J. Walter Thompson Innovation Group MEA released its ‘Future 100 Trends and Change to Watch in 2017′ report, which highlights the top 100 consumer trends driving change across the Middle East and North Africa today.
“Gene Editing, New Mental Health, Halal Tourism and The Year of Giving”, are just a few of the trends that describe a region advancing social change for itself and others, through diversity and inclusion.
For brands wishing to keep pace, and tune in to current consumer attitudes, the report is a must read guide about sectors and personal needs that have been ignored for way too long.
Authored by Mennah Ibrahim, the 100 trends are categorised into 10 major consumer categories, including: travel and hospitality, retail, health, and food and drink.
Last year’s report outlined how societies are embracing topics previously considered taboo. Businesses heard and reacted. This year change is centered around aspects of life that consumers have firmly reclaimed.
An increasing demand for brands and lifestyle products to offer Muslim-centric options, has fueled a wave of innovative solutions from start-ups all over the world. Created by and about a diverse yet inclusive Muslim identity, they prioritise social justice and social impact within the business models.
Some of the trends include:
Gene Editing: The Arab world is poised to take off on the biotech frontier. Pioneering initiatives are surfacing that will fill the lack of Middle Eastern genomics data, and potentially revolutionize the diagnosis and treatment of diseases. The Saudi Human Genome Programme looks to sequence the genomes of 100,000 Saudis, to identify population-specific risk variants. This programme makes the Kingdom the region’s leading centre for human genetics research. And Egypt is planning an Egyptian reference database which they will use to micro-dissect Egyptian cancers.
New Mental Health: Suicide rates have skyrocketed within the last year with drivers of mental illness such as – violence, injustice, inequality and the impact of modern-day living – all taking their toll on MENA societies. One suicide is reported every three days in Lebanon; and in the UAE a 2013 Dubai Health Authority study uncovered that one in five teenage students in the emirate were showing symptoms of depression. Companies are now partnering with government organisations to offer consumers support; a much needed initiative when anxiety rates for Generation Z are already through the roof.
Halal Tourism: The tourism industry has woken up to the growing spending power of the Muslim traveler well beyond the Arab world. Asia and Europe already account for 87% of the entire market. Muslim business travel is expected to reach $22 billion by 2020, with Muslim travel overall expected to be worth $220 billion (MasterCard and Crescent Rating, Oct 2016). Closer to home, Mecca is gearing up as a MICE travel destination in Saudi Arabia, combining Umrah pilgrimage trips with business visits. Hospitality brands are making sure they do not miss out on the segment.
The Year of Giving: Underscoring the importance of humanitarian work, HH Sheikh Khalifa has decreed a philanthropic approach to strengthening social responsibility in the private sector, with The Year of Giving. Promoting the spirit of volunteerism and instilling loyalty and commitment in the next generation, it harks back to Sheikh Zayed’s legacy that measured generosity not only by donations, but by positive impact on a person’s life, on society and the UAE nation. Partnerships with the private sector are expected to bring something exceptional to the community, and contribute effectively to societal development.
Data the New Luxury: In an age that has become increasingly beholden to data, people are coming to consider their data as highly precious. Evolving past conventional security on devices, the psk series of jewelry have replaced diamonds and gems with something far more valuable per square millimeter – personal data. Founded by Wagenknecht and Sunde, the psk series shines a harsh light on the tech industry that relies on users’ data, instead of direct payment, to fund their operations. Entirely in line with our SONAR data which revealed that 81% of people in MENA believe they should be compensated for their data.
Mennah Ibrahim, MEA director of the Innovation Group, said, “Having documented how consumers are evolving for over five years now, it is incredible to watch the pace of change accelerate so much across the region.
“We are experiencing technological developments – and the ethical questions they bring; we are taking huge progressive societal steps across major markets; and we are embracing our polycultural, influential and forward driving momentum for hope.
“It’s not easy living in today’s constant state of uncertainty – not for brands, nor consumers. Yet the trends we have identified all point towards an exciting, collaborative and compassionate future.”
Kamala Harris, Madam Vice President
Kamala Harris, the current Vice President of the United States of America (Source: Wikipedia)
The story of the Vice President of America today is one that we can say is as a result of strong legislation and a long standing and deeply rooted culture of the United States of America, as well as her democracy, which has evolved over the years.
The eventual passage of the 19th amendment, over a 100 years ago, enabled an all-inclusive voting rights which made possible the feat which we all celebrate today – a Woman occupying the office of the Vice President of the United States. This goes beyond a pass mark in our ‘democratic’ institutions, one we have always hoped for, or a nod at inclusion and diversity. What we see here is a new dawn in America’s politics.
Kamala Harris, the current Vice President of the United States of America is a multicultural woman; with black, Jamaican, and Indian descent. Her story is one of possibilities and a spirited passion for the American democracy. Her political triumph pinpoints a significant landmark in her successful career even as she keeps making history.
Harris’s Mother, Shyamala Gopalan Harris, had arrived in the United States from India in 1958 as a 19-year-old; who through grit and hardwork went on to become a biologist cancer researcher. Her father, Donald Harris, who came from Jamaica was a lecturer at Stanford University.
Vice President Kamala Harris was born in 1964, She had a normal childhood till she was 7 with her younger sister Maya when her parents unfortunately separated. She continued her educational studies not withstanding and attended Howard University, a historically black university in the capital city of Washington, D.C.
Harris proceeds to California for her furtherance in education in Law, by attending the law school at the University of California, Hastings College of the Law through its Legal Education Opportunity Program. While at UC Hastings, during her stay in the law school she served as president of its chapter of the Black Law Students Association. She graduated in 1989 thereafter she joined the Alameda County District Attorney’s office where she specialized in prosecuting child sexual assault cases.
In the year 2002, Harris showed interest in running for District Attorney of San Francisco against two other contenders. Harris went on to win the keenly contested race with 56% of the vote, becoming the first black elected a District Attorney of San Francisco.
Going forward to 2010, Harris was elected as the Attorney General (AG) of the State of California! Therefore, becoming the first female and first African American to hold the post. She went on to write a book titled; Smart on Crime, this book was considered a model for dealing with the problem of criminal recidivism in the United States and the world in general.
In the year 2014, a new chapter in Harris’s life was opened, as she got married to Attorney Douglas Emhoff. Harris was then chosen to be recruited for the U.S. Senate for a seat that belonged to a woman retiring.
2016 marked another triumphant run in the record book of groundbreaking accolades. Kamala Harris, this time won the senatorial election by a landslide based on her situating policies calling for criminal- justice and immigration reforms, increase of minimum wage, and protection of women’s reproductive rights. As the pattern has been from her law school days, she became the first Indian American in the U.S. Senate.
Harris went in to announce she was seeking the Democratic presidential nomination in 2020 which Joe Biden clinched. But In August 2020, Biden chose her as his running mate for the presidential election, thus the first black woman to appear on a major party’s national ticket. Heading on to the November 2020 elections, she became the first woman to ever be elected Vice President of the United States. And by January 20, 2021 she was sworn in as the Vice President of the United States.
Kamala Harris is a role model in diverse ways as most of her notable milestones were stated above. Very inspiring to women around the world irrespective of race, ethnicity or country, she has a model of international repute, though of black and Indian descent.
However, despite what might seem as remarkable progress in our collective journeys towards gender equality and inclusion, women are still starkly underrepresented in leadership positions, most especially in the top echelons of power. This gap is not just a United States problem, but a global issue. Nevertheless, every win counts! As in the resounding words of Neil Armstrong, “this is one small step for man, and a great leap for mankind.”
We have successfully overcome the setback of relegating women to the kitchen. We have seen that a woman can get to the zenith of her career if she so wishes with hard work and perseverance.
Kamala categorically stated in her victory speech “But while I may be the first woman in this office, I won’t be the last. Because every little girl watching tonight sees that this is a country of possibilities.”
A historical new era is born in the United States of America with high hopes and aspirations for endless possibilities.
Article by: Remi Duyile
A Global Entanglement: Involving The Displacement Of Migrants Exacerbated During Crisis
Dr KIM LAMONT-MBAWULI
The world is experiencing unprecedented existential crisis. We living in a moment of global entanglement comprised of escalations and accelerations such as accelerated mobility both of goods, ideas and information and people. As a result COVID-19 virus resulted in a global crisis. According to Dr Eric Makoni, the traveller or globe trotter is always on the move has defined by the moment of global entanglement. Of which the intensification thereof has resulted in the escalated movement of the virus.
Unfortunately, there are skewed power relations there is easier movement for some than others. Regrettably the darker side of modernity are those that are exposed to a low socioeconomic status such as migrants. The precariat move is driven by hunger, poverty, wars, unemployment and natural disasters from one area in search of greener pastures.
According, to Boaventura de Sousa Santos the large Majority of the world’s population is not the subject of human rights. They are rather the object of human rights and discourses. On the other hand, various laws that govern mobility of the poor, have frequently resulted in their confinement and poverty. In some instances, it has rendered them permanent wanderers, refugees, and immigrants.
According to Tapiwa Diamond, migration involves the movement of people from place to place either internally within one country or sometimes from country to country. Migration has an effect on human capital on both individual and household level. It is deeply embedded in rational policy calculations, entrenched political position, impassioned public debate and the subject of emotive narratives and personal stories. It is inherently political it is the human costs of conflict and perilous journeys in search of safety. There is a plethora of compelling factors that
push people to migrate, with a clear dream of something better, something more attractive, a mirage of a better and safer future. If considered carefully it means that the migrant journeys are path unknown for a better tomorrow.
Forced displacement (also referred to as forced migration) is the involuntary or compelled movement of people away from their home or region. According to the United Nations High Commissioner for Refugees (UNHCR) defines
‘forced displacement’ more narrowly as: displaced “as a consequence of persecution, conflict, generalized violence or human rights violations”.
Subsequently, resulting in acquired vulnerabilities that are specific to them, including catastrophic losses of assets or trauma. It perpetuates the vicious circle wherein there is a lack of economic opportunities, and it traps them in poverty. These vulnerabilities set them apart from other poor people in the communities where they live, broad-based poverty reduction efforts may not suffice to relieve their plight and special interventions are needed. To sustain host communities, development actors should help manage the shock caused by an inflow of forcibly
displaced persons. The arrival of large numbers of people in specific locales creates both risks and opportunities. In most situations, it transforms the environment for designing and implementing poverty reduction programs. In some exceptional cases, it creates new dynamics for the entire country and national development strategies have to be adjusted accordingly. In addition to this pandemics like COVID 19 have exacerbated crisis situation for migrants
According to the IOM there are 272 million international migrants worldwide are more vulnerable than others because of personal, social, situational and structural factors. Persons displaced internally and across borders are particularly at risk.
IMPACT ON MOBILITY
With measures introduced by governments to ‘flatten the curve’ of infections, the COVID-19 pandemic is already greatly impacting mobility and migration. Travel restrictions were passed to contain the virus, including by prohibiting entry of residents from other countries, and some countries have closed their borders entirely. Labour migration has been temporarily suspended in some countries while, in others, migration processing and assistance to asylum seekers are being slowed down. These mobility restrictions and concerns over exposing refugees to
the novel Coronavirus have forced the International Organization for Migration and the United High Commissioner for Refugees to temporarily suspend refugees’ resettlement travels.
Refugees often settle into host communities which are among the poorest in their countries or in remote or border areas, where residents are already struggling to obtain jobs and adequate public services. While some migrants may be healthier than their receiving community, others have health vulnerabilities which can be due to; socioeconomic status; being in crowded or otherwise suboptimal environments; restriction to eligibility or access to services, including health services as a result of the migration status; or cultural-linguistic barriers or access to health information.
IMPACT ON MIGRANT CHILDREN
According UNICEF analysis based on United Nations High Commissioner for Refugees, migrant and displaced children are among the most vulnerable populations on the globe. In 2019, around 33 million children were living outside of their country of birth, including many who were forcibly displaced across borders. At the end of 2018, a total of over 31 million children were living in forced displacement in their own country or abroad due to violence and conflict. This includes some 13 million child refugees, around 1 million asylum-seeking children, and an estimated 17 million children displaced within their own countries.
It is estimated that 3.7 million children live in refugee camps or collective centres. Further to this COVID-19 threatens to bring even more uncertainty and harm to their lives. A UNICEF study titled, “Steps Up COVID-19 Preparedness, Prevention, and Response Measures” demonstrated that almost 4 in 10 children and young people on the move do not have access to facilities to properly wash themselves in countries like Somalia, Ethiopia and the Sudan. Notwithstanding the fact that half of those respondents were aged between 14–24 years in a UNICEF poll and
self-identified as migrants and refugees and further indicated that they did not see a doctor when needed.
This has become a harsh reality for many children around the world. Children in situations like these may face the added risk of being detained by immigration authorities, potentially exposing them to violence, abuse or exploitation. Migrant and displaced children across contexts are at risk of missing out on accurate public health information, due to language barriers or simply being cut off from communication networks. Undocumented children living in foreign countries may fear contact with public authorities. Meanwhile, misinformation on the spread of COVID-19 has exacerbated the xenophobia and discrimination that migrant and displaced children and their families face.
IMPACT ON HEALTH
The lack of or inappropriate health insurance, often coupled to insufficient financial resources, may negatively impact migrants. Undocumented migrants can find it more difficult to access care, as outside activity needs to be registered with authorities or they may be reluctant to enter medical facilities for fear of being reported if no appropriate firewalls exist regarding data sharing with the immigration and law enforcement authorities.
- Crowded living environments may also affect the implementation of preventive measures such as social distancing.
- This is for instance the case for undocumented migrants in administrative detention, refugees in camps or migrant workers in highly populated migrant camps.
VACCINE ROLL OUT AND MIGRANTS
COVID-19 vaccine distribution has begun, and U.S. refugee, immigrant, and migrant (RIM) populations, who are dis-proportionately affected by COVID-19, face well-known barriers to vaccination. If not addressed, these barriers likely will result in a lost opportunity to save lives. The recent report from the National Academies Press, Framework for Equitable Allocation of COVID-19 Vaccine (Framework), offers specific and helpful recommendations for conducting an equitable vaccine campaign, although implementation thereof remains.
Migrants in SA particularly undocumented are concerned about not being vaccinate. The vaccine is being rolled out to health workers. What’s required when you receive the shot; is to show that you have got an ID. For those who are
undocumented the documentation process make it difficult to obtain a vaccination. Albeit it has been explicitly stated that all adults, regardless of their documentation will receive the vaccine– irrespective of nationality or residence status – would receive the vaccine during the roll-out because “it is in the best interests of all that as many of us receive the vaccine as possible”.
However, Migrants have said that there is a lack of clarity in terms of how the vaccine roll out will be undertaken because of the systemic Xenophobia or uneasiness when providing health care to non-citizens. In a recent study, published in Plos one, in December on healthcare providers and migrants accessing medical services in Gauteng, respondents/Participants in the study reported that they had witnessed discrimination and differential treatment when it came to migrants.
In this age of global entanglement, Covid has made us realise inter alia the following;
1) we are not invincible.
2) we need each other as human beings.
3) we need to respect the natural environment all the people in it.
4) when fully understand the spirit of Ubuntu and solidarity that another world is possible – and it must be realised.
This new world must be predicated on common humanity, respect of the spirit-world, respect for the (non-human world), and the centering of knowledge’s marginalised by global capitalism. After all, there is only one earth
that we all live in.
A U T H O R S H O R T B I O
Dr Kim Lamont-Mbawuli is the CEO of Simanye Clinic, Head of Litigation at Ebi Okeng Attorneys Inc, Chief Legal Officer at Alternative Energy and Chairperson for Pan African Network for Investment and Development. During the period between 2007 to 2012 she completed her Honours in Human Biology, MSc in Medicine (Med) and PhD (Med). In 2015, she completed an MPhil in Intellectual Property Law. In 2019 she graduated with her LLB at Unisa, she completed her Practical legal training with LEAD and was Admitted Attorney of the High Court of South Africa. She is an Attorney at Law/General Practitioner.
Open Letter to President Joe Biden
President Joe Biden © The U.S WhiteHouse
The Legacy Premier Foundation joins the rest of the world in saluting and congratulating you and the amiable Vice President – Madam Kamala Harris, on your outstanding triumph in being elected the 46th President and Vice President of the United State of America. It was an all-round resounding victory that showcased your fruitful political career over the years. It was also incredible to know about your magnanimity in clinching the presidential seat. How beautiful It is to see one who gives so much get rewarded! You are an icon as you have consistently expressed your genuine thoughts, and the electorate has regarded this honorary virtue.
Reiterating the words of Fashina, et al.(2018), their study revealed evidence of a long relationship among economic growth, foreign aid, human capital and other growth determinants namely; real domestic investment, foreign direct investment and trade openness. It is also evident in the study that among other factors considered responsible for economic growth, foreign direct investment and trade openness appeared the most viable for explaining growth attainment in Nigeria as there were more statistically significant factors. On this account, we would trust that you will keep on offering the truly necessary help; support and aid for Africa-oriented programs. Currently, we need a great deal of help in the advancement of Africa development.
Going down memory lane, since the escalation of World War II, there has been a significant development in Africa’s general foreign exchange. The development contrasts well to that of other continents, for example, Latin America. The estimation of imports, notwithstanding, has exceeded exports bringing about an unfavourable lopsided exchange for most African nations. One way to overturn this is through foreign aid and grants.
Over the years, there has been a huge surge in African commodities by and large, and this can be credited to the increment in the demand for essential commodities during World War II and in the prompt post-war refurbishment period. Thus, the fulfilment of independence by most African nations, particularly in the mid-1960s was trailed by an offer for economic development that is fortified by the export-expansion drive.
Another wholesome reason for the rather slow growth in African exports is the perseverance of the present circumstance that has been essential for the explanation of the economies of numerous African countries.
To salvage this, the African Union has launched the operational phase of the Africa Continental Trade Area (AfCFTA), which could become the world’s largest trade area, going by number of participating nations, once it’s fully operational. Nigeria is on the verge of developing a national AfCFTA strategy. In Nigeria today, we have the road, maritime and air transport options well utilised, but the railways would have an edge over the others when the trading bloc starts operations because of its relatively lower costs. Nigeria therefore is positioning itself to take very good advantage of these policies to come.
After years of talks, the end goal is to determine one marketplace for goods and services across the 54 African countries, allowing the free movement of business travelers and investments, and making a continental union to streamline trade; which thereby attracts long-term investment.
There is also the “African Growth and Opportunity Act,” (AGOA) which has been the foundation of U.S. monetary commitment in the last twenty years, with the nations of Sub-Saharan Africa and has assisted with expanding two-path exchange between the U.S. and Sub-Saharan Africa.
AGOA builds on existing US trade programs by expanding the (duty-free) benefits previously available only under the country’s Generalised System of Preferences (GSP) program. Duty-free access to the U.S. market under the combined AGOA/GSP program stands at approximately 6,500 product tariff lines, including the tariff lines that were added by the AGOA legislation. Notably, these newly added “AGOA products” include items such as apparel and footwear, wine, certain motor vehicle components, a variety of agricultural products, chemicals, steel and many others.
In conclusion, we see that the agreement will expire by 2025, but we want to see to it that this applaudable act is extended further to help bolster economic development in the whole of the Africa continent.
For this, we humbly request for aids and policies targeted towards trade openness, laxity on stringent policies against migration and support on democratic practice that will enhance human capital and socioeconomic development on the continent. We also offer you our wholehearted partnership in your future works, and we expect your tenure achievement to be all-encompassing and all-reaching.
This wouldn’t just imbue more credibility to your governance, it will be a far-reaching policy towards igniting hope in the heart of the African populace.
We look forward to meaningful collaborations through our organization, Legacy Premier Foundation – a global intergenerational non-profit organization committed to empowering and developing underserved communities through human capital and socio-economic empowerment.
We remain open to a meet and greet opportunity with your team.
God bless the President
God Bless Madam Vice President
God bless the United States of America
Signed: Dr Remi Duyile, Legacy Premier Foundation Management