Hospitality & Tourism
Hilton to open its first hotel in Casablanca

An enviable location in Casablanca’s new business district
Carlos Khneisser, VP, Development, MENA, Hilton Worldwide said: “Casablanca is a market we’ve been looking at for some time and we’re confident that we’ve now identified the right partner and the right location for our debut property. Sidi Maarouf is rapidly establishing itself as not only the gateway to the city center, with the construction of its new suspension bridge but as a significant business district in its own right.”
Sidi Maarouf is located in the South West of Casablanca and has emerged as the city’s new business district with several multinationals establishing a presence in recent years. It enjoys an enviable location for hosting meetings and events, at just 25km from Mohamed V Airport and also directly accessible by tramway.
Abderrahim Sadiki of Group Sadiki said: “It is a privilege for us to bringing the Hilton name to Casablanca for the very first time. As more and more businesses seek to locate their operations in Sidi Maarouf we see a demand for an increase in the levels of accommodation. In taking the decision to expand our existing operations at this site to include a hotel, we are pleased to be doing so in partnership with a major international operator such as Hilton, who we believe will help us achieve optimum results.”
John Greenleaf, global head, Hilton Garden Inn, said: “Having successfully launched our brand in Morocco earlier this year we are confident that Hilton Garden Inn Casablanca Sidi Maarouf will serve the needs of travellers seeking a trusted yet affordable international hotel brand. Hilton Garden Inn is known across the world for offering amenities and services for travellers to sleep deep, stay fit, eat well and work smart while away from home.”
The construction site of Hilton Garden Inn Sidi Maarouf will be located in close proximity to the interchange between three main highways, the N11, A7 and A5 making it an ideal choice for travellers with interest both in Casablanca and in greater Morocco.
Hospitality & Tourism
AG Global Hospitality Solutions: Redefining Hospitality Experiences Across Africa and Beyond

AG Global Hospitality Solutions is fast becoming a cornerstone in the hospitality industry, known for its expertise in setting up and managing high-end restaurants, world class bars, and nightclubs. With a diverse and impressive portfolio, the company has successfully partnered with some of the most recognized names in the business, including Breeze Beach Club, 245, YOLO Beach, Rhapsody’s, and Blowfish Group, among many others. Each project reflects AG Global Hospitality Solutions’s dedication to quality, creativity, and operational excellence.
At the center of this success is Assem Farhat, whose leadership of the team has driven the company to consistently deliver exceptional results. His vision and industry insight have shaped AG Global into more than just a service provider—it is a strategic partner for hospitality brands aiming to stand out in a competitive market. With a hands-on approach and a deep understanding of both global trends and local tastes, the team crafts tailored solutions that go far beyond basic venue setup. The team has trained in three countries, Dubai, Lebanon and Turkey before setting up one of its offices in Lagos, Nigeria.
Speaking on one of the key factors that determine long-term success in the industry, Assem Farhat emphasized the often-overlooked value of investing in people. “A lot of hospitality businesses fail not because of the concept or location, but because they underestimate the importance of proper training,” he says. “Well-trained staff don’t just serve—they create atmosphere, anticipate needs, and represent the brand in every interaction. Without that, even the best-designed venue can fall flat.”
AG Global Hospitality Solutions’ reputation has been built on a comprehensive and refined process that includes everything from concept creation, set up, business promotion to daily operations management. Whether launching a beachfront destination or revitalizing a city hotspot, the company is known for delivering experiences that are both commercially successful and memorable for guests.
With a track record of success and a growing list of high-profile clients, AG Global continues to raise the bar in hospitality in Africa. The company is poised for further expansion, with ambitions to bring its unique approach to new markets around the world. As it continues to evolve, one thing remains constant: a commitment to excellence, innovation, and creating experiences that leave a lasting impression.
Hospitality & Tourism
Restaurants, Cafés, Bars and Clubs Association Calls for Government Support of the Hospitality Industry

The President of the Restaurants, Cafés, Bars and Clubs Association, Morenike George-Taylor, has expressed deep concern over the increasing pressure the government is placing on the hospitality industry at a time when businesses are struggling to survive. According to her, the recent wave of heavy taxation, regulatory crackdowns, and rising compliance demands is sending shockwaves through the industry, leaving many business owners in a state of uncertainty.
“This is a very difficult time for restaurants, cafés, bars, lounges, and clubs across Nigeria. Instead of receiving much-needed support, businesses are facing even more burdens. The hospitality industry is one of the country’s largest employers, a major contributor to GDP, and a lifeline for millions of families. If the government continues along this path without relief measures, many businesses may not survive,” George-Taylor warned.
A Call for Partnership, Not Punishment
The Association is calling on government at all levels to recognize the critical role of hospitality businesses in driving tourism, providing jobs, and sustaining economic activity.
Rather than punitive measures, the Association advocates for:
- Tax incentives and reliefs to ease the burden on struggling operators.
- Access to low-interest funding to support recovery and expansion.
- Policies that encourage growth, not stifle it, so that more Nigerians can find employment and entrepreneurs can thrive.
- Engagement and dialogue with industry leaders before introducing policies that directly impact the sector.
The Stakes Are High
With the cost of operations already at record highs due to inflation, energy shortages, and foreign exchange challenges, additional government pressure threatens to push many restaurants, bars, and clubs out of business.
“What we need is partnership, understanding, and a supportive environment. This is a time for government to stand with the hospitality industry, not against it. If we allow this sector to collapse, the ripple effects will be devastating — from job losses to reduced economic activity and diminished social spaces for our communities,” George-Taylor emphasized.
The Association is urging urgent intervention to prevent the collapse of thousands of businesses across Nigeria. The survival of the hospitality sector, which touches the lives of millions, depends on a shift from punitive to supportive policies.
Hospitality & Tourism
15 Travel Tips from the Women Behind Africa’s Biggest Tourism Brands

Women make up at least half (and by some counts, nearly 70%) of South Africa’s travel and tourism industry, so it’s no exaggeration to say they’re the ones influencing the way we explore.
Ask almost any woman what she wishes for on Women’s Day, and the answer is surprisingly simple: the freedom to go, to learn, to experience, and to return with new stories.
This Women’s Day, hear from the industry’s trailblazers – women who have ventured along less-trodden paths (often solo), opened doors, and quietly supported thousands of journeys. Their advice, learned on the road, in the skies, and at the helm, extends well beyond luggage or logistics. It’s about how to travel with confidence, courage, and joy, knowing you’re backed by a sisterhood who’s been there before you.
Africa Experts
Tip 1: Pack curiosity… and a Capulana
Natalie Tenzer-Silva, Director & Founder, Dana Tours
“My must-pack for Mozambique? A capulana – a traditional cloth every Mozambican woman carries. It’s a beach wrap, sunshade, picnic blanket, cover-up, and even a way to carry a baby. Pack one, and show your openness to blending in. Most of all, come with curiosity. Mozambique works on its own rhythm, and when you lean in, you’ll find joy and connection in the unexpected moments.”
Tip 2: Skip the safari classics – Africa always gives you more.
Amanda Margison & Jacqui Reynolds, Founders, On Show Solutions / Africa Showcase
“As women leading an international tourism platform, we’ve seen how African travel resonates deeply with women seeking meaning, connection and joy. Our best advice? Follow your curiosity. Africa always gives you more than you expect – especially when you venture beyond the obvious.”
Tip 3: Book with recognised operators and ask the tough questions
Kgomotso Ramothea, CEO, ATTA®
“Don’t limit yourself to a single experience. Blend city culture with wildlife, or a beach escape with a cruise. Also, always book through recognised, accredited providers and don’t hesitate to ask about safety protocols; any quality operator will be happy to explain how they’ve got your back.”
Hospitality Professionals
Tip 4: Master your hotel safety checklist
Lee-Anne Singer, FEDHASA Cape Chairperson
“My personal checklist: 24/7 accessible reception or support, a room close to the lift but never on the ground floor, strong access control for guest-only areas, and a quick, friendly pre-arrival response, which almost always predicts the kind of care I get in person.”
Tip 5: Forget thread count. Real luxury is choice
Anka Zeeman, Co-Founder & Co-Owner, Morukuru Family
“For me, true luxury is less about thread count and more about the freedom to shape your days as you wish – whether you’re up for a sunrise safari or lingering over coffee on your terrace, the real indulgence is choice.”
Tip 6: Choose walkable accommodations
Thuthukile Moloto, General Manager, Pullman Cape Town
“Many destinations – including Cape Town – are designed for discovery on foot, from artisan coffee stands to open-air art. Pick accommodations with walking access to local markets and attractions. It radically enhances your sense of freedom and immersion throughout your stay.”
Tip 7: Be adventurous, even in familiar destinations
Jessica Redinger, General Manager, Hyde Johannesburg
“My tip for those travelling to Johannesburg for the first time is to be adventurous! There’s a whole city of history, art, food, and music waiting. The Red Bus stop is just 120m away from Hyde Johannesburg for easy city touring or tap into our network of local guides for tailored, confidence-boosting explorations.”
Travel Experts
Tip 8: Join the 50% who’ve cracked the timing code
Sue Garrett, GM Pricing, Supply & Marketing, Flight Centre South Africa
“Travel off-peak (nearly 50% of South Africans do!). When visiting Saffa favourites like Mauritius and Bali, going just outside the typical holiday season means fewer crowds, better rates, and more authentic connections with locals.”
Tip 9: Stopovers aren’t delays – they’re mini-adventures!
Antoinette Turner, GM, Flight Centre South Africa
“With the Rand’s ups and downs, look for destinations or stopovers that let you stretch your currency further. For instance, some premium airlines offer free city tours or stopovers you can convert into mini-adventures for almost nothing extra.”
Tip 10: Know when to use AI – and when to call a pro
Chantal Gouws, General Manager, Envoyage
“Use AI to brainstorm ideas or do your travel research but trust a travel professional when things get tricky or when you need nuanced, experience-based advice. Know when to ‘AI’ and when to ‘human’ – humans are your safety net for the details and context no algorithm can fully grasp.”
Tip 11: Don’t underestimate the power of a quick escape
Natalia Rosa, CEO, Big Ambitions
“Travel doesn’t have to mean big, complicated getaways. Sometimes the best self-care is a last-minute two- or three-day escape close to home. For women with busy lives, exploring what’s within a two-hour drive can be just the break you need and far less stressful (and more affordable) than planning a long-haul trip.”
Tip 12: Turn business travel into discovery opportunities
Mummy Mafojane, General Manager, FCM South Africa
“Turn business travel into an opportunity for discovery by arriving a day early. Spend your Sunday exploring, so you’re fresh for Monday’s meetings and get a taste of the city, too. I also always pick overnight flights for work trips – you maximise your days at both ends.”
Insurance Specialists
Tip 13: Never skimp on insurance
Natasha Parry, General Manager, SATIB
“Many South African DMCs now embed bespoke insurance (like SATIBGo) right into your package. The smart things to do is ask if you are specifically covered for high-risk activities like horseback safaris, quad biking, or boat trips. Some policies quietly exclude these, which can mean denied claims when you need them most.”
Tip 14: Remember; you’re already tougher than you think
Tracy Lee Feakes, Head of Insurance Division, Everything. Insure
“South African women are naturally tough and adaptable – managing daily realities like load shedding, infrastructure hiccups, and safety concerns at home means you’re more empowered for African travel than you realise. Never underestimate your own resilience; be adventurous and trust that you’re capable of handling far more than you think.”
Airlines Professionals
Tip 15: Chat with your flight crew for insider tips
Barbara Namwila, Sales and Marketing Manager, Proflight Zambia
“Don’t be shy to chat with the crew on your flight, especially on quieter flights. They’re a wonderful source of local tips and are there to make sure you feel welcome and comfortable throughout your journey.”
The women leading Africa’s travel industry understand the joys of jet-setting (and road-tripping… and cruising) better than most: every border crossed, every comfort zone pushed, every new connection made is its own celebration of possibility.
So, the next time you plan a trip, whether far afield or simply to a new neighbourhood, remember you travel in the company of those who know the value of experience, preparedness, and support. As these women show, wherever you go, there’s wisdom waiting to guide you… and open arms ready to welcome you home.
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