David Buttress, Ex-Just Eat CEO (Source: Thoburns)
Egypt’s fastest-growing online food ordering company has grown revenue by 300%, and plans an ambitious expansion strategy
elmenus, Egypt’s biggest food discovery and ordering platform announces an investment in the company from David Buttress, who has also joined the Board. David is the former CEO of global food-ordering firm, Just Eat.
David’s expertise in customer-centric service development will support elmenus as it formulates its ambitious growth strategy and explores expansion opportunities. In the next 18 months, elmenus plans to:
- Scale its offering and expand its market share, with 4,000 new drivers to be recruited;
- Enrich its social and personalized dish discovery experience; and
- Empower restaurants to be stronger partners to elmenus
David has an extensive entrepreneurial and investment background having joined Just Eat in 2006 to launch its UK business. He led Just Eat in making global acquisitions and investments including the acquisition of MenuLog in Australia for $855 million and taking a majority stake in Brazil’s iFood. David also led Just Eat UK from a start-up to becoming Europe’s largest technology IPO, in just a decade. He is currently a Venture Partner at global venture capital firm, 83 North, and has several successful start-ups in his portfolio.
elmenus began as a comprehensive directory providing users with menus and information about restaurants, while growing a community of followers who shared their love of food via images and reviews. With a critical mass of users and restaurants, elmenus launched its online ordering in late 2018.
Since then, it has experienced rapid success in Egypt’s underserved online ordering market, growing revenue by 300%, achieving significant market share, all with less than $10 million in funding. This included a successful Series B round in 2020 – raising $8 million – led by UAE-based VC firm Global Ventures and Algebra Ventures.
“As we aim to become the go-to food app for all dining decisions, and a partner of choice to restaurants to help them solve their scaling challenges in the MENA region, I believe David’s insights and exceptional record will play a vital role in accelerating our growth and guiding elmenus in acquiring a significant share of the market. We are very excited to be working with an industry veteran like David. His belief in our vision is a grand testament to us.” said Amir Allam, CEO of elmenus.
David Buttress commented: “elmenus’ exponential growth this past year has been quite remarkable. It has been owning the food discovery approach, making it the stronger partner to restaurants as it provides them with more than just online ordering services.
“While elmenus witnessed a 3x growth in 2020 since delivery increased drastically in light of the COVID-19 challenges and more restaurants outsourced their delivering operations, the company is expected to grow 10x in 2021 as it upscales its product and restaurant offerings. It is an exciting time in the company’s evolution.”
Egypt’s BONBELL seeks $10 million seed funding after closing $350,000 initial round
Egypt’s startup BONBELL, the first mobile App in the Food-tech industry specialized in food ordering, digital solutions for table and meal reservations, has closed an initial funding round for $350,000. This is through a Canadian Angel investor, to help further develop the App services and achieve a level of growth in regard to user count and daily orders.
BONBELL launched its own App in early 2022, to offer a wide range of food ordering services in Egypt. The App offers many food ordering solutions, from food delivery to restaurant’s reservations and Dine-in ordering through a QR Code on the tables, as well as take away services. The App offers various payment solutions through cash or credit cards.
BONBELL has partnered with many restaurants and cafes, as well as clubs like Heliopolis Club and Smash Club. It also offers its services in Malls and Cinemas, to offer a smoother food ordering experience, reserving tables and food delivery, for mall and cinema goers. It has also strategically partnered with many leading major companies and institutions. Most notably the German University in Cairo (GUC), and Raya Telecom, in order to offer its services in their respective headquarters for employees and visitors alike.
The Food-Tech startup targets raising its partnered restaurants to 750 by the end of 2022. The company is also negotiating with two venture capital funds from Europe and the Gulf, to close a $10 million fund in its seed round by the end of the year.
Doaa Abdel-Hameed, the Chief Business Officer of the company said: “we aim to help restaurants in offering an easier food ordering experience to their customers. Either through food delivery or reserving a table in the restaurant, as well as taking away orders and also the special orders made by customers in their restaurants.”
“We pursue a better experience for the Egyptian user in food ordering. We see a lot of potential and opportunities to do that through developing the App constantly based on the user reviews. And adding more restaurants in all of the Egyptian governorates.” She added.
BONBELL has earned the trust of more than 12,000 customers, who used the app in food ordering in all the ways offered through the App, in just 6 month.
Doaa Abdel-Hameed emphasized that the success of BONBELL App, in offering the best experience to its users can only be done through strategic partnerships with many more restaurants. In addition to the constant development of the technology used in the App, as well as relying on offering inventive solutions to the Egyptian user such as (Robotic Stations) service.
This service will offer customers the experience of food ordering and serving through a Robot, without any human intervention. It is expected to launch in Egypt at the end of 2023.
Dream VC applications: A peek behind the scenes
Dream VC breaking down the numbers and representation in its programs
A year ago, Dream VC quietly launched its first inaugural cohort applications with the hopes of closing the investing knowledge gap for check-writers and ecosystem builders across the continent. Fast forward one year later, they have received an overwhelming amount of interest from people curious about investing and contributing to the African startup ecosystem. Across two cohorts alone, they have processed more than 2000 applicants from 30 African countries. With fellows dialing in five continents and multiple time zones.
That being said, they’d like to share some interesting findings they have extracted and learned from the whirlwind that Dream VC has been in from last year to now.
By the end of 2022, Dream VC will have 2 cohorts under its belt with 3 programs run. There has been an increase in total applications despite the difference in price point between the 2021 program and this year.
Breakdown Of The 2021 Cohort
For its inaugural cohort, they received a total of 1002 applications and had an intake of 31 fellows, with an acceptance rate of 3%. The average age of its fellows was 25, with most being in their mid-twenties to late twenties. And exploring VC as a new career pivot after a few years of full-time work experience. After 4 months of rigorous and community-driven engagements, a total of 19 Fellows graduated from the program with an issued certification.
When looking at the specific demographics of Dream VC’s inaugural fellows, findings show that 90% of the fellows were homegrown. Which they classified as having been born, raised, and educated on the continent. They also had 12 African countries represented and 16 different Nationalities in total.
Although its initial intake consisted of 33% women, the final certified graduating fellows consisted of 60% women. Meaning that all of the female fellows who joined the fellowship finished the program.
This is a strong indication of the perseverance of its female fellows in particular. And they are committed to making a strong push to convert more women into its talent pipeline. Especially given that only 15% of the 2021 applicants identified as female. At Dream VC, they urge more women to apply for its programs and also reapply for future cohorts if they were not accepted initially.
Breakdown Of The 2022 Application Cycle
For 2022, Dream VC opened its applications on March 8th and had then remained open for over a month and a half until its final deadline on May 1st. In total, they received a total of 1,375 applications for its Launch into VC (“LIVC”) and Investor Accelerator (“IA”) programs.
Around 81% of the total applications were for our Launch into VC fellowship, and the remaining 19% were for the Investor Accelerator. We received a total number of 1,113 applications for Launch into VC, and 262 for Investor Accelerator.
Out of the total applications for 2022, 31% of the applicants identified as female. When taking a closer look at the gender breakdown for each program, Investor Accelerator had a higher percentage of female applicants with 37% of total Investor Accelerator applicants, while Launch into VC had 29%.
When reviewing the nationalities of the applicants, it was found that for 2022, Dream VC has exponentially expanded its reach of applicants in both nationality and location. However, most of the applicants are still overwhelmingly from the continent and diaspora, which accounts for 86% of the total applicants. The remaining 14% hail from non-African countries such as India, Singapore, and Germany with non-African backgrounds.
When looking more closely at each program, 87% of the applicants for Launch into VC applicants were homegrown or African diaspora, compared to 83% of the Investor Accelerator applicants. This year saw 30 different African countries across the continent represented. With a majority of the applicants coming from Nigeria (43.7%), followed by Kenya (10%), Rwanda and South Africa (3.9% each respectively), Ghana (3.6%), Uganda (3.2%), Zimbabwe (2.9%), and Tanzania (2.3%).
Interestingly, the country represented the most by the diaspora applicants was Cameroon, followed by Nigeria, across both programs.
Across the different African regions, West Africa took the lead in applicants with over half of the applicants hailing from the region (58%). East Africa contributed to another quarter with approximately 29% of applicants coming from the area, followed by Southern Africa (6%), Central Africa (4%), and finally North Africa (2%). Dream VC’s footprint can still be solidified further, particularly in the ecosystems in North Africa, and its team will be traveling actively to Egypt, Morocco, and Tunisia to build relationships there.
When looking at the locations of applicants applying from outside the continent (including diaspora and non-Africans), over 50% of them applied from the United States and the United Kingdom. Dream VC also saw an increase of Indian and Singaporean applicants from Asia. And a spread of interesting European countries including Belgium, Belarus, Germany, France, Finland, and Sweden.
Closing Remarks & Reflections
Since launching Dream VC in 2021, the team has been endlessly grateful for the overwhelming interest from the African & International community. As well as the selfless support that has been extended by various ecosystem partners and connections in our network.
Its application cycles have revealed several interesting insights into where the strong interest can be found in various startup ecosystems. As well as certain areas we are endeavoring to have better reach in (ex: North Africa and Arabophone countries).
They also strongly encourage more female applicants to apply AND reapply to its programs. As they are strongly committed to building out the opportunity and talent pipeline for black women in particular focused on investing in Africa.
Base10 Partners Led By Adeyemi Ajao Becomes First Black-Led VC Firm To Cross $1 Billion AUM With New Fund
Base10 Partners co-Founder and CEO, Adeyemi Ajao (Source Adeyemi Ajao Image: Base10)
With today’s announcement of our newest fund, Base10 now has $1.3B in assets under management, just three and a half years after announcing our debut $137M Fund I.
A venture capital firm managing $1B in assets is not as newsworthy as it once was; many of the firms we work and co-invest with routinely raise multi-billion dollar funds. In fact, the VC industry as a whole raised $128B last year.
What is newsworthy, for better or for worse, is that we are the first black-led fund to cross that $1B threshold, which is both encouraging and a sobering reflection of how much work we collectively still have to do.
And while we are honored and energized to keep pushing forward, we are thankful to not be pushing forward alone. If there is one message we want to focus on today, it’s “thank you”: Thank you to the entrepreneurs that decided to work with us, choosing a new firm like Base10 over much more established groups and deciding to build alongside us. It is an honor and it is a lot of fun.
Thank you to our investors, who took a chance on TJ and myself when we were just two people with a new idea in venture, and have supported us every step of the way. You have encouraged us to embrace principles from venture capital, private equity, and hedge funds, all while continuing to think radically like the entrepreneurs we are at heart.
Thank you to our team, who decided to leave jobs at much larger venture capital firms, promising startups, and well-established corporations to execute on the ambitious (and sometimes bizarre) goals and visions we put in front of them every day.
And thank you to the proverbial Silicon Valley: a truly indescribable cohort of co-investors, mentors, journalists, and advisors. Silicon Valley is, in fact, imperfect, and feels criticized on a daily basis from the outside looking in. But as imperfect as it is, this is a truly unique and wonderful place to be in and we can’t imagine building Base10 anywhere else. If the Base10 Partners story means anything to the broader industry, it’s proof that the Silicon Valley dream is definitely alive and well.
But the ecosystem has changed a lot since we got here. Back in 2010, when I was an entrepreneur going down Sand Hill Road pitching VCs my startup, I was told there were about 20 firms that could realistically invest in my round. Being a VC in those days was fun. It was essentially an oligopoly, and you sat at your desk at one of those 20 firms, waiting for entrepreneurs to come to you with the next billion-dollar startup. We actually ran the numbers and, back in the day, if you were an investor and wanted to see the “entire market,” there were about eight deals each day to consider.
Things are different now. As investors today, we’re competing with nearly 1,110 firms for the honor of being the lead investor in an early stage round, and instead of 8 deals per day, you have 111 to evaluate. So there’s two conclusions we can draw from the way venture works today: first, I picked the wrong time to stop being an entrepreneur and start investing as a VC. Second, to be successful in venture with the way things are now, differentiation and focus are the only things that will set you apart.
Despite things being busier and more competitive than years past, I am more excited than ever about Base10 Partners because we’ve spent the last three and a half years on differentiation and focus, fully embracing who we are and honing in on why we do what we do. We’re doing things a lot differently than most and, importantly, we’re putting our money where our mouth is. We believe that a world, empowered by technology, in which the 99% have as many opportunities as the 1% to build things that benefit us collectively, is a better world for all of us, and one worth working towards.