Eyitayo Ogunmola is the CEO of Utiva, a leading tech education startup in sub-saharan Africa and a technology education entrepreneur with more than 9 years experience in Product management, international development And technology leadership. In this exclusive interview with Alaba Ayinuola of Business Africa Online, He talked about his entrepreneurship journey, the Utiva brand and how they are helping people transition into roles in the technology industry in Nigeria and Africa. Excerpts.
Alaba: Tell us about Utiva and the role you play?
Eyitayo: Well, Utiva is a one-stop-shop for everything technology education. What we do is help Africans learn premium technology skills and then create paths to helping people transition into roles in the technology industry. If you think about this inform of a mission, I’d say that ours is to help Africans participate in the digital economy and benefit from the value that
digitalization gives to us as a continent.
One of the ways to think about this is to think about the population of the African youths.
According to research, by 2030 Africa will have one of the largest populations of young people that are ready to work in the job market, about 600,000,000 of them. And what we do at Utiva is to lower the barrier to entry and learning for so many young Africans that want to acquire technical skills. And also help them access new jobs.
Within 2 years, we have developed learning programs in some very specific areas of digital skill training. From Product Management to Product design to Data Analytics to Artificial intelligence to Digital Marketing. Our focus is to make the learning programs so interesting and attractive for people to participate. That is pretty much what we do at Utiva.
Now talking about my own role, I am the Chief Executive Officer, so what I do is to lead the team, lead the practice, and to champion the organization’s policy the way the organization is structured. So I typically will report to the board, I am the person that pursues the investors, also the one cheer leading and helping the stakeholders to get attracted to the brand Utiva.
Alaba: What was your startup capital and how were you able to raise it?
Eyitayo: Now the interesting thing about Utiva is that we bootstrapped from the very beginning. We didn’t raise a dime. I pretty much used my own personal savings to run Utiva from day one. And as a social enterprise, I will say that we have benefited so much from impact investing or social impact financing in the form of grants to subsidise our training.
So Utiva has been a bootstrapper from the beginning, we so much believe in bootstrapping to a point before we start using other people’s money to run the organization.
Alaba: What are the challenges, competition and how are you overcoming them?
Eyitayo: Well in terms of competition, I will say that we pretty much do not always see ourselves as competitors in the education space, we love to see ourselves as complementors. But there are other amazing companies and organizations that are playing in our space. There are organizations that are niched and are focused on different areas of technology education training, so I may not be able to mention names here but I will say that there are great organizations that are focused on training in programs. There are organizations that do not do training, they just connect people to the job market, there are organizations that are focused on digital skills training, some are focused on providing internships to people that have been trained.
So what we do which is like the competitive advantage that we have is that we are a one-stop shop for everything technology skill training. From Data to Product to Design to Digital Marketing to Growth Hacking to Artificial Intelligence and this is a value proposition that makes our students get very attracted to Utiva. Because they trust us and the trust is pretty much built around the fact that we have built several digital schools and they know that yes we really know what we are doing.
In terms of the way we also overcome the competition, we built Utiva to be very affordable. We lower the barrier to entry for Africans and we do not believe that you need to break the bank to learn a technology skill and that is one of the areas of the competitive advantages that we have. Another one for us is the post-training values that we offer our students.
We have built 3 different models around our post training value. One is the virtual internship. What this means is that at the end of every training program, you have the opportunity to work on multiple projects in the form of virtual internship. The second one is access to job opportunities. Our students gain access to different job opportunities because we have a large network of employers that are hiring through us. And the third one which I consider to be an awesome value is the fact that we are lowering the barrier to entry for those that really need help, speaking of people with disability. We actually just launched a training program that gives 500 people with disability an opportunity to learn digital skills.
These are some of the many values that we offer that makes people want to be a part of our learning program.
Alaba: How does your organization measure it’s the impact?
Eyitayo: So, there are three major ways of measuring impact for us and we are quite very intentional about the way we measure impact. So think about it this way, we measure impact, first by measuring how we are helping you as a student close the knowledge gap. So from the beginning, we want to know what you know, then at the end of the learning program we want to know what you know. So we see the knowledge gap and how we have been able to close it.
The second way we are measuring impact is how you have been able to take the knowledge from the class to practice and we do that within the 3 months virtual internship, we look at how our students have been studying using multiple analytical strategy to evaluate how our students are working on multiple projects and how they are able to juggle these projects and most importantly how they are able to translate what they have learned from the class environment to the real work environment through that virtual internship.
The third one is what employers are saying about our students, that’s like ultimate value. We currently have a 65% transition rate into new jobs and beyond the transition rate, we also look at how employers are getting satisfied with the quality of talents that are passing through Utiva because it is not enough for you to transition, we also need to know how satisfied these employers are with our students.
So, these are the ways we are measuring impact. How you are transitioning to new jobs and the values that employers are getting from the quality of students that pass through our programs.
Alaba: What is the future for Utiva and what steps are you taking in achieving them?
Eyitayo: I am going to be very brief about the future for Utiva because for us at Utiva, we are still in the execution phase. Our focus today is to deliver quality training for our students. But the future of Utiva is to help other educators become successful. The education space is an amazing space to play in and one of the things that we are doing is that we are helping every other educator to become successful in the future.
Beyond being a company that offers quality training, and helping young Africans transition into new jobs, we also want to help other educators to become better so that we can scale the value for Africans, I mean we can’t do it all, how do we even train 600,000,000 young people alone? So we want to replicate ourselves in other educators. That is the future for us.
Alaba: How is your business contributing to the development of the educational sector in Nigeria and Africa?
Eyitayo: Yes, yes! So let me explain a little bit about that. Our contribution is to replicate ourselves, so the way we think about this is that we want to be successful, we want to build successful models, we want to build a successful learning approach. We want to be successful and we want to help other educators to be successful. We want to help other educators to learn the right andragogy and the right pedagogy to become successful.
For us at Utiva, success is built around how much we are helping other educators in the educational sector to become successful. It is in view of this that we launched a mini project which is like a startup incubator for educators. And right now we have about 10 of them that we are coaching and mentoring and helping to access funding abroad just to scale success and that is the way we are thinking about that.
Alaba: How is the government policy supporting startups and entrepreneurs in Nigeria?
Eyitayo: I would say that there are two ways to think about this right, there are so many government policies out there that are structured around providing support to lots of entrepreneurs in Africa, so I will give you an instance, the creative industry loan. The creative industry loan was a CBN initiative that was built to support Nigerian startups. Let me give you another example, the Vice President launched multiple projects to attract investors and also to make the entrepreneurial ecosystem quite very attractive.
However, the policy is not the challenge, what the real challenge is the access. Because most of these policies that the government put in place are there and also the programmatic intervention that the government put in place are there. Where the problem lies is that most African or most Nigerian entrepreneurs do not have the capacity to access some of these opportunities. You know the CBN interest rate policy supports startups, supports entrepreneurs. They are there, but Nigerian entrepreneurs need to be supported in such a way that when these policies are enacted, the barriers to benefiting from these policies are lowered so that we can access them.
Also, the government needs to create an opportunity to talk to entrepreneurs. Beyond just creating policies here and there, the government needs t o talk to entrepreneurs every time. The more you talk to entrepreneurs, the more you are able to understand what works for them and create structures that can really support them.
Alaba: What advice would you give potential entrepreneurs who intend to start a business or invest in Africa?
Eyitayo: The Advice I would give is to start. Start fast and learn fast. I mean you cannot over-prepare for entrepreneurship in Nigeria because it is a totally different ball game. But start and learn very fast. That is the advice I will give, and I would say that think more global, build a more global product. It’s ok to build products for a Nigerian market, but build a global product so that you can benefit from the global dynamics.
Alaba: How does it feel to be an African entrepreneur?
Eyitayo: I think it’s a mixed feeling. Sometimes you are excited because of the opportunity, because of the market, because there are problems and where there are problems there are opportunities
and that is exciting. Then another one is like as an African entrepreneur, you are fighting too many unnecessary battles. We can really build a successful or a super successful African entrepreneurship ecosystem or build a super successful business landscape for the African market if African entrepreneurs do not always have to fight unnecessary battles.
Like you fight battles with electricity, you fight battles with bad roads, you fight battles with bad employees, taxation. You are fighting multiple battles that the government is supposed to fight for you so that you can focus on your core which is building business.
Alaba: How do you relax and what books do you read?
Eyitayo: I travel a lot. Although COVID-19 has really taken that opportunity away from me, because travelling is my thing. Then I read a lot of books around internal navigation, around leadership. That’s one of the things I have been studying so much. Beyond just the motivational leadership books, I read some core books around internal navigation. So one of the areas of books that I have been exposing myself to is biography. I have been reading the biography of some super successful entrepreneurs and I will recommend that other entrepreneurs also start to study biographies of other super successful entrepreneurs. Thank you!
P R O F I L E
Eyitayo Ogunmola is a Technology Education Entrepreneur with more than 9 years experience in Product management, international development and technology leadership. He has lived and worked in 4 countries and also led at the VP level of a consulting company.
Eyitayo founded Utiva, a leading technology Education company in Sub-Saharan Africa that helps Africans learn tech skills relevant for the future of work. Prior to Utiva, He worked in the International development sector, working on USAID funded tech projects. And also founded PM Hub, a boutique for product development.
He holds a Masters degree in business strategy, leadership and change from Heriot-Watt University. He is a MIT Solve Entrepreneur, 2020 Facebook Accelerator Leader, Halcyon Incubator Fellow, Global Good Funds Fellow; Chevening Scholar, Atlas Corps Fellow, 2019 Unleash Talent.
In 2019, Eyitayo was nominated for Future Awards Africa 2019 under the Education category and most recently is his nomination for the Tech Times Africa Awards under the CEO category.
Trueflutter – Matchmaking App for singles of African descent: Interview with Trueflutter’s Co-Founder, Dare Olatoye
Trueflutter’s Co-Founder, Dare Olatoye
Trueflutter is a matchmaking app built for single Africans on the continent and in diaspora, in search of committed, fulfilling relationships. An online community of Single Africans in search of something real, make genuine and authentic connections. The App takes you beyond surface appearances with the use of audio bios to hear what a person sounds like and what’s important to them even before you connect. In this interview, Alaba Ayinuola speaks with Trueflutter’s Co-Founder, Dare Olatoye on his experience growing a Matchmaking brand, successes and challenges in Africa. Excerpt.
Alaba: Could you briefly tell me about yourself, business and the gap it’s filling?
Dare: My name is Dare Olatoye, I’m the co-founder of Trueflutter which is a matchmaking app for Africans on the continent and in diaspora
Alaba: What’s the inspiration for the business idea, and your vision for Trueflutter?
Dare: My sister got married for the first time when she was 47 years old. She met a great guy and they have a beautiful family. The interesting thing is that the person she married lived just 15 minutes away from her and had also been searching for a partner for many years.
Thinking about that, I realized this was a problem that technology could solve, which is why my brother and I set out to build Trueflutter.
Our vision is to provide a platform where single Africans can easily connect with highly compatible partners.
Alaba: What makes your brand USP stand out and how has the market responded to your products?
Dare: The major challenge people have with online dating is that most of the profiles have sparse or superficial information. Our platform helps you get a much deeper insight into a potential match with the use of Audio Bios and responses to carefully thought out prompts.
Alaba: How long has Trueflutter been in business?
Dare: We launched the MVP in September 2018 and had over 15,000 users sign up. That helped us gain valuable user insight which we built into the current version that was launched in January 2021.
Alaba: What are the key initiatives for the success of the business and great accomplishments?
Dare: To us success simply boils down to assembling a great team at Trueflutter and building a great community around the product. This means the most important thing we can do is listen to our users and ensure our product continues to evolve based on their feedback.
Alaba: Kindly share your most difficult moment in business and what did you learn?
Dare: Our founding team has always been very goal driven and when we set targets, we drive ourselves incredibly hard to achieve them. We had set a goal to launch the new platform on January 8th 2021 and had all our promotional partners ready to go.
However we experienced a serious setback in timelines with our development and ideally should have postponed the launch date, but we literally worked 18 hour days to still meet the timeline.
Unfortunately we launched prematurely, with quite a number of bugs on the platform. We have since resolved these but that premature launch meant we lost many of the early adopters of the platform. The major lesson is that it’s okay to release a product that is not yet perfect, with the caveat that users know it is still on beta (just like what Clubhouse did). Public launch dates should only be set when the platform has been stress tested by thousands of users and you know the user experience will be flawless.
Alaba: How has the COVID-19 pandemic affected Trueflutter’s growth and/or the user experience?
Dare: I think online dating is one of those few industries that thrived because of the pandemic. We saw an 820% spike in activity on our platform and a 270% increase in organic downloads. Our voice and video call features are also now used by more people with duration of calls at an all time high.
Alaba: What’s your favourite feature of the App so far?
Dare: Hands down it’s the Audio Bio feature, which also lets you reply with a voice note to users you like. People don’t actually realize how much your voice says about you, and when they listen to someone’s audio bio, it helps them easily decide whether or not they want to connect.
Alaba: Where do you see your brand in the next 5 years?
Dare: As the primary platform where single Africans on the continent and in diaspora meet.
Alaba: How do you feel as an African entrepreneur?
Dare: I am incredibly proud to see what my peers on the continent are doing. Despite the challenges of funding and infrastructure, we are beating the odds to build incredible products that are solving real problems. And the rest of the world is sitting up to take notice.
Alaba: Finally, what advice would you give entrepreneurs and investors in your industry?
Dare: To entrepreneurs, I would say every challenge is teaching you something. Every investor that walks away from your pitch meeting without investing, does so for a reason and if you find out why, it will make you better prepared for the next pitch.
Every customer that leaves a bad review is communicating a problem that thousands of other users are also experiencing, so you shouldn’t take it personal but embrace the feedback with gratitude.
For investors looking at the online dating space, few people realize how profitable it could be until they start diving into the numbers. But they also need to realize that it’s a long game, and like most consumer tech products, needs to be approached from the perspective of a long term investment. Trueflutter has been very fortunate to attract these kinds of investors.
Prudence Ramotso: The South African entrepreneur who turned her love for shoes into a brand
Prudence Ramotso, Founder and CEO of PRUDENT (Source: Prudence Ramotso)
Prudence Ramotso is a South African young lady who is passionate about fashion and envisioned a different kind of a brand that cares about customers and offer high quality products services. She decided to follow her dreams by creating the brand PRUDENT. A brand with designs inspired by African names, Prudent Shoes is a South African Shoe Brand established in 2019 and manufactured by one of the best and finest stylish shoe makers in Italy. In this exclusive interview with Alaba Ayinuola, Prudence shares her entrepreneurship journey, the gap her brand is filling in the industry and the future. Excerpt.
Alaba: Could you briefly tell me about yourself and your brand?
Prudence: My name is Prudence Ramotso, I was born and raised in the Vaal (Sebokeng). I love shoes and fashion , I am ambitious and goal driven. I realized there was a gap in the South African female footwear when I was shopping around for shoes back in 2016, my entrepreneurial spirit couldn’t let this to rest. After my research in 2019 PRUDENT shoes was born, we offer what was missing in the market which is good quality shoes at affordable prices and shoes that have characters from the African names that are engraved on the outsoles.
Alaba: What inspired you to go into entrepreneurship and start Prudent?
Prudence: The rate of unemployment in South Africa increases daily and knowing that I have the ability to make a difference and create jobs in the future inspires me everyday. I took my love and passion for shoes and turned it into a brand that fills the gap in the female footwear industry. It started in my bedroom on my cell phone. I left my full time job as a financial advisor for an insurance company and gave birth to PRUDENT shoes in 2019 and I never looked back again.
Alaba: What makes your brand USP stand out and how has the market responded to your products?
Prudence: Our shoes are made of high quality material and attention to details (better workmanship). Our insoles are glued and stitched on, with our unique style names engraved on the outsoles. Like the brand name says PRUDENT, you take prudent steps when walking in our shoes, which means taking careful and calculated steps you think for the future.
The market response is very good, customers are happy with the quality and saying the shoes make them comfortable. Most customers say the shoes speak to them laughing.
Alaba: Any challenges so far since you launched early this year?
Prudence: The challenges we have is reaching a big scale of the market and getting the brand out there.
Alaba: In what way do you think the South African government can support entrepreneurs?
Prudence: Government must encourage localism, encouraging customers to “buy local” is a pillar of regional development strategies. There are products that are not manufactured in South Africa due to lack of suppliers, however they are South African brands and they make us a competitive country. Also, the government should give small businesses a real advantage in procurement policies and the process must be clear, protective and accessible to all small businesses.
Alaba: Where do you see your brand in 5 years?
Prudence: I see my brand growing and being the trusted female footwear brand in South Africa and in 10 year recognized globally. Also, as a brand helping fight the high rate of unemployment.
Alaba: How do you feel as an African entrepreneur?
Prudence: Being an African entrepreneur feels amazing at the same time is hard and exciting. We are 6 of the 10 fastest growing economies as Africa and the ease of doing business in Africa is improving to an extent that a good number of countries including South Africa, Ghana, Mauritius and Tunisia now outperform China, India, Brazil and Russia, we can say our future is bright as AFRICAN entrepreneurs.
Alaba: A little piece of advice to young and budding entrepreneurs out there?
Prudence: Believe in yourself and your dreams, it is true your network is your networth. Be persistent and never give up, start where you are with what you have and go for it. If you can imagine it , you can do it!
Babusi Nyoni, the Zimbabwean Powering Africa’s Digital Health Economy with Sila Health
Babusi Nyoni is the co-founder and CEO of Sila Health, a global social enterprise that helps people everywhere access healthcare on any mobile device. Sila Health provides last-mile health care access across Africa using chat platforms and machine learning, creating comprehensive datasets to advance regional healthcare. In this interview with Alaba Ayinuola, Babusi shared the Sila Health journey and the vision to provide healthcare access to Africa’s most economically vulnerable. Excerpt.
How It Started
I started Sila Health in 2019 as an AI-powered health service after my mother fell ill in the Zimbabwean city of Bulawayo. Complications related to a relatively manageable condition (megaloblastic anemia) had gone misdiagnosed several times in the city’s under-resourced public health institutions, nearly costing her life until she sought private care.
Unfortunately her story is one of many across Africa where doctor-patient ratios are an average 1:5000 and low income levels mean quality healthcare is out of reach for many even as the continent’s internet growth and mobile payment adoption rates continue to outstrip the world. I saw an opportunity to connect millions of uninsured patients to healthcare providers on existing chat apps while helping them manage and find information on easily treatable conditions instantly on our platform just as my mother does.
Today we help thousands of Africans and their governments affordably bridge health gaps at scale and we are connecting the continent’s growing telemedicine industry to its first billion customers.
Africa’s digital health infrastructure is not built to scale as millions struggle with accessing basic health and medical care through traditional methods. Currently online health advice is inaccessible to most of the region’s inhabitants as many online health-solutions are data-heavy and are not built with the context of the African user in mind while players in the healthcare ecosystem lack the real-time data insights needed to contain the spread of preventable diseases.
Additionally, Africa’s telemedicine industry is growing at a slower rate than its global counterparts. Many surveyed telemedicine platforms struggle with recruiting quality patients due to the high costs of acquisition. Existing patient management platforms lack the features needed to provide comprehensive and scalable patient aftercare.
The Sila Health user-facing product is a chatbot that enables individuals in low income countries with limited access to healthcare and the internet to instantly obtain health advice that can help them significantly improve their health. If the automated interaction proves insufficient a user can make an appointment with a trained healthcare services provider via phone. Our services require very little internet data, therefore are accessible to our target group and our integrated COVID-19 module that helps people see if they show symptoms of being infected with the COVID-19 virus.
Our chatbot is accessible via Facebook chat, WhatsApp and SMS. These platforms are very popular among our target groups and are accessible on the lowest data plan tiers. By having our product accessible via these platforms the user is able to have access to medical information with very little internet data costs. Other medical chatbots require expensive app-downloads and are generally inaccessible to users with low-incomes. Our product is built for low to middle income households first, and for that reason has gained significant popularity with a 5/5 star rating and over 50% month over month growth.
Sila Trends, our data product, enables NGOs and governments to obtain real-time data on reported symptoms in the areas they preside over. Where currently health data is hard and expensive to access, our tool enables our clients to:
- Quickly recognize breakouts of infectious diseases, which is crucial for a quick and informed response.
- Follow general health trends real-time to better evaluate health policy. Understand what works and what doesn’t.
- Predict the future demand for health equipment and medication by locale.
Lifeline, our data product, helps telemedicine platforms struggling with acquiring quality users by handling the triage process on WhatsApp, Messenger and SMS and referring only high-intent users to partners. Lifeline provides doctors with critical context on a patient’s history including their profile, reported symptoms and triage result. We also provide environmental context on common symptoms in the patient’s location powered by our analytics product, Sila Trends. This saves your practice time and money. Lifeline helps practices across Africa achieve the following
- Increase practice revenue by 12%
- Reduce administrative costs by 30%
- Increase quality of care by 5% through improving outcomes.
Prepaid Cover Product
HealthPass is a prepaid product that allows Africans living in the diaspora to pay for and provide world-class healthcare for their loved ones back home. Smarter than medical aid, fulfilled by verified healthcare practitioners, HealthPass members enjoy pharmacy perks, free delivery and more; all from less than the price of a Netflix subscription.
- Guaranteed medical & dental cover, members can explore a world of benefits with the HealthPass network of verified providers.
- A virtual pharmacy wallet that enables sponsors to automatically manage and pay for prescribed medications at no extra cost.
- Free country-wide prescription delivery for all members with medicine delivered directly to each doorstep.
B I O G R A P H Y
Babusi Nyoni is the co-founder and CEO of Sila Health, a global social enterprise that helps people everywhere access healthcare on any mobile device. He uses emerging technology to develop sustainable solutions for communities in the global South. He founded Sila Health after identifying an opportunity for artificial intelligence to fill the institutional voids created by poor healthcare systems in developing economies. Babusi has a strong passion for new ideas that will change the lives of those around him and is a firm believer that African innovation will shape the technological zeitgeist worldwide.
Other Current Responsibilities;
His is an Innovation Consultant to UNHCR (Switzerland); helps drive innovation to assist and protect millions of refugees, returnees, internally displaced and stateless people. Technology Advisory Board Member at Children’s Investment Fund Foundation (UK); He advises the UK-based global foundation on Artificial Intelligence implementation at scale. Technology Advisory Board Member at UNDP Africa Leading the 4th Industrial Revolution Technical Advisory Group(UK); he provides technical advice and guidance for the Africa Leading 4IR portfolio of activities.