Press Release
Efreshli, home furniture e-commerce platform raises $550K in Seed Round
Efreshli, the Egypt-based design tech start-up has raised a seed round of USD 550k. Led by angel investor Tarek Sakr, and property developer Marakez, with participation from other investors. Founded in early 2019 by Heba El-Gabaly, Efreshli is a technology-enabled furniture design and shopping solution that has created a new way for consumers in Egypt to shop for their homes.
El-Gabaly was formerly a partner at Eklego, the award-winning Cairo-based design firm, where she grew and managed the company’s retail business for eight years. She leads a team of 25 tech and design specialists.
“Efreshli solves multiple pain points for home-furnishing customers, culminating in a practical and convenient process that brings their ideas to life,” says El-Gabaly. “The mission of Efreshli is to bring everyone on to the design market to enable them to create homes that reflect their vision. With the intersection of software engineers, designers, and logistics professionals, we create a product that is affordable and fills a gap for a large segment of
customers.”
We have done this for a fast-growing number of clients by enabling them to visualize their furniture pieces together before they shop, catalyzing decision making and enabling them to shop online.”
Since its launch, Efreshli has grown rapidly and currently carries thousands of curated products from the top 100 furniture design brands in Egypt. Currently, Efreshli is focusing its efforts on strengthening its technology solutions as well as opening their first GCC location in 2022.
According to Tarek Sakr, CEO and Founder of 4Sale, Kuwait’s dominant classified player, “The Egyptian home furnishing industry is a multi-billion dollar industry. And is one of the later entrants into the e-commerce space as customers still need to touch and feel expensive purchases with high variability. We are excited to support Efreshli and believe the company is well positioned to transform this industry in a significant way.”
In addition to helping transform the industry, El-Gabaly strives to overcome the barriers facing female founders, in an ecosystem. Where women-led companies receive about 11 percent of funding: “I hope that our efforts will be part of something that inspires up-and coming women founders to confidently pursue the tech space.”
Press Release
TelCables’ Partner Program is shaping the future of digital connectivity in West Africa
TelCables West Africa, part of the Angola Cables global network, shared details of its innovative Partner Program at a recent event held at the Lagos Continental Hotel, Victoria Island, Lagos, Nigeria. This initiative is designed to empower companies in West Africa to shape the future of digital connectivity, tap into the rapidly growing enterprise market, and expand their businesses internationally.
The TelCables Partner Program enables telecommunication companies, operators, ICT integrators, as well as internet service providers to extend their influence in shaping West Africa digital ecosystem.
Multinational telecommunications company Angola Cables operates in the wholesale market, providing connectivity, IT solutions and services, as well as international data circuit capacity and IP transit via owned, high-capacity submarine cables, including SACS, Monet, and WACS.
“Leveraging the Angola Cables Partner Program provides a unique opportunity for us to help connect our partners’ businesses from West Africa to the world,” said TelCables Nigeria CEO, Fernando Fernandes.
“As the most connected network operator in Africa, our secure, low-latency direct routings Data Center to Data Center from West Africa to the USA and South America, and from West Africa to London provide an immense advantage to our partners. Moreover, our presence across a number of Nigerian IP hubs such as Lekki, WACS CLS, Medallion DC, Rack Centre and others, and connections across Africa via the Djoliba network, means our partners have access to some of the most advanced digital infrastructure on the continent and our featured products to address secure connectivity and Clouds2Africa the most interconnected Cloud IAAS in Africa benefiting to our Global Network in more than 400 Cloud and Anti-DDoS secured nodes,” he added.
The Partner Program provides a comprehensive suite of management resourceful tools to support partners in their sales efforts. This includes portal, sales and marketing tools that enable partners to define product, commercial, and marketing strategies, as well as receive technical formation and go-to-market initiatives to streamline and accelerate their market offerings. The personalized program also adapts to the needs of each partner’s experience and market demand, ensuring mutual success. Additionally, tailored training and support are provided to each partner to help them achieve their goals.
Based in Nigeria, and with a global footprint in 20 countries on five continents, TelCables offers a wide range of internet exchange points, points-of-presence, peering, and related services. Current participants in the Partner Program include Microsoft, NEC, Juniper Networks, Ciena and Check Point Software Technologies Ltd., all benefiting from Angola Cables’ extensive, low-latency direct access connectivity, connecting to the largest Internet Exchange Points (IXPs), Tier 1 operators, and global content providers in Africa and around the world
As part of the Angola Cables family, TelCables West Africa’s Partner Program is a testament to the company’s dedication to empowering businesses in West Africa to reach new heights in the digital age. Companies interested in joining the Partner Program and becoming part of a network that is shaping the future of digital connectivity in West Africa, can do so here
Shelter Afrique Development Bank (ShafDB) Chief Executive Officer, Thierno Habib Hann, has presented his credentials to Prime Cabinet Secretary of Kenya and Foreign & Diaspora Affairs Minister of Kenya, H.E Dr. Musalia Mudavadi.
In a formal ceremony held at the Prime Cabinet Secretary of Kenya’s office in Nairobi, Mr. Hann conveyed Shelter Afrique Development Bank ‘s commitment to enhancing its collaboration with the Government of Kenya in addressing the pressing challenges of affordable housing and urban development in the country and across Africa.
Mr. Hann highlighted the organization’s commitment to sustaining its impactful efforts in Kenya, particularly in advancing affordable housing programs. Mr. Hann reiterated Shelter Afrique Development Bank ‘s dedication to supporting Kenya’s housing agenda with a particular focus on housing programs that seek to address key thematic areas of climate financing, gender, migrants, refugees, and the diaspora.
“We enjoy a great relationship with the Government of Kenya, being Kenya Shelter Afrique Development Bank ‘s largest shareholder and we are looking forward to scaling up projects that are in line with the visionary economic development agenda – Kenya Vision 2030. We extend our gratitude to the Government of Kenya for their enduring confidence in our institution and for hosting ShafDB’s Headquarters for the last 42 years,” stated Mr. Hann.
He further conveyed Shelter Afrique Development Bank ‘s readiness to collaborate closely with Kenyan authorities in implementing innovative solutions aimed at expediting the provision of quality, affordable housing, and associated infrastructure and urban development across the nation.
Welcoming Mr. Hann and accepting his appointment, Prime Cabinet Secretary Honorable Musalia Mudavadi, commended Shelter Afrique Development Bank for its ongoing transformation and continued commitment to Kenya and further Africa’s development priorities, highlighting the organization’s valuable contributions to the region’s housing sector over the years.
The African Continental Free Trade Area (AfCFTA) Secretariat and N Gage Consulting signed a Memorandum of Understanding (MoU) to enhance implementation of the AfCFTA within Africa, with a focus on North Africa and Arabic speaking countries as well as harness the potential of the AfCFTA through targeted outreach towards positive impact in Africa. The MoU was sealed by the AfCFTA Secretary General, H.E. Mr. Wamkele Mene and Mr. Karim Refaat, Chairman of N Gage Consulting and Dr. Sherif Fahmy, CEO.
The was established as an effort to eliminate trade barriers among African countries with the aim of creating a single market size of 1.3 billion people with a combined annual GDP of $3.4 trillion. As the largest free trade area in the world, the AfCFTA is expected to increase intra-African trade and promote regional economic integration of Africa and, as a result, contribute to the sustainable economic and social development of the continent through the creation of employment opportunities and the reduction of poverty.
Pursuant to the MoU, the two parties commit to strengthen cooperation and promote concrete activities in areas of conducting webinars, tailor effective roundtable sessions, public-private dialogues and to develop a series of monthly newsletters to disseminate relevant information through social media platforms with the aim of raising awareness of business and governments on the AfCFTA, its objectives and showcasing AfCFTA’s Guided Trade Initiative and its role in powering trade among members states.
Additionally, the collaboration will facilitate the preparation for the AfCFTA Business Forum and The Intra African Trade Fair (IATF) and the execution of different capacity building programs for the member states in order to leverage the AfCFTA to boost intra-African trade and utilise Public Private Partnership (PPP) projects to support investment in infrastructure.
The MoU is expected to promote the AfCFTA as a trade liberalisation instrument and sustainable development enabler and accelerator as well as enhance intra-African trade as an engine for economic diversification and industrialisation.
As one of the leading companies operating in the area of government relations and public policy in the MENA region, N Gage Consulting is committed to support the AfCFTA and will deploy all the necessary resources to strengthen and expand cooperation with the AfCFTA Secretariat to enhance African trade integration.
In addition to her impressive legal background, Rosemond has cultivated a niche expertise in the tech startup ecosystem. She has consistently provided comprehensive consulting, due diligence, and investor readiness services to numerous companies in the tech sector.
