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Cairo Hosts Intra-African Trade Fair 2023 Business Roadshow to Promote Trade between Egypt and Africa
Cairo: The African Export-Import Bank, in collaboration with the African Union Commission (AUC), the African Continental Free Trade Area (AfCFTA) Secretariat and the Ministry of Trade & Industry of Egypt hosted a high-level business roadshow, ahead of the Intra-African Trade Fair (IATF 2023) scheduled to hold on the 9th to 15th of November 2023 in Cairo, Egypt.
Under the theme “Promoting Egypt-Africa Trade and Investment Under the African Continental Free Trade Area (AfCFTA), ‘IATF2023 Egypt High-Level Business Roadshow’ brought together captains of industry, the business community, high-level government officials, the diplomatic community, as well as executives and senior officials of Afreximbank, AUC and AfCFTA Secretariat to deliberate on how the IATF is playing an instrumental role in boosting and promoting trade and investment opportunities under the AfCFTA between Egypt and the rest of Africa.
Chief Olusegun Obasanjo, Chairman of IATF2023 Advisory Council and Former President of the Federal Republic of Nigeria said “we are here today to demonstrate and reaffirm that the third edition of the IATF will be happening here in this beautiful city of Cairo in November 2023. We urge the business community to take advantage of IATF2023 and use it to explore business opportunities. Opportunities are huge and limitless. IATF2023 is expected to be bigger and better than the previous two editions and the event is expected to attract more than 1,600 exhibitors; over 35,000 visitors, buyers and conference delegates from all 55 African countries, and the rest of the world; with more than US$43 Billion in trade and investment deals.”
Professor Benedict Oramah, President and Chairman of the Board of Directors at Afreximbank, said that the IATF was created to fast-track Africa’s economic integration through the AfCFTA. He added that “The biggest challenge on the continent is the lack of trade ad market information of what exists within the continent. This can be traced to the colonial era where Africa was divided into 55 domestic countries that had and continues to have very limited linkages with themselves. It created a situation where somebody in an African country knows more about what is happening in America, Europe and Asia than what is happening in a neighbouring country across the border. One way of dealing with this, is creating a platform like IATF, where Africans can gather to understand their markets, know themselves and understand more about the African countries. Egypt has been a major beneficiary of the IATF. At the first trade fair in 2018, which was held in Cairo, Egypt signed the largest share of deals out of the US$32 billion worth of trade and investment deals closed at the Trade Fair”.
Ambassador Albert Muchanga, AU Commissioner for Economic Development, Trade, Tourism, Industry and Minerals regarding the low levels of trade in Africa said “in order to develop intra African trade, we need very efficient and cost-effective road infrastructure, railway, shipping lines, airlines, airports and payment systems and fundamentally we need to produce goods and services that can be traded. Producing and trading in raw materials cannot be the basis for intra-African trade. We need to move towards manufacturing and agro-processing so that these, based on endowments across African countries can be the basis for intra-African trade.”
Principal Communication Adviser, Ms. Grace Khoza representing the Secretary General of the AfCFTA Secretariat said “IATF is one platform that we believe creates an avenue through which Africans get to connect and know each other. Africans need to understand what products are produced in different regions of Africa that could be exported to other regions within Africa. Egypt being the second largest economy in Africa stands to benefit from immense opportunities presented by the IATF as an AfCFTA marketplace.
H.E. Yahia El-Wathik, Deputy Minister of Trade and Industry for the Arab Republic of Egypt, delivered remarks on behalf of H.E Hon. Eng. Ahmed Samir Minister of Trade and Industry and said: “IATF is becoming a prime event on the trade and economic level all over the African continent since its first edition proudly held in Egypt in 2018 witnessed participation from 1,100 exhibitors with up to US$32 billion in trade and investment deals closed during the trade fair. The Egyptian Government considers African economic development as one of its top priorities. We seek to achieve this through promoting Africa to Africa investment, increasing intra-African trade, developing infrastructure projects and supporting industrialisation plans. Events like this are a true reflection of our strong commitment to materialise economic development which would be given a boost through the full implementation of the AfCFTA which is set to redefine African economic fortunes for the future.”
The deputy minister’s address was followed by a panel session which discussed among other issues, unlocking Egypt’s export potential by leveraging AfCFTA for economic growth and continental integration. The panel session also explored various opportunities that exists under the AfCFTA for Egyptian manufacturers, exporters, investors, creatives and automotive sectors. It also took stock of Egypt’s current trade relations with Africa and discussed some of the challenges and opportunities involved with Egyptian companies operating across the continent. Speakers included, Dr. Ahmed Fikry Abdel Wahab, Vice President, African Association of Automotive Manufacturers (AAAM); Mr. Ayman El Zoghby, Acting Director, Intra-African Trade Bank, Afreximbank; Mr. Ahmed Sadek El Sewedy, President and Chief Executive Office, El Sewedy Electric; H.E. Yahia El-Wathik, Deputy Minister of Trade and Industry of the Arab Republic of Egypt; Mrs. Maii Assal, Chairperson, Egypt Expo and Convention Authority (EECA); and Mr. Ahmed Hanafi, Founder and Chief Executive Officer of LMTL Group Egypt.
Mrs. Kanayo Awani, Executive Vice President, Intra-African Trade Bank, Afreximbank, in her remarks at the event said “Today’s roadshow will provide you all, especially the business community with critical information on the IATF, its relevance to Africa’s transformation and integration ambitions and to support the implementation of the AfCFTA. It should serve as a rallying call for the full participation of the Egyptian business community at the IATF2023 in Cairo. I’m hoping that the opportunity will be seized”. Mrs. Awani also highlighted Afreximbank’s support to Egypt’s industrialisation and export development efforts. She said ” Afreximbank has consistently provided support to the Egyptian public and private sector. Since inception Afreximbank has provided financing support to Egypt in excess of US$ 32 billion, with US$ 28 billion coming in the past 5 years alone. Our support to Egypt cuts across major sectors and industries considered strategic to the Government of Egypt and pivotal to the growth and development of the national economy. This support has helped strengthen Financial Institutions, the Energy Sector, Telecommunication, Health and Construction, the private sector, among others.”
The roadshow concluded with a ‘Media Launch’ which featured a high-level panel and Q&A with some of the key personalities behind the IATF. The session featured H.E. Chief Olusegun Obasanjo, GCFR Chairperson of the IATF2023 Advisory Council and Former President of the Federal Republic of Nigeria; Professor Benedict Oramah, President and Chairman of the Board of Directors of Afreximbank; H.E. Yahia El-Wathik, Deputy Minister of Trade and Industry for the Arab Republic of Egypt; H.E. Amb. Albert Muchanga, African Union Commissioner for Economic Development, Trade, Tourism, Industry and Minerals; and Grace Khoza, Principal Communications Advisor, representing the Secretary General of the AfCFTA Secretariat.
The IATF2023 roadshow was a key opportunity for the Egyptian private sector to learn more about the opportunities and benefits of participating in the IATF2023, Africa’s premier trade and investment fair, which will be held between the 9th to 15th of November in Cairo. As Africa’s largest trade and investment fair, the event is not to be missed for importers and exporters looking to take advantage of a single market of 1.3 billion people created by the AfCFTA with a combined Gross Domestic Product of US 3.5 billion dollars.
The resoundingly successful inaugural trade fair held in Cairo, Egypt in 2018 was followed by an even more successful IATF2021 hosted in Durban. Collectively, the two editions of the Trade Fair brought together more than 2,500 exhibitors from 77 countries and generated over US$74 billion in deals, providing a glimpse of the immense potential that exists for intra-African trade. Building on this success, the third edition (IATF2023) holding in Cairo, Egypt, in November 2023, will again provide an opportunity for exhibitors to showcase their goods and services, engage in Business to Business (B2B) and Business to Government (B2G) exchanges, and conclude business deals which will ensure that the momentum toward greater intra-African trade is sustained.
The Roadshow and Media Launch was preceded by the 6th IATF2023 Advisory Council meeting which was chaired by H.E Chief Olusegun Obasanjo. Reporting on the readiness of the various components of the event, including the Exhibition, the Conference, the IATF Virtual, the African Automotive Show, the Creative Africa Nexus (CANEX) programme, AU Youth Start-Up programme, Country Day, Diaspora Day, and Business to Business and Business to Government, the organisers demonstrated an overall satisfactory level of preparation.
Meta recently hosted its first Youth Summit in Lagos, Nigeria, bringing together over 200 young professionals, students, recent graduates, creatives, tech enthusiasts and aspiring entrepreneurs.
Themed ‘Empowering Youth Through Technology, Innovation and Entrepreneurship’, the summit included a series of thought-provoking panel discussions, a mentoring session and an interactive workshop designed to equip young Nigerians with the skills, insights and networks needed to thrive in today’s tech-driven world.
Commenting about the event, Phil Oduor, Head of Policy Programs, Sub-Saharan Africa said, “At Meta, we believe that today’s youth are tomorrow’s change-makers. Through initiatives like the Youth Summit, we aim to foster innovation, promote digital literacy and empower young Nigerians with the tools and opportunities to realise their potential and contribute to Nigeria’s growing digital economy.”
Delivering the keynote address, Femi Aluko, CEO/Co-Founder, Chowdeck, shared his journey of breaking barriers to achieve success in tech. He encouraged attendees to embrace the limitless opportunities within today’s technology ecosystem.
A panel discussion, led by Chinny Francis, Public Policy Manager at Meta, featured panellists Nifemi Akinwamide, Head of Operations, Alt School; Adaora Mbelu, Co-Founder of Lumination Global and Obaloluwa Adeagbo, Marketing Lead at Talstack. They shared valuable insights about the future of work, emphasising the importance of storytelling to build a personal brand, practicing self-awareness, developing soft skills, lifelong learning and honing problem-solving skills to thrive in a digitally transformed world.
Francis Sani, Technical Adviser for Innovation, Entrepreneurship & Capital at the Federal Ministry of Communications, Innovation & Digital Economy, spoke at the event. He highlighted the 3 Million Technical Talent (3MTT) program, emphasising that the program aims to build Nigeria’s technical talent backbone to drive the digital economy and position Nigeria as a net talent exporter. He encouraged youth to take advantage of this opportunity.
Another panel of industry experts took the stage during the ‘Lunch and Learn: Navigating Entrepreneurship in a Rapidly Changing Landscape’ session, moderated by Sade Dada, Head of Public Policy for Anglophone West Africa at Meta. Seye Bandele, CEO of PaidHR and Damilola Teidi-Ayoola, Head of Platform and Networks at Ventures Platform Fund, shared their invaluable insights. Seye highlighted the importance of grit, curiosity and candour, while Damilola reinforced the need to understand one’s target audience, deliver value through their business and embrace data-driven decision-making in the dynamic entrepreneurial landscape.
The event also featured inspiring conversations with leading figures in the creative industry. Miss Techy, an award winning tech content creator and Salem King, a creator, storyteller, author and speaker, shared their experiences and advice on achieving long-term success. Attendees also benefited from an interactive workshop and a mentoring session, where industry experts shared practical advice and strategies for entrepreneurs and tech enthusiasts.
Meta’s Youth Summit 2024 highlights a commitment to driving positive change, championing youth empowerment and advancing economic opportunities in Nigeria. Through investments in key areas—such as the creative industry, digital literacy, economic impact and youth job training—Meta is dedicated to empowering young Nigerians to thrive in today’s tech-driven world.
Cross-section of some of the attendees at the Meta Youth Summit 2024 in Lagos
L-R: Chinny Francis, Public Policy Manager, Meta; Nifemi Akinwamide, Head of Operations, Alt School; Adaora Mbelu, Co-Founder of Lumination Global and Obaloluwa Adeagbo, Marketing Lead at Talstack.
L-R: Sade Dada, Head of Public Policy, Anglophone West Africa, Meta; Damilola Teidi-Ayoola, Head of Platform and Networks, Ventures Platform Fund, and Seye Bandele, Chief Executive Officer, PaidHR during the Lunch and Learn: Navigating Entrepreneurship in a Rapidly Changing Landscape panel session.
Salem King, a creator, storyteller, author and speaker and Miss Techy, an award winning tech content creator
During a mentoring session workshop
Femi Aluko, Chief Executive Officer and Co-founder, Chowdeck.
Francis Sani, Technical Adviser to the minister of communications and digital economy of Nigeria
Novotel Director Sales and Marketing Joesph Kimondo, PR and Marketing Manager Ivy Irungu, General Manager Fabio gonsalves, During the Media Briefing at the hotel (L-R).
Novotel, one of Accor’s flagship brands and a champion of balanced living, is proud to announce the opening of Novotel Nairobi Westlands, Kenya.
Situated in the vibrant Westlands area, the new hotel seamlessly balances moments of adventure, relaxation, business, and pleasure, offering a truly reenergising experience just 20 minutes from Jomo Kenyatta International Airport (JKIA). Guests can explore multiple attractions with ease such as the Nairobi National Park, modern shopping malls, entertainment spots, the Giraffe Centre, and the Maasai traditional Market. The hotel caters to business travellers and families eager to share quality moments.
Novotel Nairobi Westlands offers 347 stylish rooms and suites, all featuring the brand’s signature design concept by RF Studio, which emphasises adaptability and sustainability, creating a comfortable, modern atmosphere. For business travellers, the hotel offers 13 versatile, intuitive meeting and event spaces, including a ballroom that can host over 100 guests – ideal for conferences, corporate functions, and social gatherings.
For guests seeking relaxation, the hotel’s state-of-the-art spa offers a range of curated signature massage therapies, designed to provide the ultimate rejuvenation experience. Each treatment is crafted to melt away stress and restore balance. For those looking to stay active, the fitness centre provides expert-led individual and group training sessions, offering a mix of tailored workout routines to suit all fitness levels.
“We are excited to introduce Novotel to Nairobi, a city that beautifully blends rich cultural heritage with modern dynamism,” said Fabio Gonsalves, General Manager of Novotel Nairobi Westlands, Kenya. ‘’Our goal is to create a welcoming space for business travelers and families alike, where quality moments lead to a more balanced life. At Novotel Nairobi Westlands, where modern living meets the pulse of cultural fusion, we offer flexible workspaces and relaxed dining options to suit everyone. It’s a place where guests can truly unwind, connect, and leave feeling invigorated.
The hotel’s four distinct dining concepts take guests on a culinary journey. The rooftop Trunk & Tandoor Gastro Bar offers Indian-inspired cuisine paired with breathtaking views of Nairobi’s skyline, creating the perfect setting for a relaxed evening. Gemma’s Italian Kitchen & Bar provides an all-day dining experience with rich Italian flavours in a welcoming atmosphere. Located at the heart of the lobby, the Safari themed Social Hub coffee lounge and bar adds a unique local flair, inviting guests to connect and unwind. For those seeking a more laid-back experience, the rooftop Pool Bar serves light bites and refreshing drinks, perfect for unwinding under the sun while enjoying the stunning panoramic city views.
Whether complementing a safari adventure or enjoying a family getaway, Novotel Nairobi Westlands offers travellers and locals the perfect environment to connect with family, friends, and colleagues and share quality moments.
“With the opening of Novotel Nairobi Westlands, we are proud to reaffirm our commitment to Africa. The hotel offers a gateway to Nairobi’s vibrant experiences and marks a significant milestone in our growth strategy, as we continue to expand our footprint in key markets across the continent while enriching local communities.” said Paul Stevens, Chief Operating Officer Premium, Midscale & Economy Division, Middle East & Africa for Accor.
Following a longstanding commitment to support its guests’ pursuit of balance in their lives, Novotel announced a three-year agreement with World Wide Fund for Nature (WWF) to champion the protection and restoration of the world’s oceans, the greatest source of balance for the planet’s climate, through science-based action and conservation projects. Novotel has built a three-year Positive Impact Plan, rooted in three of the United Nations’ priority ocean-related actions, namely: reducing marine pollution and ocean acidification, particularly from land-based activities; fighting overfishing and promoting sustainable fishing models; and increasing scientific knowledge and research for ocean health.
To celebrate the opening, Novotel Nairobi Westlands is offering rates from Kes 20,000, including breakfast. True to the Novotel Family Promise, up to two children under 16 can stay for free in their parents’ room.
Members of the brand’s ALL loyalty programme, can unlock 4X Reward Points when booking on all.com until 24/11/2024, for stays up until 12/01/2025. Guests can join the loyalty programme for free and earn points towards a number of benefits, including free hotel stays.
Novotel Nairobi Westlands is Safe Hotels Certified, ensuring our guests peace of mind with globally recognized safety standards. This certification highlights our commitment to a secure, comfortable, and welcoming stay.
FOO, the award-winning B2B Software as a Service (SaaS) solutions provider, has partnered with eNovate (formerly known as eCards), Egypt’s premier provider of cutting-edge digital payment solutions, to build upon eNovate’s existing portfolio of products and services.
eNovate is an independent subsidiary of eFinance Investment Group (EFIG), Egypt’s leading investment management firm. Originally established in 2009 as EFIG’s card services division, it has since evolved to deliver comprehensive, integrated digital payment solutions for a range of clients, including fintechs and financial institutions; ministries and governmental entities; transportation authorities; and NGOs.
With more than 55 million cards issued to date, and millions of transactions processed annually for Meeza, VISA and Mastercard, eNovate continues to position itself at the forefront of Egypt’s digital payment ecosystem.
eNovate has strategically partnered with FOO to enhance its portfolio by leveraging FOO’s expertise, extensive range of services, and innovative approach to product development. FOO’s modular platform, built on a customizable suite of micro-services, enables the delivery of SaaS products across the financial services spectrum – from digital onboarding to digital banking – with unparalleled levels of flexibility, scalability and security.
Through this partnership, eNovate will also deliver Fintech as a Service (FaaS) solutions. Designed to help fintechs rapidly launch and scale their operations, FOO’s advanced ‘out-of-the-box’ FaaS solution streamlines the development process. This approach drastically reduces the time and resources needed to bring fintech products to market, enabling companies to move from concept to deployment within months, rather than years. By providing a comprehensive, scalable platform, this collaboration empowers fintechs across Egypt to focus on innovation and growth, accelerating their path to success in the country’s dynamic financial sector.
Both companies share a strong commitment to driving digital transformation, both within Egypt and the broader payment ecosystem. This collaboration will build on eNovate’s success to date, to further the delivery of fully compliant, end-to-end solutions that meet the diverse needs of its clients and their customers.
This ongoing partnership between FOO and eNovate includes several key projects, the first of which is an end-to-end digital solution for universities across Egypt. Integrated with each university’s learning management system, it will enable students to complete a range of actions – from payments to identity verification – via one easy-to-use app.
Further significant projects are to be announced in due course.
Ghady Rayess, Co-founder and Managing Director at FOO, commented: “At FOO, innovation is integral to our approach. We are proud to partner with eNovate, a true industry trailblazer, to contribute to the remarkable transformation taking place in Egypt’s financial services sector. With the support of the Central Bank of Egypt (CBE), we are committed to delivering robust financial solutions that will not only strengthen eNovate’s position as a leading innovation hub, but also further digital transformation across Egypt.”
Nashwa Kamel, CEO at eNovate, commented: “We are delighted to be working with FOO. Their commitment to cutting-edge technology and innovation aligns with our vision for providing digital payment solutions in Egypt and across the region. This partnership represents a milestone in our mission to revolutionize the financial landscape, providing our clients and their customers with unparalleled opportunities and enhanced experiences. By combining eNovate’s expertise with FOO’s pioneering solutions, we are positioned to set new benchmarks in the industry, driving forward digital transformation and reinforcing our role as a leader in the global payment ecosystem.”
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