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Geidea and valU Signs Strategic Partnership to Fuel Digital Payment Growth in Egypt

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Geidea, a Saudi-based digital payments provider, announced today that it has formed a partnership with valU, MENA’s leading Buy-Now, Pay-Later (BNPL) lifestyle-enabling fintech platform, to integrate the company’s seamless and intuitive payment aggregation solutions into the valU ecosystem. The partnership will drive the growth of the BNPL player’s retail merchants while also enabling Geidea to augment its current services and solutions with valU’s comprehensive financing services and tap new merchants in the BNPL player’s network.

Geidea, which has since its 2008 launch expanded into Egypt and the UAE, is a leading payment service provider offering digital banking technology, Point-of-Sale (POS) Terminals and business management solutions for both financial institutions and small businesses in retail and digital commerce. The landmark partnership with a leading, regional payment player like Geidea, falls directly in line with valU’s strategy to build a powerful and innovative fintech ecosystem of businesses that work seamlessly together to provide customers with end-to-end digital financial solutions at every point in their personal growth or stage of their business cycle.

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Ahmed Nader, Country General Manager at Geidea, commented: “We’re excited to enhance Geidea’s offering in Egypt through this successful partnership with valU. Both companies are aligned in terms of working to achieve financial inclusion by building innovative and impactful fintech solutions for consumers and businesses alike. Leveraging valU’s strong brand name and comprehensive offering in the BNPL space, the partnership will bolster our offering by providing a variety of payment solutions to merchants. This will further drive the growth of small businesses in our network by giving their customers access to products and services they need quickly and seamlessly through a user-friendly platform.”

Ahmed Hashem, valU’s Chief Commercial Officer, commented: “Our successful partnership with Geidea underscores valU’s commitment to creating long-term value for the people who rely on our tech-enabled financial services every day. The synergies between valU and Geidea were clear from the get-go, and our values and objectives are very much aligned. Together, we aim to support the people in our communities to grow their businesses and simplify their daily transactions, all while contributing to the inclusion of the unbanked and underserved segments of consumers and vendors alike. Through continued partnerships such as this, we look forward to playing an even greater role in the fintech space and having a deeper impact on people and businesses by delivering solutions that are intuitive, accessible, and affordable.”

Ahmed Magdy, Geidea’s  Commercial Director, added: “We are very proud to partner with valU on our journey to expand our service offering and footprint. With the Egyptian retail market being one of the biggest in the region, this partnership is a cornerstone in our growth story and central to our strategy to provide clients with innovative, but trusted solutions for all their electronic transaction needs. As an impact-driven organization, Geidea’s ultimate goal is to provide a rich experience for users, merchants, and institutions in our network while at the same time align our mission to that of the Egyptian government’s transition to a cashless, inclusive society.”

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Ghana Fintech Awards 2022: DPO Pay Fintech Discovery of the Year

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Leading African digital payments company DPO Pay wins the Fintech Discovery of the year award in the 2022 Ghana Fintech awards. As an initiative of Arkel Limited – a Fintech research and management consulting firm – that is supported by the Ghana Fintech and Payments Association, the awards acknowledge the fintech products and services, technologies, fintech firms and dynamic doers in the fintech ecosystem.

DPO Pay’s Country Manager of Ghana, Frank Anwelle, said: “We are very proud and humbled to receive the Fintech Discovery of the Year Award. Our Team at DPO Pay extends their appreciation to the Ghana Fintech & Payments Association for recognising the hard work and commitment we hold to growing African businesses on a local and global scale. Our innovative approach to simplifying payment processing across Africa continues to drive the core objective of DPO Pay as a merchant-focused solution.”

The award judged international fintech companies operating in the Ghanaian Fintech space on providing best-in-class infrastructure for the deployment of fintech solutions and the ease of integration with third parties to offer financial and non-financial services. The Fintech Discovery of the Year Award recognizes international fintech companies, working within the local Ghanaian ecosystem to provide multiple choices to the industry and clients, ranging from payments infrastructure, credit and debit cards, mobile money, merchant acquisitions, and other payment methods, leading to an integrated financial sector.

Throughout 2022, DPO focused on bringing payment solutions closer to local businesses in Ghana. As part of its efforts, the company has partnered with Mastercard to enable thousands of businesses in Ghana to offer their customers greater choice and convenience by pivoting online and accepting digital payments. It has enabled enable merchants to safely, seamlessly and securely accept a wide range of digital payment methods including mobile money and via e-wallets – both locally and from abroad – in the currency of their choice.

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In addition, at the end of 2022 DPO released a new version of their payments app, DPO Pay Mobile. With several new features, DPO listened to merchant feedback to redesign and redevelop DumaPay. The app, previously DumaPay, now offers a variety of new features to allow for easier, more convenient transactions no matter where in Africa their businesses are. The new mobile payments application allows businesses to securely transact in multiple currencies across Africa.

Founded in 2006, DPO has developed integrated payments technology to support businesses of all sizes in over 20 countries and accepts payments securely and swiftly in all currencies and through many payment methods, including virtual cards, mobile money, and e-wallets.

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Heifer International Selects ThriveAgric, DigiCow and Brastorne as Winners of the 2022 AYuTe Africa Challenge

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Heifer International announced today the 2022 winners of the AYuTe Africa Challenge that supports agritech innovators: ThriveAgric of Nigeria, Kenya’s DigicCow and Botwana-based Brastorne Enterprises. ThriveAgric is a fast-growing start-up boosting farmer incomes and production with its breakthrough “agriculture operating system.” DigiCow is an agritech firm using digital tools to modernize production on small-scale dairy farms, while the digital technology for feature phones developed by Brastorne Enterprises is narrowing Africa’s rural digital divide.

“At a time when Africa is facing unprecedented food-related challenges, it is incredibly inspiring to see these young African champions firmly focused on an agriculture-led future that provides farmers with the innovations they need to succeed,” said Adesuwa Ifedi, senior vice president of Africa Programs, Heifer International. “We launched this competition in 2021, challenging African youths to bring us innovations poised to provide the positive disruption our farmers urgently need. ThriveAgric, DigiCow and Brastorne are more than ready to meet the moment,” she noted.

As winners of the 2022 AYuTe Africa Challenge, the three companies will receive a sizeable monetary investment: a total of USD 1.5 million in grants, along with ongoing support from a team of expert advisers accomplished business veterans to help them translate their funding into an aggressive expansion strategy. This is part of Heifer International’s commitment to support young entrepreneurs developing affordable tech innovations as they work to scale their businesses. Doing so makes new services and technologies available to African farmers to overcome long-standing challenges while attracting a new generation to unlock the huge potential of agriculture on the continent.

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All three of the 2022 winners are helping African farmers by providing a novel solution to everyday obstacles:

ThriveAgric addresses a key challenge for small-scale farmers in Africa—a lack of access to finance, technical advice, business skills and market opportunities. It does so by using a proprietary Agriculture Operating System to help a team of 2,000 field agents support some 500,000 farmers across 22 Nigerian states with insights to improve their production and profits.

“We’ve developed the technologies, strategies and partnerships we believe can build the largest network of productive, profitable farmers Africa has ever seen,” said Uka Eje, Thrive Agric’s co-founder and CEO. “ThriveAgric’s 500,000 farmers are already producing and earning much more than the average Nigerian farmer. Investors are responding to our potential and this prestigious award from Heifer International will accelerate our plans to expand across the continent.”

DigiCow is helping small-scale African dairy operations increase productivity with technology that provides free access to livestock management experts and links farmers to skilled and qualified veterinarians, artificial insemination providers and feed supply services—all from their mobile phones.

“I grew up watching my mom struggle to get our cows to produce enough milk, and I’ve spent 15 years working with small-scale dairy farmers, so I know the challenges farmers face,” said Peninah Wanja, co-founder of Nairobi-based DigiCow. “That’s why it’s been so exciting to see 60,000 farmers—many of them women—now using our DigiCow apps to become more profitable and productive. With this new support from Heifer International, I’m confident we can expand our reach to help small-scale dairy farmers across the continent.”

Brastorne‘s apps, such as mAgri, give farmers access to farming information, markets and short-term finance using the capabilities of any feature phone, such as SMS and interactive voice technology. The Brastorne mobile service Mpotsa (“Ask me”) provides rural unconnected mobile users with localized information, and Vuka harnesses USSD technology to allow users on any phone to create profiles, add friends, create chat groups, and more.   These technologies have helped farmers realize a 250% increase in yields and achieve 85% savings in communication and information access. The company also boasts 100% youth employment.

“About 80% of Africans cannot afford smartphones or expensive data — but they do have feature phones, and Brastorne is ensuring those phones connect farmers, youth and women to the resources they need,” said Martin Stimela, co-founder and CEO of Brastorne. “We look forward to working with Heifer International to connect the rural poor with equitable access to markets, information and community.”

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Press Release

SAMANU, Ethiopia’s largest FMCG platform raises $21 million

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SAMANU factory (Press Release: Norfund)

Norfund and a consortium of private investors managed by 54 Capital announce $21 million growth capital investment into Ethiopia’s largest FMCG platform SAMANU. Increased local production of edible oil will create jobs, increase food security, and provide income for up to 200,000 smallholder farmers.

SAMANU is a platform company with well-established brands operating in Ethiopia’s main FMCG sub-sectors (Tena Edible Oils, 555 and Aura Soap & Detergents, and Chef Luca wheat products). The investment by Norfund will fund the construction of a new solvent extraction plant to produce edible oils based on locally sourced sesame, sunflower and soya beans in its refineries. By reducing the dependency on imported raw materials, the investment aims to create jobs in value-addition and increase Ethiopia’s food security. The completion of a vertical integration project will also allow for increased export opportunities within the sectors the company already operates.

To ensure enough volume of locally produced oilseeds for its refineries, the company intends to develop large oilseeds clusters in Ethiopia over the next six years, providing livelihoods for 200,000 smallholder farmers. In the first six months post investment, the objective is to identify 642 clusters and sign contracts with around 5-7,000 smallholder farmers. Norfund, through its Business Support Facility, plans to use grant funding to assist contracted smallholder farmers with inputs like high quality seeds, fertilizers, training and capacity building, as well as agricultural technology to boost productivity.

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Andreas Davidsen, Norfund’s VP of Scalable Enterprises Agribusiness & Manufacturing, said: “We are excited to partner with SAMANU and support the execution of their vertical integration strategy, creating jobs and increasing food security. We strongly believe in the opportunities of local food production in Ethiopia and Norfund looks forward to working closely with the SAMANU management team and 54 Capital to help implement best in class practises and solutions”.

SAMANU is already home to some of Ethiopia’s leading FMCG brands and has ambitious plans to expand its product offering to meet rising demand for high quality locally produced brands. The investment, Norfund’s first in manufacturing in Ethiopia, signals strong institutional backing for the platform.

Saad Aouad, 54 Capital PE Advisors’ Chief Investment Officer, said: “It is a fantastic achievement for our investments in Ethiopia and our local management team to receive further institutional backing. It stands as testament to what we have been able to achieve in terms of nurturing high-quality popular brands and achieving scale through capacity expansion and how we intend to develop the next stage of the business. This investment demonstrates the robustness of this strategy for further enhancing the value chain within Ethiopia. Which will undoubtedly benefit from Norfund’s extensive experience across the continent”.

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