!

If this is something that interests you and you would like to join us next week or maybe just find a safe space and community of women who understand, book a coffee chat with me here; https://calendly.com/edith-njage-alpha-group/one-on-one

I became intentional about building circles with fellow female CEOs and investing into those circles so that as a tribe we would all rise! Rise in business, rise in our purposes and pursuits and rise in who we are as people in the world.

As always, I hope that unashamedly sharing my truth will help you know that you are never alone.

 

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