Afripreneur
How the Founders of Odiggo are transforming the MENA auto industry using tech and linked end-to-end ecosystem
Odiggo Founders (L-R); Ahmed Omar and Ahmed Nasser (Source: Ahmed Omar)
Odiggo was founded with the aim to close Egypt’s and the MENA informal and highly fragmented car repair process. Which makes it ripe with fraud and inefficiency gap by providing an online platform that links customers with established car parts vendors and car repair service providers. To date, Odiggo has earned 1.2M USD in GMV and grown its user base to 50K monthly active users. In this interview with Alaba Ayinuola, Odiggo’s Founder and CEO, Ahmed Omar shared their journey, impact, challenges and the future for Odiggo. Excerpts.
Alaba: Could you tell me about the Odiggo journey and what sparked the interest?
Ahmed: We started off as e-commerce platform, bootstrapping our way up with no funds, until COVID-19 hit, we did not see it as a threat as much as we saw it as an opportunity, so we went to spare parts dealers and service providers that had to close down due to the pandemic, and allowed them to re-enable their online stores and channels to advertise their products. Then we connected them with service providers so customers can find those products and services delivered at their convenience at their own homes.
With one customer and has grown from the onset when we spotted a gap in the market to make people’s lives easier by simplifying car parts and services shopping. It’s a huge market need. let me explain what we mean with a huge market need, there is some number that can show you how big it is. MENA region Market size is crossing the 60 Billion USD, with a global market size of more than 1.9 Trillion USD as one of the top 10 revenue generating industries.
We are building a digital experience that is transforming the automotive and the after-sale industry, by connecting car owners with a safe ecosystem of car parts suppliers and service providers nearby to ensure convenience and network effect. Users can now find all their car needs in one single place, all their car parts and services. So we made it very easy for them to find what they are looking for.
Alaba: What competitive advantages allow Odiggo to deliver on its value proposition?
Ahmed: Team; we believe we are onboarding top notch talent with very high potential that can drive Odiggo’s innovation and growth in the past few months and this is what we will always have an exceptional team, delivering exceptional results, products and growth.
Technology/product; building scalable tech is what is making us grow very fast, everything we do is very scalable yet will be extremely hard for competitors to go at our speed.
Growth/Expansion; how fast we expand is just thrilling to watch, we built the company with a scalability mindset, yes takes more time to build such things but once you decide to open markets it just flies.
We recently had two of the top Executives of Agility Logistics Company that built it to a Billion Dollar Company, alongside, Essa Al Saleh – CEO & Chairman of Volta Trucks the next tesla for trucks joined on Odiggo’s board alongside side a billion dollar team coming from Jumia, Mackensey, Careem, Deloitte, Hyundai the next generation digital automotive support ecosystem to change the way car owners do their car parts and services shopping.
Alaba: What have been the biggest challenges?
Ahmed: There is a huge market need. Our biggest challenge is coping with that huge market need, as operations of serving that huge market need, so we do as much as we can to automate most of our operations.
Alaba: What are the biggest achievements Odiggo has had?
Ahmed: OUR GREAT TEAM, that got us the great results we reached. We’ve achieved 7 Figures ARR (Annual recurring revenue). Getting consumers to let us know how we changed their lives and how we made it easier for them motivates us.
Alaba: How is your company funded?
Ahmed: It started with a few angel investors coming from private equity firms and tech companies in the region. Latest 2 rounds were backed by Agitero AC (Switzerland VC), that’s led by Essa Al-Saleh, Chairman & CEO of leading electric trucks company Volta Trucks and former CEO of the Billion-dollar logistics company Agility.
Alaba: Kindly share the impact of Covid-19 on your business and survival strategy?
Ahmed: It was a positive impact, we did our highest day every when the lockdown happened in Egypt, and after 3 days we doubled that number. At that time, we recognized that we are in a space that has a huge market need. We are not selling a ” want ” it’s a ” NEED “. COVID-19 made people go for e-commerce more than ever before.
Alaba: What parts of the business will drive growth in the future?
Ahmed: There are multiple growth triggers that will drive growth of the company in the future. The core of this growth is understanding the customer behavior and helping them have a better experience and work on their repeatability. However, introducing more services will help customers to come back, in this case customers will have 3x of their retention.
Global infrastructure; allowing customers to buy from any merchant onboard worldwide is something that we are working on to make sure merchants that are on boarded on Odiggo is not only selling locally but also internationally.
Horizontal Expansion; not only cars, expanding into other vehicle types to support more businesses and car owners who generate income from driving their own commercial trucks or vehicles, motorcycles etc.
Car connection; understanding and reading the car data, will allow us to educate the customer on what needs to be changed, allowing them to make those purchase actions from the platform and making it very easy for them to place those purchases on Auto, so they would not need to confirm again.
Introducing all the DIFM – Do-it-for-me services like, to drive convenience and obsession to the app/platforms.
Alaba: What is the set milestones and future for Odiggo?
Ahmed: It’s mainly coping with the huge market need in the region. Based on research the market in GCC is more than $11 Billion USD. So we are mainly going to expand to the MENA Region mainly, with a focus on GCC starting with UAE and KSA. In addition, Africa is a huge market we are targeting for the future as well.
Be the No. 1 source of car parts and services with a great experience through automated error recognition. Acquire 5% of the global market size in one of the top 10 revenue generating industries which is 100 Billion dollars, that means being a trillion dollar company. Between Mid-2020 to Mid-2022, we are looking to expand and earn the highest market share in the digital marketplace in terms of car parts and services in three markets UAE, Saudi Arabia and Egypt.
We are working on various testing environments and R&D ourselves that will allow us to always elevate the company and grow beyond our stakeholders expectations
Alaba: How do you feel to be African entrepreneurs?
Ahmed: First, we believe that Africa is the next big thing, we’ve seen great success stories that came from Africa that made it to billion dollar such as Jumia that went IPO at NYSE.
Second, is there a lot to be done in our industry, there are a lot of ideas that haven’t been applied to the region yet.
We believe that entrepreneurs make people’s lives easier so that’s our main objective. We feel so proud when we get a message from a customer saying how we made his life easier and how much time and money we saved him.
Founders Background
Ahmed Omar CEO & Co-founder grew Odiggo traffic from 0 to 100K+ with no marketing team. He started his e-commerce career and made first eCommerce sale at 14 years old in 2017 with his e-commerce channels in Egypt selling through marketplaces like Souq, Jumia & social media channels making thousands of dollars during his college. While graduating back in 2014 he built what is called Seyanty a car maintenance booking platform, not knowing anything about tech product or venture capital. Omar have been involved in Find My Pic, which is an app that helps customers save images with keywords so they can easily find it, again.
Omar did not research the market well enough to know that Google Photos have launched it in their new app led to Find My Pic users to leave no reason to use the app anymore. Omar’s passion to solving the customer’s problem and disrupting industries as long as making people’s life easier always kept him hungry. After his last visit to Cairo, he decided to join a team building an aggregator marketplace called KasrZero.com, which was the first used cars (pre-owned) marketplace in Egypt during 2017/2018, They never made any money selling cars, the only money they made was when one of their customers asked for Car Parts, That was the start of Odiggo’s story.
Ahmed Nasser, COO & Co-Founder drove the growth of Odiggo’s revenue from $5K to $100K monthly in 11 months and transformed Odiggo’s performance to make 8x more during COVID-19. Nasser grew small traditional companies and digitized businesses to be top ranking companies in their industry in Egypt. He started helping businesses at the age of 16 and pursuing patterns that would make successful management. His obsession to how companies grow and building great products have carried him along every step of the road.
Nasser read over 500 books during his career trying to understand the right patterns to create successful businesses, yet he found the answer in execution. This is where he decided to be part of building a startup or build his own. Results speak louder than words! Since joining Odiggo the company has been on top of the list of any candidate looking to grow and be part of this disruption, the company was able to grow 40-50% month over month in GMV, transactions and Userbase.
Afripreneur
Scott C Eneje on bridging the gap in tech empowerment in Africa
Scott C Eneje is a tech expert with over a decade and a half of experience in the technology space. Throughout his career, he has worked with various teams across the globe, building products that shape Data, Customer Experience (CX), and innovative technology. Scott has helped numerous businesses bring their ideas to life through website development, structural setup, product management, team training, and advisory support. Currently, Scott serves as the Senior Product Manager at Hark Inc., a US-based startup that recently raised $3.5 million in seed funding. In this interview with Alaba Ayinuola of Business Africa Online (BAO), Scott shares his career path in the tech industry, how he is empowering African talents with tech skills and resources, and much more. Excerpts.
Alaba: Could you share your personal experience in the tech industry and how it informs your work?
Scott: My journey in tech has been about constantly building and refining. I have had the privilege to contribute to and build some great products in e-commerce, fintech, web3, animation, real estate tech, artificial intelligence, and many others, over the past 15-plus years of my career in the industry. I currently practice as a product manager in the industry, and I always say that your first product is yourself. The journey is about continual growth, and building credibility and capacity as you go.
Through my experiences, I’ve seen how emerging technologies can solve problems and empower individuals and organization for greater impact especially across Africa, where we have seen technology drive meaningful social and economic change, create sustainable impact, help us build stronger relationships across borders and open doors for growth on a much larger scale. I have a natural drive to solve problems, and I want to bring technology as a solution tool to diverse industries. This is because I understand that solving problems at the industry level utilizing technology, also solves problems at the individual grassroot level.
Alaba: What inspired you to focus on tech talent education and empowerment?
Scott: Africa needs more builders. We need more Africans who will commit to understanding technology for the purpose of building solutions for Africa. There is a visible gap in tech empowerment in Africa, where we see initiatives focused on rewarding people for choosing to learn a tech skill, rather than equipping them with the resources and support to learn and build with the African context in mind.
We have so much untapped potential, and when we empower our talent in the right way, then we can start to bridge the gap. I am very passionate about seeing more young Africans building solutions, I have committed myself to empowering them with the knowledge and resources I have at my disposal to help them explore and express themselves in the African technology industry.
Alaba: How do you identify and develop talented individuals from diverse backgrounds?
Scott: Two years ago I founded The Morpheus Academy to train individuals looking to learn tech skills, and some who were looking to transition from different industries. My initial goal was to give many of the young people something that could help them build skills to secure a source of income. But just like any great idea, it quickly evolved and became serious business.
The Morpheus Academy has now successfully trained over 1000 people, with a large percentage of this number placed in rewarding job roles. Identifying these talented individuals has become a lot easier, because we have re-imagined the impact that we want to create. Just as minds attract, our application systems now see a lot of applicants who are passionate about driving change across diverse industries, and building solutions.
Alaba: What strategies do you employ to promote inclusion and diversity in tech?
Scott: Promoting inclusion and diversity for me is about enriching the learning experience for everyone who is a part of The Morpheus Academy. We are intentional about creating an atmosphere and fostering a culture where everyone can engage with people who are like-minded and thrive. We encourage collaborations and partnerships, even as a part of our course curriculum.
One key highlight of our training cohort is that students are encouraged to come together as groups to collectively decide on building a solution based on the learnings from the academy. While we are testing their skills and capacity to become a valuable part of any team, we are also training them to learn to work with people from different backgrounds who have a different ideology from them. This also promotes intercultural communication, and mutual respect.
Alaba: Can you share success stories or case studies demonstrating the impact of your work?
Scott: The success of my work is reflected in the impact across multiple ventures. From The Work Haven, an idea turned to reality, to the companies I’ve worked with, including Coresight Research and Hark Inc. At Coresight Research, my work in product management contributed to several publications. Similarly, at Hark Inc., I played a crucial role in innovative solutions, further reinforcing my belief in using emerging technologies to solve real-world challenges.
One of the success stories from The Morpheus Academy is Erica Ogbebor, who enrolled in the Business Development and Finance Management course, after which she was promoted to become the business lead for her team, delivering outstanding results. Her experience highlights how our programs equip individuals with the skills and resilience to succeed. They’re many more testimonies on our website, with over 500 students securing global jobs. It’s incredible to witness the broad impact.
Alaba: What challenges have you faced in driving innovation and inclusion in tech talent education?
Scott: Bridging the access gap is one big challenge in tech talent education. I’ve put real effort into breaking down these barriers. This means easy and accessible education, flexible learning structures, empowerment, and employment opportunities. Another challenge is building a curriculum that’s relevant, forward-looking, and inclusive of new technologies. It’s crucial to keep the content up-to-date to prepare for a rapidly evolving industry.
However, incorporating advanced tech while making it accessible requires a fine balance. Inclusion and innovation go hand in hand, and I see them as necessary steps to create a meaningful impact in tech education.
Alaba: What policy changes do you advocate for to support tech education and inclusion?
Scott: I advocate for policies that expand access to technology and training, especially for underrepresented communities. What, why, and who are we building for? This includes government incentives for tech-focused education programs, funding for initiatives in underserved areas, and partnerships between public institutions and private tech firms.
Additionally, we need policies that encourage flexible, skills-based learning pathways, allowing individuals to gain relevant tech skills regardless of their educational background. We need a fostering environment. By prioritizing these changes, we can build a more diverse talent pool, which is essential for driving innovation and growth across the industry.
Alaba: Lastly, How do you see the tech talent landscape evolving in the next 5-10 years?
Scott: Technology is evolving rapidly, as we have seen in the last 5-10 years. In the near future, I believe that we will experience a surge in demand for specialized skills, especially in AI, machine learning, AR/VR, and cybersecurity. The demand for capacity to manage and harness these technologies will only intensify. However, it won’t be just about technical skills. Adaptability, creativity, and the ability to work across teams will become just as important.
As tech integrates more into everyday life, professionals need to bridge technical knowledge with business strategy, user experience, and even ethics. Inclusion will continue to grow as a priority, especially with the rise of remote work and online learning, which opens doors for diverse talent. Preparing for this future means staying agile, proactive, and committed to lifelong learning.
Afripreneur
Jennifer Okpechi: Making financial education accessible and relatable to all
Jennifer Okpechi is an experienced Scrum Master, Financial Adviser and Founder of The Savvy Money. With a passion for blending digital transformation and agile methodologies, she helps organizations streamline processes and drive growth. And as a financial adviser, Jennifer provides strategic insights to empower individuals and businesses to make sound financial decisions. In this exclusive interview with Alaba Ayinuola of Business Africa Online (BAO), Jennifer speaks on her journey into finance and how she is empowering economically empowering people with financial education through her platform, the savvy money. excerpts.
Alaba: What inspired you to pursue a career in finance, and how did you get started?
Jennifer: My journey into finance was deeply influenced by growing up as a girl child in an all-girl household within a traditional African culture, where financial assets were typically passed down to male heirs. I heard it countless times: properties, wealth, and even certain opportunities weren’t “meant” for girls because, one day, we’d supposedly “go to our husband’s house.” In other words, investing in daughters was seen as a waste of resources.
Yet, my father didn’t fully conform to this mindset. He was different; he’d take me along when buying land or properties, sometimes putting assets in my name or in my sisters’ names, and that made a huge impact. Watching him make these choices against the grain ignited something in me. It highlighted the power of ownership and the possibility of claiming financial independence in a culture where, traditionally, daughters were expected to rely on husbands for security.
My first steps into finance were small but intentional. I immersed myself in books, blogs, and courses, learning everything I could about personal finance and investing. Over time, I developed my own strategies, beginning with stocks and eventually exploring income-generating assets like REITs. Building a multiple six-figure net worth as a young woman has been empowering, but more than that, it’s been about reclaiming what others said I couldn’t have.
Today, as a project manager and financial adviser, I’m passionate about breaking down financial barriers and showing others, especially women, that they can build wealth regardless of cultural expectations. For me, finance isn’t just a career; it’s a way to empower myself and others to claim our own futures.
Alaba: How has your career evolved, and what led you to found your financial education platform?
Jennifer: My career has taken an unconventional path, from starting out as a microbiologist working in labs to switching into business development, and now finance. I’ve always had this drive to find smarter ways to make money. Even back in university, I was experimenting with side hustles like online tutoring, paid surveys, and blogging. Finance and investing became more than just a skill set, it became a lifestyle.
When I began my investment journey, I was self-taught. I quickly realized how little some people, even those in banks and financial institutions, knew about investing, which shocked me. That’s when I saw the importance of financial education and how necessary it is for people to have access to it. I wanted to change that.
I launched my financial education platform because I wanted to share what I’ve learned through my own experiences. I started investing at just 16, with zero prior knowledge, and over the years, I’ve managed to build a multiple six-figure portfolio, even earning five-figure dividends. All of this, without a mentor or coach just the will to prove that as a girl from a background where women were often overlooked for financial assets, I could still achieve great things.
My platform is here to show people that if I could transform my life through investing, they can too. I want others to know it’s possible and easier than they think, as long as they have the determination to get started.
Alaba: Why is financial literacy important to you, and how do you promote it?
Jennifer: Financial literacy is incredibly important to me because I’ve seen firsthand how a lack of financial knowledge can limit opportunities and create cycles of dependency, especially for women. Growing up, I was surrounded by cultural norms that suggested financial assets weren’t meant for daughters, and that shaped my understanding of just how crucial financial independence truly is. Financial literacy is more than just managing money, it’s about empowerment, breaking barriers, and taking control of one’s future.
I promote financial literacy by creating resources that make investing and money management approachable and relatable. Through my financial education platform, I offer e-books, online courses, and social media content tailored to beginners and anyone seeking to grow their knowledge. I share my own experiences and I also engage directly with my audience, using polls, Q&As, and discussions to address their questions and fears.
I’m passionate about sharing this knowledge with others, whether it’s with colleagues at work, friends, or even people I meet daily. I make it a point to bring up financial education in conversations, and these interactions often turn into learning moments for me as well. Hearing other perspectives keeps me grounded and continuously learning, which helps me serve my audience better.
My goal is to show people that financial literacy isn’t out of reach; it’s possible for anyone to start building wealth, even if they’re completely new to the world of finance. It’s about inspiring others to believe in their potential and equipping them with the tools to make it a reality.
Alaba: What role do you think financial education plays in promoting women’s economic empowerment?
Jennifer: Financial education is fundamental to women’s economic empowerment because it not only enables them to take control of their own lives but also provides the tools for creating stability and security. For many women, financial independence can mean the freedom to leave an abusive relationship, walk away from an unsatisfying job, or simply make choices that align with their values. It’s also about being a better parent. Financially secure mothers can cater to their children’s needs more confidently and set an example of independence and resilience.
Beyond providing a safety net, financial literacy empowers women to contribute to family wealth in ways that build legacies for future generations. A financially successful and independent woman can support her husband in achieving shared financial goals, creating a solid foundation for their children’s future.
According to statistics, women are often better at managing money and investing, yet they’re less likely to receive financial education. By addressing this gap, we can unlock a powerful potential for women to not only secure their own futures but also to contribute meaningfully to their families and communities. Through my platform, I’m committed to showing women that financial independence is within reach, equipping them with the skills to thrive on their own terms and redefine what’s possible.
Alaba: How do you balance entrepreneurial pursuits with professional responsibilities?
Jennifer: Balancing my entrepreneurial pursuits with professional responsibilities requires a lot of planning, discipline, and time management. I use tools like the Eisenhower Matrix to prioritize tasks based on urgency and importance, ensuring that I focus on what truly moves me forward in both my career and business. I break tasks down into manageable chunks and allocate specific time blocks for each, while also factoring in my long-term goals.
Sometimes, I also use the Pomodoro Technique to stay focused and productive, especially when I need to dive deep into specific tasks without distractions. This helps me maintain momentum, whether I’m working on a project at my full-time job or developing content for my platform.
Being strategic with my time and setting realistic goals helps me stay on top of everything, but I also remain flexible to adjust when priorities shift. Self-care is crucial too, so I make sure to maintain a healthy work-life balance. It’s a constant juggling act, but the passion I have for both my career and entrepreneurial pursuits keeps me motivated and on track.
Alaba: What have been the biggest challenges you’ve faced and lessons learnt as a female founder in finance?
Jennifer: As a female founder in finance, one of my biggest challenges has been overcoming stereotypes and navigating a traditionally male-dominated industry. Finance, particularly investing, is often viewed as a man’s world, and breaking into it as a woman comes with its share of biases. I’ve had to work harder to prove my credibility and expertise, especially when addressing audiences or collaborating with industry professionals who may not expect a woman to be so knowledgeable about investing.
Another significant challenge has been building my platform from the ground up without the guidance of mentors. Financial literacy wasn’t something I inherited or was taught growing up. I had to teach myself, taking risks and learning through experience. Without a roadmap, I made mistakes along the way, but each misstep taught me something valuable. I learned the importance of persistence, resilience, and the power of community, as I connected with others who believed in my mission and supported my work.
Through these challenges, I’ve learned that authenticity and transparency are key to building trust. By sharing my own journey both the successes and setbacks, I’ve been able to inspire others to start their financial journeys, showing them that anyone can achieve financial freedom with the right mindset and commitment. Being a female founder in finance has taught me to embrace my unique perspective and to never underestimate the value of my voice in this space.
Alaba: What impact do you hope to achieve through your platform?
Jennifer: Through my platform, I aim to make financial education accessible and relatable to everyone, regardless of their background or financial status. One of my biggest goals is to break the misconception that investing is only for the rich. Many people believe that building wealth through investing is a privilege reserved for a select few, but I want to show that it’s a tool available to anyone willing to learn and take action.
I hope to empower people, especially women by providing them with the knowledge and confidence to manage their finances, make informed investment decisions, and build wealth over time. My mission is to help others take control of their financial futures, whether they’re just starting out or looking to expand their knowledge.
Ultimately, I want to create a ripple effect where financial literacy spreads beyond my platform, leading to a broader cultural shift where more people understand that financial independence is within their reach. By offering practical resources and sharing my own journey, I hope to inspire others to embrace investing, improve their financial literacy, and create lasting financial security for themselves and their families.
Alaba: What fuels your passion for financial education and empowerment?
Jennifer: My passion for financial education and empowerment is fueled by my personal experiences and the desire to break barriers for others, especially women. Growing up, I saw how financial dependency could limit opportunities and reinforce inequality, particularly for women. In my own life, I’ve experienced how crucial financial independence is, not just for security, but for the freedom to make choices without being tied down by cultural expectations or financial limitations.
I also know how transformative financial literacy can be. I started investing at a young age with no prior knowledge, and through self-education, I built a multiple six-figure portfolio. The impact of taking control of my financial future has been life-changing, and I want others to experience that same empowerment.
I’m passionate about helping people, especially women, realize that they don’t need to be wealthy to start investing or managing their finances wisely. Financial education is the key to unlocking opportunities and breaking the cycle of financial dependency. When people are financially literate, they can take control of their lives, leave limiting situations, and build legacies for their families. Seeing others transform their financial lives, just as I did, is what fuels my passion and drives me to keep sharing this knowledge.
Alaba: Lastly, How do you envision your platform evolving in the next 5-10 years?
Jennifer: In the next 5-10 years, I envision my platform becoming a global force, with plans for international expansion and continued innovation. I aim to create a lasting legacy of empowerment and positive change, especially for women in finance. My vision is to build a financial academy and community where young girls and individuals from all backgrounds can learn not only about investing but also about creating multiple sources of income and tapping into digital technology to build and grow wealth.
I want the platform to be a space where financial education is accessible, practical, and inspiring. It’s not just about teaching people how to invest—it’s about changing mindsets, showing that financial independence is achievable, and equipping them with the tools to make it a reality. I aspire to be a champion for women in investing, inspiring women everywhere to take control of their financial futures.
Through this global community, I hope to inspire generations of women to confidently step into the world of finance, break through barriers, and create opportunities for themselves and their families. My mission is to leave a legacy of empowerment and positive change, creating an inclusive environment where everyone can thrive financially.
Afripreneur
BAO Exclusive with Emmanuel Itoto, Executive Producer of Engraced Campus Tour
Emmanuel Itoto is the Creative Director of Engraced Events and Entertainment, Managing Director of The Engraced Mindset Company, and the visionary founder and executive producer of the Engraced Campus Tour. A seasoned event producer within Nigeria’s entertainment industry. He leads a team of skilled professionals focused on creating transformative campus tours that engage and inspire students across the country. In this exclusive interview with Alaba Ayinuola of Business Africa Online (BAO), Emmanuel speaks about his company Engraced Campus Tour, the impacts and why it was created to inspire students to pursue their dreams and discover new talents and much more. Excerpts.
Alaba: What inspired you to start a campus tour and entertainment company?
Emmanuel: Our inspiration to start the Engraced Campus Tour comes from a powerful vision: to bridge enlightenment, empowerment, and entertainment for young people. We believe that to truly reach students in an organized and impactful way, entertainment is a natural channel. Students are seeking more than just academic achievements—they crave real-world experiences and meaningful connections with popular culture.
The Engraced Campus Tour was created to fulfill this desire, inspiring students to pursue their dreams and discover new talents. Through our events, we aim to unlock the potential within each student by providing access to valuable resources, such as grants for small businesses, internships, and talent development opportunities, all made possible through strategic partnerships.
This combination of inspiration and tangible support is what drives us to make a difference on campuses across Nigeria. By blending education with entertainment, enlightenment and empowerment we’re creating an environment where students feel encouraged to grow, connect, and pursue their aspirations in ways that are both engaging and transformative.
Alaba: Can you share your personal experience with campus events and entertainment?
Emmanuel: One of my most memorable experiences comes from seeing the reaction of my audience—the laughter, the smiles, the pure joy radiating from them. Those moments of connection are what I enjoy the most, and they fuel my passion to keep going. Every event brings that energy, reminding me why I do what I do and encouraging me to keep creating memorable experiences. These reactions not only inspire me to do more, but they also motivate me to network with like-minded individuals who share the same vision of creating meaningful and uplifting experiences. It’s that shared joy and impact that make these moments truly unforgettable for me.
Alaba: What are your offerings, and how do you aim to impact tertiary institutions?
Emmanuel: Our offerings go beyond just entertainment; we provide a range of experiences designed to make a positive impact on students’ lives. In addition to comedy performances featuring top comedians and music concerts with popular artists, we collaborate with companies to bring students unique opportunities. This includes talent discovery, access to grants for small businesses (SMEs), internship placements, and resources that support their career development.
We’re also committed to tackling important social issues. Through interactive and live sessions, we engage students in conversations about combating social vices such as drug abuse, cultism and other corrupt practices, helping them make informed choices and fostering a supportive campus environment. These comprehensive offerings allow us to make a meaningful contribution to the lives of students, combining entertainment with empowerment and practical support.
Alaba: What role do you think campus events play in enhancing student life and experience?
Emmanuel: Campus events play an essential role in enhancing student life and creating a holistic experience that goes beyond academics. They provide a break from routine, allowing students to relax, connect, and engage with their peers in a vibrant environment. Through events like comedy shows, music concerts, and interactive sessions, we create a sense of community, where students can share joy and laughter, fostering strong social connections that contribute to personal growth. In this way, we’re not just creating moments of joy but also shaping a positive, supportive campus culture that encourages students to explore their potential and prepare for life beyond the classroom.
Alaba: How do you foster partnerships with tertiary institutions, student unions, and other stakeholders?
Emmanuel: To foster partnerships with tertiary institutions, student unions, and other stakeholders, we have built an organized structure that enables us to connect and engage effectively across campuses nationwide. This structure includes dedicated state representatives in all 36 states, as well as campus representatives in many universities and colleges. These representatives serve as liaisons, helping us understand the unique needs and interests of each campus community and building strong, trusted relationships with student bodies and university administrations. By maintaining this network, we’re able to coordinate events seamlessly, tailor our offerings to each campus, and establish meaningful partnerships that support both our goals and the aspirations of the students we serve.
Alaba: Are there any notable investors or funding initiatives supporting your growth?
Emmanuel: We’re fortunate to have developed strong partnerships with several reputable companies that support our vision and come on board for various projects. Over the years, we’ve collaborated with brands like New Age, Malta Guinness, Mini Mie, Betfuse, Smile, and Colonny, among others. These partnerships not only provide valuable resources that enhance our events but also allow us to deliver additional value to students through brand-sponsored initiatives.
We continue to reach out to more brands that align with our audience, looking to establish partnerships with companies that are committed to empowering and engaging young people. These collaborations are essential in helping us expand our impact and offer even more opportunities and experiences to students across the nation.
Alaba: What have been the biggest challenges you’ve faced as a founder and executive producer?
Emmanuel: As a founder and executive producer, some of my biggest challenges have been navigating the logistics of organizing large-scale events and securing consistent sponsorships. Managing resources across multiple campuses and coordinating with diverse teams—state representatives, campus reps, performers, and corporate partners—requires a great deal of planning and adaptability.
Securing sponsorships also presents its own challenges, especially in a competitive market where many brands are selective with their investments. Building trust with partners, demonstrating our impact, and showing the value we bring to the student community has been essential in overcoming this. Despite these obstacles, each challenge has strengthened my resilience and pushed me to find creative solutions to continue making a difference.
Alaba: Could you share a memorable event that perfectly reflects your values as an event producer?
Emmanuel: One of the most memorable events I’ve produced was the Shallipopi Homecoming Concert. This event was incredibly special, as it marked Shallipopi’s first performance in his hometown as a raving artist. The anticipation and excitement in the crowd was electric; you could feel the energy building as fans eagerly awaited his entrance. When he finally took the stage, the audience’s joy and pride in seeing one of their own make it big was palpable.
This event truly reflected my values as an event producer: creating memorable experiences that connect deeply with audiences and celebrate talent. The Shallipopi Homecoming Concert was a perfect example of the impact that meaningful, well-executed events can have, both on the artist and the community.
Alaba: The Engraced Mindset, your umbrella company, goes beyond event management. What other types of projects do you work on?
Emmanuel: The Engraced Mindset Company Ltd, our umbrella company, encompasses several branches, including Engraced Events and Entertainment, the Engraced Campus Tour, and Myevent.com. We have a broad focus, offering services in talent management and agency representation, brand management, content production, advertising and marketing, flight bookings, online ticketing, and event production.
Our long-term goal extends beyond becoming a household name in Nigeria. We aim to position ourselves as a major player on the global stage, known for delivering impactful and memorable experiences, innovative brand strategies, and exceptional service across all areas of entertainment and event management. This broader vision drives us to constantly evolve and expand our offerings, ensuring we’re prepared to meet the demands of an international audience.
Alaba: Starting out as a founder in Benin City and growing to become one of Nigeria’s leading event producers working with top talents, how has this journey shaped your understanding of the entertainment industry?
Emmanuel: My journey, starting as a founder in Benin City and growing to become one of Nigeria’s leading event producers working with top talents, has taught me that every success has a starting point. It has reinforced my belief that with dedication, resilience, and focus, anyone can reach the peak of their career, no matter where they begin.
Along the way, I’ve faced numerous challenges and obstacles, but these have only strengthened my resolve. Each hurdle has provided valuable lessons, shaping my understanding of the entertainment industry and helping me navigate its complexities. This journey has shown me that growth is a process, and as long as you remain committed to your vision, success will follow.