Deborah Ogwuche is a published author, food blogger, healthy food advocate and the Founder of Food Channel Africa. She is interested in bringing awareness to healthy traditional diets that have been time- proven and tested to benefit humans. In this interview with Alaba Ayinuola, Deborah shares insights on what inspired her to launch Food Channel Africa, her entrepreneurship journey and how she is promoting African cuisine. Excerpt.
Alaba: Kindly tell us about Food Channel Africa and the gap it’s filling?
Deborah: Africa is blessed with so many natural resources with a diverse and vibrant young population. As its population is dynamic so also is it’s varied nutritious traditional cuisines which is part of our heritage. Food channel Africa TV is a 24-hour food television channel that will showcase traditional cuisines from all over Nigeria and Africa.
Alaba: What was your start-up capital and how were you able to raise it?
Deborah: Up till this point, we have self-funded the venture. It’s quite challenging because when you have a project this big especially being the first of its kind, there is the usual reluctance but we are dogged in our vision to promote our rich nutrition culture and food to the world. Therefore, we believe that adequate funding to actualise the vision is only a matter of time.
Alaba: What are the challenges, competition and how are you overcoming them?
Deborah: The business landscape in Nigeria has experienced growth in the last few years but is still developing and asa woman, a wife and a mum, it’s certainly challenging trying to balance the roles. It is not easy but it is possible!
Growing up I have always done what people said I couldn’t do or shouldn’t do. For instance, my baby was just 7 months old when I founded Food Channel Africa. I faced a lot of doubt and guilt about caring for my baby and trying to build this vison but thankfully I had a solid support system from my family.
Also, as a published author and a food blogger, I know that when you start something big like building the first 24-hour television dedicated to food, tourism and culture there are bound to be bottle- necks. What I did first is build capacity in my area of endeavour, put together a dynamic team who understand the vision and get to work. Therefore, my team and I do not see problems as obstacles but as opportunity for learning. And lastly, I never ever give up.
Alaba: Can you tell us more about your entrepreneurship journey and the learning curves?
Deborah: To be honest I thought writing would be my profession which it was for 4 years as a copywriter and published author. But what I also loved being an entrepreneur. While growing up, my parents and people around me were career professionals so I had no one to model after in terms entrepreneurship.
In spite of that, my entrepreneurial journey started at 17 years old when a friend and I bought a popcorn machine and sold popcorn to people on the streets. That was a learning curve for me because as a young girl, I could see how for instance power supply could help businesses thrive. We roasted the popcorns on generators but every profit we made went into fueling the popcorn machine.
Later in the year I got admission into the university and had to pack up the business but the lessons from that time stayed with me.And the lesson was, without proper infrastructure, businesses will continue to struggle. I have since embarked on more than 5 different businesses up till date.
Alaba: What’s the inspiration behind Food Channel Africa and how are you funding it?
Deborah: Food channel Africa came to be out of a mixture of frustration and passion. Frustration and passion because, we were losing our traditional diet history with our diet becoming increasingly unhealthy. No one was paying attention to the fact that Africa wasn’t just rich in its vast natural resources but also in its delicious, healthy and diverse cuisines. I read extensively about the French diet and so many diets from different regions of the world.
My recent travel to France only cemented the fact that African cuisine is one of the world’s healthiest cuisine and needs to be well- represented on the world’s stage. That’s our mission at Food Channel Africa.This is why we are actively seeking for investment to actualise this great vision.
Alaba: How are you promoting our African foods and culture?
Deborah: Food channel Africa is a 24-hour food television channel solely dedicated to promoting African cuisine, culture and tourism. We are developing programs that will not only showcase different traditional meals and how they prepared but also show the deep and rich culture of different African locality, the history behind some of the popular cuisines and the people’s cultural heritage. Food Channel Africa will be informative, educative and entertaining.
It will also boost the food industry in Africa and encourage the youth to pursue culinary education as a career. We would make Michelin stars out of cooks and chefs, people who will in turn take Africa to the world.
Alaba: How do you feel as an African entrepreneur?
Deborah: I feel blessed being an African entrepreneur in this time because of a lot of opportunities opened up to entrepreneurs in the continent. The government and other organization’s drive to open up opportunities to African entrepreneurs especially women in terms of investment is commendable. However, I feel foreign investment shouldn’t be too restrictive to only fin-tech and online ventures.
The food industry and media industry are at a pivotal point as regards development in Nigeria and investors should be encouraged to invest in these areas because of the abounding opportunities and growth in that sector. The media industry is also seeing a lot of development because recently Nigeria converted from the analogue model to digital freeing up a lot of white space for content producers like Food Channel Africa.
Alaba: How can government best support entrepreneurs in Africa?
Deborah: The government’s economic initiatives aimed at empowering entrepreneurs is commendable but more work needs to be done. Incentives and legislation that encourages foreign investments and improve access to credit and loan facilities should be enacted. The government should provide infrastructure and economic enablers like tax incentives for small and medium scale enterprises. A safe and working society is also vital in ensuring business growth and development.
Alaba: What’s your advice for aspiring entrepreneurs and investors in Africa?
Deborah: My advice for aspiring entrepreneurs in Africa is invest in yourself by building capacity in your chosen endeavour. Don’t use short-cuts or fall into the trap of making money quickly. Do your due diligence and don’t lose focus. If you bring a product in to the market for example, stick to the standard or improve don’t cut corner because you want more turn-overs. Integrity in business is priceless and rewarding so have integrity. Don’t settle for less and keep innovating!
My advice to investors is the best time to invest in African businesses is now. Don’t be left out!
Alaba: What inspires you and keeps you going?
Deborah: I believe true success is not how many material wealth you acquire but the number of people you impacted. What keeps me going is knowing that I am directly impacting so many lives and building a legacy that is bigger than me and would outlive me.
Alaba: How do you relax and what books do you read?
Deborah: I relax by reading. I love reading about history and biographies of great men and women. Give me a nice chilled (natural) drink, a snack and a good book and I’m as good as new. Cooking also helps me relax and is therapeutic for me.
B I O G R A P H Y
Deborah Ogwuche is the creative director and founder of Food Channel Africa, a 24-hour television channel dedicated to showcasing African cuisines. She is a published author, a food blogger and a healthy food advocate.
Edith Njage: My Letter to fellow Female CEOs
Edith Njage, Co-Founder and current CEO of Arielle for Africa (Image: Supplied)
Edith Njage is a Social and Serial Entrepreneur based in Africa. She is the Co-Founder and current CEO of Arielle for Africa, which aims to create over 100,000 jobs in Africa through empowering, training, coaching and connecting and funding entrepreneurs. Edith is the Country Representative for Invicta Ventures on a mission to fund social impact ventures with up to $10 billion in developing markets. She holds a Bachelor of Business Administration with a major in Finance and a Bachelor in Business Management with a major in Economics. A Master of Science in International Business with a major in Disruptive Innovation and a Master of Science in Finance, both from HULT International Business School. Excerpts of her letter below;
There are realities that come with being a woman in leadership that in most cases remain secret.
Realities faced but not communicated.
My journey as a Young, Black and Female CEO has been nothing short of rough, tough and everything in-between. The hardest truth is that the journey has been lonely with no-one to turn to, until I decided to make changes to not only my leadership, but my circles as well. I began my journey as a serial entrepreneur at 18, relatively young in the books of most but when a problem in your continent calls, age is never a factor. I became a CEO at 24 and to date I wish someone explained the realities of being a woman in leadership. Especially a young and black woman in leadership.
I wish I knew the bias that I would face each time I walked into a room and sat on the table when most expected me to just bring the coffee,
I wish I knew that fundraising would be more about my gender and race than the value my companies brought to the table,
I wish I knew that the most powerful weapon a female CEO can wield is a network of other female CEOs,
I wish I didn’t do it all alone.
Dear Female CEOs,
You are powerful. You are graceful, You are beautiful in leadership. I know that the world has taught you to blend in, I know you have been told to use your position or title to protect your vulnerability and I know most days it feels like no-one in the world can understand what it is like to be you. I want you to know the key to our strength is each other. I want you to know that rather than face the bias alone, rather than rise to the top alone, we can band together and not only rise but build a system for the next generation of female CEOs to struggle less than we did.
Where the world has called us bossy, let’s exude grit and relentless pursuit of our dreams,
Where they have called us soft, we can preach emotional intelligence and finally,
Where they have prevented our progress, we can build paths for the progress of other women after us.
This is our time, but we cannot go at it alone. We must band together and begin talking about these realities, not in secret but for the world to see. It is for this reason that I decided about a month ago that enough was enough and that it was important for me to begin sharing the truth behind my journey as a Young, Black and Female CEO. I started a podcast!
Since beginning this journey I am in awe of how many women in leadership, in business, in politics and in corporate have reached out sharing their stories!
The Latest Episode is available below (streamed to Spotify and Apple Podcast). Adding onto that I have decided to be intentional about building a Female CEO Global Board. A space for Female CEOs to share their stories, struggles, plans for growth of their businesses and so much more!
If this is something that interests you and you would like to join us next week or maybe just find a safe space and community of women who understand, book a coffee chat with me here; https://calendly.com/edith-njage-alpha-group/one-on-one
I became intentional about building circles with fellow female CEOs and investing into those circles so that as a tribe we would all rise! Rise in business, rise in our purposes and pursuits and rise in who we are as people in the world.
As always, I hope that unashamedly sharing my truth will help you know that you are never alone.
Interview with a Polyglot: Favour Chisimdi Nwobodo, Founder Empress Linguistics Services
Favour Chisimdi Nwobodo, Founder Empress Linguistics Services (Image: Favour Chisimdi Nwobodo)
Favour Chisimdi Nwobodo is a polyglot who speaks nine (9) foreign languages. She is the Founder of Empress Linguistics Services (ELS) creating new ways for businesses to interact with consumers across borders. In this interview, Alaba Ayinuola spoke with Favour about what it means to be a polyglot, her journey in entrepreneurship and much more. Excerpt.
Alaba: Could you briefly tell us about yourself and your journey into entrepreneurship?
Favour: Becoming the Solution! Oh yes, I proffer Solutions. My name is Favour Chisimdi Emerald Nwobodo from Enugu state in Nigeria. Ever since I was a kid, I’ve always wanted to be the Solution to people’s problems. Growing up, I got to witness the high rates of unemployment/poverty in the country, and the urge to put an end to this problem started growing.
At first, I started EMPRESS LINGUISTICS SERVICES (my brand) as a Linguistics brand – just Translations and Language Tutorials. I was the only one handling it but at some point, I did quit. During those bad moments, I was aimlessly searching on google when I saw the current finance situation. I felt bad – Nigeria is slowly losing “NAIRA”. I went on to search for ways to strengthen the economy of the country and I saw “Promotion of international trade” That struck!. But we’ve got machines and interpreters, why is yours different?
But then machines would be machines and sometimes those Interpreters might Interpret wrong stuff and scam people. I left the site and went into proper thinking, I thought about it and came up with ” LINGUISTICS IN FINANCE ”- when Linguistics meets Finance, it doubles it, it revives the currency etc.
I went on to propound the “LINGUISTICS IN BUSINESS SYSTEM”. I tried my hypothesis with a client’s job and it worked- I was convinced! So I came back stronger at Empress Linguistics Services and we’ve been able to help companies, businesses, and all thrive.
So far, we have been able to pull off a lot of deals. And from the comfort of our client’s home they are able to run their Businesses with ease, learn and attain fluency in foreign languages with ease. Our peer to peer service makes it so easy for Companies that most of them stick to it as their Linguistics needs (Translations and all) are attended to in 24 hours.
Also , seeing the way non English speakers are marginalized in various countries- they can’t access lots of things (products, companies etc) as they can’t understand English. With this, Empress Linguistics Services is working hard to eliminate Linguistics barriers and give them accessibility to various opportunities with LINGUIS-NESS (LINGUISTICS AND BUSINESS) a news platform in various languages that enables non English speakers access lots of information in various languages.
Alaba: Empress Linguistics is creating new ways for businesses to interact with consumers across borders. How did it all start?
Favour: My manager “Barr Chijioke Ojukwu” told me about opening a brand, and the brand “Empress Linguistics Services” was founded. At first, I had no vision. I just wanted to tutor languages and that’s all. I wanted it as a side hustle but then, REDIRECTION happened.
During the trying times, I went off and did some research and founded “Linguistics in Business”- How Linguistics helps to make businesses thrive, it was a great module. I also did some case studies with our client’s business and it thrived. It was a sell out, this prompted me to seek for “Linguistics in Finances” to help companies, firms and organizations meet their target companies and stabilize their finance goal by thriving in non english sectors.
Currently, we’re about entering the TECH and HEALTH sector to create products/services to serve everyone and make life easy. Just like our slogan says, “With ELS, lives are made easier”.
Alaba: Can you describe in detail what your company does and the response from your target market?
Favour: Empress Linguistics Services is a Linguistics Service aimed at profering Linguistics solutions to Businesses and the world at large. We’re in to make the world a better place with Linguistics and so far we’ve been good. Reaching the target market hasn’t been as I just entered the niche but I’m damn enjoying my growth. It’s worth it.
EMPRESS LINGUISTICS SERVICES is currently working on the Health sector with another product “DIGITAL HEAVEN”. I am sure you can wait for it. Some of our services are;
- Translations Services
- Interpretation services
- Proofreading Services
- Language tutorial Services
- Transcription services
- Advertisement in various languages
- Jingles in various languages
- Website Translations
- App Translations
- Movie Subtitlings
- Lyrics Translations, etc.
Alaba: What makes your brand different from the rest of the language translation startups in Africa?
Favour: What makes ELS stand out is ELS would always be ELS. The goal of ELS is to solve the Linguistics needs of Man. We are here to proffer solutions to man’s needs. Also at ELS, we have the peer to peer services that enables companies to get their Linguistics needs in less than 24 hours and from their own comfort.
We’re not a Translation startup, we’re a Linguistics startup as we offer both translations, tutorials and more. We’re in for TECH, HEALTH , EDUCATION and FINANCE and we’re working on making things easier in those sectors.
Alaba: You seem to really enjoy learning languages. What would you recommend to people who don’t like language learning but still want to speak in a new language?
Favour: When people say “Languages are hard” I tell them everything is easy once you understand the methodology but unfortunately some school’s methodology are so bad that people struggle to learn foreign languages and that’s why ELS was born to make it easier for MAN. At ELS, we make language learning easy and fun.
Alaba: What did you find to be the biggest myth when it comes to language learning?
Favour: Mmmmm, the myth I got to find out is “elimination of FEAR” and knowing the grammar rules.
Most language speakers don’t try to learn the grammar rules as they feel it’s a waste of time and it makes it hard for them to attain fluency easier and faster. Some of them find it hard to read and speak because of this.
This is the secret to the faster fluency in our students . Some get to make sentences and speak in their 2nd month. Once the rules are understood, you’re good to go.
Alaba: Who are some of the modern polyglots you are impressed with, and why?
Favour: Jaindersingh , my friend on LinkedIn is a Polyglot speaking nine Languages and I’m impressed. They’re good. But for now, I’m yet to see people proffering solutions with Businesses and that’s why I’m in to make all that happen with ELS.
Alaba: Where do you see ELS in the next 5 years?
Favour: In the next 5 years, I see ELS as the No1 Linguistics company in the world creating solutions in various sectors of the world.
Alaba: As a student-preneur, what is your advice to students who are aspiring to make an impact through entrepreneurship?
Favour: My advice is that they shouldn’t give up as nothing good comes easy, it might take time but it’s gonna be worth it. They were days when I was laughed at for learning foreign languages, days when I was looked down on.
But look at it now? That’s life!! Just keep doing what you’re doing. and like I’ve always said it’s “Quality consistency” or nothing.
Eficaz Movers CEO, Ben Imara on his journey into entrepreneurship and the untapped moving industry
Eficaz Movers CEO, Ben Imara (Image: Supplied)
Imara Benedict Oghenero, is an IT expert, entrepreneur and Eficaz Movers CEO, a logistics company focused on household, office and warehouse moves. In his Interview with Alaba Ayinuola, he shares his journey into entrepreneurship, the bottlenecks from government regulations, he also pointed out that the movers industry remains untapped. Excerpts.
Alaba: Could you briefly tell us about yourself and your entrepreneurship journey?
Ben: My name is Imara Benedict Oghenero, I was born in Ughelli, Delta State and grew up in Lagos. I am the 4th child in a family of five. I attended Houdegbe North American University where I obtained a Bachelor of Science (BSC) in computer science. I started working in the IT department for QX solutions, a company that deals on car tracking devices. My entrepreneurship journey started in 2019, when I founded Eficaz Movers Limited.
Alaba: What inspired you to launch Eficaz Movers and how do you operate?
Ben: In July 2019, I was about to move to a new house, so I decided to search for moving companies and I found a particular company that carried out the move for me but when they finished moving my stuffs, I found out most of my properties were damaged. So that evening it flashed in my head, why not start up a moving company of my own, so I started my research immediately and that was how Eficaz Movers Ltd came about and decided people deserve extremely good standard in moving services.
Moving can be a stressful task, so Eficaz Movers Limited can make the experience fun and seamless, we do Apartment, Office and Household moves (whether you need to move your office, industry facility or warehouse) Eficaz Movers Ltd is your one stop.
Alaba: Kindly share some of the challenges and successes since you launched?
Ben: Like every business, there are always challenges when setting up/running a business. We have had some challenges in the past that set us back a little when I started the business, however to mention a few, Driver Shortage, Government Regulations, Complexity of deliveries are some of the challenges faced in the business.
I think our major success happened in the year 2020. We were able to carry out a total of 45 household moves, 7 office relocation and 23 store deliveries for the year ended December 2020, which generated some loyal customers of our’s till date.
Alaba: What is the current state of Eficaz Movers and the steps you took to grow the business to where it
Ben: We are currently among the top 5 moving companies on the Lagos island environs (Lekki, Ajah, Ikoyi, Victoria Island), with a staff strength of about 15 people, However we are looking forward to growing the business to become one of the top 5 moving companies in Nigeria.
Some of the steps I took included; recurrently training our staffs to become specialized professionals in their fields, increased our social media presence as that has proven to be a major catalyst in influencing consumer decision making and I must say the evolving/increase in technology has also contributed to the growth of the business.
We also improved our customer care/relationship with our clients as well as improved working environment for the staffs.
Alaba: A number of African “Uber-for-trucks” platforms have emerged in recent years. How competitive is this industry?
Ben: That hasn’t really affected our business a lot. It’s quite competitive but the modus and standards in which we carry out our job is outstanding and it set’s us aside from others.
Alaba: What are your expansion plans and future for Eficaz Movers?
Ben: I’m looking forward to a more bigger work space and storage facility, opening few other offices in area’s where we are mostly demanded. Expand with more staff strength as well as trucks and other equipment to increase efficiency. The future of Eficaz Movers is to become a household name when it comes to relocation services in Nigeria. We want to become your go to place when you think relocation.
Alaba: Describe the toughest situation you’ve found yourself in as a business owner.
Ben: The toughest situation I have found myself in will be one time when we were just training some new employees in the parking/loading department in the year 2019, a customer’s valuable was damaged, it was a tough period for me as the business was still new and barely generating profit, so I had to ensure the customer’s valuable was replaced in due time.
Alaba: How do you feel as an African entrepreneur?
Ben: I must say it’s not easy being an African entrepreneur because there are a lot of barriers, government regulations that act as constraints to your business but there’s also a lot of potential in the Africa market that is yet to be exploited.
Alaba: If you had the chance to start this business again, what would you do differently?
Ben: I would probably increase the marketing budget higher than I predicted when I started the business, infuse more social media awareness/marketing, I will also improve the level of training offered to our then new staffs.
Alaba: What is your advice to young budding entrepreneurs in Africa?
Ben: Starting small appears difficult but it’s a step ahead of those who don’t dare to try, keep putting effort in what you do and stay consistent.
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