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Gatjed launches as a gateway to Egypt


on was launched this month as the first ever e-commerce platform exclusively offering Egyptian manufactured products serving the business-to-business sector. Next month, another platform carrying the same name will be launched to serve the business-to-consumer sector along with the mobile app.

“Our project is trying to enhance Egyptian industry by serving manufacturers operating in different sectors including textiles, fashion, heavy machinery and equipment,” Founder and CEO of Gatsub, the owner of, Ahmed Rasekh told Egypt Today.

gatjed also offers a service called “iConnect” through which manufacturers seeking certain industrial components can send an inquiry online to find potential suppliers, Rasekh explained. “They can get a sample and make an order. Even if that service reduces imports by one percent, it is still a huge amount of money,” Rasekh explained.

Gatjed’s goal is to boost the sales and distribution of Egyptian products locally and globally, reducing the import rate of industrial components as well as digitizing the trade and distribution processes by bringing the demand and supply into one online marketplace.

The platform focuses on solving two major problems that hinder Egyptian products from selling more locally and globally: limited global access to Egyptian manufactured products and poor awareness of the quality and diversity of local products as well as the capabilities of the Egyptian manufacturers.

“Egypt has a large and diversified industrial sector that is totally capable of replacing imported products. That sector can directly contribute to the reduction of both the trade deficit and outflow of foreign currency,” Rasekh added.

As for how the deals can be closed, Rasekh explained, “It depends on every single deal. There are standard payment methods globally such as the issuance of letters of credit that ensure the buyer’s products are shipped and that the manufacturer receives the payment. We will ensure that the relationship between the buyer and the seller is on the right track.”

Made in Egypt_Gatjed poster

“Advanced payments can only be done locally, but no exporters of Egyptian materials or equipment will be paying in advance for products they did not see, test or check at the manufacturer’s facility. In very rare cases, it can happen by bringing in buyers involved in big deals to visit the manufacturer’s facility, inspect it, take samples of the products and maybe make a down payment,” Rasekh added.

The platform has identified numerous products that have high export potential. “We have conducted a very robust market research that covered Egypt, some countries in the Middle East, and others in Africa as we will start by targeting those markets. It was all positive because those countries trust our textile products, and our fast fashion products such as bags and women’s accessories. Egypt came on top as an exporter of those products, so that is a good sign to sell those products,” Rasekh said, adding he is “confident that there are plenty of manufacturers who produce other types of products and who were not able to receive proper attention to sell their products more.”

Clarifying what has been achieved since the foundation of Gatsub in September 2018, Rasekh said that contracts were signed successfully with around 100 manufacturers and designers. “We still have a long way to go, as there are 42,000 licensed manufacturers in Egypt in addition to other small businesses that are still striving. It is our responsibility to help small businesses grow and increase the chances of the larger ones,” Rasekh added.

“We have a competitive edge. We will be the gateway for any Egyptian manufactured product. If a consumer or a manufacturer seeks an Egyptian product we will be the number one choice for them,” Rasekh said.


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Fawry Announces Its Intention To Raise EGP 800 million and Explore U.S. Listing



Fawry for Banking and Payment Technology Services S.A.E. (the “Company”, FWRY.CA on the Egyptian Exchange) announced today its plans to raise EGP 800 million of growth capital through a rights issue to existing shareholders. The proceeds will be used to fund a new chapter of expansions in financial services for both consumers and merchants. In addition to growing the Company’s offerings on MyFawry, the offering will help position the Company on the forefront of the Super App opportunity in Egypt.

Moreover, Fawry will continue to invest in strengthening its position on merchant acquiring as well as supply chain solutions. A portion of the proceeds will also be directed towards executing the Company’s investment strategy. Fast tracking innovation and supporting the budding ecosystem of high growth startups and fintech that complement Fawry’s offering. Through e-commerce, logistics, fintech services, insuretech among other verticals.

The Company’s board of directors, including the directors representing the main shareholders of the Company (whether representing institutional investors or financial institutions), have approved the proposal. To increase the capital to finance the company’s growth plans in the event that the necessary shareholder and regulatory approvals are obtained.

The Company’s board of directors also approved the creation of an American Depositary Shares (“ADS”) program. And is exploring a listing in the United States in connection with a potential SEC-registered secondary offering. The timing, number of ADSs and price of the proposed offering have not yet been determined. The proposed offering is subject to market conditions, shareholder and regulatory approvals. And there can be no assurance as to whether, or when, the offering may be completed or as to the actual size or terms of the offering.

These materials are not an offer for sale of any securities in the United States. The securities may not be sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended. Any public offering of securities will be made by means of a prospectus that may be obtained from the Company. And that will contain detailed information about the Company and management, as well as financial statements.



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GoDaddy Partners with Fawry to Help Entrepreneurs Build Their Online Presence



GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, has partnered with Fawry, the local leading online payment company. To facilitate the process of going online for startups and entrepreneurs in Egypt.

In partnership with Fawry, GoDaddy will provide startups and entrepreneurs with unique services and tools. Including GoDaddy E-store, to successfully build their digital presence, aiming at helping them attract customer attention and conversions to grow their businesses.

“We are excited to partner with Fawry to empower small business owners, startups, and entrepreneurs in Egypt by facilitating the process of shifting online,” said Selina Bieber, General Manager for MENA, GoDaddy. “Along with our affordable integrated suite of online services and easy-to-use tools, young entrepreneurs and business owners now have secure and easy e-payment methods that can help promote their journey towards utilizing digital solutions for their future growth,” Bieber added.

Heba El Awady, Senior Director for Banking and Strategic Sectors, Fawry, said: “Together with GoDaddy, Fawry aims to provide an easy and convenient payment experience for Egyptian startups and entrepreneurs to successfully build their online presence”. “FawryPay offers various payment methods including card payment, mobile wallets, Installment, reference code payments via Fawry channels (“myFawry” app, 250K Fawry point of sale terminals, FawryPlus, banking channels as well as cash payment through Fawry outlets).”  El Awady added.

With over 20 years of experience supporting entrepreneurs, GoDaddy is keen to reach more Egyptian youth and business owners. By providing them with the necessary toolkit to name their idea, expand their digital footprint, and help them take their businesses online and grow.

Additionally, GoDaddy supports digitization needs by sharing information about the benefits of being online. Which, in turn, can help to serve Egypt’s digital transformation strategy and contribute to the state’s economy in the light of Egypt’s Vision 2030.

It is important to note that GoDaddy launched its Arabic Website Builder to allow local Arabic-speaking customers in the MENA region. To reach their audience in their mother tongue, creating a user-friendly interface, and providing a personalized user experience. Thus, grow their business, attract new clients, and retain the already existing customer base.



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Press Release

3attar secures seed investment from AUC Angels, UI Investment and Angel Investors



3attar a health-focused tech and e-commerce platform secures seed investment from AUC Angels, UI Investment and individual Angel Investors. Established in 2019, 3attar is a B2C online platform that provides value to its customers through: Online healthy food/products ordering, Delivery services, Diet-consultation programs and Live-coaching programs. Additional subscription and e-payment models.

During the COVID-19 crisis, the company was quick to expand its ‘selection from a few hundred products to +3,000. Rendering it the biggest healthy-shopping destination in Egypt. Its unique name/logo combination expanded to grow into its own private label that generates 20% of the entire business revenue model.

Mohamed Ali, founder/CEO of 3attar said “We aim to become the dominant one-stop shop for the whole health community in Egypt. And expand into MENA regions; including chronic diseases and obesity by providing a holistic healthy lifestyle app.” 

The company’s vision is to support the health community that is comprised of At-risk individuals who lack the resources, awareness, products necessary to alleviate their conditions and improve their health (customers suffering from Obesity, Diabetes, Allergies, Hypertension and more). Healthy individuals as well as Athletes, Dieters and Fitness professional. Who maintain and lead a healthy food intake and are constantly seeking a platform that holistically offers all their lifestyle needs.

Eng. Tarek Roushdy, investor and board advisory member of 3attar said: “Since the huge growth in the global “health” community is reaching the MENA region rapidly. 3attar made a smart move to be the first and only platform to serve not only the health community in Egypt and MENA. But also those who want to joint this movement. I am glad to be part of this journey helping them to bring such value to that big market ..” 

Mariam Kamel, of AUC Angels said: “The specialized e-commerce space has witnessed increased inflow of angel investments and venture capital this past year. 3attar not only satisfies this, but also strives for impact in addressing the growing trends towards healthier living.” 

The investment raised will be utilized to expand the customer-base through marketing acquisition and diversification. Further developing the tech-stack to achieve higher order volume and revenues.



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