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Women in Tech: Interview With Ellen Fischat, Founder Story Room and Inspiring Fifty SA Ambassador

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Ellen Fischat is the Founder Story Room (Pty Ltd)

On inclusive digital transformation, effective business networking, women empowerment and diversity in tech

Ellen Fischat is the Founder Story Room (Pty Ltd) , a boutique innovation consultancy. She was the first managing director for The Silicon Cape Initiative and has previously held positions which include Business manager for Propella Business Incubator, the NMU Incubator in Nelson Mandela Bay and the Enterprise Development Manager for the SEDA NMB ICT Incubator. Ellen has a focus on social enterprises and technology and is involved in the mentorship of technology start-ups and volunteers in various community outreach programmes that focus on personal development, digital literacy and increasing employability of marginalized young women through STEM initiatives. Here are excerpts from an exclusive interview with Heath Muchena of Business Africa Online.

Heath: You are an advocate for the advancement of women in tech; what advice would you give to women looking to break into a predominantly male field?

Ellen: I would encourage women to not over think their desire to work in any male dominated field. It’s important that they find allies or mentors to help them navigate a male dominated environment, if they feel uncomfortable or not seen or treated as an equal. The highest paying jobs are the ones in male dominated environments and we should not allow our fear to take those opportunities away from us.

I’m not saying it’s an easy task, but we sometimes don’t realise how many other women are watching us, in support and admiration. Sometimes you just have to be your own hero.

Heath: As a speaker at the upcoming Women in Tech Conference in Cape Town on the importance of building a business network. Can you please share a few key takeaways?

Ellen: Building a successful venture is essentially about the ability to build strong, loyal and reciprocal relationships. Building a strong network is key to having access to information and opportunities. And when we are informed, we are able to make the right business decisions. The workshop will focus on sharing some of the lessons I have learned on how to establish these relationships and how to maintain them but also nurture them. No woman is an island.

And it’s not only about who you know, but actually who knows you. So, the more your name and work is raised in discussions in a positive light, the more credibility and trust you accumulate.

Heath: Has networking played a role in you achieving your career objectives?

Ellen: I have spent years networking full time. There was so much I needed and wanted to learn about business. That I made sure I was present wherever the networking happened. I also wanted to understand what the cool kids had that I didn’t. I also learned that when people see you on a regular basis, you establish rapport, then the networks start viewing you as “one of them”. It is more likely then, that they assume that you are trustworthy and are willing to engage with you. It doesn’t always mean that your presence leads to true collaboration, but it’s also a process to discover who you want to be associated with and work with.

I am a natural connector. I always see the benefit of connecting people with each other. So networking is a very important part of my business, but more importantly I focus on making deposits into my network, as opposed to only making withdrawals. Most people hate networking and it really is hard work investing in the people around you not knowing what the return will be. But practice makes the skill and art of networking easier. In fact I now prefer to attend networking sessions on my own, so that I am forced to engage with others, than stick to the people I already know.

Heath: What is that one advice for tech companies getting started with diversity and inclusion?

Ellen: That they need to accelerate the process that’s if they have even given the matter serious consideration. I would encourage senior executives and managers to speak to their existing minority groups of “diverse” staff and take their lead from them, as to how the company could execute more effective actions to recruit more diverse talent.

Diversity and inclusion should not be a negative and begrudged process in any 21st century organization. Rather it should be a welcomed and intentional execution of organisational strategy.

Heath: What would help women in tech become not only successful business leaders but effective motivators and change leaders?

Ellen: I think that female leaders have these aforementioned traits or represent them. But I do believe that we need to make these successful business leaders and effective motivators more visible and be more intentional about celebrating their successes. People can’t be what they can’t see. We need more visible role models. And women need to stop questioning their value and seeking external validation. It’s a recipe for disaster, rejection and becomes a negative self-fulfilling prophecy.

Heath: What influences your leadership style and what values are important to you?

Ellen: An intrinsic belief that we are honored to be viewed and acknowledged as leaders. It’s a huge responsibility that should not be taken lightly. And as leaders, the onus is on us, to serve the people we lead and are responsible for. I personally strive to surround myself with people that know more than I do, so that I am always learning from them and not the other way around.

Our role as leaders is not to shine in our own light, but to be the bearers of light, so that others in turn can shine, grow, thrive and become leaders in their own right. I consider mutual respect, integrity, empowerment and honest communication as the most critical values required for any successful environment and culture.

Heath: What institutional and societal changes need to be made in order to empower business women in South Africa?

Ellen: Statistically, as far as employment of women in senior government positions is concerned, we aren’t doing half bad in comparison to other continents. So that box is ticked. We do however fail dismally as a society when it comes to cultural rights of women and their physical safety and emotional wellbeing. South African women are subjected to high degrees of domestic trauma and are often the sole financial providers for their families and children. As long as the personal, physical safety and wellbeing of women is not drastically improved, then one has to wonder what the influence and impact is of women in a business environment. It’s hard to imagine that cultural and societal beliefs are left at home, when people go to work.

So, I have little faith that we are seen as equals in a business environment, if we are not recognized as such in our personal environments. The safety and influence of women will only be truly effective if we are acknowledged as equals in all areas of society and business.

Heath: How can we encourage more women and young girls to consider careers in tech?

Ellen: I think women and girls need to be more exposed to the wonderful and important work female business leaders are doing. They should be stimulated to maintain their curious minds and to contribute towards discussions and solutions, without fear of being professionally and sometimes socially ostracized for this. We should raise our girls to be confident in their abilities and encourage their leadership and not taint them as being “bossy” and “unfeminine”.

We should encourage our boys and men to treat girls and their female colleagues as they would want their mothers and sisters to be treated. And that’s why I believe that the mission of Inspiring Fifty SA is so important and should receive greater support. We aim to make female role models in tech more visible and celebrated because “if she can see it, she can be it”.

Also Read: Interview: Oprah Winfrey Leadership Academy For Girls Executive Director, Gugulethu Ndebele On Girls And Leadership

Visit: Ellen Fischat

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Hustle and Business: Empowering a new generation of Africans through storytelling

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Hustle and Business Host, Darlyn Okojie and Guest, Kelly Praise (Photo: Hustle and Business)

One missing link to sustainable growth in businesses in Africa prior to this time is the absence of the unique stories of African innovators and entrepreneurs disrupting the ecosystem. There are entrepreneurs breaking new ground in various sectors, but their successes are not replicated by others due to a lack of platforms to share their stories.

There is a scarcity of well-curated stories and accurate data about Africans succeeding in business and careers. As a result, those hoping to follow in their footsteps have no choice but to start from scratch, making the same mistakes as their predecessors or contemporaries. This circle of no reference to leverage continues to hamper Africa’s growth rate.

We haven’t done a good job of capturing the “how” in our African success stories. Knowing where the rubber meets the road is the missing link in explaining why we have not maximized our success in terms of replicating and building on the successes of our fellow Africans. There are not enough relatable stories out there for other Africans to learn from and lean on as they travel their own path.

The need to fill this crucial gap inspired the launch of the Hustle & Business Podcast this month; Africa’s premium podcast where innovators, disruptors, and entrepreneurs on the continent can share their stories for other Africans to learn from and leverage for their own growth. Most stories of business successes in Africa are not contained in many textbooks. So, the curation of these stories is critical as we seek to multiply success on the continent.

The podcast became the medium to reach our audience, whose fast-paced lifestyle may not always afford them enough spare time for new knowledge consumption, but can always listen while engaging in other routine activities, such as cleaning, driving, walking, working out, cooking, etc. It’s 100% convenient and easy to comprehend.

In the Hustle & Business podcast, we will be sharing inspiring stories of young and not-so-young Africans building businesses, excelling in their careers, and creating legacies for others to pattern after. We will be spotlighting opportunities for business in Africa and strategies to succeed in the world’s next-largest talent market.

We are also passionate about using this podcast to build and foster a community of listeners that includes proficient and business-inclined individuals, startups, women, tech founders, SMEs, aspiring founders, established businesses, and the like. 

Through this podcast, we will be amplifying the voices of African entrepreneurs and innovators. Creating effective brand awareness for their enterprise. Hence, we are reaching out to everyone in the ecosystem. Are you an innovator, business leader, startup founder, career person, SME, entertainer, artist, tech bro, VC, or disruptor and you have got stories to share? Our door is open and we are excited to have you on the Hustle & Business podcast to inspire others. Regardless of where you are in your journey, your story is never insignificant; rather, it will have a greater positive impact on others than you can ever imagine. So let’s grow together on this journey.

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“I’m writing my story so that others might see fragments of themselves.” –Lena Waithe.

Being a guest on this podcast also gives you a unique connection with your existing clients, new audience, and potential customers. It helps you to establish an authoritative presence in your field, and easily introduce new and existing products, special events you’re planning, or anything else you need to share.

To our listeners, expect premium content, masterclass interviews, practical lessons, and relatable stories, verifiable personalities, while you prepare to learn, laugh, have fun, relax, and get better at your craft as we listen to others share their stories. 

Tune in every Wednesday at 4 pm (WAT) to listen to new episodes, and follow us with the hashtag #hustleandbusiness on social media. The Hustle & Business podcast is the long-awaited podcast for those making a difference on the continent. Join us on this exciting adventure!

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Darlyn Okojie on entrepreneurship and building Memo Africa

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Darlyn Okojie is a serial entrepreneur and business expansion expert. As the Co-Founder & COO of Memo Africa, Darlyn is responsible for the day to day operation process while building a team to create a Tech solution to People Management. She founded Memo Africa with Ademola Koledoye to create memorable moments across the world. Darlyn Okojie has a past experience of building a business spanning three countries, raising capital and ensuring that the word about the service reaches the right audience. Her First Business, Rugs and Floors Africa, currently operates in three countries, Nigeria, Ghana and Rwanda. In this exclusive interview with Alaba Ayinuola, Darlyn speaks on her entrepreneurship journey and vision is to make Memo Africa the go-to automated system for People Manager: “Future of Memo Africa”. Excerpts.

 

Alaba: To begin, could you briefly tell us about your background?

Darlyn: I spent the early part of my childhood up till my youth in Benin City. I attended all levels of education down to university where I studied Accounting at the University of Benin. My upbringing has made me extremely loyal to my city. After I completed my higher education in 2014, I got my first ever job at Lamudi (Popularly Known as Jumia House) in 2015. While at Lamudi, I worked as a key account manager in an online marketplace firm. A year later, I moved to Cars45 to spearhead the company’s efforts in building and maintaining relationships with strategic partners. Throughout my career, I have been involved in various aspects of people management, even through running Rugs and Floors from January 2020.  At the moment, I’m focused on building Memo Africa.

Alaba: What inspired you to go into entrepreneurship and the problems you plan to solve?

Darlyn: An impactful model to me is my father. I didn’t realise he had that effect on my entrepreneurship life until I looked back on how much I have been able to achieve career-wise. He showed me the only way to gain success is through hard work and dedication. His tenacity and energy in delivering is extraordinary. There have been countless times where I’ve found myself wondering how he gets the energy to go even through obstacles. A quote from a book by Shakespeare, Macbeth, pops into my head whenever I think about my dad. “I am tied to a stake I cannot fly, but bear-like I must fight the cause.”

The life of an entrepreneur is quite fast-paced, there’s no time for breaks and no option to quit, you just have to keep going. It reminds me of something my mum always says, “Person, nor dey Live life go back”. Good or bad we need to keep moving forward in life or in business. I believe my motivation stems from the ability to keep going and building.

Alaba: Memo Africa is one of the startups you co-founded, what sparked the interest? How does the platform work and who are your target audience?

Darlyn: Memo Africa was birthed by various challenges both my co-founder and I faced throughout our work life. From my first job to my current ventures, I have seen how people managers handle welfare related issues in organizations and it inspired me to create a solution that makes their work seamless. We notice that people struggle to remember important dates when it comes to the lives of their employees and it is key because it makes the employees feel valued and appreciated. But dates like birthdays, onboarding and orientation processes, sendforths, and many others dates are lost in transition.

Memo Africa is a simple solution that people managers can use to automate welfare packages to be delivered to both remote and on-site teams across the world. We believe this technology solution will boost business productivity as the team members feel motivated and cared for while saving people managers time to focus on more critical issues.

Alaba: Since you launched, what are the challenges and successes?

Darlyn: It would be best if we start with the positive aspect of the business, the success. At the moment, we have acquired clients both from Nigeria and Ghana, and signed three companies into our system. We have achieved these while facing various economical challenges like Inflation, exchange rate and cross-border payments issues. 

I also noticed that small business owners and other entrepreneurs face these challenges which is why I recently started recording my journey on my Medium account.

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Alaba: What’s the future of people management? Do you see Memo Africa as part of the future?

Darlyn: The future is Tech! The world is evolving to become digital and automated. It is important to ensure that regardless of where people work from, they are treated with the same respect and dignity as they would be if they were working from a traditional office space. Memo Africa is the technology solution born to connect the people in an organization through our automated management system of celebrating them. Staying connected to and creating memorable moments for your team is the best way to keep them motivated while working.

Alaba: Where do you see Memo Africa in the next 5 years in terms of market and expansion? 

Darlyn: We have a large vision set for Memo Africa and are ready to take the action to grow and scale up the Tech StartUp. Currently, our most viable product which is our website  is up and running. We are planning on developing the Mobile App version to increase the accessibility and personalisation of the system. We expect to become the go-to platform for all people’s welfare across Africa and in the world. Our tentacles are set to expand into many African countries. We are open to acquiring more clients, partners and Investors.

Alaba: What fuels your passion and how do you relax?

Darlyn: Aside from the rush of the non-stop cycle of developing businesses, I find myself passionate about finding and implementing solutions to create value in people’s lives. You can find me locked on Netflix to unwind after a busy day or exploring the different countries in the world.

Darlyn Okojie (Photo: Supplied)

Alaba: Lastly, your advice to young women who want to launch into entrepreneurship?

Darlyn: My number one advice to young women who are launching or building their business is that your key to success lies within you. Everything you need to succeed is in you, your thoughts and action shapes your future. As long as you can think it, you can absolutely do it. You need to study and understand your potential, strength, weaknesses and limits. I believe self awareness is the most powerful tool to achieve anything in the world.

I would also say you shouldn’t believe you can only grow & scale up alone, it’s okay to have mentors and role models. These people have walked the mile. All you need to do is find someone who has successfully crossed the path you are hoping to pass. You would be surprised by the number of people ready to guide you or refer you to the next life challenger.

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Eno Eka: Creating Her Dream Life in Canada

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Eno Eka is a business analyst and consultant based in Calgary, Alberta. An award-winning career coach and keynote speaker who has been recognized for helping more than 100,000 professionals in 90+ countries  kick start their professional careers.  She is a business analysis content developer and course instructor at the University of Manitoba. Eno is the CEO of  Eny Consulting Inc. and the Founder of Business Analysis School.

In 4 years of arriving in Canada, Eno has touched the lives of thousands of immigrants in Canada. She has curated mentorship and coaching programs for immigrants to Canada which have sought her recognition and awards globally. Eno is an embodiment of service as she volunteers with several non-profit organizations to help immigrants to Canada integrate successfully and become gainfully employed.

Eno volunteers as a mentor with Calgary Region Immigrant Employment Council (CRIEC) and sits on the Board of the IIBA Calgary Chapter as Director of Education. She also volunteers at the Calgary Drop-in Centre and Calgary Dream Centre.  She is a Giving Back Sponsor for the Women in Need Society (WINS). Eno Eka is the host of the Livestream Podcast, Fireside Chat With Eno where she shares valuable insights on job search tips and strategies for new immigrants.

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Eno Eka

Her awards and achievements include:

  • Forbes 30 under 30 nominees 2020, Education Category.
  • Alberta Top 30 under 30 recipients 2021.
  • Calgary Top 40 under 40 nominees 2019 and 2020.
  • Universal Women’s Network, Winner 2019 Award for Mentorship.
  • RBC Women of Influence 2020 Award Recipient.
  • Top 100 Black Women to Watch in Canada 2020 Award Recipient.
  • Canada’s Most Powerful Women: Top 100 award Nominee 2020 and 2022.
  • RBC Top 25 Canadian Immigrant Awards Nominee 2020.
  • Alberta Women Entrepreneurs Nominee 2021.
  • Immigrants of Distinction Awards Nominee Finalist 2021.
  • 2020 Tällberg/Eliasson Global Leadership Prize Nominee.
  • Top 8 Female Business Analysis Influencers To Watch in 2021-Globally Recognized & Featured by the IIBA.
  • Women of Impact Awards Nominee 2022.
  • Women Empowerment Awards Nominee 2022.
  • Campaign Ambassador for the United Nations and the Office of the United Nations High Commissioner for Refugees.
  • Host of the Global Business Analyst Online Meetup.
  • IIBA Global Corporate Member.
  • IIBA Endorsed Education Provider for all IIBA certifications.
  • Authorized Training Partner for Agile & Scrum through ScrumStudy

 

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