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Building Sustainable and Profitable Enterprises: An Interview with David Owumi, Founder of VisionCTRL Africa

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David Owumi is the Founder and Lead Business Innovation Strategist at VisionCTRL Africa, a business analysis, design and consulting firm based in Nigeria. A social entrepreneur on a mission to achieve a lifetime commitment, driving Africa’s sustainable development in the Fourth Industrial Revolution(4IR). David in this interview with Alaba Ayinuola of Business Africa Online, talks about how his brand is developing its support for African entrepreneurs, the Business Drive for Her Initiative, why women talents should be developed and transformed into valuable tools for social and economic growth. Excerpt.

Alaba: Kindly tell us about VisionCTRL and the gap its filling?

David: VisionCTRL Nigeria, founded in 2018, consists of a team of seasoned Business Innovators, Business Designers and Business Analysts committed to providing professional business development services small and medium scaled organizations. We help our league of depending clients create innovative products, services and formidable business structures necessary to deliver on remarkable value propositions while scaling to generate more revenue and market share.

At VisionCTRL, we believe in the power of Social Innovation, Entrepreneurship and Technology as vital tools for the positive transformation of the African economy, creating solutions to social problems such as Poverty, Lack of Quality Education, Unemployment, and Infrastructural Deficit.

Alaba: What sparked your interest in starting this firm?

David: From the age of 10, when I started accompanying my mother to destitute and orphanage homes dispensing amenities such as food and medical kits, I have always wanted to solve social problems but ignorant as to which to focus on. My passion for social innovation, entrepreneurship and business matured as I followed religiously the popular TV series “Shark Tank”, unconsciously preparing myself for VisionCTRL.

Few months after we launched Salt Talks Africa in March of 2018 with a focus on fostering sustainable development in grassroots communities, we saw a need to help entrepreneurs start sustainable businesses that “solve real problems for real people”.

Alaba: How is VisionCTRL developing its support for African entrepreneurs?

David: We help startups and small scale businesses with their Market Research, Feasibility Study, Business Planning, Business Model Innovation, Product/Service Innovation and Business Development. We also provide Free Business Consultation, and organize business management workshops across the federation.

Alaba: Could you tell us about the “Business Drive for Her Initiative” and what it’s set out to achieve?

David: In Nigeria, and Africa as a whole, we’re coming to an understanding of the crucial roles women play in fostering socioeconomic growth in a community, through education and entrepreneurship. This has spurred government, as well as civil societies, to initiate programmes and opportunities to fast track gender inclusivity in education and entrepreneurship on the continent.

The Business Drive for Her Initiative is one of those projects we designed for the sole purpose of educating female entrepreneurs in Nigeria on the basics of business planning, management and innovation, to scale their businesses with a corresponding socio-economic growth in the country.

I believe it takes a collective effort, i.e. both the private and public sectors, to initiate projects that would lead to the long-term, growth of the African economy, and so, we have decided to contribute our quota.

We would be training 6,000 female entrepreneurs across 16 states in Nigeria in partnership with Tech Hubs in the country on Business Management and Innovation, as well as providing mentorship and funding opportunities in partnership with Access Bank.

Alaba: How do you intend to fund this project and measure its impact?

David: To be honest, this is a major challenge faced by social innovators in the private sector, designing financial sustainability for social projects, and as such we emphasize the importance of strategic partnerships. Asides funds set aside by the organization for the project, we consorted with tech hubs in Nigeria, and other organizations that share a common interest for women empowerment in the country, with Access Bank PLC, Salt Talks Africa and Adams Start being some of our major supporters.

Engaging Salt Talks Africa in the project development phase made our planning easier due to their experience in designing sustainable projects. So, instead of asking “Where can we get funds?” we rather sought organizations willing to provide some of the items and logistics we would be spending money on.

Its always better achieving success together.

Alaba: Why is it important for women to start their business?

David: Beyond business, it’s imperative that the talents and interests of women be developed and transformed into valuable tools for social and economic growth. It’s about empowering women with the freedom and opportunities to create and trade value with a sense of belonging, and responsibility for the development of their immediate communities, and the world at large. If women can, then why not?

Alaba: How can we increase capital, confidence and capability in women’s entrepreneurship?

David: It all begins in the home, educating parents on the importance and benefits of a gender inclusive society. Unfortunately, there are families that choose to invest their limited resources on the male over the female. This has to change, and we look up to civil societies and human right activists to champion this cause.

Though impressive measures have been taken to foster female participation in business, education and leadership in Nigeria and Africa, it’s just the tip of the iceberg. We need private and public agencies to deliberately allocate opportunities to women as a way of encouraging others at the bottom to strive for the same.

Alaba: What is your advice for any young woman who is thinking about starting a business?

David: If you can create value, and you are convinced you can execute well on your value propositions, why not? Being a woman is no excuse for mediocrity. Hone your craft, and be the best you can.

Alaba: How do you feel as an African entrepreneur?

David: I feel honored contributing to the advancement of Africa’s sustainable development. There’s no better time to be African than now, and making a conscious and deliberate effort daily to push the continent forward is one decision I’m proud of, despite the intricacies associated with starting and growing an enterprise in Africa.

Alaba: What’s the future for your business and what steps are you taking towards achieving them?

David: At VisionCTRL, we are on a daily mission to be a part of the success stories of businesses driving social growth and economic development in Nigeria, and Africa. We want to understand the dynamics of entrepreneurship and innovation on Africa, and supporting African businesses to be well positioned for these trends for maximum social impact.

To achieve this, we invest a considerable amount of resources in organizing workshops for entrepreneurs, as well as improving our knowledge and operations.

Alaba: How do you relax and what books do you read?

David: I spend my leisure with family, and often researching. I’m a huge fan of Africa’s history, especially the colonial era. So, I’m often caught reading about the history of Africa on Wikipedia.

Also Read: Interview: Oprah Winfrey Leadership Academy For Girls Executive Director, Gugulethu Ndebele On Girls And Leadership

B I O G R A P H Y

Owumi David Voke, 27, is a Social Entrepreneur, Tech-Innovator, Community Research & Developer and Fashion Designer, who is on a mission to achieve a lifetime commitment, driving Africa’s sustainable development in the Fourth Industrial Revolution. David is a graduate of University of Benin, Nigeria where he bagged a Second-Class degree in Mathematics and Education.

He is the Director of Salt Talks Africa, a para-governmental organization currently operating in 3 African countries, designing and executing community development projects geared towards fostering sustainable development in rural communities across Africa. Through grassroots initiatives such a RuraLearn, R.E.I.A., Project Upcycle and Salt Talks Conferences held across Nigeria, Salt Talks Africa is indeed fostering Africa’s sustainable development in one of the most strategic approaches.

David is the Founder and Lead Business Innovation Strategist of VisionCTRL Africa, a Business Analysis, Design and Consulting Firm in Nigeria, building disruptive business ideas and enterprises. He believes disruptive social entrepreneurship plays a vital role in driving socioeconomic growth and sustainable development in Africa.

Having worked on several high-end successful and failed projects such as Upnepa.ng, Agro-Ex, Haypko.com (Now FuelUp.ng), Sew It Stores (Now Gods Official Clothiers), Hi-traffic.tech etc., VisionCTRL is well positioned to change the narrative of Africa leveraging an entrepreneurship framework.

He is also an advisory member of African Bio hub, Invent Hope Initiative etc. and a member of the International Institute of Business Analysts (IIBA).

Visit VisionCTRL

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1 Comment

1 Comment

  1. Maryam

    January 23, 2020 at 10:57 am

    Very inspiring…. you’re doing a great job driving Africa’s sustainability

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Shaun Duvet on The Unit Group and the Impact of COVID-19

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Shaun Duvet, Founder and CEO at The Unit Group (Source: Unit Group website)

The impact of Covid-19 is changing the way organisations operate and do business about the world. The entertainment industry is not exempted as it’s adjudged the second affected industry after the aviation, travel and hospitality industry. In this interview with Alaba Ayinuola, Shaun Duvet the Founder and CEO of The Unit Group shares his brand story and the Impact of Covid-19. Excerpt.

Alaba: Could you tell us about the Unit Group and the gap it’s filling since you launched?

Shaun: The Unit Group was established  in 2017 as the holding company for my various business interests which include: COCO, GoldBar and Souk (my venues), Ultra South Africa, Corona Sunsets Festivals, Anything Goes, AG Virtual, Bella Bookings, Salute, Jet Black & Paradise Springs. These businesses cover all functions of entertainment marketing, management, hospitality, sponsorship and eventing from design, to staffing and artist booking, to production and everything in between.

The gap we launched The Unit Group to fill was that of a true understanding of marketing in the entertainment space. So many brands want to play in this space because the audiences are so receptive and the engagement so high, yet so few of them truly understand it. We felt that we had the marketing know-how, and a deep love and knowledge of not only this space, but the global players within it. 

Alaba: What services does your company offer?

Shaun: The services offered range from throwing small corporate events to festivals for 50, 000 pax; to sponsorship strategies, virtual events; to full spectrum design, photography, videography; artist, model and staff bookings; marketing, and PR strategies and much, much more. 

Alaba: How has the market responded to your offerings?

Shaun: We have seen a huge uptake in clients that previously came to us just to make the party happen, now asking for marketing, creative and strategic advice. AG Virtual, which launched this year, has also seen the likes of AFI (African Fashion Week) approach us to do their full virtual production.

Alaba: The steady rise of South Africa’s entertainment industry has  increased competition in the country. What’s your company’s advantage?

Shaun: My 20+ years of experience and my years behind the decks. I live and breathe music and entertainment which enables me to understand what the market wants and keep abreast of global trends. I also have incredible teams in place that keep our work fresh and relevant, and the machine in constant motion.

Alaba: Kindly share some of the challenges faced, especially in this dire time and how you overcoming them? 

Shaun: The challenge of this year is obvious – no events, no DJ’s, no dancing! That’s our life blood. We have managed though to stay busy by diversifying what we offer and working more strategically. Helping brands activate within the highly connected urban youth market in an authentic and resonant manner. Some of our venues are also still operational, and the festivals and events teams are taking some much-needed down time before the parties start again, which we know they will do with a renewed energy when we’re out of the current COVID crisis.

Alaba: Technology is disrupting the entertainment industry across the globe. How’s your company adapting to the use of technology?

Shaun: As mentioned, we have launched AG Virtual which is doing well. But we have always been at the forefront of event and entertainment technology in our work. Our audience demands it. 

Alaba: How does your company contribute and set new standards in the South African entertainment industry?  

Shaun: I regularly write and speak on industry channels and give back to the industry that way. We also ensure that we are constantly raising the bar with the work that we do, meaning that more people around the world sit up and take notice which will ultimately benefit the whole industry.  

Alaba: What’s the future for the Unit Group and are you post COVID-19 ready?

Shaun: We cannot wait for life to return to “normal”. Down time was nice, but we’re rested now and it’s time to work! 

Alaba: How do you relax and what keeps you going? 

Shaun: I have 3 young kids so relaxation is scarce, but they certainly keep me going

Alaba: What advice would you give to entrepreneurs and investors coming to South Africa?

Shaun: Come! Don’t be afraid. There is risk, yes, but the rewards are also so great. We live in such a special place and I really believe in the future of this country.

Also Read Closing The Gender Gap: An Interview with Dream Girl Global (DGG) Founder, Precious Oladokun

B I O G R A P H Y

Shaun Duvet, CEO and Founder of The Unit, South Africa’s leading entertainment-based holding company, a combination of enterprises, individually built to make brands better. Shaun is also the CEO and Founder of Anything Goes, the branded entertainment agency, aligning campaigns, properties and music tours with international brands and artists across the continent.

He is the co-Founder and Director of ULTRA South Africa, which brings 50,000 dance-music revellers together every year to see some biggest names in eEectronic Music. He is the partner and producer for Corona Sunsets Festival South Africa, which over the last 5 years has seen over 40,000 fans join together across three cities to celebrate the sunset.
He is a co-owner and operator for COCO, one of SA’s premiere nightclubs, think celebrities, Ibiza-style go-go dancers, Hip Hop MCs, and a parade of sparkler-topped bottles, this alongside it’s sister GoldBar, an elegant bar annex to COCO.

Shaun Duvet is a board member and proud supporter of Bridges For Music, a non-profit organization that utilises the power of music to uplift communities through creative education. Recently, partnering with Defected Records on a new imprint Sondela Records all of whose profits will channel back directly into the charity.

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Viola Labi: The multi-hyphenate creative strategist building an eco-luxury fashion brand in Africa

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Viola Labi is a multi-hyphenate creative, premium retail Strategist and Founder of WOVEN, a design-led fashion enterprise.

With over a decade of experience and a proven track record in the global luxury retail space, Viola has worked with renowned international brands such as Burberry, ZARA, Loewe, CELINE and Valentino and has caught the attention of media powerhouses such as Vogue Business, Essence, Forbes, BBC and CNN International, as one to watch.

Born in Canada with Ghanaian parentage, Viola is culturally plural and holds reverence to fashion’s interaction with humanity; asserting that it permits people, irrespective of their cultural and social affiliations to unite. It is this fundamental belief and her relocation to Ghana that inspired WOVEN, a ground breaking brand which seeks to herald a new direction for eco-luxury retail on the African continent.

Viola said, WOVEN was birthed from a personal journey to Northern Ghana. “I witnessed my own reunification to elements of rich Ghanaian culture through textile creation at the diligent hand skilled Artisans. Despite language barriers and unfamiliar grounds, I felt at home. I spent more time with women creating textiles and found myself being stitched together in areas I didn’t know needed mending, areas like self-identity and purpose.”

Cowry Basket (Image Source: WOVEN)

“Looking back, I guess you can say we weaved symbolic exchanges of knowledge and cultural practices and this inspired me to creative WOVEN. Although the entire assortment of products are literally woven, the company name speaks to a higher purpose of coming together as Humanity.” She said.

Also Read Closing The Gender Gap: An Interview with Dream Girl Global (DGG) Founder, Precious Oladokun

The Brand’s mission is to actively work towards uniting the fashion value chain into a cohesive whole by showcasing the creative talent that pervades throughout the African continent; while emanating the diversity of culture, history and skill, much like yarn being formed into a unique tapestry. 

Cowry Basket (Image Source: WOVEN)

WOVEN has the honour of partnering with 150 esteemed Artisan weavers in Ghana to create sustainable, functional, home furnishing products. It’s design principles and execution promote inclusion and seek to disrupt fear-based stereotypes by creating products, made in Africa, that are par with those of global standards.

Visit WOVEN WORLDWIDE

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Afripreneur

Emalohi Iruobe, An Attorney and Founder of Tribe XX Lab Empowering Female-led Startups

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Emalohi L. Iruobe Esq. is an attorney, adjunct professor and social entrepreneur. She is the founder of Tribe XX Lab, the first and only co-working, wellness and incubator space exclusively for female entrepreneurs and female led startups and companies in Lagos. Tribe XX Lab offers an open-plan office, private offices, events, networking, yoga, a nap room, conference room, reference library, pop up restaurants and wellness retail.

The fundamental idea is to create a place where women are able to present a professional front for their business as well as network, get training, access to funding opportunities and help each other. With a general focus on self-care and balance, the space also partners with brands that retail wellness and selfcare products in order to meet the other often overlooked core need of women in business-wholeness.

Prior to founding Tribe XX Lab, Emalohi was an adjunct professor of Business Law, Business Research Methods and Legal Analysis and Writing at Lincoln University in Pennsylvania, USA for several years before moving to teach Business Law and Data Management at LIM College in Manhattan, New York. Afterwards she taught Expository Writing at Rutgers University in New Jersey, USA before founding Aimanosi Lingerie; a dynamic brand focused on promoting body positivity and selflove in African women. She has a Bsc. in Finance and Banking from Lincoln University, PA and a Juris Doctor from Villanova University.

Before delving into full time entrepreneurship, she practiced law in Pennsylvania and New
Jersey working in Commercial litigation, as well as working as the Manager of Project Implementation in the Kwara State Public Private Partnership office in 2013. She comes with over a decade experience in entrepreneurship, law, education and business.

About Tribe XX Lab

Tribe XX Lab is a civic space for complex conversations, critical contemplation, learning and action to prevent all forms of violence and oppression against women and girls. The goal of their work is to change the perceptions of women and their role in society as well as lead conversations and interventions that PREVENT violence against women and girls in the first place. They do this through the use of digital and social media, conversations, XX-CEED Virtual festival, game theory and art.

Through their work, they are particularly looking to provide support to survivors of Gender-based violence, promote greater public engagement in preventing violence against women, increase public awareness of the intersectionality of oppression women face, create social projects that encourage the extermination of rape culture.

Since inception, they have successfully carried out several survival supports programs, prevention panels and have received a grant to prevent gender-based violence against women and girls in universities in Nigeria as well as provide psychological support to victims of GBV in institutions of higher education from Oxfam/Voice.

Emalohi also launched ‘I GO TALK’ ​a​ ​Nigerian​ ​Pidgin​ ​phrase​ ​which​ ​simply​ ​means​ ​I​ ​will​ ​not​ ​be​ ​silent,​ ​I​ ​will​ ​tell​ ​on you.​ It ​came​ ​in​ ​as​ ​a​ ​crucial​ ​response​ ​to​ ​the​ ​sexual​ ​violence​ ​that​ female students ​ in Nigerian​ Universities face.​ ​This​ ​is​ ​a​ ​clarion​ ​call​ ​from​ ​victims,​ ​survivors,​ ​and​ ​women​ ​in​ ​general​ ​to​ ​the​ ​perpetrators​ of ​sexual​ ​abuse​ ​and​ ​to​ ​the​ ​general​ ​public,​ ​that​ ​they’re ​here​ ​to​ XXterminate, silence ​and​ ​provide​ ​support​ ​to​ victims.​ ​This​ ​is​ ​a​ ​motivation​ ​for​ ​victims​ ​of​ ​sexual​ ​abuse​ ​and harassment ​amongst​ ​University​ ​students​ ​to speak ​up​ ​and​ ​also​ ​a​ ​mode​ ​to​ ​create​ ​awareness for ​students​ ​on​ ​their​ ​rights​ ​in​ ​line​ ​with​ ​the recently signedd​ ​Sexual​ ​Harassment​ ​bill.​

After ​the​ ​BBC​ ​Documentary,​ ​Sex​ ​for​ ​Grades​ ​rocked​ ​the​ ​whole​ ​of​ ​Nigeria​ ​in​ ​October​ ​2019,​ ​the​ ​long​ cloaked ​truth​ ​about​ ​the​ ​oppression that ​young​ ​women​ ​face​ ​in​ ​the​ ​hands​ ​of university ​lecturers​ ​started​ to ​come​ ​to​ ​light.​ ​For the ​longest​ ​time,​ ​young​ ​women​ ​seeking​ ​higher education ​have​ ​been​ ​preyed​ ​upon​ by ​several academicians ​high​ ​in​ ​power​ ​and​ ​have​ ​been oppressed,​ ​victimized,​ ​and​ ​helpless.​

Also Read Closing The Gender Gap: An Interview with Dream Girl Global (DGG) Founder, Precious Oladokun

Starting from the 25​th​ of October to the 31​st​ of October, they are kicking off the first edition of I GO TALK Youth Summit, the largest gathering of university students across the country to build collective power and voice in the fight to end Sex4grades and sexual harassment in Nigerian Universities.

Tribe XX Lab is laser focused on promoting gender equality, deliberate living, transformative leadership and community development through the design and delivery of trainings, workshops, seminars, collaborative partnerships and data gathering.

Visit: Tribe XX Lab & I GO TALK

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