I was privileged to attend the 12th edition of the African Travel & Tourism Conference (Akwaaba): a gathering of travel and tourism experts in Africa – both from private establishments and various government parastatals.
The event was held at the Eko Hotel & Suites, Lagos from 31 October to 1 November 2016. My attendance was indeed a worthwhile investment as it exposed me to a cocktail of different issues stalling the growth of the industry as well as practical recommendations that are believed to be the fertilizer African tourism needs to germinate. For me, the icing on the cake was the convergence of key stakeholders from across the continent, and lots of representatives from almost all the African countries talking to people on the many opportunities for tourists in their countries.
I saw sheer enthusiasm on the faces of these representatives as they went about selling their countries as the best tourist destination. This wasn’t an all-comers event. Even I only had the opportunity to attend because the managing director of Jumia Travel, Kushal Dutta was invited as a panelist to discuss ‘The Internet and the Future of Travel in Africa.’
While all the speakers and panelists touched on many pertinent issues on how to advance the course of tourism in Africa, I found very intriguing a presentation by the Deputy Minister of Tourism for Zimbabwe, Anastacia Ndlovu. She provided some insights on the growth and opportunities that tourism can facilitate on the continent. These opportunities are undoubtedly very promising, if properly harnessed, and are the impetuses urgently required to compliment trade and commerce for a better economic development of each country.
It was effortlessly transparent from the data she presented that the advancement of travel and tourism for a country like Nigeria might seem improbable if the government doesn’t embrace its potentials and invests enormously to reap untold economic rewards.
There were six major challenges which the deputy minister stated as the reasons for lack of growth in the sector, although she mentioned that Zimbabwe isn’t exempted from the burden of these challenges.
Underdeveloped tourism infrastructure
Countries like Switzerland, Germany, and Austria lead the world in terms of their travel and tourism industry competitiveness. They are closely followed by Spain, United Kingdom, USA, France, Canada, Sweden, and Singapore. There are thousands of hotel rooms per capita in these countries by international standard. The policy environments are also top-ranking considering the low cost required to start a business, and a much flexible visa policy. For Africa’s infrastructure to develop, we need to protect our natural and cultural resources, fix our air transport system (90% of tourists travel by air), improve the quality of roads and ports, and fix electricity issues as it applies to each country.
Poor intra-African air connectivity
There are very few flights connecting major cities in Africa; and not many of the very few are good enough, or at least meet international standards. The perception of Africa being a country and not a continent has to change. We need to overhaul the entire air transport system within Africa, and engender more airlines to fly within Africa. The number of tourists visiting Africa every year runs into millions. Imagine how many more we will record if we can bring in more airlines to convey many more tourists to various destinations.
Absence of strategically-integrated product development and marketing
We need to develop tourism products that are marketable. This is indeed lacking in Africa. For instance, Uganda has been able to grow its tourism sector on one thing that a lot of tourists love to see: gorillas. The country has the largest mountain gorilla population in the world – 54% (over 400 of them). In addition, there are over 5,000 chimpanzees found in Uganda. The country is also home to the world’s largest number of monkeys, baboons, apes, rare colobus, nocturnal bush babies and pottos found in pristine eco-environment.
Commendably, Uganda has packaged its tourism around gorilla sight-seeing, and a lot of tourists visit every year just to see these apes. Such tourism products/packages is what many countries in Africa need to market to the world.
Religious tourism is another untapped market. There are tons of people flying into Nigeria to attend churches such as The Synagogue, Christ Embassy and many more. These people do not come into the country only for a religious programme, they interact with people, discover new places, and go sight-seeing. During these religious programmes, a lot of hotels cash in what they would make in six months in just one week, transporters increase their earnings too, and so do airlines.
The effort of the African Union (AU) in developing a Pan-African passport which allows all Africans to travel freely within Africa without a visa is highly commendable. Of course, the objective is to achieve what the European Union passport has made possible. However, more needs to be done.
If we can cut out visa requirements as we have in some countries, it will engender the growth of tourism as more people will be entitled to free movement within the continent. Although, there are worries that the security threats this poses outweighs the benefits that we as a continent will accrue from lifting all visa restrictions. It therefore becomes the responsibility of each country’s government to ensure there’s adequate supply of security, and if possible putting in place strict measures to gatekeep criminals from perpetrating their evil acts.
Poor treasury support
In most African countries, it is sad that the tourism sector gets the lowest budget even in countries where tourism is their mainstay. This poses a huge threat to the survival and eventual sustainability of the sector. Government at all levels should invest adequate funds to boost its economic viability which has the potential to contribute up to 25% to each country’s GDP.
Our image as a continent has been marred with poverty, strife, hunger, war, starvation, diseases, and the list continues. These things shape the way people see us and our countries. We need an urgent clinical repair of these bad representations. We have challenges as a country, no doubt – as do developed countries – but we are not our challenges. For instance, a lot of tourists stayed away from visiting Nigeria in the last three years in fear of the terrorist group Boko Haram. But what country doesn’t suffer from terrorism, whether on a large or small scale? So why should this challenge determine who we are?
It has become our collective responsibility to treat people who come to our country like they are part of us. Remember, we need word of mouth marketing to promote our tourist destinations more than we need advertising. A tourist who was well treated and accommodated will go back to friends and family to recommend your country as a good destination to visit.
To the continent of Africa! To the great people of Africa! From Africa to the world!
Take Responsibility of Your Life – Henry Ukazu
Being responsible is one of the attributes of a reasonable rational being. Nobody wants to associate with an irresponsible man or lady. In fact, once you are perceived as an irresponsible person, you’ll lose not only credibility but also opportunities. It is instructive to note that you are the architect of your life. According to the Book of life, your joy is your joy, your sorrow is your sorrow, no one can share it with you.
Taking responsibility for your life is understanding that you are fully in charge of your own destiny through your own decisions. Taking responsibility for your life means that you acknowledge that no one has the power to determine how your life turns out – not your friends, not your parents, not even your spouse.
In the journey of life, we are always instructed to take care of our life. As a student, you are advised to take your academics very serious, as a man business man or woman, you are expected to make prudent decisions, as a Christian or Muslim, you are expected to be of sound moral character in order to not derail from the teachings of Christ or Allah.
When you take responsibility for your life, you are simply taking ownership of whatever concerns you. You don’t wait for anyone to create an opportunity for you, rather you create the opportunity yourself. Whether you fail or succeed, it’s up to you. Most of the time, we blame other people for the misfortune that comes our way. As much as you may reach out to cerebral minds to advise or suggest their kind opinions to you, it’s imperative to you know that the buck stops with you.
If you really want to get any work done, you’ll create the pathway. Isn’t it true that the whole world sets apart for the man who knows where he’s going? You may be experiencing many challenges in your personal life, marriage, professional work, academic, or business. In order to reset the button, you must take charge.
Let’s share some practical ways of how you can take responsibility for your life.
Marriage is a sacred institution for mature minds. In law, before you go into marriage, you must be of age and capacity. Capacity here means maturity. If you are not fully prepared for marriage, you are bound to experience challenges when you get married, Therefore, it is highly advisable for you to take care of your financial life by having a stable source of income nor matter how little it is, in that way, it will help in planning. You’ll only enjoy your marriage when you decide the buck stops
Another area you need to fix is emotional life and this has to do with your mental state of mind. When you are not mentally rich upstairs, you can make a little problem a big problem, but if you can mentally strong you can make a big problem little the way you handle it.
One of the best ways to study a human being is to see how he or she spends his or her money. Just like you can use time to decipher the interest of someone, in the same way, you can use money to know what someone likes. The true test of financial maturity is being able to control your appetite and buying only what you need as opposed to what you want. If you don’t take care of your finances it will control you like a slave. No one is responsible for your money or lack of it. No one can make you broke if you don’t give them permission. Have you ever wondered why some people are able to build wealth from humble beginnings, while others remain stuck in the same place despite having better incomes? To build wealth from your current income, you might need to spend money on a strict budget.
To succeed in work, you must be ahead of your game. If you need a promotion, you must be proactive and detailed. No one is responsible for your performance or lack of it. So long as you believe your boss is against you, you’ll never grow in your career. You’ll grow in your career when you realize you’re responsible for your professional growth. You’ll never be fired from any job when you know you’re responsible for keeping your job.
You Start Achieving Your Goals
This is one of the greatest benefits of taking responsibility for your life. Here’s the thing about success – it is never accidental. If you want to become a star athlete, you have to sacrifice your morning sleep so that you can train more. If you want to build a successful business, you have to sacrifice the weekly night out with your group of friends so that you can work on your business.
Quit the blame game
One of the hallmarks of someone who has not taken full responsibility for their life is the propensity to blame others for everything wrong in their life. Whatever kind of life you want to live, not one will give it to you or take it away from you.
Just like finding someone to blame, complaining about your situation or circumstances puts you in the position of a victim who has no control over their life. The reality is that the world is not an ideal place, and therefore, things will not always go your way. If things don’t go as expected, or if something happens to put you in a position of disadvantage, instead of complaining about the situation, focus on what you can learn from the situation and think of what you can do to get in order to get yourself from the situation.
Take responsibility for your thoughts, feelings, words, and actions.
To take responsibility for your life is to take responsibility for your powers of thinking, feeling, speaking, and acting, because this is the structure of all human experience. You create your life with your thoughts, feelings, words, and actions. You take responsibility when you accept that the thoughts you have, are your thoughts coming from your mind. How you feel happens in your body and is a result of your thoughts. The words you speak come from your mouth and voice. The actions you take are taken by you.
What this means is that nobody can make you think, feel, say or do anything. Nobody can push your buttons, because you are the button maker!
Make yourself happy
Taking responsibility for your happiness is liberating. Firstly, to realize that happiness does not come from outside of you. It is not the job of your partner, parent, friend, child, to make you happy.
To be happy is a decision and the gateway to happiness is gratitude. Keep a gratitude journal and you will find lots to be happy about. Also, do things that make you feel happy. Listen to your favorite music, surround yourself with beauty, express your creativity, do acts of kindness, etc. According to Miya Yamanouchi, “Don’t let society fool you into believing that if you don’t have a girlfriend or boyfriend then you’re destined for a life of misery. The Dalai Lama has been single for the last 80 years and he is one of the happiest people on earth. Stop searching for happiness in places outside of yourself and start finding it where it has always been: within you.”
Live in the present moment
Life is now. There is only one moment, now. The past is history, the future is a mystery, so there is only now, this moment. Take responsibility for this moment and make the best of it to redeem the past and create the future you want.
It’s easier to blame your partner. It’s easier to blame your boss. It’s easier to blame a father who was never there for you. It’s easier to blame the economy. It’s easier to blame an errant boyfriend. It’s easier to blame a controlling woman. It’s easier to blame a misfortune in your past. While losers blame others, winners take responsibility for their lives.
Therefore, the first step to taking control over your life is to quit the blame game and acknowledge that everything boils down to you. Once you do this, several positive things will happen in your life.
You will start achieving more of your goals, your health and finances will improve, you will enjoy better relationships with others, you will become more courageous, your decision-making will improve, and your life, in general, will become better.
Henry Ukazu writes from New York. He’s a self-discovery expert and works with the New York City Department of Correction as the Legal Coordinator.
Exploring a new model for cooperation between business and society- Nonny Ugboma
Nonny Ugboma is the Executive Secretary of the MTN Foundation (Image source: Nonny Ugboma)
The hand-me-down capitalism models Africa inherited from her colonial masters have failed to yield a prosperous continent despite its vast resources. Therefore, Africa is in desperate need of something different that takes into consideration its unique history, qualities, and context.
Experts have mostly seen the interdependence of businesses and society as transactional, with the society needing business for products and services, for jobs, for government taxes revenues. In turn, business needs the society for the market, sales and profits and public infrastructure, security and the rule of law! According to Amaeshi (2019) businesses, though sympathetic to societal challenges, are reluctant to act positively through their companies as they sometimes see such requests as irrelevant to their objectives.
However, due to the interdependency and interconnectedness of business and society, companies must work collaboratively with the government for a common purpose. That purpose is to build local resources.
There have been calls for western economies to rethink their capitalism model (Jacobs & Mazzucato, 2016). There have also been calls for Africa to develop its model of capitalism, with theorists and entrepreneurs exploring ideas like Africapitalism (Amaeshi, 2015). Africapitalism, coined by Nigerian entrepreneur Tony Elumelu, focuses on the role of business leaders, investors, and entrepreneurs on the continent’s development to create economic prosperity and social wealth. It rests on the following four pillars: a sense of progress and prosperity; the sense of parity and inclusion; a sense of peace and harmony; and a sense of place and belongingness.
Africa does need its model. However, I would argue that this model should be spearheaded by the state in collaboration with willing stakeholders in the private sector and third sector, unlike Africapitalism. A government-led push is especially relevant now that a few 21st century economists are reassessing and rethinking capitalism in its present form. One of such critics is UCL’s Mazzucato (2018) The Entrepreneurial State: Debunking Public vs Private Sector Myths who debunks the mainstream neo-classical narrative that the private sector alone drives innovation but takes the position that the state is the driver of innovation.
Mission-Oriented Innovation Approach (MOIA) could help address some of the identified gaps to ensure state and business work jointly to solve grand challenges, to co-create public value and co-shape a robust and sustainable society that it can bequeath to future generations.
There is, therefore, a need for an alternative model of collaboration for business, society and government. A suggested way forward for Nigeria, and indeed Africa, is to embrace a mission-oriented innovation approach. The concept of the mission-oriented approach that involves government co-creating and co-shaping the market with the private and third sectors has enormous potential for Africa. The four pillars of ROAR, developed by Mariana Mazzucato (2016), is a useful tool-set to anchor MOIA in Africa:
1. Routes and directions– Government and Public institutions and agencies to set
missions. Also, private sector leaders can nudge government agencies to agree to
work collaboratively on national priority areas.
2. Organisational Capacity– Building of dynamic Capabilities within the Public sector through advocacy, capacity building, conferences and training.
3. Assessment and evaluation– Agencies, academia and organisations to determine new
dynamic tools to assess public policies to create new models and markets.
4. Risks and rewards– Government and private organisations need to engage on the
best risks and rewards sharing formats from initiatives to ensure smart, inclusive and
In conclusion, as Western Economies are reviewing and rethinking capitalism and their operating models, Africa must ensure she does the same. The reason is that the future of the development of the continent depends on the economic model that it chooses to adopt, in the future, especially with the growing youthful population.
Aurthor: Nonny Ugboma is the Executive Secretary of the MTN Foundation and has recently returned from one-year Sabbatical studying for a master’s degree in Public Administration from the University of London Institute for innovation and Public Purpose.
The Education Of Our Youth is the Key to Nation Building – Matthew Odu
Matthew Odu (Image credit: Matthew Odu)
Like all of us I was shocked and outraged to learn that unarmed youths were confronted by live bullets on Tuesday evening (20.10.2020) at the Lekki Toll Gate Lagos, Nigeria after almost 2 weeks of a peaceful, relatively successful protest.
Initialy I had observed the start of the #EndSars demonstrations with admiration for the cause. The lamentations of the youth are genuine and difficult to argue against. If we haven’t personally been affected by an encounter with a callous police officer then I am sure we know somebody that has. Calling out police brutality and demanding an end to the extra judicial killing of predominantly young Nigerian males is a moral duty. It is clear that the vast majority of Nigerians had some empathy for the social movement.
Unfortunately what soon transpired in Lagos and across the nation was a display of anger that was about so much more than police brutality. The open agitation exposed a frustration with the system. What we have witnessed over the past week is an extreme manifestation of decades of youth segregation from governance and opportunity which has left millions of Nigeria’s youths unemployed, under employed and absolutely desperate for a way out of poverty and despair.
According to Nairametrics, data from the National Bureau of Statistics reveals Nigeria’s unemployment rate as at the second quarter of 2020 is 27.1% indicating that about 21.7 million Nigerians remain unemployed. The highest unemployment rate was recorded for youths between 15 – 24 years at 40.8%. This is followed by ages 25 – 34 years at 30.7%. To put things into context, Nigeria’s unemployed youth of 13.1 million is more than the population of Rwanda and several other African countries. Youth Population is also about 64% of total unemployed Nigerians suggesting that the most agile working-class population in the country remains unemployed.
I am a firm believer in the economic future of Nigeria and the catalyst to this future is our young people. Youth engagement and youth inclusion in governing arrangements is paramount if Nigeria wishes to succeed. As 2020 marks the 75th anniversary of the United Nations, Armida Salsiah Alisjahbana the Under-Secretary-General and Executive Secretary of the UN’s Economic and Social Commission for Asia and the Pacific recently acknowledged:
“Young entrepreneurs have been a source of innovation and economic dynamism, creating jobs and providing livelihoods to millions. To achieve and accelerate action on the Sustainable Development Goals (SDGs), we urgently need their expertise and voices on creating solutions to social and environmental challenges, as well as economic opportunities. First, we need to ensure that the next generation of business leaders think about social purpose as well as profit. To achieve this, education will be critical. Governments play a key role.”
Alisjahbana is right to call out the government’s role in ensuring their youth are sufficiently educated, however private investment is also needed to solve the problems that the education sector is currently facing in Nigeria.
A lack of access to quality education and the sluggishness in adopting new methods of learning has immediate and long-term effects. The immediate effects have been playing out on the streets of Nigeria over the past few days. The long-term consequences are almost
HESED Learning is an initiative and my own personal contribution to providing quality education to Nigerians, as a borderless structure with an unrestricted curriculum. The e-learning platform compliments the current school system by using a national curriculum with the option of studying an international syllabus.
It is time for our youth to become more competitive. Not a select, fortunate few but the vast majority. Increasingly in the sectors where our children do excel – in medicine, science and finance – they sadly leave the country for better prospects abroad. Who can blame them?
Education is the key to nation building. A quality education propels industry. In countries where the children are educated the likelihood of civil unrest is reduced.
We cannot afford to under educate our youth.
Aurthor: Matthew Odu, A Fellow of the Chartered Accountant of Nigeria