Technology
Clickatell Launches Chat 2 Pay with FlySafair for WhatsApp Mobile Payments
Clickatell, the Chat Commerce and mobile messaging leader, today announced that they have gone live with its Chat 2 Pay feature with FlySafair, South Africa’s leading low-cost airline. FlySafair is the first airline in the world to deploy Chat 2 Pay with a pay-by-link capability that allows its customers the convenience of effortless mobile payments via FlySafair’s WhatsApp channel.
“We are always looking for ways to improve our customer experience and are therefore very excited that our customers can now pay for their luggage with a payment link shared to their mobile phones via WhatsApp. There is no need any more for our customers to go stand in a queue at the airport to pay for luggage,” explained Kirby Gordon, Chief Marketing Officer at FlySafair.
FlySafair customers can access the WhatsApp service by sending “Hi” to the FlySafair business account on +27 87 357 0030. Once in the WhatsApp channel customers can select “My Booking” and then “Buy a Bag” and follow the prompts on the secure payment link to make a purchase on WhatsApp. Customers can also scan a QR code at the check-in counters to receive the secure payment link.
FlySafair, recognized by TripAdvisor as one of the world’s top carriers based on the quantity and quality of reviews and ratings for airlines worldwide, is bucking the trend of airlines using mobile apps to address consumers’ needs by using WhatsApp as a convenient, instantaneous and optimal customer service and transaction channel for its customers. By adding Chat 2 Pay, FlySafair helps its customers to save time and safely make payments further by clicking on the Chat 2 Pay link delivered in a message in WhatsApp without requiring them to expose their personal payment information to a call center agent or by reading the payment card details out over the phone.
Interacting and transacting with airlines using mobile messaging has already been welcomed by travelers. Clickatell’s latest Chat Commerce Trends Report: Travel Edition 2022, found that 89% of consumers would like to use mobile messaging to interact with airlines and 77% said they are willing to use a mobile payment link with travel brands. Commerce within mobile messaging is becoming the preferred way for consumers to transact, accounting for 71% of retail traffic and generating 61% of online shopping orders.
“We are thrilled to work with FlySafair to transform its customers’ experience by making it possible to make payments using their mobile phones. No one has time to stand in queues anymore, and almost every adult on the planet has a mobile phone. There is a major opportunity for airlines across the globe to enhance their customers’ travel experience by making it possible to browse, book and pay for, as well as manage their travel bookings on their mobile phones,” said Jeppe Dorff, Chief Product and Technology Officer at Clickatell.
About a year ago FlySafair expanded its customer service by offering the popular WhatsApp channel through the Clickatell Platform. The FlySafair WhatsApp channel hosts key information about customer bookings, flight status, general flight information, an option to check-in and receive boarding passes on WhatsApp, the option to chat with a live agent and now the option to make payments for extra products and services.
“Our goal is to offer all the functionality currently available on our website via the WhatsApp channel, making end-to-end booking and reservation management as easy as possible,” added Gordon.
Telkom, South Africa’s largest integrated communications company has partnered with Clickatell, the Chat Commerce and business messaging leader to launched their Chat 2 Pay feature. Telkom’s millions of customers can now make payments in WhatsApp, the country’s largest chat channel. Responding to the growing demand for fast, digital, self-help services, Telkom now deploys to its customers the Chat 2 Pay pay-by-link capability in WhatsApp, providing them with the convenience of safe and effortless mobile payments. Telkom post-paid and prepaid customers can pay their phone and xDSL/fibre bills, and buy airtime, data and SMS bundles by simply sending “Hi” on WhatsApp to 0811 601 700.
Currently, Telkom’s chatbot offers customers mobile support by accessing their accounts and billing information, plus allows them to view sales deals, check for mobile or fibre upgrades, do cancellations, make directory inquiries and more. With the addition of Chat 2 Pay, customers benefit from a convenient and personalized service to pay bills and VAS top-ups via Mastercard and Visa debit and credit cards.
“User behaviour has shifted, and organizations are relying more and more on digital channels for revenue generation. But, asking customers to make payments through a different channel creates a break in the customer journey and challenges companies to convert sales,” said Werner Lindemann, Clickatell’s Senior Vice President Enterprise Sales, Growth Markets. “Payments in chat give telcos the tools they need to help their customers complete payments simply and safely in the channel they already know and trust, significantly boosting customer experience and revenue.”
With Chat 2 Pay, the payment process is exceptionally simple. Telkom customers can transact by simply making a menu selection to trigger a payment request. A link is then sent to the customer in a WhatsApp message. When they click on the link, they access a fully hosted checkout page. The customer then can securely enter payment details and submit, receiving a confirmation of the payment and receipt in a chat message.
“Telkom continues to look at ways to advance our customers’ digital experiences, and our digital channels are core for future delivery,” said Gugu Mthembu, CMO at Telkom. “Chat 2 Pay helps us optimize our payment channels and payment collection. What’s more, the ease of and availability of VAS services is expected to further boost revenue opportunities.”
“With 93% of conversations transpiring on Clickatell’s Chat Commerce Platform and ending in a transaction, Chat Commerce, including Chat 2 Pay, is especially relevant for telcos that are looking for new revenue channels and better efficiencies. Chat Commerce doesn’t just respond to your customers’ needs, it fulfills many of your shareholders’ needs too,” said Lindemann.
Fawry, the leading company in the field of banking technology and electronic payments, celebrated the signing of a cooperation agreement with ‘My Fatoorah’, the leading provider of online payment services in the GCC region, in order to provide FawryPay reference code service for My Fatoorah‘s customers and merchants in the Egyptian market. The agreement was signed in the presence of Mr. Bassem Lotfy, Head of Acceptance at ‘Fawry’, and Bola Saad, ‘My Fatoorah’ Country Manager.
The cooperation comes in light of the increasing demand in the Egyptian market among users towards electronic payment solutions and options, which have become an integral part of citizens’ lives, coinciding with the digital transformation and financial inclusion that the world is witnessing in the recent period, as well as merchants’ awareness of the need to enhance their electronic services to customers.
‘Fawry’ works to support and enhance the operations of electronic payment companies that seek to enter the payments market in Egypt. It also works hand in hand with regional investments towards advancing the economy, in addition to Fawry’s continuous efforts towards supporting and enhancing the payments market through an innovative and new package in the field of banking technology and high-level technologies in the field of electronic payment, which would develop the digital economy.
Bassem Lotfy, Head of Acceptance at Fawry, said: “We are very pleased to cooperate with ‘My Fatoorah’, as it specializes in providing a wide range of electronic payment solutions at the regional level, which in turn will enrich the payments market with many advanced services and technologies in terms of digital payment solutions”. He also indicated that this cooperation confirms Fawry’s interest in supporting and developing companies in order to advance the digital payments market”.
Bola Saad, My Fatoorah Country Manager, said: “Based on its leading role in the field of banking services and financial technology, we chose ‘Fawry’ to use one of their distinguished services by paying via FawryPay reference code, which makes it easier for merchants and the public to have multiple payment options suitable for all categories.
He added: ” Therefore, our partnership today represents an exceptional opportunity to support and accelerate the growth of all our businesses in the Egyptian payments market, especially since’ Fawry’ has a wide spread in the Egyptian market.
Biometric identity and digital payments fintech, Paycode, has been selected as one of the Top 4 Finalists in the Women’s World Banking Fintech Innovation Challenge and will be competing live at the 2023 Making Finance Work for Women Summit in Mumbai in May. Selected from a pool of 98 highly qualified applicants across 34 countries, Paycode were judged based on rigorous criteria by an expert Advisory Committee that evaluated several factors, including product innovation, gender inclusivity, financial viability, scale potential, team experience and diversity.
Speaking about the Challenge, Marina Dimova, Global Head of Financial Industry and Network Advocacy for Women’s World Banking said, “Fintech founders develop new solutions when they see an unmet need or an underserved community, and low-income women are absolutely an underserved community. By calling on fintech innovators from around the world and inviting them to present their best ideas at the Fintech Innovation Challenge, we aim to advance women’s financial inclusion and scale growth. We look forward to seeing our finalists presenting their exciting solutions live in India this May, bringing us closer to achieving an inclusive economy for all.”
The announcement builds on Paycode’s winning streak which started in May 2022 in Mozambique after winning the Mondato Award for Digital Finance Innovation. This was followed by the UK-based Payments Association Pay360 Award where Paycode won Best Financial Inclusion Payments Initiative. Paycode was then named 2nd Runner Up in the Ecobank Fintech Challenge in October 2022 in Togo and a Top 10 Semifinalist in the Women’s World Banking Fintech Innovation Challenge in December.
The common theme across all the competitions was the need for robust financial inclusion solutions that serve people living in deep rural areas. In Africa alone, almost one billion people cannot access basic financial services due to lack of identity, lack of connectivity, and high fees. Paycode’s biometric identity and digital payments solution works offline in real-time, overcoming these barriers to financial inclusion.
Paycode CEO, Gabe Ruhan, commented, “Paycode is delighted to be a Finalist in the Women’s World Banking Fintech Innovation Challenge and we look forward to presenting our solution to the judges at the Making Finance Work for Women Summit in Mumbai later this year. We are proud to be recognised as a leading fintech in Africa, and we look forward to building on our success to drive financial inclusion for millions through our world-class digital identity and payments solution.”
