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Bordeaux-based Nigerian Wine Consultant creating the French Experience with an African twist

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Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa (Photo: Roger Das)

Most times when you think of a French wine expert, especially in Bordeaux, a strong-willed, driven and passionate Black Woman doesn’t come first to mind.

Chinedu Rita Rosa is making waves in the Bordeaux wine community. As a Nigerian Black Woman in her 40’s, she is a rare and long-overdue sight in the wine industry. Over the past six years, she has built a home in Bordeaux with her two teenage daughters and French husband.

For over 20 years Rosa has been active in the wine industry, though she came into the wine business by chance, as an unofficial adviser to her late husband selecting wines for importation into Nigeria. Originally working as a banker, wine did not become her profession until the passing away of her late husband in 2008 who was a Lebanese businessman.

In 2008 she returned to Nigeria and worked with her late Husband’s Friends in XO Wine Store as a Manager where she was in charge of organizing various wine events, teaching wine appreciation, and increasing the selection of wines from all over France. She did all this with minimal professional experience. She likes to put it into simple terms that anyone could relate to, “ I learnt while drinking on the job!”

With Nigeria being a beer-drinking society it was not an easy sell for wines, when she first started, although it was a delightful process, Rosa mentioned. She witnessed, ChiChi (as she is fondly called by her friends) mentioned. She witnessed, seeing the shift of peoples’ opinions about wine, especially when she found the right wine to pair with a client’s palette. Meeting people and discerning their taste and discovering their wine preference is an art that she is passionate about.

“As the years went by, it became much easier to match wines with clients taste” said Rosa. It was during this time that she also acquired knowledge of wine importation, wholesales, retailing and grassroots marketing strategies due to the distribution network of XO Wine stores.

After her first year, Rosa knew this was a profession that she would like to pursue, she continued studying, tasting and enjoyed experimenting with wine tasting pairings. She turned her wine education into a social circle with clients and friends who were also wine lovers. For her, these were some of the most rewarding best moments of her wine career.

Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa (Photo: Roger Das)

She discovered how African foods reacted to different grape varieties and from different wine regions, not forgetting Champagne. She boosts “ If you haven’t tried eating àsun or suya with red wine, you must; it is not to be missed”

It was important to ensure sure that all her knowledge of wine and the industry was accredited, which led her to Bordeaux, where she learned about the technical side of winemaking, regions, and styles. Chinedu found herself the only black and African student for the entire term of the course. In the first step of her official wine studies, received a certification from the school of wine in Bordeaux “Ecole Du Vin.” She is a true believer that the best wines come from Bordeaux.

A fabulous wine lovers group was established in the spirit of the numerous tastings and to date, it exists in Lagos exclusively for members of the XO Family.

Continuing her wine education journey in Bordeaux was a dream and when she decided to re-marry and move to France there was no second-guessing where she was going to call home. Chinedu says,” Naija women are born Entrepreneurs.”This drove her ambition and she ventured into media marketing, blogging, and vlogging in the wine world of Bordeaux, and she also created a networking community where she is the president of like-minded people and entrepreneurs from all over the world that has settled in Bordeaux. The Bordeaux Business Network has over 1000 members and is a thriving support community for expat entrepreneurs.

In Bordeaux, Chinedu has become known as the black lady who is invited everywhere and also hosts a lot of events (not unlike in Lagos!) due to her professional commitments. She attends most wine and entrepreneurial events in the Bordeaux metropolis and is easily distinguishable as a black businesswoman with a glowing smile.

Does this bother her? She has mixed feelings on the subject, Chinedu takes no issues with being the ONLY anywhere, it is a testament to her African upbringing after all. “‘Naija no dey, carry last,” she says. and Being yourself and standing out is important, but she is driven to encourage other black entrepreneurs and young people to come into this profession, where she believes the possibilities are endless.

Chinedu is a distinguished WSET (Wine & Spirits Education Trust) certification, holder. Her wine knowledge spans the process of winemaking to marketing and exportation. She had envisioned that there would be more people of color in the wine industry with her qualifications that she could connect with on a cultural level but she is still left searching. She hopes that this will start to change soon.

Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa and friends (Photo: Roger Das)

As the founder of VINES BY ROSA, an import and marketing company based in Bordeaux she now collaborates with amazing brands, representing them in African Markets. Some of her most notable representations include: CHATEAU DAUZAC, MARGAUX GRAND CRU CLASSE, HINCH IRISH WHISKEY, NINTH WAVE GIN, LGI WINES. These brands are Winemakers that tailor to the African Market specifically creating labels and even Nicolas Feuillatte Champagne.

Always thinking about the future Chinedu wants to continue to build on her passion, education, and dedication, increasing the quality of wines and spirits being imported into Africa and propelling wine appreciation in the continent. She is on a mission to demystify the art of wine tasting and bring good wine to every table at the right price. In the process of this journey, she hopes to inspire other black men and women to join the wine industry and looks to the day where she is not the, I am almost always the only professional BLACK (Woman) at tasting events and business functions, especially here in Bordeaux. “I want to change that,” she ends.

Taking it one- step at a time to secure long-overdue space for aspiring Black women in the wine industry, through the success of Vines By Rosa, she hopes to inspire more people to take their passion and dreams forward.

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Afripreneur

Theo Baloyi on building a sneaker brand for Africans

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Theo Baloyi, Founder of Bathu (Image: Supplied).

This entrepreneur created a 100% African shoe brand to wage war on Nike and Adidas. His name is Theo Baloyi, and he is a South African entrepreneur. Judging the market shares of the shoe giants too high in Africa, he decided to leave an important position at PWC in Dubai to launch Bathu Sneakers. 

After months of feasibility studies, and being rejected by 13 different shoe factories – Theo Baloyi’s perseverance pays off and the Mesh Edition Sneaker is born. Bathu, which means shoes in townships across South Africa, is a sneaker brand launched in 2015, in a local township (Alexandra), whose colors and patterns are inspired by Africa. Bathu bought its first delivery vehicle and opened its first physical store in Newtown Junction Mall in Johannesburg, South Africa. 

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Part of Theo Baloyi’s pillars for Bathu from the start was to create 100 meaningful jobs. In 2020 this was achieved. The brand has been a dazzling success, with more than thirty stores now in South Africa, and numerous distinctions.  It has now grown exponentially over the years, with 32 stores nationwide and a staff complement of over 300 employees, who are predominantly youth. 

The Bathu story is more than just a story of sneakers. It’s a story of owning your destiny, staying true to who you are, persevering, following your dreams and doing something you are passionate about. It’s a story of walking your journey. The brand is more than just a sneaker business but a beacon of hope that each person has valid and attainable dreams regardless of background and unfavourable personal circumstances.

The Bathu tagline, “Walk your Journey”, is centered around its mission statement of reigniting hope and creating sustainable employment. We believe everyone is on a journey; ours is to equip, ignite and enable that journey.

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Ideas Origin Media: Unearthing Innovation and Transforming Brands With Disruptive Creativity

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Ideas Origin Media CEO, Israel Obatunde (Image: Supplied).

Ideas Origin Media is a creative powerhouse disrupting the advertising industry since its inception in 2022. Led by the creative juggernaut, Israel Obatunde, the Originals as they are popularly called, are making strong waves in providing solutions for people and businesses who need unique strategies and creative innovation that can help their brands break through clutter in their industries.

In today’s competitive business landscape, brands are constantly seeking inventive ways to engage their target audience without breaking the bank. Against this backdrop, creative agencies with unique strategies are bending the rules and changing the game. One agency that stands out from the lot is Ideas Origin Media, a trailblazer reshaping brand narratives and consumer connections.

Driven by a profound comprehension of consumer dynamics, Ideas Origin Media’s strategic framework rests upon meticulously gathered insights. At its core, the agency champions originality, data-driven creativity, and innovative storytelling, catalyzing brand visibility and resonance in an interconnected world.

Israel Obatunde, the visionary CEO of Ideas Origin Media, believes the agency’s operational ethos is emphasizing a culture of risk-taking and collaboration. By prioritizing client-centric strategies and ongoing skill development, the agency ensures tailored and impactful creative solutions that transcend traditional advertising norms.

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Central to its organizational ethics is the acronym CANVAS: Creativity, Ambition, Novelty, Versatility, Accountability, and Support. Elizabeth Adesina, the Business Director, underscores these values as guiding principles, driving the agency’s mission to effect meaningful change in the industry. Shedding more light on this, she added that Adaptability and flexibility form the bedrock of Ideas Origin Media’s competitive edge. 

Recognizing and swiftly addressing operational inefficiencies such as bureaucracy and accountability gaps, the agency has fostered a culture of transparency and nimbleness within the agency, ensuring prompt, top-tier deliverables. 

To remain relevant amidst evolving consumer trends and technological disruptions, Ideas Origin Media prioritizes continual evolution. And by harnessing cutting-edge technologies, embracing industry trends, and championing originality, the agency sustains its innovative edge. 

The agency’s Creative Director, Segun Ayinla highlights the agency’s commitment to crafting culturally resonant campaigns that connect with diverse audiences. He elaborated further that by leveraging Nigeria’s rich cultural heritage, Ideas Origin Media delivers authentic narratives that captivate and inspire.

With a portfolio boasting impactful campaigns like the 2024 DStv-AFCON and Jack Daniel’s Jack and The Beat campaign where the brand partnered with Hilda Baci, Ideas Origin Media continues to consistently push creative boundaries and deliver unparalleled brand experiences. Its recent expansion into the United Kingdom also signifies a bold stride towards global competitiveness, underlining the agency’s commitment to excellence and innovation. 

The CEO, Israel Obatunde has re-affirmed the agency’s ambitious growth trajectory, with plans for further expansion across Africa and beyond. Built to stand the test of time, each campaign undertaken by Ideas Origin Media is not just noteworthy but a glowing testimonial to the agency’s unwavering dedication to transformative creativity and unparalleled impact. 

As Ideas Origin Media charts new territories and cultivates strategic alliances, its journey unfolds with promise and potential, poised to redefine the contours of brand communication in Africa and beyond.

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WaxPrint Media and AfricaNXT Unlocking Growth for African Founders at NY Tech Week

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WaxPrint Media partnered with AfricaNXT to present #dmaAfrica (Download My App), an interactive platform for African founders to foster meaningful connections with potential customers and investors. The program was held at Linkedin Social Impact HQ at the Empire State Building in Manhattan, NYC.

Each of the 5 startup founders engaged groups in 2 rounds of flash focus group sessions where attendees downloaded the apps or engaged the website for onboarding and provided feedback in real time. Following the focus groups, the founders pitched their early stage startups to a panel of investors/experts which included:

The featured founders represented diverse startups focused on tourism, sustainability, networking, and cultural experiences:

  • Isaac Otoo, founder of MigranX, the cultural copilot connecting immigrants and international students with authentic cultural experiences
  • Cavaughn J. Noel, MBA founder of daap, “Connect better”
  • Ibukunoluwa Adebayo, co-founder of Greensol.io, an All-in-One App focused on Utility bills payment and Solar Sales, Maintenance and Management
  • Marwh Nabil, co-founder of Easy Meets, a marketplace that simplifies planning hangouts & trips for groups or individuals and provides businesses with valuable information about potential customers.
  • Yoma Onosemuode, founder of Travelbay, the best way to plan, curate, book and experience travel across Africa.

“I have worked with African tech startups and founders over the past 10 years and have a deep understanding of their needs to achieve growth. A viable product and a community of loyal ambassadors can determine their capacity to scale and we sought to create that bridge for these founders with a focus on Africa during NY Tech Week,” shared Muhammida El Muhajir, #dmaAfrica co-host and Director of Strategy at WaxPrint Media, a boutique digital/communications agency with clients in over 22 countries.

#dmaAfrica co-hosts: WaxPrint Media Director of Strategy , Muhammida El Muhajir and Ngozi Odita, founder of AfricaNXT

NY Tech Week is an “unconference”,  an unbranded week of events sponsored by Andreessen Horowitz (a16z) a Silicon Valley based venture capital firm and  hosted by various members of the tech community all under the umbrella of “Tech Week.” NY Tech Week was an opportunity to showcase what makes the New York tech community special, meet people from across venture and startups, and learn from the best founders and companies.

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“The #dmaAfrica  event was an extension of our mission at AfricaNXT where we serve a global community eager to connect to Africa through diverse programming, immersive experiences, high-level conversations, and game-changing connections. We were thrilled to collaborate with Linkedin to support us in making an impact for these innovations from the African tech community in NYC,” added Ngozi Odita,  founder of AfricaNXT one of Nigeria’s leading innovation conferences.

The program closed with panelists iterating on each startup and answering the question “Will you download my app?”.

“Participating in #dmaAfrica was one of the best event experiences I have had as a founder. It was unlike any other and allowed me to intimately exchange with users and investors, share my story and see how they experience my web app. It forced me to go deeper and rethink how I communicate my vision and product,” said Yoma Onosemuode, the founder of Travelbay.

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