Cynthia M. Wright, author of “The Purposeful Leader- 10 Steps to success.”
Ambition and motivation are an essential driving force for success. For Australia Day Ambassador, Organisational strategist, Social Entrepreneur and Global Purpose Leader Cynthia Musafili Wright, this internal drive spearheaded her career from nursing in Aged Car to a well-known consultant in the field. Like a renaissance woman, Cynthia spread her interests and with a healthy dose of enthusiasm became a successful keynote speaker, career and business mentor, global purpose leader as well as an organizational strategist.
Alaba: Tell us about yourself and what you do?
Cynthia: Cynthia Musafili Wright is a leader. Finding a better way was always one of my qualities since I arrived in Australia. I started as an assistant in nursing in Aged Care, and in a couple of years; I became a registered nurse and then a clinical nurse manager, then a clinical consultant. I tried to broaden my areas of expertise and got familiar with healthcare management, regulation compliance, and Meditech fields. All this opened the gate for Aged Care business model consultant career.
Alaba: What sparked your interest and passion for aged care and mental health?
Cynthia: Understanding the challenges of Aged Care business from top to bottom in developed countries helped me turn-around several facilities that failed to achieve Outcomes of the Aged Care National Standards successfully. My experience in organizing clinical management teams came to fruition and helped in restructuring. In all my actions, I try to have a positive impact.
Being around Aged Care organisations naturally led me further in that direction, and as for mental health, I recognized in many ways the importance of mental wellbeing and decided to make it my cause also. I go by the motto, if we don’t feel right in the heard, we can’t function well physically. As officially defined by the World Health Organization, health is a state of complete physical, mental, and social well-being, not merely the absence of disease or infirmity.
Alaba: How has it being as an African Diaspora based in Australia with Africa in your heart?
Cynthia: I was born in Zambia and migrated to study in Australia at age 19. Being in Australia didn’t make me forget about my African roots. That is why I founded my social enterprise – Regions International once my career took off. The organization provides mentorship and advice for startups and SME who want to scale up into the African market.
Regions International collaborates with global organisations to host meaningful events to foster dialogue and discussion about investments, capacity building and socio-economic development for the African Continent. Another vital role for Regions is fostering sustainable corporate social responsibility projects in Africa and Australia.
Alaba: How are you using your influence and connecting to attract investment to Africa?
Cynthia: I’m a Country leader for Australia for organization called Innovative Africa. In this role, my team and I connect the tissue between the two continents. We aim to help incubate and birth real success stories of innovations that will touch the lives of Africans by providing an African Market Entry Solution and growth structures that will help drive prosperity into the African continent.
The innovate Africa global team lead by Founder and Global CEO Dotun Adeoye and Paulo Mukooza – Global Commercial Director, continues to work across many countries as a support framework for entrepreneurs looking to bring their market-creating innovation to life and companies looking to expand into the African continent. More on what we do visit Innovate Africa
Alaba: Kindly share your leadership journey.
Cynthia: One thing is sure, Cynthia Wright won’t be outspoken. I think I’m dynamic, try to be educational, and above all, inspiring in my work. My leadership journey goes beyond the titles I wear, it is quantifiable. As a leader, the main aim should always be moving forward that which has been given to you. If you are not moving things forward, then you cannot quantify your impact.
I do a lot of speaking and I am privileged to speak to crowds on topics that have been strongly influenced by my path. Topics such as Leadership and Purpose, I strive to inspire personal growth and build leadership qualities. Social issues are also part of my most inspiring speeches, where I have talked about migration, inclusion and diversity. Creating leaders is something I’m passionate about.
Alaba: What have you learned along the way that has helped shape you in your journey?
Cynthia: The key to my success both in career and business is centered on the ability to maintain partnerships and collaborations. Creating connections and understanding that it’s a give and take relationship contributed to success in so many fields. That social component, as well as constant learning and hard work, shaped me into the person that I am today.
I’m an Australia Day Ambassador, where I participate in awarding new Australian citizens, providing support in understanding civics and citizenship, active citizenship and promoting the Australian brand. On these occasions, I am honored with the role of a keynote speaker where I talk about Resilience, Skilled Migration, Leadership, Active Citizenship, and other relevant topics.
I am also work with the global brand of Tedx. I am the TEDx Perth partnership manager. This role allows me to create partnerships and collaborative approaches to achieving excellent goals and outcomes for our global viewership. I have many other roles that I am fully engaged in. more can be found on my website www.cynthiawright.org
Alaba: What are your projects for Africa and how are you engaging Africans in the continent to achieve them?
Cynthia: Through the Regions Foundations, I work with local Zambian hospitals to improve and enhance the best clinical practice. We also support rural Zambian hospitals with necessary clinical supplies and connect them with Australian clinical and hospital stakeholders. Regions also provide hospital-grade linen, wheelchairs, hospital beds and surgical supplies to rural hospitals and orphanages in Zambia.
Apart from my philanthropist projects, I have recently been engaging African talents in IT and graphic designing for all my upcoming projects and I am so excited to share this with my tribe in the next coming months. Without revealing too much information, I am also working on an infrastructure project for Ghana – where we intend to build a city for the future. More on this to come in the following months. Watch this space.
Alaba: Describe yourself in one word, and why?
Cynthia: Fearless. Most of us know what to do, but don’t take the actions to follow through on our goals. We tell ourselves that we are not smart enough, not strong enough or brave enough. What hold us back are not our capabilities – it’s the fear of failure. It’s okay to be afraid, but it is not okay to let fear stop you. I have learnt to set goals, identify what was holding me back, and learn to move past fear.
Alaba: How are you changing the negative narratives of African migrants in the Diaspora?
Cynthia: By owning my African heritage story and telling it loud and clear in my own works and through my work time and time again. We are our own best media, if we don’t tell our stories the way they should be told, no one will. That is why I founded Africa writes Australia – a platform focused on promoting positive narratives through story telling. More about Africa Writes Australia
Alaba: If you could make one remarkable change in the world by 2020, what would it is?
Cynthia: 2020 is in four months. I think the change I would make is to use my voice to speak more about Love and honour for each other as human beings. Without love, all this is meaningless.
Alaba: What’s your advice for African governments, Africans, and investors?
Cynthia: Invest in the African people. They are your best and only asset. Collaborate and engage with the African diaspora, they are a great addition to the needed skills and knowledge to foster economic development and help implement strategies for future growth. For investors, you would be crazy not to consider the African market for scaling up your business.
B I O G R A P H Y
Cynthia Musafili Wright is a Social Care Corporate Executive. She is currently the 2019 & 2020 Australia Day Ambassador and Australia Ambassador for Global Organisation Female Wave of Change and Founder/CEO of the Social Enterprise Regions International. Cynthia is currently a member of the Australian Institute of Company Directors and the TedxPerth Manager of Partnerships. She is also a publisher of various articles on Resilience, Migration, International Education, and Aged Care and a recent author of books on International Education, Purpose and Mental Health.
She is an active international student alumnus in Australia. Having attended one of the best universities in the world, Cynthia describes her international student experience as an experience that helped shape her into the leader that she is today. In addition to her leadership and career success, the international exposure and opportunities that presented as a result of her studies have contributed to positioning her on a global platform for work and business.
Cynthia is passionate about creating a positive impact in the world by creating leaders. Her success in her Career and Business comes down to her ability to build and maintain partnerships and collaborations; Her success in life is attributed by the connections she creates with others and the extent to which she can give and receive. She has created success in her roles as Clinical Consultant in Corporate Australia, with thirteen years’ experience in the Aged care industry and leadership roles.
Joan Nwosu- helping entrepreneurs and corporate professionals create meaningful lives
Joan Nwosu is a serial entrepreneur, business consultant and career transition coach based in Toronto, Canada. She is the CEO of Joan Nwosu Coaching and My SoftLanding Canada, both birthed from a deep desire to help people, using her life and career experience over 20 years.
Born and bred in Lagos, Nigeria, where she spent the earlier part of her childhood. Upon completing high school, she moved to the United Kingdom in 1997, to pursue a Bachelor’s degree in Internet Computing at London Southbank University. Her journey as a career woman also emanated from the UK, where she spent a considerable amount of the first 35 years of her life. In those years, she shuffled between the UK and Nigeria.
Joan would say, “In the era where I grew up, the societal norm was to get educated, find a job, climb up the ranks, work till the age of 65, and then retire. I followed this trend and became an overachiever, often transitioning through different careers and industries.”
In a bid to find fulfilment, she said “I explored roles in Management, Consulting, Marketing, Communications, Business Development, Operations, and even Artist Management, amongst others, all to no avail. Although I enjoyed the human relations aspect of my career, some of these environments were toxic for me, and I was never satisfied. After working 20 jobs and making 6 career changes across 3 continents, I quit.”
While transitioning through careers, she noticed the void of dissatisfaction and lack of fulfilment in many professionals including herself, which led to the birth of her coaching business, Joan Nwosu Coaching (JNC). Founded in 2019, JNC is an organization that helps corporate professionals and independent entrepreneurs start, grow, and scale purpose-driven businesses they are passionate about. She said, “In just over a year of operation, we’ve helped hundreds of professionals. My experience in different fields plays a vital part in the execution of my role as the Lead Business Coach at JNC.”
In her words, “I have always had the entrepreneurial drive in me having ventured into entrepreneurship at the age of 19, and launched a total of six businesses since then; a bakery, lifestyle business, political consulting firm, an NGO, coaching practice, and an immigration consulting firm, of which the last two are still in operation today.”
In 2015, she moved to Canada and two years later, founded My SoftLanding Canada, an organization focused on helping new immigrants to comfortably settle in Canada. Today, My SoftLanding Canada has helped hundreds of Canadian immigrants transition safely and get good jobs quickly.
Over the years, she has embraced Public Speaking as an avenue to express herself, amplify her voice and message. Again, her vast professional experience has contributed immensely to her success in inspiring and motivating people through seminars, webinars, conferences, events, and other platforms.
Entrepreneurship fuels her desire to make a difference in the world through social impact. According to her, identifying voids, proffering solutions, and providing value is king.
Her purpose is to help people live full lives and not just exist. To live life on their terms doing only what they love while making a difference in the world. She believes everyone deserves to have this regardless of age, background, or environment, you too can have the life of your dreams.
Chynna Morgan – helping brands create memorable experiences using sound + music with GIF Out Loud
Chynna Morgan is the Founder at GIF Out Loud, an experiential technology startup that creates unique experiences and allows customers to spontaneously create and share your brand, sound and music. Chynna shares her story with Alaba Ayinuola of Business Africa Online.
As a young girl, I have always been a dreamer- dreaming of ideas that I can bring to life to help or shape the world that I live in. Somehow, I always knew I would be an entrepreneur, but never in a million years did I see myself in tech. I like to say; I didn’t look for tech, tech found me. In the middle of finishing my master’s in healthcare management, I suddenly had the idea to start my tech company (GIF Out Loud). I noticed the lack of shareable experiences that amplified a brand’s voice or sound that fans or consumers could interact with and share during events or brand activations.
As a professional actress, and coming from a family of musicians- I have always understood the importance of creating a storytelling experience, and how it connects with people on a deeper level especially using your voice or music. Since my childhood, I saw first-hand, the power and healing that music could bring to the world, just by listening and watching my family perform.
Historically, as an African American, music has always been a pillar of healing, whether that was bringing us through slavery or bringing us together. Because music is so powerful, I always wondered why brands were not creating full experiences to amplify their brand’s sound while simultaneously capturing analytics and data that they need, to stay in touch with their target consumer. This is why I created GIF Out Loud, we work
with brands and music artists to develop interactive, digital, and shareable experiences using music and sound during events and brand activations.
Since I started my company, we have partnered and worked with big brands such as Shell and Pennzoil, and we are currently working on some cool partnerships in the music, retail and sports industries. My goal is to partner with brands in all types of industries to create unforgettable experiences and memories that consumers would want to share using the power of sound.
When I started to immerse myself in the tech industry, I quickly realized that this space was not intended for people like me, but it was my job to be the one to help elevate this space and let our faces and brilliance be seen. I am looking forward to creating more opportunities for black people in tech and how I can tap into my heritage and create opportunities in Africa. This will help amplify Africa’s brands and most importantly, Africa’s voice all over the world.
I am more than ecstatic to be on this journey, and this only the beginning.
Visit: GIF Out Loud
Save App: Helping you share moments, send and receive distress alerts real-time
Samuel Thierry Njock is the Founder of Save, an App that helps you locate in real time, share moments, send and receive distress alerts from your family and friends. Samuel shares with Alaba Ayinuola of Business Africa Online, more about Save, what sparked the interest and the long term goals. Excerpts.
About Save App
Save App helps you locate in real time your loved ones, share moments, send and receive distress alerts.
Save is a great location sharing app for your family and friends. It’s now more easy and simple to know where the people who matter most to you are in real time, and if they are safe, even when they are far away. With Save, see in real time where your loved ones, and get easily to them, and share what you do through pictures and videos.
Save also offers health and safety features. You can:
– Display the closest hospitals and pharmacies from your location
– Send distress alerts to your loved ones in case of car crash, car breakdown, and insecurity
– Receive in real time data about health and safety issues (dangerous areas, low network in an area, other health and safety recommendations or warnings).
Since the covid19 pandemic started, we have added real time data about the spread for every country in the world, with protective measures against the virus, for users to keep them on mind all day long.
Here are your first steps on Save:
– Invite your loved ones on Save, then add them to your group
– See in real time each other’s location on the map
– Join easily each other with roads
– See live pictures and videos of your loved ones, share yours with them.
The Save project arises from the fact that Samuel works in the Northern Cameroon at the beginning of the Boko Haram crisis. His relatives are constantly worried about his safety, and his girlfriend was living in Yaoundé. There was sometimes no way of knowing in real time whether she was doing well or not, whether she was in the office or at home. Samuel then thought of creating an app, which would allow him to share his position with his relatives, publish photos and videos of what they are doing in real time, and send alerts in the event of an accident, insecurity, car breakdown.
Save has two major long-term goals:
– Allow individuals to navigate more easily and more simply towards each other, especially in the event of a perilous situation such as an accident, an insecurity problem
– Makepeopleenjoy real time location sharing: make it interesting enough for them to forget the tracking part, which most scares them as soon as they hear real time location sharing.
– Samuel Thierry Njock: Founder of Save, a 32 years old Cameroonian and holds a license degree in Management and a Masters in Finance. During his first professional experience in a brewing company, he was passionate about information systems. He is strongly influenced by Steve Jobs, who thought that technology should make it possible to do more simply what constitutes the daily life of men: to move from a place to another, to listen to music, to use a phone, etc. Samuel is great at conception and simple problem modeling, and he’s passionate about design.
– Bertrand Evina: with a master’s degree in international marketing, Bee as he is called joined Save. He attended with Samuel between 2000 and 2004. Passionate about marketing, he is at the origin of all our campaigns, and manages our online community
There are also people who intervene on an ad hoc basis, such as Thierry, the graphic designer, Jef and Stéphane, who lend a hand in development.
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