Yomi Olaniwun, CEO, BB Buzz, in this chat with Alaba Ayinuola recently spoke on essence of digital tools to brand. Besides, he gave hints on strategies that could HELP in sustaining a reputable brand.
You are the Chief Engagement Officer, Bold Brand Buzz Ltd, I. Can you tell us what you do?
BB Buzz is a digital marketing agency. So as the CEO, I lead a team of talents whose core job description is to help all our clients communicate and interact with their target audience on all digital platforms so as to birth a relationship that can lead to a business transaction between our clients and their audience.
Tell us about the challenges you have encountered so far?
The digital platforms are not regulated so it’s easy for clients competition to push unsubstantiated communications on some of their social media channels. Often times this is a challenge because we wouldn’t advise client to react with another set of lies. We must creatively overcome that challenge. Which is a lot of work.
Also convincing clients to spend BIG on digital marketing used to be a challenge. Thank God for campaigns that delivered results. Clients are now pushing more funds for their digital spends.
How has the use of technology helped your business idea?
Well digital marketing runs strictly on modern technology. The internet brought an alternative route of reaching an existing audience. In the age where the consumer is very knowledgeable, technology has made brands step up their games, which has led to the reduction of the use of monotonous communication, telling a story only from the brand’s perspective.
Technology has made it possible for the customer to join in building and responding to the story of the brands as it evolves either by comments, likes or dislikes for the brand proposition or by behavior.
You and I know that social media has given every consumer (who is internet equipped) a voice. For your communication to resonate with these consumers, you must put them in the big picture from the initial stage of conceptualization. Basically, technology has enabled brands to communicate more effectively.
Why is branding so important to a product life cycle?
Branding is critical to the growth of a product. Branding simply means reputation. What a product is known for or perceived as.
Logos, call cards, colours etc are just forms of identity. They are part of the components that make up a brand. But branding is way beyond colours and logos. Branding is the little but consistent step you take in giving your customer maximum satisfaction at all touch points.
Part of the services we give here at BB Buzz is brand building. We help you acquire a reputation that will endear your products and services to the minds of consumers.
What is the impact of digital tools in branding and brand management?
Digital tools allow for a more profound engagement at the more personal level with the target audience. It also makes it easier and more cost effective to communicate the brand message versus traditional communication tools such as TV and print.
The biggest benefit is the two-way dialogue and the opportunity to get instant feedback on brand decisions. Since social media is highly traceable, the 2-way feedback allows Brand Managers to quickly make the necessary corrections to the brand message.
The new communication tools such as blogs, Facebook, Instagram and Twitter allow for creating brand visibility and awareness much faster and cost-effectively than before.
This particular service is our strength. We are regarded as the ‘King of Social Media’
What advice do you have for aspiring entrepreneurs going into branding?
The first and the most important advice is for them to get knowledge. It’s key to be knowledgeable in your field of operation. Get training for yourself and your members of staff. Train them well. This makes client to respect you and it opens door of opportunities.
Secondly, start small but scale fast. Don’t wait for a perfect situation before you start your business. You can start from home but keep your eyes on the big picture so that you don’t lose sight of where you should be.
Thirdly and the last one, work on your relationship management skill. It will help you go further in business.
Rolake Rosiji, ex-Country Manager M-KOPA Solar Appointed As The New CEO Of Jobberman Nigeria
Rolake Rosiji, CEO at Jobberman (Source: ROAM)
Jobberman, the single largest job placement platform in sub-Saharan Africa, has announced the appointment of Rolake Rosiji as the new CEO. Rolake takes over from Hilda Kragha, now Managing Director of ROAM Africa Jobs, and will continue the work of establishing Jobberman as the primary platform for job searching, talent acquisition and transforming workplace productivity across Nigeria.
Jobberman’s technology-driven platform, which uses tools such as application tracking, data science for skills and personality assessment, connects over 1 million job seekers to employers. With over a decade of experience in the recruitment industry, the company has built a reputation of trust and strong partnerships with the country’s most coveted employers; matching talented candidates with jobs according to their skillset.
Rolake joins Jobberman with a decade of global experience in strategic leadership and operational excellence. Most recently, she led the technology and sales operations for credit financed smartphones and solar power sets as Country Manager of M-KOPA Nigeria; a connected asset financing company that makes financing for everyday essentials accessible to everyone. Prior to that, she was Head of Strategy & Business Development for Arla Foods Africa, where she developed distribution and joint venture partnerships across West Africa to rapidly scale up sales and worked in Corporate Strategy roles in Denmark and the USA. Her proven track record of business expansion projects, digital and technical transformation and executing strategic partnerships will be key to her implementation for growth and development of the brand.
Commenting on her new role as CEO, Rolake Rosiji said “This is a very exciting chapter in my career and I am delighted to be joining such a passionate and innovative team. Jobberman has built a brand of excellence by using technology to revolutionise the recruitment sector. I look forward to steering the company vision to build a market of greater technology adoption, democratic access and transparency that will tackle dominant challenges, notably youth unemployment and underemployment. It is a privilege for me to be at the helm of this dynamic team as we set out to empower job seekers with key skills and improve workplace productivity for employers in Nigeria.”
Hilda Kragha, Managing Director of ROAM Africa Jobs added “I am delighted that Rolake has taken on this position. Rolake’s expertise, understanding of different markets and high performance is what makes her the perfect person to anchor the next phase for Jobberman. I look forward to working with her to take Jobberman to even greater heights.”
Rolake took on her role as CEO on February 1st 2021. Her focus will be to broaden the impact beyond the white-collar space and continue to work closely with Jobberman’s impact partners in tackling youth unemployment in Nigeria.
AVCA Board appoints Abi Mustapha-Maduakor as CEO
AVCA CEO, Abi Mustapha-Maduakor (Source: AVCA)
AVCA: The Board of Directors of the African Private Equity and Venture Capital Association (AVCA) is delighted to announce the appointment of Abi Mustapha-Maduakor as Chief Executive Officer (CEO).
Ms Mustapha-Maduakor joins AVCA from MedAccess, a subsidiary of CDC Group, where she was Head of Business Operations and Finance, overseeing financial and risk management, strategy implementation, and organisational development.
During her tenure as AVCA’s Chief Operating Officer from 2016 to 2019, Abi played an integral role in driving the Association’s strategy, prioritising knowledge exchange and digitisation. Under her leadership, the Association strengthened focus on data and pioneering research, professional development support for private equity stakeholders, and strategic regional partnerships, all of which grew the membership to around 150 investors collectively managing US$1.5trn in assets.
The appointment follows an extensive global search led by the Board.
Abi will take up the position on 1 February 2021, and there will be a transition period with interim CEO, Dara Owoyemi, until her departure.
‘Tokunboh Ishmael, Chair of the Board, said: “After a rigorous process, it was clear to the selection committee that Abi is the right leader for this chapter in AVCA’s life. Her knowledge of the African investment landscape, advocacy, business strategy and risk management will be instrumental in her role leading the Association through its next phase and transformation, as investors and portfolio companies navigate various social, economic, political and institutional challenges. On behalf of the Board, I would like to thank Dara Owoyemi for her immense support and guidance as we searched for a permanent CEO.”
Abi brings several years of finance and banking experience to the role. Previously, she was Special Adviser on private sector development to the Minister of Industry, Trade and Investment in Nigeria. She also held leadership positions at Royal Bank of Scotland, Lloyds Banking Group and EY.
Commenting on her appointment, Ms Mustapha-Maduakor said: “It is an honour to be appointed as CEO during this time of tremendous change in the global economy. As the Association’s new leader, my priority will be to build on the success of the past 20 years and transform AVCA into a conduit for diverse and varied sources of private investment in Africa. I look forward to working with the Board and team to deliver first-class member services, putting digital transformation, smart data and collaboration at the heart of our work.”A
talabat, MENA leading food and grocery delivery app appoints Hadeer Shalaby as Managing Director
Hadeer Shalaby, new Managing Director talabat Egypt (Source: talabat)
talabat, the region’s leading food and grocery delivery app, has appointed Hadeer Shalaby as the new Managing Director of talabat Egypt. She will be replacing Sofiène Marzouki, who has been in the role of interim Managing Director since January 2020, who will be returning to talabat’s Dubai headquarters to take on a challenging new role at regional level.
Shalaby will continue to drive talabat in the Egypt market, placing key emphasis on customer experience, supporting our restaurant partners, q-commerce, as well as working hand-in-hand with the government on many initiatives, including rider safety and the continued digitisation of the food and beverage sector.
Sofiène Marzouki, talabat Egypt’s outgoing MD said, “I’d like to take a moment to appreciate our whole ecosystem; our customers, restaurant partners, riders, our employees, and the Egyptian government. This past year has been challenging for everyone, with the COVID-19 pandemic, and I have been very privileged to steer an organisation which has helped to keep many families safe, who rely on talabat to make a living.”
Shalaby brings a phenomenal record of leading tech companies in Egypt, founding Taxi El Sa7el, the first ride-hailing startup in Egypt back in 2014. In the same year, she then moved on to join Careem as the Founder & GM of Careem Egypt, when they acquired Taxi El Sa7el. Most recently, she had been leading Careem Bus regionally, leading teams in Egypt, UAE and Pakistan.
Speaking about her appointment, Shalaby said, “Firstly, I would like to thank Sofiène for successfully steering the organisation through the COVID-19 pandemic, rebranding Otlob to talabat as well as collaborations with the government around digitisation of the F&B sector, and creating employment opportunities for Egyptian youth.
These are exciting times for talabat, and moving forward, I want to continue to focus on growth particularly with grocery and pharmacy essentials, as well as continue to create an overall seamless experience for our ecosystem – for our customers, riders, government, restaurant partners as well as the communities in which we operate.’
Toon Gyssels, talabat’s Chief Operating Officer is looking forward to seeing how the organisation will further evolve under Shalaby’s stewardship, and how she will continue to be a role model to aspiring female tech entrepreneurs.
‘We are very excited to continue to attract local top talent to talabat, and we’re proud to say that now, three out of our eight country heads are female. As part of the up-and-coming generation of amazingly talented female entrepreneurs in the private sector in Egypt, we’re looking forward to seeing Hadeer inspire not only our organisation, but continue to provide a guiding light to aspiring young women right throughout the country, and region.’
‘I would also like to thank Sofiène for his great work in Egypt in a year like no other, where he has worked with the team to develop a strong, stable presence for talabat, and we look forward to Hadeer continuing to grow our position in the market.’
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