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Canon launches an iconic lens for a new generation – the RF 85mm F1.2L USM

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The RF 85MM F1.2L USM is one of Canon’s fastest aperture autofocus lenses for its full-frame mirrorless range of cameras

NAIROBI, Kenya, May 15, 2019 – Canon Europe, world leader in lens manufacturing, today builds on its ongoing commitment to photographers, with the launch of the latest generation of Canon’s iconic 85mm f/1.2L lens, the RF 85mm F1.2L USM. Offering the highest resolution of a Canon lens launched to date, it features a super-fast aperture and outstanding AF speeds, making it ideal for capturing candid portraiture and wedding photography. Following Canon’s lens development announcement in February, the RF 85mm F1.2L USM is the first of six RF mount lenses being introduced by Canon in 2019. This lens, endorsed by award-winning Canon Europe Ambassador Félicia Sisco, will take users of the legendary EF 85mm f/1.2L II USM to the next level of performance. All six RF lenses will offer incredible quality and versatility for those looking to get the perfect shot.

Impressive resolution for every detail

Designed for the EOS R System, the RF mount redefines the possibilities of photography and videography, providing the tools for users to enhance their skills and shoot creatively without limitations. Developed in line with technological advancements and end user feedback, the RF 85mm F1.2L USM uses the RF mount’s advanced possibilities to enhance image quality and communication between the lens and the full-frame mirrorless camera body.

The 85mm short telephoto lens provides the ideal focal length for portraits and a flattering perspective for faces. The RF 85mm F1.2L USM is only the second lens in Canon’s line-up, after the EF 35mm f/1.4L II USM, to use Canon’s unique BR optic technology, which effectively corrects axial chromatic aberration that is not completely correctable with a combination of traditional glass lenses – improving resolution and sharpness. Ensuring incredibly high image quality for every shot, the aspherical and UD lens elements reduce lens aberrations enabling stunning optical performance.

High-speed, high-quality 

The RF 85MM F1.2L USM is one of Canon’s fastest aperture autofocus lenses for its full-frame mirrorless range of cameras. When coupled with the short telephoto length and Dual Pixel CMOS AF, the fast f/1.2 aperture creates stunning shallow depth of field, bokeh and background separation. The lens aperture makes the subject leap from the image, whilst the nine-aperture blade system enhances the subject against the smoothly blurred background, ideal for portraiture photography. The ultra-wide aperture transmits 50 per cent more light than a f/1.4 lens for shooting in challenging, lighting conditions – down to -6EV (EOS R) and -5EV (EOS RP) – capturing the atmosphere in every moment.

Using the same ring type USM motor as the RF 50mm F1.2L USM, the RF 85mm F1.2L USM ensures sharp focus is found swiftly and accurately, allowing objects to be tracked as they move around the frame. Coupled with a new microprocessor, which uses a new high-performance CPU and firmware, the lens utilises the EOS R system increasing data transfer, resulting in faster operation and AF, allowing the photographer to capture split-second moments.

Exceptional handling and durability 

Incorporated in Canon’s RF lenses is a control ring – where settings are programmable to TV, AV, ISO and exposure setting – adds a layer of customisation, making it ideal for wedding photographers who need ranging settings for both perfect candid moments and beautifully modelled shots. The lens is also equipped with a full-time manual focus ring, which allows manual focusing by turning the focusing ring, without the need to switch to MF mode. Ideal for shooting outdoors, or on location, the RF 85mm F1.2L USM features the iconic L-series weatherproofing, sealing the lens to protect against adverse weather conditions when shooting outdoors or on location.

Award-winning wedding photographer and Canon Ambassador, Félicia Sisco commented, “As a wedding – and portrait – photographer, I need to be able to trust my tools so that I can focus on the subject and tell their story. I have been using Canon’s iconic 85mm 1.2 lens for over 20 years because of its speed and wide-aperture which guarantees beautiful images, even in low light.

“The new RF 85mm F1.2L USM is better than I could have imagined. This lens produces a depth of field and bokeh that is impossible to achieve with other lenses and I already know it will become a staple in my kitbag. It separates the subject from the background and delivers a sharp focus on the subject’s eyes which is simply breath-taking, capturing every special moment.”

RF 85mm F1.2L USM Key Features:

  • Extreme high performance 85mm prime lens
  • 85mm focal length to provide flattering perspective ideal for portraits
  • Very Large f/1.2 aperture with 9-aperture blade for superior low light performance and smooth background blur
  • BR optics (Blue Spectrum Refractive optics) reduce chromatic aberration ensuring the highest image quality
  • Aspherical and UD elements ensure the highest resolution across of the image
  • USM motor for smooth, near-silent operation
  • Control Ring – giving direct control over Tv/Av/ISO settings
  • ASC (Air Sphere Coating) prevents flare and ghosting from deteriorating image quality

Canon Central and North Africa (CCNA).

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Technology

4 Essential Points To Consider Before Buying a Power Bank

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Power bank render (image: belkin), Article: John Neesham

Smartphones have emerged as an indispensable part of our lives. From the instant, we awaken we’re maximum probably to be using our smartphones most of the day. We need to either speak with other human beings or use it as a form of enjoyment through smartphones. You need to buy the best power bank which will help in your bad conditions where no charger can help you.

All these elements cause your battery to run low. Which is one of the fundamental motives why the best power bank exists. in recent times. While deciding to own an electricity financial institution you’ll find out that there are numerous alternatives on the market. How do you choose the right best portable power bank? You should consider the following listed reasons before buying a portable charger. The best power bank is one of the most beneficial devices nowadays.

Whenever you spot your cellphone or your Nintendo transfer about to die, plug it into a power financial institution. And it’ll start charging immediately. That stated, shopping for a strong financial institution isn’t that easy as it appears.  When you have purchased one and aren’t satisfied with it. We consider you could have neglected some crucial elements.

At the same time as buying an energy bank, you ought to don’t forget factors like the brand call, customer support. And the actual capability of the tool, among many different things.

  1. Portability

Whilst the portable charger is actually too big to be installed in your pocket or too heavy to hold around, may you be willing to apply it anymore? If you continually convey the transportable charger with you wherever you cross. You ought to not forget a light energy best portable power bank with a graceful design.

  1. The Capacity of The Power Bank

How frequently might you want to rate your digital devices without charging your electricity financial institution? that could be a query that the capability of the strongest financial institution can tell you. Every other critical question is, for what tool you’ll use your strong financial institution? A pc needs more energy than a phone. A phone can be charged with an electricity financial institution of 3.350 mAh however a pc wishes more electricity.  In need of a laptop energy bank? Use an energy bank with a capacity of 30.000 mAh or better. 

  1. Price and Quality

If you are searching for the best-power financial institution that suits your wishes. You have to look in addition to just the photos. check the specs and determine what specs are crucial for your usage of the strongest financial institution. Occasionally a less expensive model isn’t matching your desires. And the reasonably-priced energy bank may not last as long as you want.

Moreover, another cause to take a good look at the price exceptional ratio is the overload. A few reasonably-priced strength banks can overload and damage your electronic devices. All of our strength banks are tested and meet all ECU safety needs.

  1. Usage of The Power Bank

An energy financial institution may be used for greater than just one cause. A student can use an electricity financial institution inside the bus to school when there is no socket available. A climber can use the best portable power bank to use his smartphone when he needs to send an emergency signal. Or a survival specialist can use an outdoor power bank when a storm is raging over him.

 

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African fintech aYo looks to data to drive growth

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African fintech aYo Holdings Group CEO, Marius Botha (Image: Supplied)

African fintech aYo Holdings is transforming its technology back end and data management approach as it gears up to drive greater scale, better customer experience and faster access to markets across the African continent in the coming years.

The company already has more than 15 million customers using its microinsurance products across Uganda, Ghana, Zambia and Côte d’Ivoire, and Group CEO Marius Botha says its vision is to grow into the largest financial services technology platform in Africa by enabling the distribution of a range of affordable and accessible micro financial services products.

aYo and its shareholder, MTN, are currently working on the final details of a partnership with a new insurance group for access to more underwriter licenses, in order to expand its product range and penetrate more markets.

“We see ourselves as a technology company first and foremost, that happens to sell microinsurance now. As our customers transition to a world where financial services are easily accessible via mobile phone and transacted via apps and other channels. We need to respond with a platform business model that will allow us to scale rapidly and cost-effectively manage material volumes of nano transactions,” said Botha.

Part of this technology evolution has seen aYo transition to a cloud data warehousing approach. Using Snowflake as a solution as it looks to deal with growing volumes of customer data.

“Data is a key asset that we want to grow and leverage, as it will allow us to drive better outcomes and value for our customers. Moving into a new generation data warehousing capability gives us the ability to analyse usable data faster, and build automated models for particular use cases. Like more granular target market segmentation, retention strategies and targeted customer propositions,” said Botha.

Choice of technology plays a critical role in ensuring the affordability of micro financial services by driving ‘frictional costs’ out of the system. Like the costings involved in using legacy tools and processes, or online physical hosting solutions. A solution like Snowflake helps the company to scale up and down according to demand. And makes it easier to build real-time reporting capabilities which are key strategic aims.

“We’re excited to be experimenting with world-class technologies that help accelerate our vision to enable first-time access to financial services for many African consumers, and bring them into the economic mainstream. That’s where insurtechs are truly contributing to financial inclusion across the continent, and making a positive difference to people’s lives,” said Botha.

 

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Press Release

Social media main enabler for growth among women-owned businesses

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95% of women SMEs in the region identify social media channels as the top tool to drive their business ventures

Mastercard, the Official Payment Technology Partner of Expo 2020 Dubai, and Female Fusion Network unveiled new research at the first in a series of workshops for the region’s female entrepreneurs at the world’s largest cultural gathering.

Held at Expo 2020 Dubai’s Women’s Pavilion, in collaboration with Cartier, the session focused on the power of the digital economy in enabling women-owned businesses to go online. In a study conducted among Female Fusion’s network of 20,000+ members across the region, it was revealed that 95% of women SMEs in the region identify social media channels as the top tool for their business ventures. Other channels include their own e-commerce websites (72%) as well as messaging services such as Facebook and Whatsapp (50%).

In addition, three out of four (72%) women-owned businesses said they rely on word of mouth to market their products and services. The workshop identified how SMEs can make the most of their online footprint, and better connect to their consumers in a digital economy.

Speakers included Ngozi Megwa, Senior Vice President, Digital Partnerships MEA, Mastercard, Sarah Beydoun, Founder and Creative Director of social impact fashion business Sarah’s Bag in Lebanon, Ioanna Angelidaki, co-founder of Instashop, and Maureen Hall, Founder and CEO of COÉGA Sunwear.

“The findings from the study indicate a clear need for further education and empowerment. Mastercard has long pushed for the success and growth of women as we break gender barriers around the world. Digital tools and technologies are the greatest equalizer for businesses and as the shift towards e-commerce becomes increasingly permanent, we are committed to helping women businesses go digital and grow digital as they pursue their entrepreneurial passions,” said Ngozi Megwa, Senior Vice President, Digital Partnerships MEA, Mastercard.

The recent unveiling of the inaugural Mastercard MEA SME Confidence Index also revealed that in terms of a digital footprint of the region’s women entrepreneurs, social media (71%) leads the way followed by a company website (57%).

“We are proud of the successful launch of our workshop series in partnership with Mastercard. As a growing community of ambitious women leaders, Female Fusion Network looks to support our members with access to platforms that offer simple yet effective takeaways for them to grow their business. We look forward to having more of these impactful sessions during Expo 2020 Dubai,” said Jennifer Blandos, Managing Partner, Female Fusion Network.

Mastercard has made a global commitment to connect 25 million women entrepreneurs to the digital economy by 2025 as part of its goal to build a more sustainable and inclusive world. As part of its efforts, the technology leader recently launched  ‘The Entrepreneur’s Odyssey’ a first-of-its kind digital education platform that brings together a range of world-class academic and business resources to help small businesses learn and thrive.

 

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