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It’s the holidays – a big opportunity to connect with your audience

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This is the season to be jolly – and for retailers and consumer brands it’s the busiest time of the year… the time of the year when Business-to-Business (B2B) marketers usually take a break. 

LinkedIn is still achieving record levels of engagement with professionals around the world with almost 3 new members signing up every second. That’s contributing to the 8 million + South Africans who make up part of the 37m+ Africans on the platform, who are part of the global community of 720 million professionals. They’re all looking forward to the break and time to gather their thoughts.

Traditionally, B2B marketers stop advertising between November and January each year and leave it to the consumer brands, but are they missing a huge opportunity? They believe incorrectly that professionals spend less time online during the holidays. 

LinkedIn analysed the B2B engagement rates during the 2019 holiday season – November ’19 to January ’20 and found that their members are actually highly engaged during this time. This research showed that engagement levels remain consistent and there is an increase in the CTR (Click-Through-Rates) which indicates that people actually have more time to engage. 

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In a nutshell, if you are running a campaign with relevant messaging for the holidays, it will still be seen by the right people and your brand will remain top of mind – working your prospects as they prepare their minds for the new year.

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The kicker and opportunity: Its more affordable to advertise at this time as demand for audiences slows while engagement grows! Its kind of like and end of year media spending gift while your competitors switch off!

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So, it’s simple – take advantage and target your messaging to the season, and you will reach your market at a time when they have the time.

By John Bowles

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Top Reasons to Immigrate from Africa to Canada in 2021

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Canada Africa (Source: Acton Institute)

Canada has been attracting millions of immigrants for years already. And now we may see it becoming more and more popular immigration destination for Africans.

Is it just because Canada has a wide set of immigration programs? Or maybe it is because of a superficial trend “to move East”? Let’s figure this out.

By Andrew Ly via Unsplash 

We’ll have a look at the main reasons why immigration to Canada could be a good plan for a better life today.

Canada is Safe 

Canada is known to be a safe place. The statistics prove that one can freely walk the streets and lead a comfortable life without being scared that any sort of crime happens – simply because the chances of that happening are really low. That is a good enough reason to relocate to Canada with your family. 

We may also look at the roads in Canada. Roads in Africa are a pretty risky thing and you might be used to that. But Canada proves that it does not have to be this way – you can drive safely knowing that everyone else is cautious and careful on well-regulated roads.

Only 160,000 car accidents happen in Canada thought a year. To sense how few that is, you may think of 6,000,000 car accidents that happen in the USA, for example.

Attractions for Entrepreneurs from Africa

Entrepreneurs from all over the world are immigrating to Canada in search of better business conditions. And they find it there. Canada supports business and is welcoming foreign entrepreneurs with various immigration programs such as the Start-Up Visa Program.  

Immigration and transferring the business to Canada could take time, but it is worth it. With a strong and established government, high average salaries Canada is indeed a nice country to lead a business in. 

Education & Growth 

Canadian educational system is famous all over the world and competes with such giants in the industry as educational institutions of the USA and the UK.

When you immigrate to Canada with your family, you can be sure that your children will get proper school education. Also, both your kids and you will have a chance to study in institutions of higher education that have proven their credibility to the whole world.

For entrepreneurs everlearning opportunities matter the most. Just as to other professionals too, of course. That is why the best specialists in any field have an eye on Canada where one may find programs, courses, and master-classes of high quality.

Standard of Living as It Should Be

Canada is among the top countries in terms o standard of living. All of the reasons we looked at explain it. And let’s also add that Canada is a  clean, friendly, and simply a beautiful place to be at. Just look at the view below. Amazing, isn’t it?

by Logan Troxell via Unsplash

What Are Your Options?

So, you may be thinking of immigration. What’s next? 

Canada has many immigration programs to choose from. There are more than 30 of them, so that is too many, actually. All of the programs work perfectly fine and could be easy in themselves to go through. What could be hard, is choosing the most appropriate in your particular case and prepare all of the documents to be considered eligible. It is a common case that one goes to a professional know as a regulated Canadian immigration consultant to ease the headache and raise chances to immigrate successfully. 

Let’s have a quick look at the most common programs:

1. Express Entry – the most popular one for anyone thinking to move to Canada and work there. It may take up to a couple of years or just a couple of months depending on your eligibility at the moment you start considering it. 

Useful tip: your chances will rise significantly if you manage to wind a Canadian job offer before you apply for the Express Entry.

2. The Federal Skilled Worker Visa – the program for professionals with experience.

Useful tip: this program works amazingly together with the Student Visa as a start for one’s path.

3. The Family Class Visa – this program is an option for those who have a relative in Canada. Of course, that would make the process easier.

The programs listed above are just some of the most known ones. It could be so that for your particular case some uncommon path would be a better way. That is why it’s recommended to explore the options in detail before you map out your personal path to the Great White North.

Summing Up

Canada is a wonderful country for both work and living. The great news is that Canada plans to welcome millions of immigrants in the upcoming years, and you can be one of them. What’s left to say is: stay optimistic and never hesitate to take a chance for a better life!

Author: Amy Garcia – Blogger & Traveler

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Visibility In The Workplace – The Why and How

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Do you believe that out of sight is out of mind? Is remote work affecting your visibility in the workplace? When remote working was introduced, it was perceived as a step in the direction of work-life balance. For many people, it allowed them to combine caring responsibilities and work more easily while others struggled with remaining visible. In this article, I will be sharing the importance of increasing visibility in the workplace and some of the potential ways to achieve this.

The importance of standing out from the crowd at the Workplace

1) Exclusive access to opportunities

If you are constantly hitting those numbers, delivering results and solutions, everyone would want you on their team. Let’s face facts, everyone wants to work with the 5-star performer. It gives you that reassurance of success. If you have exhibited great skills and abilities and other people in the organization are aware of them, there’s a high likelihood that you will be picked for the next opportunity in your company and beyond. I speak from experience when I say, great work reputation travels fast in the job market. So work hard on building that visibility so when next there is a big-money event, you are top of the list, 

2) Continuous learning and improvement

Good work requires that you work with people often. Most times, you might be working across teams with different people and this, in turn, exposes you to more learning opportunities. As you work on something new or take on new projects, you can acquire valuable learning out of it and add this to your experience.  

3) Stellar Appraisal Ratings

When an employee gets very good appreciation and job appraisal after working for the year, the chance of their stability involuntarily increases alongside promotions. People would always advocate for you during those meetings and it will assist your manager to justify your performance. The quality of work comes first i.e. your performance on tasks will get more weighty but an endorsement from other managers in the organization can go a long way in your cause of getting a good rating or promotion.

In summary, the benefits include exclusive access to opportunities, stellar appraisal ratings, and the opportunity to learn. 

Tips on how to go from invisible to visible

Speak up in Meetings

A closed mouth during meetings does not provide recognition or visibility. Do your research well in advance before team meetings, ask good questions, make solid recommendations, push back on ideas that you do not find feasible during meetings. Contribute, speak up, and let your voice be heard.

Participate in Learning Opportunities

Make time to be part of team learning sessions, individual training sessions, and utilize resources that have been made available to the team. Acquiring more knowledge would not only improve your ability to function effectively but improve your expertise in a particular product, service, or process. Once you’re an expert on something, people will always come to you to ask for help in that matter. That on its own is effortless visibility. 

Demonstrate Your Expertise

Most organizations admire employees who can bring something unique to the company. If you have some creative ideas or skills which could improve organizational processes, reduce cost, bring more revenue, increase employee satisfaction, or reduce cycle time, etc. then do not hesitate to bring your skills to bear. If the idea is implemented, you become a star in the organization. There are chances the idea may not be implemented, don’t feel discouraged because management will appraise the fact that you’re making an effort to do something different and unique.

Strengthen your relationship with your boss

A good relationship with your boss is one of the most important parts of your success story. It may be helpful to align on goals and see things from their perspective. Understand their priorities and preferred mode of communication. Focus on the positive, everyone has something worth respecting. Try to get to know your manager on a personal level by engaging them in conversation on topics beyond work.  

Participate in team activities

You might work for an organization where different teams are working on different projects or tasks. Try to find an opportunity to collaborate (on a specific project or task) with other teams than your existing one. You can seize this opportunity to highlight your skills and abilities in different teams. Besides, this will show your drive for initiatives and developing a positive image for yourself.

In the world today, being good at your job isn’t the only requisite for getting ahead in your career. If key people aren’t aware of you, you’ll likely miss out on opportunities to improve your skills and take on interesting assignments, despite your hard work and good performance. This is especially important if you work remotely because people might forget about you if they don’t often see you in person.

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Talent Acquisition vs Talent Management; the Misconceptions

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One would say, these two terms are the exact same thing. Many professionals use these terms interchangeably when in fact they have very different yet equally important meanings. In plain terms, Acquisition means to acquire and management means to manage or maintain.  

In this article I will be discussing each of these terms, the elements of each and how both terms function concurrently. 

Talent Management

Talent management in a nutshell involves the processes that make up  finding, assessing, selecting and onboarding a candidate, then setting them up for success within your company by teaching them how to succeed. Building a powerful team entails so much more than equipping new hires with phones, laptops, paperwork, projects and asking them to fill up empty desks. It’s about teaching them to become leaders and encouraging them to grow on the role. This however begins right after talent acquisition has taken place and ends up being the most important aspect of all. 

Elements of Talent Management 
1. Onboarding

This is the process of integrating a new employee with a company and its culture, as well as providing the tools and information needed to become a productive member of the team. This is the most important stage and should be the best time to sell the brand, culture while stating clearly the expectations of new hires. 

2. Performance Management

This process requires setting clear and specific performance expectations for each employee and providing periodic informal and/or formal feedback about employee performance relative to those stated goals. 

3. Learning and Development

This is the training process that forms part of an organisation’s talent management strategy and is designed to align group and individual goals and performance with the organisation’s overall vision and goals by increasing and honing skills and knowledge through courses, onsite learning etc

4. Succession Planning

Here, you are identifying and developing new leaders who can replace old leaders when they leave, retire or die. This process increases the availability of experienced and skilled employees that are prepared to assume new roles as they become available.

Talent Acquisition

Talent acquisition includes all the dynamic processes surrounding recruitment and candidate selection. Once the need for a role is clearly established, a request is made for HR to begin attracting and recruiting top talent through unique branding, social media campaigns, talent searches, and interviews before making their selection.

The talent acquisition period can last from months to even years. Even the wisest of HR executives know that this process is an ongoing loop. It never really ends, and with the constantly changing and growing number of candidates diving into the job market, we can only keep dipping into the pool.

Elements of Talent Acquisition
Talent acquisition is much more than hiring. The elements include:

  1. Employer branding

What makes you stand out from the crowd? How do people perceive your brand on the outside? Cultivating your employer brand is key in attracting and retaining top candidates in today’s talent market. This is what will make you stand out against competitors and help persuade applicants to give you their time by applying. Your brand stands as the first impression you give, the culture behind your company, and will wind up being the main reason a candidate applies or later accepts or declines an offer for a position. The importance of conveying employer brand is not to be overlooked. It communicates an incentive for someone to decide to commit to you.

  1. Sourcing, recruiting and onboarding

During this part of the talent acquisition phase, recruiting managers weed out the unqualified candidates from those that are leaders and will stand out from the rest. Candidate sourcing is a time for employers to collect contacts, make connections, and create a pool/database of potential candidates, for now and for later. 

So, while sourcing creates a pool, recruitment focuses on finding the right candidates to serve as placeholders in an open vacancy. It is a process of searching for candidates who will significantly impact and contribute to the overall organizational success. It takes time and a smart strategy.

Also Read Closing The Gender Gap: An Interview with Dream Girl Global (DGG) Founder, Precious Oladokun

For one process to occur, the other must take place and what exactly do I mean? HR administrators must go through the acquisition stage before the talent management phase begins. Hopefully, we can differentiate both terms and agree that both processes work hand in hand and should not be confused.

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