Connect with us

Company News

Grey re-enters Nigeria with Centrespread affiliate

Published

on

Grey has appointed Centrespread as its lead agency in Nigeria as it reclaims its stake in the Nigerian advertising market and aims to provide creative and effective full service marketing solutions across the African continent.

Centrespread, one of Nigeria’s largest independent advertising communications groups, will rebrand as Centrespread Grey. The Centrespread Group operates from offices in Lagos and Abuja.

WPP, the world’s largest global media and communications agency network, made the announcement in Singapore yesterday, signalling yet another critical step in Grey’s growth strategy of developing its networks in fast growing and important markets and sectors in the MEA region.

The Centrespread Group will focus on developing a strong local Grey presence in Nigeria and is another step in Grey’s expansion in key African markets.

Kola Ayanwale, Centrespread CEO, says he is enthusiastic about the alliance with an iconic agency such as Grey. “The Grey Group ranks among the world’s top advertising and marketing organisations, with an enviable global footprint. Grey’s credentials and achievements are impressive and their unique positioning of ‘Famously Effective’ resonates with the same values that have shaped Centrespread into one of Nigeria’s most successful integrated marketing communications agencies over the last three decades.

“The decision to take on the exciting opportunity of re-establishing Grey in Nigeria and across the continent is one that is met with great enthusiasm by both parties, and we look forward to being an integral part of the continued global success of Grey.”

Communications group

As a full service, through-the-line communications group, Centrespread has been operating since 1982 and employs about 200 staff in its seven business units. Today, Centrespread is made up of all-inclusive integrated marketing communications units, which include Centrespread Advertising; DKK, a full service agency offering the full gamut of marketing communications; Interactive Communications, a digital media and online reputation management agency; Pure Activation, a below-the-line agency focused on presence branding and activations; PR Redline, a public relations and reputation management agency; KontactPoint, an out of home channel company and Mediamore, a media specialist agency.

“Africa is the continent of opportunity for future-focused clients,” said James R. Heekin, chairman and CEO of Grey Group. “We are delighted to partner with Centrespread, a world-class marketing organisation, and look forward to what we’ll accomplish together in Nigeria and beyond in the coming years.”

Nirvik Singh, chairman and CEO of Grey Asia-Pacific, Middle East and Africa, is confident and energised by the new partnership. “The most important outcome of this exciting partnership is the association with talent and expertise that will re-ignite our efforts in establishing a dynamic Nigerian presence for Grey and will also allow us to truly focus on serving international clients across the African continent”, says Singh.

Source:bizcommunity

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Company News

Nissan SA’s Whitfield given Egypt portfolio

Published

on

nissan

CAPE TOWN – Nissan South Africa and sub-Saharan Africa managing director Mike Whitfield has been appointed managing director of Nissan Motor Egypt.

The Japanese-based group said yesterday that Whitfield would also serve as chairperson of Nissan in Africa South as it announced changes in its senior management structure in Africa to drive growth.

Africa is seen as the last frontier for global carmakers. The group said Whitfield would be based in Cairo and his appointment would be effective from June 20.

Whitfield, a former president of the National Association of Automobile Manufacturers of South Africa and vice-president of the African Association of Automotive Manufacturers, joined Nissan in 1981 as a marketing trainee.

Since then he has held a variety of senior positions before being appointed as Nissan SA’s managing director in 2008. “Under his leadership, Nissan posted a record market share in South Africa of more than 10 percent in the last financial year, the highest this century,” the group said.

It said Shinkichi Izumi would succeed him as the managing director of Nissan South Africa.

“Nissan has a plan for rapid and sustainable growth in Africa. We were the first to assemble cars in Nigeria and our ambition is to lead the way in developing automotive manufacturing on the continent,” said the chairperson of Nissan’s Africa, Middle East and India region, Peyman Kargar.

BUSINESS REPORT

 

Continue Reading

Business Home

Smile Telecoms Appoints Ahmad Farroukh As New Group Chief Executive Officer

Published

on

Irene Charnley, founder of Smile, appointed as Deputy Chairman

PORT LOUIS, Mauritius, May 21, 2019 – Ahmad Farroukh, Smile Group Executive Director Operations, appointed as Group CEO; Irene Charnley, founder of Smile, appointed as Deputy Chairman.

Smile Telecoms, a Pan-African telecommunications group with operations in Nigeria, Uganda, Tanzania and the Democratic Republic of the Congo, today announces the appointments of Mr. Ahmad Farroukh as Group Chief Executive Officer and Ms. Irene Charnley as Deputy Chairman, respectively, effective 1 June 2019.

Ahmad Farroukh, who currently serves as Smile’s Group Executive Director Operations, is a seasoned and experienced telecoms executive with a distinguished record of commercial and operational success. Mr. Farroukh’s vast experience extends to executive management positions at Investcom Holdings and the MTN Group (where he served as CEO of MTN Nigeria, MTN South Africa and Group Chief Operating Executive, responsible for 19 countries) and immediately prior to joining Smile, as CEO of Mobily, Saudi Arabia’s second largest telecommunications operator. Given the extent of the opportunity and the significance to Smile, Ahmad will spend the majority of his executive time in Nigeria.

Hailed as one of Africa’s most successful business leaders, Smile Telecoms founder and shareholder, Irene Charnley has led the Company’s innovation and pioneering of Africa’s first 4G LTE network infrastructure, using low band spectrum in 800MHz band. thereby revolutionizing the way people in Africa accessed high speed internet. After 12 years at the helm, Ms. Charnley will now serve as Deputy Chairman for the Company and will fulfil a strategic role.

Commenting on the announcement, Mohammed H. Sharbatly, Smile’s Co-Chairman and Group CEO of Smile’s majority shareholder, Al Nahla Group of KSA, said “The Africa telecoms market is as dynamic as it is challenging, and Ahmad is suited to lead Smile’s next exciting phase of growth, as we have transitioned from a spectrum rich upstart to the fastest, most reliable data gigabyte factory in Sub-Sahara Africa. We are equally delighted that Irene will continue to serve the company she founded as Deputy Chair, and we look forward to her ongoing strategic direction and guidance.”

“The next phase for Smile will focus on delivering excellent operational returns, achieving profitability and creating value for all stakeholders, and I believe that Ahmed is best suited to lead the Company forward in this regard”, added Irene Charnley.

“Africa is experiencing explosive data growth, and I am honoured to have the opportunity to lead the operations of one of the continent’s best 4G LTE networks at this exciting time. It has also been a revelation after over 20 years in the industry to witness the power and versatility of Smile’s proprietary technology applications platform, which was developed in-house and provides a huge competitive and cost advantage,” concluded Ahmad Farroukh.

Smile Telecoms Holdings Ltd.

Continue Reading

Business Home

General Electric appoints Eric Amoussouga as GE Francophone Africa CEO

Published

on

Eric is also Sales Director for GE’s Grid Solutions Business across Sub-Saharan Africa

ABIDJAN, Ivory Coast, April, 2019 — General Electric (GE) has announced the appointment of Eric Amoussouga as the Chief Executive Officer for Francophone Africa. In this position, Eric will play a pivotal role in steering the next phase of strategy and growth for GE in Francophone African markets.

Based in Abidjan, Eric will lead the development of diverse programs with public and private sector projects and partnerships across Francophone Africa.

Commenting on the appointment, Farid Fezoua, President and CEO, GE Africa, reiterated GE’s commitment to work together with government and private sector order to develop public private partnerships and sustainable outcome-based solutions.

“We are optimistic about Francophone Africa and the opportunities to develop breakthrough solutions in power, healthcare, aviation and renewable energy. We believe that the appointment of Eric is a further step in making our vision a reality. We are also glad to bring on board someone with the experience and passion required to drive our growth in this region,” he said.

Eric brings onboard 19 years of experience in the energy sector with the major players like AREVA, ALSTOM and GE and has strong expertise in energy business development and sales strategy especially in West and Central Africa.

“I am very excited to be leading GE’s regional growth in Francophone Africa and driving innovative initiatives to support the needs of GE stakeholders within the region.” Eric Amoussouga said.

Partnership with Governments and local companies form a very important part of GE’s growth in Francophone Africa and across the continent. Through these collaborations, GE has made significant investments to develop infrastructure projects, including sustainable energy solutions, provide efficient and reliable transportation as well as improve access to quality healthcare.

– GE

Continue Reading

Ads

Most Viewed