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International Women’s Day: What will it take to achieve gender equality?

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“There should be equality for all men and women at all levels, and all ages” was the compelling call from Anna, one of our young female talents at Nestlé CWA Ltd, about gender equality.

During our short conversation in the elevator a few weeks ago, I was struck by the composure, determination and focus of this bright graduate trainee when we talked about her current role – and her inspiring ambition to be a CEO herself in the future.

On this year’s International Women’s Day , her comment really made me think about what this year’s theme, #EachForEqual, actually means. As a senior leader, not only do I feel a responsibility to guide employees to aspire and empower themselves to become who they want to be, it is also about how collectively we can make ambitions like Anna’s a reality for all.

More African companies should step up gender equality initiatives

In Central and West Africa, an increasing number of companies, including Nestlé, have been making progress to boost gender balance. In Ghana, MTN opened a crèche at its new offices in Accra to provide childcare for employees’ children aged 5-15 months and breastfeeding facilities for mothers. Newmont Corporation is also aiming to change its male-dominated workplace by hiring and promoting employees, regardless of gender, and offering breastfeeding amenities on site.

These are just a few examples of companies in the region taking concrete actions to make gender equality a reality in the workplace.

However, these are not enough and progress needs to be accelerated. At the current pace of change, the World Economic Forum predicts that it will take a staggering 99.5 years to attain gender parity. Therefore, all employers should double their efforts to achieve gender balance.

Providing equal opportunities for both men and women

I believe a conscious effort must be made by all organisations, public and private, to offer equal opportunities to both men and women.

In Africa, this is challenging because young women, compared to young men, are less likely to be formally employed or go into education or training, according to The World Bank . Unequal access to education, early marriage rates among women and family responsibilities must be overcome swiftly to increase the number of women in the formal workforce.

Nestlé, as the world’s largest food and beverage company, took action last year to make gender balance a priority and announced the Gender Acceleration Plan , which is based on three pillars: bold leadership, an empowering culture and a set of enabling practices.

In our region, for example, we are actively increasing the number of women in departments that traditionally hire men. At the Technical Training Centres in Côte d’Ivoire and Nigeria, we are balancing out the intake of candidates in training programmes, which were predominantly male in the past.

In fact, there has been nearly an 80% increase in admissions of women, and now there is almost an equal ratio of men to women in these training centres.

We have also recently appointed our first female factory manager, Joëlle Abega-Oyouomi, factory in Côte d’Ivoire that produces MAGGI bouillons. Before she took on this role, she headed Nestlé’s Research and Development Centre in Abidjan, Côte d’Ivoire. In addition, we appointed the first female production manager for Nestlé CWA, Julia Atta, at the Tema factory in Ghana in 2018. These mark momentous milestones for our company in the region and challenge the ‘non-traditional’ line of work for women. These women are also remarkable role models for young African women aspiring to leadership positions.

Prioritise parental equality

As Anna and I discussed juggling family and work-life, she said that while she isn’t a mother yet, it is clear to her that pregnancy, childbirth and childcare falls heavily on women and could slow down career progression. Current maternity leave in Central and West Africa is better compared to many other countries in the world. However, are they sufficiently addressing the much-needed balance in child-rearing responsibilities?

Parental leave for both men and women helps to close the equality gap. It answers the desire of younger generations who increasingly want equal roles in parenting. Parental leave also has numerous benefits for business, the economy and society, as highlighted by Forbes . It helps transform the perception that caregiving is a female responsibility, it minimizes the ‘motherhood penalty’ in the workplace, and allows parents to invest time to ensure their child has the best start in life.

A trailblazing moment for Nestlé in the region will be the roll out of its gender-neutral parental support policy , which will be completed in 2021. Under this new policy, parental leave for primary caregivers – biological and adoptive – will be extended to 18 weeks fully paid leave and, for the first time, we will also offer a minimum of four weeks for secondary caregivers, like fathers, for whom the global minimum was previously one week.

Also Read: Interview: Oprah Winfrey Leadership Academy For Girls Executive Director, Gugulethu Ndebele On Girls And Leadership

Equality starts at home and a company’s parental leave policy should be inclusive to enable employees thrive and achieve their career aspirations.

Lessening bias at work and at home

There are still a lot of preconceived ideas about men and women’s roles in African society.

According to the African Development Bank Group , African women are held back from fulfilling their potential, whether as leaders in public life, in the boardroom or in growing their own businesses. They spend too much time carrying out household activities – tasks that can be shared by both genders. Such traditional barriers are fundamentally unfair and can restrict women achieving their full potential.

A mind-set change from ground level to the top is necessary – there should be equality at entry-level positions, as well as in positions of power, since leadership should be reflective of the change we want to see.

To overcome biases, managers and employees at Nestlé receive diversity and inclusion training to instil a culture of inclusion and reduce bias in the workplace. Job advertisements are now gender neutral to minimize the perception that a specific role is directed at a particular sex.

Employment must be solely based on qualifications, experience and merit, not gender.

Empowering equality to become a reality

Achieving gender balance and equality should be a top priority in our society. This is why supporting #EachForEqual and endorsing equality across the company is part of Nestlé’s commitment to enhance gender balance in our workforce and empower women across the entire value chain .

We encourage other organisations and companies in Central and West Africa, and worldwide, to continue making progress in providing equal opportunities for both men and women, prioritising parental equality and lessening bias at home and at work.

Gender equality can be a reality and it is also up to all of us to instil this mentality and empower young talents like Anna. More women in the workplace makes business sense . It is good for companies, good for the economy and good for Africa.

This is indisputable and we must continue to drive diversity for all.

By Rémy Ejel, CEO of Nestlé Central and West Africa (CWA) Ltd

Nestlé Central and West Africa (CWA) Ltd

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Hospitality & Tourism

Radisson Individuals makes its African debut with hotel signing in Ghana, to open its doors in October 2021

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Image Source: Radisson Hotel Group

Radisson Hotel Group is proud to announce its first Radisson Individuals property in Africa, with the signing of Earl Heights Suites Hotel, a member of Radisson Individuals, Accra, Ghana. Due to open by the end of 2021, this new addition places the Group firmly on track to achieving its objective of reaching 150 hotels in operation and under development by 2025.

Located in Dzorwulu, the property is currently undergoing a full renovation and is on schedule to open within this year. Just 5km from Kotoka International Airport (KIA), the main access point by air for domestic and international visitors, the serviced apartment property is conveniently located near shopping malls, restaurants, as well as the University of Ghana, situated north of the district. Also within reach, is the tranquil Legon Botanical Gardens, with its canopy walk, rope courses, canoeing and rich birdlife.

Due to its strategic geographical location, ease of access, and aviation facilities and connections, Accra has become a conference and aviation hub for West Africa. It is also dominated by local and international business activities, making the city one of the most attractive African cities to do business.

The 58-serviced apartments property will comprise of modern studios as well as spacious and elegant one- and two-bedroom suites. Creating a true destination for its guests, the property will offer culinary options in the restaurant, The Society, which will include outdoor seating as well as in the hotel bar. The property will also feature a spa, gym, pool, convenience store, and business centre, providing the perfect base for both business and leisure.

Radisson Individuals is a conversion brand that offers independent hotels and local, regional chains the opportunity to be part of the global Radisson Hotel Group platform, benefit from the Group’s international awareness and experience, with the freedom to maintain their own uniqueness and identity.  Radisson Hotel Group plans to more than double its serviced apartments portfolio within the next 5 years across EMEA. Today, serviced apartments represent around 10% of the Group’s EMEA portfolio with 45 properties and more than 5,400 units in operation and under development.

Erwan Garnier, Senior Director, Development, Africa, Radisson Hotel Group, said: “We have identified Ghana as a key focus country in our five-year development plan and, Accra as a focus and primary city. The signing of the property, which compliments the Radisson Hotel & Apartments Accra announced last year and scheduled to open in 2023, is also aligned with our current conversion-focused growth strategy, which will remain a priority, especially post-pandemic. We are therefore proud the Radisson Individuals African debut, will be on Ghanaian soil, carving the path for the new brand to continue its expansion across the continent. In proud partnership with Earlbeam Group of Companies, we are thrilled to be contributing to the country’s tourism industry, a key pillar of the national economy.”

Alfred Danso Darkwah, CEO of the hotel’s owning company, Earlbeam Group of Companies, said: “The Earl Heights Suites Hotel partnership is an exciting opportunity – it brings together the union of Radisson Hotel Group and The Earlbeam Group Of Companies, two well-seasoned brands from the hospitality and real estate sector respectively. This will be the first branded apart hotel in Ghana, completely unique, providing each guest a boutique home-away-from home experience. In addition, it delivers partner confidence, guarantee of service standards, and assured safety and security, leaving a positive mark on Ghana’s hospitality sector. We believe this Radisson Individuals hotel will inject much-needed life within the local hospitality industry and pave the way for upcoming projects between Radisson Hotel Group and The Earlbeam Group of Companies.”

Image Source: Radisson Hotel Group

Herewith the link to the renders of the hotel, which is on track to open its doors in October this year Radisson Individuals

Radisson Hotel Group operates to high standards of performance and advocates socially and environmentally sustainable business practices. More than ever, Radisson Hotel Group’s highest priorities remain the health and safety of its guests and employees. The Group partnered with SGS, the world’s leading inspection and certification company, to implement the Radisson Hotels Safety Protocol, which ensures the highest hygiene standards and strengthens the Group’s existing rigorous sanitation guidelines. In the run-up to the opening of Earl Heights Suites Hotel, a member of Radisson Individuals the hotel will implement the Radisson Hotel Group brand standards including the Radisson Hotels Safety Protocol related to safety and security.

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Entertainment

TuneCore Launches Operations in Africa, Appoints Two Female Regional Executives

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TuneCore Jade Leaf and Chioma Onuchukwu

TuneCore, the leading digital music distribution and publishing administration company for independent artists, has launched operations in Africa. Jade Leaf has been hired as Head of TuneCore for Southern Africa and will share responsibility for key countries in East Africa with Chioma Onuchukwu, who has been hired as Head of TuneCore for West Africa. Both Leaf and Onuchukwu will report to Faryal Khan-Thompson, Vice President, International, TuneCore.

Onuchukwu will be based in Nigeria and oversee countries in West Africa including Nigeria, Ghana, Liberia, Sierra Leone and The Gambia. She will also look after Tanzania and Ethiopia in East Africa.  Leaf’s territory encompasses Southern Africa, including South Africa, where she will be based, as well as Namibia, Botswana, Zimbabwe, Zambia, Malawi and Lesotho. Leaf will also manage TuneCore operations in East African countries Kenya and Uganda.

Said Onuchukwu, “I am elated to be joining a renowned, independent music distribution powerhouse, especially in an incredible era for music creators in Africa at a time when we are gaining global recognition and increasing momentum. I look forward to collaborating with and supporting local artists.”

Before joining TuneCore, Onuchukwu was Marketing Manager at uduX Music, a music streaming platform in Nigeria. There she worked directly with popular African artists such as Davido, Yemi Alade, Patoranking, Kizz Daniel and more.

Commented Leaf, “I am incredibly excited to join the team in a time where the global conversation is around independence and ownership. TuneCore opens up a world of potential for independent artists at every level of their careers. Africa is home to a diverse range of artists who are seeking a reliable distribution service who understands their local needs and can ultimately give them the opportunity to turn their art into commercial success.”

Previously, Leaf worked at Africa’s largest Pay TV operator, Multichoice as the Marketing Manager for Youth & Music Channels, where she led brand re-imaging and marketing efforts for Music TV giant Channel O. Before that, she worked at Sony Music Entertainment Africa, focusing on African artists and content, as well as numerous marketing campaigns & projects for local and international artists.

There has been a meteoric rise in the uptake of streaming services in Africa, the growth has been attributed to several factors such as an increase in internet penetration via smartphones, the entrance of international and local streaming platforms in key territories and its youth population – More than 60% of African’s are under the age of 25.

In 2020, TuneCore saw an increase in music releases globally, with many African artists opting to use the DIY Distributor – DJ Spinall and Small Doctor in Nigeria, Spoegwolf in South Africa, Mpho Sebina in Botswana and Fena Gitu in Kenya to name a few.

Stated Khan-Thompson, “Africa is an extremely exciting music market with a lot of potential for growth. By hiring Jade and Chioma to lead our efforts, TuneCore is well positioned to maximize opportunities for independent artists across the continent. Both Chioma and Jade bring a wealth of experience and genuine interest in helping artists make their dreams come true. I couldn’t be more thrilled to have two incredible women representing the TuneCore brand in the continent”

TuneCore

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IFC Invest in Liquid Telecom Bond to Support Broadband Connectivity in Africa

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IFC, a member of the World Bank Group, invested in Thursday’s bond issued by a subsidiary of Liquid Telecommunications Holdings Ltd., which will allow the telecoms and technology solutions company to expand access to broadband Internet and digital and cloud services across Africa, further facilitating the growth of the continent’s digital economy.

Proceeds from the bond issued by Liquid Telecommunications Financing PLC, a wholly-owned subsidiary of Liquid Telecommunications Holdings Ltd, will enable the company to refinance existing debt and free up funds to expand its digital infrastructure network across Africa, including in markets with low broadband penetration.

By developing digital infrastructure, Liquid Telecommunications, Africa’s largest independent fiber, data center and cloud technology provider, aims to increase digital connectivity and inclusion in Africa and support the region’s growing digital ecosystem.

IFC played an anchor role and subscribed to 16 percent of the bond, equivalent to $100 million, which was listed on Euronext Dublin, Ireland’s main stock exchange, on February 25, 2021. The issuance raised $620 million.

Internet access in Africa relies largely on mobile networks, many of which are enabled by wholesale connectivity providers such as Liquid Telecommunications. Broadband penetration is low across the continent, with a mobile broadband penetration rate of 34 percent and fixed broadband penetration of less than five percent in most countries across sub-Saharan Africa, excluding South Africa.

“We are delighted that IFC has taken a significant anchor position in our new bond. In the countries in which we operate there are great opportunities to address under developed telecommunications and Internet access, as well as to accelerate the adoption of digital and Cloud-based services. Our refinance enables us to continue to invest in the African digital eco-system including driving penetration of digital and Cloud-based services to businesses who may not previously have had the resources to benefit from them, helping to bridge the connectivity divide, which is more crucial than ever in our current circumstances,” said Nic Rudnick, Liquid Telecom Group Chief Executive Officer.

“Our best chance at ensuring much-needed internet access for everyone in Africa, from large corporates and small businesses to individuals, is to invest in digital infrastructure. Our investment in the Liquid Telecom bond will help the company free up capital to further expand broadband access across Africa, laying a solid foundation for a faster, more resilient recovery,” said Stephanie von Friedeburg, Interim Managing Director and Executive Vice President, and Chief Operating Officer of IFC.

To support Africa’s digital economy, which could be worth $180 billion by 2025, IFC provides financing to mobile network operators, independent tower operators, data centers and broadband connectivity providers. IFC also provides capital to help entrepreneurs and innovative businesses grow and works with financial institutions and telecommunications companies to speed the adoption of digital payments and lending to expand financial inclusion.

Source IFC

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