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Interview With Deborah Ogwuche, Founder Of Food Channel Africa

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Deborah Ogwuche is a published author, food blogger, healthy food advocate and the Founder of Food Channel Africa. She is interested in bringing awareness to healthy traditional diets that have been time- proven and tested to benefit humans. In this interview with  Alaba Ayinuola, Deborah shares insights on what inspired her to launch Food Channel Africa, her entrepreneurship journey and how she is promoting African cuisine.  Excerpt.

Alaba: Kindly tell us about Food Channel Africa and the gap it’s filling?

Deborah: Africa is blessed with so many natural resources with a diverse and vibrant young population. As its population is dynamic so also is it’s varied nutritious traditional cuisines which is part of our heritage. Food channel Africa TV is a 24-hour food television channel that will showcase traditional cuisines from all over Nigeria and Africa.

Alaba: What was your start-up capital and how were you able to raise it?

Deborah: Up till this point, we have self-funded the venture. It’s quite challenging because when you have a project this big especially being the first of its kind, there is the usual reluctance but we are dogged in our vision to promote our rich nutrition culture and food to the world. Therefore, we believe that adequate funding to actualise the vision is only a matter of time.

Alaba: What are the challenges, competition and how are you overcoming them?

Deborah: The business landscape in Nigeria has experienced growth in the last few years but is still developing and asa woman, a wife and a mum, it’s certainly challenging trying to balance the roles. It is not easy but it is possible!

Growing up I have always done what people said I couldn’t do or shouldn’t do. For instance, my baby was just 7 months old when I founded Food Channel Africa. I faced a lot of doubt and guilt about caring for my baby and trying to build this vison but thankfully I had a solid support system from my family.

 Also, as a published author and a food blogger, I know that when you start something big like building the first 24-hour television dedicated to food, tourism and culture there are bound to be bottle- necks. What I did first is build capacity in my area of endeavour, put together a dynamic team who understand the vision and get to work. Therefore, my team and I do not see problems as obstacles but as opportunity for learning. And lastly, I never ever give up.

Alaba: Can you tell us more about your entrepreneurship journey and the learning curves?

Deborah: To be honest I thought writing would be my profession which it was for 4 years as a copywriter and published author. But what I also loved being an entrepreneur. While growing up, my parents and people around me were career professionals so I had no one to model after in terms entrepreneurship.

In spite of that, my entrepreneurial journey started at 17 years old when a friend and I bought a popcorn machine and sold popcorn to people on the streets. That was a learning curve for me because as a young girl, I could see how for instance power supply could help businesses thrive. We roasted the popcorns on generators but every profit we made went into fueling the popcorn machine.

Later in the year I got admission into the university and had to pack up the business but the lessons from that time stayed with me.And the lesson was, without proper infrastructure, businesses will continue to struggle. I have since embarked on more than 5 different businesses up till date.

Alaba: What’s the inspiration behind Food Channel Africa and how are you funding it?

Deborah: Food channel Africa came to be out of a mixture of frustration and passion. Frustration and passion because, we were losing our traditional diet history with our diet becoming increasingly unhealthy. No one was paying attention to the fact that Africa wasn’t just rich in its vast natural resources but also in its delicious, healthy and diverse cuisines. I read extensively about the French diet and so many diets from different regions of the world.

My recent travel to France only cemented the fact that African cuisine is one of the world’s healthiest cuisine and needs to be well- represented on the world’s stage. That’s our mission at Food Channel Africa.This is why we are actively seeking for investment to actualise this great vision.

Alaba: How are you promoting our African foods and culture?

Deborah: Food channel Africa is a 24-hour food television channel solely dedicated to promoting African cuisine, culture and tourism. We are developing programs that will not only showcase different traditional meals and how they prepared but also show the deep and rich culture of different African locality, the history behind some of the popular cuisines and the people’s cultural heritage. Food Channel Africa will be informative, educative and entertaining.

It will also boost the food industry in Africa and encourage the youth to pursue culinary education as a career. We would make Michelin stars out of cooks and chefs, people who will in turn take Africa to the world.

Alaba: How do you feel as an African entrepreneur?

Deborah: I feel blessed being an African entrepreneur in this time because of a lot of opportunities opened up to entrepreneurs in the continent. The government and other organization’s drive to open up opportunities to African entrepreneurs especially women in terms of investment is commendable. However, I feel foreign investment shouldn’t be too restrictive to only fin-tech and online ventures.

The food industry and media industry are at a pivotal point as regards development in Nigeria and investors should be encouraged to invest in these areas because of the abounding opportunities and growth in that sector. The media industry is also seeing a lot of development because recently Nigeria converted from the analogue model to digital freeing up a lot of white space for content producers like Food Channel Africa.

Alaba: How can government best support entrepreneurs in Africa?

Deborah: The government’s economic initiatives aimed at empowering entrepreneurs is commendable but more work needs to be done. Incentives and legislation that encourages foreign investments and improve access to credit and loan facilities should be enacted. The government should provide infrastructure and economic enablers like tax incentives for small and medium scale enterprises. A safe and working society is also vital in ensuring business growth and development.

Alaba: What’s your advice for aspiring entrepreneurs and investors in Africa?

Deborah: My advice for aspiring entrepreneurs in Africa is invest in yourself by building capacity in your chosen endeavour. Don’t use short-cuts or fall into the trap of making money quickly. Do your due diligence and don’t lose focus. If you bring a product in to the market for example, stick to the standard or improve don’t cut corner because you want more turn-overs. Integrity in business is priceless and rewarding so have integrity. Don’t settle for less and keep innovating!

My advice to investors is the best time to invest in African businesses is now. Don’t be left out!

Alaba: What inspires you and keeps you going?

Deborah: I believe true success is not how many material wealth you acquire but the number of people you impacted. What keeps me going is knowing that I am directly impacting so many lives and building a legacy that is bigger than me and would outlive me.

Alaba: How do you relax and what books do you read?

Deborah: I relax by reading. I love reading about history and biographies of great men and women. Give me a nice chilled (natural) drink, a snack and a good book and I’m as good as new. Cooking also helps me relax and is therapeutic for me.

Also Read: Meet Sivi Malukisa, The Congolese Entrepreneur Whose Food Startup Is Promoting DRC Cuisine

B I O G R A P H Y

Deborah Ogwuche is the creative director and founder of Food Channel Africa, a 24-hour television channel dedicated to showcasing African cuisines. She is a published author, a food blogger and a healthy food advocate.

Email: oyemadedeborah@gmail.com

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Wahida Mohamed: Empowering Women And Championing Islamic Financing In Sub Saharan Africa

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Wahida Mohamed is the founder of Islamic FinTech Hub and a retail banker with over 10 years’ experience in conventional International trade finance and SME Relationship Management. She has also worked for a Democratic Governance Programme implemented for 3 years immediately post the promulgation of Kenya’s 2010 Constitution. She has been of service to Somaliland by working for a Mott Macdonald managed – Somaliland Development Fund Secretariat that provided and managed an external development budget aligned to the  country’s 5 year National Development Plan.

In order to make better use of her Monitoring and Evaluation qualifications Wahida founded One OAK Consultants that was selected out of 20,000 applicants to be part of the inaugural cohort of The Tony Elumelu Entrepreneurship Programme. One OAK Consultants uses Randomised Controlled Trials. It also makes a comparison of objective and subjective indicators to determine baseline and assess progress as well as impact of development programming interventions. One OAK Consultant she begun exploring the use of Immersive Virtual Reality as a reporting and advocacy tool.

Wahida’s passion for Islamic Finance Research has enabled her to participate in various studies in Sub Saharan Africa commissioned by The Islamic Research Training Institute – the research arm of The Islamic Development Bank, headquartered in Saudi Arabia. Her forte is Islamic financial inclusion, capability and consumer protection studies. She has also led a team that developed a Working Paper entitled Islamic Banking and Economic Infrastructure Development -Kenya’s prospects for The Kenya Bankers Association – Centre for Research on Financial Markets and Policy.

Her keen interest in addressing systemic barriers and other challenges that prevent women and girls from accessing and using financial services therefore impacting negatively on their economic empowerment is one of the drivers for the establishment of her latest venture– The Islamic Fintech Hub for Sub Saharan Africa (IsFHSSA). The other reason being winning a PhD Scholarship Award for ICT for Development.

IsFHSSA targets start-ups from ideation stage with a gender focus lens. Its first cohort comprises of an agribusiness with a halal certification feature that it is looking forward to developing in collaboration with Indonesian Halal Certification experts -PT. Ammacue Ihalals Ummatin. In this way the start-up will open up the Asian and other Islamic Consumer markets for its Sub Saharan Africa domiciled suppliers. This start-up has been selected for 12 months incubation, capacity building and financing by The Kenya Climate Innovation Centre (KCIC) – an initiative supported by the World Bank’s infoDev and is the first in a global network of CICs launched by infoDev’s Climate Technology Program (CTP).KCIC is funded by the United Kingdom’s UKaid and the Danish Ministry of Foreign Affairs.

AlsoRead: Leveraging Digitized Social Welfare Programs to Deepen Female Financial Inclusion in Africa

Another startup is a Takaful solution provider that leverages on blockchain  and has just completed participation in round two of the on-going 2020 Corda Challenge. This startup is looking forward to working with Takaful Outsource of Netherlands to develop its sharia compliant products.

IsFHSSA is also host to an e-learning platform that will make use of TAIF Digital Institute – an Islamic Finance & Technology company with offices in UAE & Canada. TAIF is committed to support IsFHSSA initiative to deliver world-class Digital Learning Experience across Kenya & region. TAIF is seeking to connect students and teachers from different schools across Sub Saharan Africa.

Other start-ups in IsFHSSA first cohort are a wholly mobile sharia complaint microfinance targeting the Gambian Market; an app targeting sports persons and teams with the aim of building sports careers as well as refurbishing/commercialisation of grass root sports facilities; a sharia compliant mobile lending platform; institutionalization of  Zakat vide a network of masjids; automation of sharia advisory services using Machine Learning and sharia complaint crowd funding platform for real estate and specialized agricultural projects development.IsFHSSA is part of the Fintech Galaxy UAE Ecosystem.

Clearly IsFHSSA less than six months’ trajectory is steep and promises to offer interesting businesses and discourse around Islamic Fintech from Sub Saharan Africa.

Wahida was born and raised in Mombasa, Kenya. She holds a Masters in Monitoring and Evaluation from Maseno University, a BSc. Statistics from Egerton University, Post Graduate Certificate in Business Administration from the University of Manchester and Diploma in Financial Services Management from the Institute of Financial Services UK.

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Serah Odende, co-founder of African Harvesters Talks Entrepreneurship and Her Initiative Ag4SDGs

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Serah Odende is co-Founder and CEO of African Harvesters, an AgriMedia (marketing, advocacy and training) startup based in Lagos, Nigeria. She has years of experience working directly with critical stakeholders in the agricultural ecosystem focusing on Agriculture and SDGs, policy advocacy, research, training and community development. In this interview with Alaba Ayinuola of Business Africa Online, she talks about her entrepreneurship journey and initiative Ag4SDGs, and more. Excerpts.

Alaba: Kindly tell us about African Harvesters and the gap it’s filling?

Serah: African Harvesters is an agribusiness hub for agricultural stakeholders across the African agribusiness value chains (farm to table). We fill the information gap in the industry, we agvocate youth engagement and investment in Agriculture, we also agvocate for women inclusion in Agribusiness.

Alaba: What sparked the interest?

Serah: Wow! I would say unemployment and passion for food security. I was a graduate out of the university searching for a job and I got an opportunity to work with an agribusiness association, that’s where was my interest in Agriculture rose.

Alaba: Could you share some of your challenges and how you’re navigating them?

Serah: Challenges are milestones to be crushed! As an organization, our major challenge is getting quality human resource as our volunteers. We resolved the challenge by giving incentives to our volunteers across Africa.

Alaba: How does Agriculture interact with SDG goals?

Serah: The main SDG that is Agriculture inclined is the SDG2 which is zero hunger. Zero hunger basically means no hunger. For this SDG to be achieved by 2030, this means that there would be no hunger as the case may be. For this to be achieved climate smart agriculture needs to be upheld which is SDG 14, gender equality and women inclusion in agricultural decisions which is SDG 10 and 5 respectively.

Aquaculture needs to be explored to attain food sufficiency which is SDG 14. SDG 15 interacts with Agriculture in the aspect of land degradation, biodiversity, afforestation etc.

Alaba: The Covid-19 pandemic has negative impact on the Agricultural value chain. What solutions will you proffer?

Serah: There should be synergy between every Agriculture stakeholders across the value chain. The Covid-19 pandemic has shown the significance of synergy; government, developmental partners and private sectors needs to work together to achieve zero hunger by 2030.

Alaba: Are we post Covid-19 ready and what are the prospects to look out for?

Serah: Yes we are post COVID-19 ready. As an organisation, African Harvesters has always embraced digital solutions to our operations as we are in strategic countries across Africa, the pandemic has made us to re engineer our mode of operations.

Alaba: What support do you expect from the government?

Serah: The pandemic has added to the responsibility of the government to do better. I expect the government to create an enabling environment for businesses to thrive. Multiple taxations is not the solution.

Also Read: Lindelwe Lesley Ndlovu, African Risk Capacity (ARC) CEO Shares Goals, Disaster Risk Solutions, COVID-19 and Future

Alaba: Could you tell us more about your initiative, Agriculture for SDGs (Ag4SDGs) and it’s impact?

Serah: Agriculture for SDGs (Ag4SDGs) is our sustainability initiative at African Harvesters, we enlighten the public on the impact of Agriculture in solving the Sustainability Development Goals (SDGs). We hold online sessions to share more light on the relationship Agriculture has with the SDGs. We also teach kids on sustainability, food waste, hand washing, recycling, water management among other things. We plan to expand our reach on the Ag4SDGs initiative to schools and other African countries outside Nigeria.

Alaba: What’s the future for African Harvesters?

Serah: We envision being the go to resource platform for opportunities, agribusiness happenings across Africa. We also want to open up frontiers for funding opportunities for the platform- African Harvesters.

Alaba: How are you encouraging young female entrepreneurs into the agribusiness ecosystem?

Serah: We at African Harvesters support women inclusion in Agriculture which is SDG 5 and SDG 10. We uphold gender equality, as a female founded startup we include women in all our opportunities with our developmental partners and negotiate equal benefits for our male and female beneficiaries.

B I O G R A P H Y

Serah Odende is an outstanding sustainability development advocate with experience in SDGs 2 and 12. She is the co-Founder and CEO of African Harvesters, an AgriMedia, marketing and advocacy startup based in Lagos, Nigeria. Serah is also a reputable digital transformation consultant with experience in training, digital marketing, social media, email automation and customer experience.

Serah Odende helps organisations position their brands on traditional and digital media.

Africa Harvesters

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Chidi Nwaogu: Multi Award-Winning Entrepreneur Launches Global Fellowship Program for Aspiring And Early-Stage Entrepreneurs

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Chidi Nwaogu, Founder Publiseer (Source: Chidi Nwaogu).

On the journey to impact over 10,000 professionals before year-end, Nigerian serial tech entrepreneur and software developer, Chidi Nwaogu, launches a global fellowship program for those passionate about solving some of the world’s most pressing problems through innovation. Savvy Fellowship is built for those who want to build their own impact-driven business but don’t know how to, or for those who own an early-stage business and want to grow and scale their impact into new markets or verticals. It is a 12 weeks e-learning, assessment, and mentorship program, where individuals learn everything from ideation to venture-scaling. After going through the 12-week program, Fellows receive a Certificate of Completion to proudly share with their professional network.

“Due to the COVID-19 pandemic, many have lost their jobs and are now living in an uncertain world. I have decided to start the Savvy Fellowship, to equip passionate individuals with the necessary knowledge and skill they need to start their own impact-driven business and succeed as entrepreneurs,” says Chidi Nwaogu, co-founder at Savvy, multi-award-winning serial entrepreneur, and author of the ‘Dear Entrepreneur’ book series. “It’s no news that every day, I love sharing with others what I’ve learned from my experience as an entrepreneur, and Savvy is just an extension of that personal journey of sharing for me.

Savvy is a 12-week-long virtual fellowship program that runs throughout the year. Some of the things Savvy Fellows learn include fundraising for their business, building the right team to execute their business strategies, building buzz around their product or service, achieving product-market fit, scaling into new markets and verticals, and building customer loyalty and retention.”

Savvy Fellowship kicks off with a rigorous 12-weeks e-learning experience. Savvy Fellows get to learn how to start, build, and scale an impact venture. Using visual presentations, they get to answer all the relevant questions they need to kickstart their impact venture, gain early traction, achieve product-market fit, and scale into newer markets. Some of the things they learn during the program are ‘understanding their customer’, ‘building a product or service that effectively solves their key challenges’, and ‘effectively positioning their solution in the market.’ Savvy is for every impact entrepreneur, no matter what stage their venture is.

Chidi Nwaogu, co-founder at Savvy, receiving the first prize in the Entrepreneurship category at the Africa 35.35 Awards, in Accra, Ghana. (Source: Chidi Nwaogu).

During the 12 weeks of learning, unlearning, and relearning, Fellows can test their understanding by taking weekly multiple-choice quizzes. Fellows use the weekly assessments to identify their strengths and weaknesses and work on improving their areas of weaknesses. While learning, Fellows are offered mentorship as well, from entrepreneurs who have built post-revenue businesses in diverse sectors, which is a great way to have a better understanding of their industry. The Savvy mentorship team includes nearly 60 changemakers from 20 countries, with a combined experience of over 250 years. Savvy also runs a peer-to-peer mentorship program that helps Fellows learn from each other, as they ask questions, and have other Fellows help answer them.

Savvy Fellowship launched on August 4, 2020, with its call for application. So far, nearly 10,000 applications from 71 countries have been received for the Savvy Fellowship program, and 1,222 Savvy Fellows (~10%) from 64 countries around the world, has been selected. The program intends to select 2,000 Fellows, so call for application is still open. There is no cohort, no application deadline, and no ethnic restriction, so you can apply today. Savvy accepts new Fellows between the ages of 18 to 40. It’s a rolling Fellowship program, so new applications are accepted, every day, year-round.

Also Read: Mentor X-Africa- The Future of Africa through Mentorship

Interested individuals can apply to the Fellowship program from https://savvyfellows.com/apply/

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