Op-Ed
International Women’s Day 2022: The BAO 30 Inspiring Women On Breaking The Bias
In celebration of International Women’s Day (IWD) 2022, Business Africa Online (BAO) hosts 30 Inspiring Women #BreakingTheBias. These 30 Inspiring Women were selected across different industries to speak on this year’s IWD 2022 theme #BreakingTheBias. And also to share how they are Standing Out and Standing Up. Excerpt.
Deloitte Africa CEO-Elect Ruwayda Redfearn
“International Women’s Day is a timely reminder of the progress made over the past few decades around the advancement of women and improving gender parity. The day is also an opportunity to remind each other of the work that still needs to be done to realise the global goal of gender equality.” Read More.
Ngozi Oyewole MD/CEO NOXIE Limited
“As an entrepreneur I am always happy to tell my story and the barriers I face every time, and how I overcome them. Like they say “Your story is your strength and be shameless about the hustle “. Office furniture manufacturing is expected to be a male dominated industry but I thrive very well and pounding the ground even harder than the men…” Read More
Dr. Anino Emuwa, Managing Director, Avandis Consulting & Founder Africa Women CEOs.
“Gender-balanced leadership is essential for inclusive economic development, societal advancement and the sustainability of our planet. Whilst women and men make great leaders, women face systemic barriers – from unconscious bias to cultural constraints and negative perceptions. We need to #BreakThatBias for the well-being of mankind. Happy International Women’s Day!”
Adesuwa Okunbo Rhodes, Founding Partner at Aruwa Capital Management
“International Women’s Day is a day to acknowledge, honour and celebrate women around the world across every level of society, for the contributions they make each day to society. Women as mothers, wives, CEOs, entrepreneurs, investors, board members and everything in between. This year’s theme of #BreakingTheBias is a perfect way to remind society of the unconscious biases that still exist in society and the uphill struggle women have to face everyday to have a voice and to be heard. At Aruwa Capital we are very excited to be breaking this bias by having more women as capital allocators and empowering the next generation of female entrepreneurs by encouraging women to create their own tables rather than asking for a seat.”
Serah Katusya Managing Director, GroupM East and Central Africa & SSA Coordination Lead
“I AM WOMAN BY EMMY MELI”.
This song is a reminder to what we are as women, what I am as a woman, and despite all the beat down we get we keep rising, we keep winning, and with every stone thrown, we build up. Read More
Mariam Kamel, Angel Investor
“With female entrepreneurship on the rise globally, it is no surprise that Africa boasts one of the highest regional proportions of female entrepreneurs, where 1 in 4 women run their own business. We can visibly see evidence of this in our daily lives.” Read More
Dr Tebogo Mashifana, Head of Department: Chemical Engineering Technology, University of Johannesburg
“We grow up in societies where we are made to believe that a girl child cannot do some of the things. We get into the classrooms where different systems exist to say a girl child cannot do certain subjects. In the workplace, there are still positions that women cannot occupy. May we be the generation whose decisions are not biased because of gender. May we never discriminate against HER because she is a woman. May we be the generation that champion and create environments that break the bias toward women. Let us #BreakTheBias, it is everyone’s responsibility.”
Fatima Alimohamed, CEO of African Brand Warrior
“We are in 2022 and still asking for a world that is free of bias, discrimination and stereotypes. Clearly, there is some resistance for this not to have already happened. We know that half the sky is held up by women. So why can’t we live in an inclusive world by elevating women’s visibility instead of having us predominantly hidden?’ We all need to take action to #BreakTheBias and question society and demand more from them. We must break the bias and increase access to equity, safety, justice and recognition for every woman. We must not only celebrate every aspect of the social, economic and political achievements of women, every single day. But we must campaign for equality and openly call out gender bias. We must #BreakTheBias NOW.”
Joy Harrison-Abiola, Practice Administrator, Dentons ACAS-LAW
I was 16 and just gained admission into the University. My brother who was a year older was already in University. I could not wait to join him but a shadow was cast over my dreams. My father could not afford our fees. The advice when he went to borrow money from a good friend was, “let your daughter stay back. She will only get married anyway.” Well my Dad did not take the advice. Dad trudged on stoically and with his sacrifice and that of my dear Mother, my brother and I graduated. Dr. Henry Udueni- after a 3rd degree in the UK, sadly passed. I went on to my 2nd degree, started a 3rd and I’m here. I have the piviledge of seeing the joy and gratitude in my Dad’s eyes that he did not hold me back. To build inclusive environments, safe spaces for all to thrive, to break barriers and provide equal opportunity for growth, takes vision and true commitment. It takes my Dad. #BreakingTheBias
Dr. Christine Izuakor, Cyber Culture Hacker & Founder/CEO, Cyber Pop-up
“I’m excited about the #BreakingTheBias campaign because I believe that the first step to breaking bias is consciousness. A lot of bias is unconscious and you cannot break a habit you don’t even know exists. This campaign is a great start to shining a light on various elements of bias impacting women across domains. It’s only then that we can do something to change it. Happy International Women’s Day!”.
Temi Marcella Awogboro, Investor, Founder and Board Director
“Regardless of gender, International Women’s Day (IWD) 2022 is a beautiful moment to reflect on and celebrate the strides made in women empowerment globally. However, gender biases and stereotypes remain deeply ingrained in our families, homes, societies and organizations, influencing the way we see and treat our girls and women”. Read More
Vumile Msweli, Founder of Hesed Consulting
In celebrating International Women’s Day and reflecting on #BreakingTheBias as a career coach it is natural that I consider the workplace. I think of biases like female bosses are terrible or that women have glass ceilings and at times even glass cliffs. Read More
Oyetola Oduyemi. Senior Director, Public Affairs for Africa, The END Fund.
This International Women’s Day commemoration is another wonderful opportunity to celebrate women the world over. In the last one year, Read More
Onyeka K. Akpaida, Relationship Manager Africa at Women’s World Banking & CIO, Rendra Foundation
Feeling like an Elephant trapped in the body of an Ant, having great potential without the architecture, strategy or replication structure to actualize it; I spent my formative years seeing women give up Read More
Vuyolwethu Dubese, MEAL and Innovation Consultant, Angel Investor
“I operate at the intersection of democratising capital to African female founders. Designing the impact of that capital and ensuring that women (and small businesses) are funnelled to the top through strategic partnerships. This year’s International Women’s Day theme #BreakingTheBias is a way to highlight the opportunities available to enable women to break the bias. And to connect them to enablers of these ecosystems who have (and continue to) trail brazed. Network(ing) is one of the currencies you can give women to trade equitably. It is a long road ahead to ultimately break the bias that’s been tapestried onto women’s capabilities. But days like IWD and publications like Business Africa Online (BAO), continue to mark the necessary evil of the work that is being and has to be done”.
Dr. Adama Kalokoh, Founder of Impact Sierra Leone
#BreakingTheBias – This theme resonates with me so deeply because we all deserve a seat at the table. It does not stop there, we also deserve the right for our voices to be respectfully heard in and out of the boardroom. Read More
Izin Akioya: Multidisciplinary, Marketing Expert and Author
I could easily swap my book title Mum, Find Love Again for #BreakTheBias. The inherent messages are so in sync that I feel opportune to have launched my book this year. Ageism, sexism, inequalities, racism, abuse, are all steeped in biases. Biases remain the leading root cause of non-inclusion, and therefore sit at the heart of a sustainable gender equity strategy. Progress in gender equity, progress in attaining women’s rights over the coming decades will be contingent on how much progress is made. In dismantling unconscious biases and nuances that drive unequal behaviors and societies.
Affirmative action and increased access to education will provide more women with economic security and opportunity. Yet, these women will continue to contend with traditions, lifestyles and faith systems that entrench biases. As we #BreakTheBias, we redefine culture and shape a new meaning of life and living. I am excited to be alive in these times. I am more excited for a future where #BreakTheBias will no longer be necessary.
Saibatu Mansaray, Former White Senior Executive and US Army Major Rtd)
As an African and Muslim woman who moved to the United States at 20 years of age and immediately joined the United States Army. I understand the bias I carried with me into a foreign land and the military. Everyday, questioning myself given my background. Read More
Chinedu Rita Rosa, Wine Export Consultant & CEO/Founder, Vines By Rosa
International Women’s day is a day to reflect and take account of our progress as Women. Celebrating Women from every work of life and culture. With a special emphasis on #BreakingTheBias, that as women, we face everyday. Enjoying our femininity and embracing our power, knowing that every obstacle that stands in our way can be overcome. Standing up Tall, Proud and as Equals in our own rights with no Bias and barriers to keep us from our goals.
Morenike George Taylor, Group MD, Flux Group
“We live in an imperfect world and the sooner we understand that the better. We can start working on how to improve and one area that we need to focus is to remove the bias against women. Women have traditionally been viewed as the weaker sex. We have more men as Presidents, Vice Presidents, CEOs of companies and Members of Parliament than women. This needs to change. Women have the power, potential and prowess to excel in any role. More women should be considered for roles in top leadership. It’s time to break the bias.”
Lisa Hurley, Editor-At-Large of Linked Inclusion™
This year’s theme is “Break The Bias.” It’s goal is to help us “imagine a gender-equal world free of bias, stereotypes and discrimination. A world that’s diverse, equitable, and inclusive. A world where difference is valued and celebrated.” So, Read More
Abimbola Adebakin, CEO Advantage Health Africa
I look forward to a world that is truly diverse, equitable, and inclusive. Women are so powerful when we choose to step into the fullness of our strengths and capabilities. And we have got to create a more enabling environment for women to do just that. We must empower and encourage more women to show up, speak up and show forth.
Women must also begin to take the plunge and show up where it matters. We need more women to take their place everywhere, with skills as their superpower. The world is more beautiful when we all show up and work together. The outcome is indeed unfathomable when we all, no matter race, gender or social class, can show up in our truest, empowered form.
We must realise that different persons have different circumstances and require different resources and opportunities to BECOME. We must choose to fix the playing field and #breakthebias. We all have a role to play in creating the bias-free world we desire, from schools, to workplaces, to politics, to entrepreneurship. I choose to EMPOWER women. I choose to #BreakTheBias. Do you?
Margaret Adekunle, Founder & CEO, CLC
I am a woman who is fearless and unbelievably strong. There are so many forces that work against Black female entrepreneurs. Access to capital and support is the biggest piece. Society can make things extremely difficult for Black female professional/business owners in different ways such as being labelled “unpromotable” because of who you are not which has nothing to do with your skills or maliciously cancelling a business contract which is well planned out. Against all odds, Black women are strong, smart and have the ability to wither the storm and come out stronger and more successful.
Advice to Black women
- Never cry or worry about the past. Just focus on what you want to achieve
- Always remember that those that really want you to win, will always find a way to help you win without excuses.
- Keep in mind that you’re built differently.
#BreakTheBias
Hermine Mbondo
As the founder of B4brand, a storytelling-driven marketing agency based in Toronto, Canada, breaking unconscious bias in marketing and advertising is a commitment to create truly diverse and inclusive content from an authentic voice that resonates with the audience. This goes far beyond simply using diverse imagery and brands must challenge existing stereotypes and biases to do better in order to build genuine connections with their audience. –
Perpetual Kendi, Founder ADDLESTON PR & Laute Luxury Wines
Imagine a world free of bias, stereotypes, and discrimination, a world where difference is valued and celebrated. Where we collectively #BreakTheBias.There are key terms used. Conscious and unconscious bias. The term “unconscious bias” describes our tendency to classify others through characteristics that are not valid. We can break the bias in our communities, workplaces, schools, colleges and universities. As we celebrate women this year, breaking bias is limited to our mental attention and we can all #breakconsious and unconscious bias towards our women.
Paulette Watson, MD/Founder, Academy Achievers
This year’s International Women’s day theme: #BreakingTheBias is really important for me as a black women and also the #BeMe digital inclusion program of raising one million females aspiration in Science Technology engineering math related careers. Read More
Sally Kimangu, CEO Destination Imagination Africa
Individually, I think we’re all responsible for the way we think and the way we behave – all day, every day. As women, it’s high time to let go of the stereotypical and societal beliefs that we have clung onto which is limiting our impact in society and the world at large. Change is the only thing that remains to be constant, with reference to this year’s theme as we commemorate International Women’s Day – 2022, I believe we can break bias in our communities, workplaces, schools, universities and all works of life. We just need to make conscious efforts in order for us to move ahead and level the playing field.
Onyinye Udokporo, CEO of Enrich Learning
This year’s international women’s day theme, #BreakingTheBias is a significant one. Why? Because for as long as I can remember, there has always been one, or in some cases, several bias against women. Read More
Victoria Trochoux, Serial Entrepreneur & Keynote Speaker
We are a human force that nurtures and uplifts the world. Let us not wait to be hailed for our grace, courage and determination. As Talleyrand aptly said, “Where so many men have failed, a woman can succeed. Therefore, let’s break the prejudices and stereotypes, let’s be masters of our destiny because there’s a bigger dream for us #BreakTheBias
Natalie Nkembuh, Founder of Evolve Media Holdings Limited
Women can move mountains when they work together to support each other, co-create and give everyone the opportunity to take a step further towards attaining set goals. Unfortunately, this is often overlooked. An inclusive society where women feel at home just like men in key roles and decision-making positions, at the level of access to institutions and finance will go a long way to ensure this.
The BAO Inspirining Women #BreakingTheBias is proudly supported by Aruwa Capital Management, The Flux Group and Vines By Rosa. All female-led companies making a huge impact.
Sam Tayengwa, CEO of TransUnion Rwanda and Head of Growth Africa Regions (Image: Supplied).
With more than 400 million people between the ages of 15 and 35, Africa has the youngest, fastest-growing, and arguably most digitally savvy population in the world. Given the rapid evolution of technology and research from The TransUnion Trends and Outlook Report for Personal, Commercial, and Life Insurance in 2023 showing that 47% of Generation Z indicate a willingness to purchase life and health insurance online, the potential of this market segment cannot be ignored. Companies therefore need to think smarter when it comes to delivering online insurance solutions while at the same time educating the market on how best to benefit from digital offerings.
By using data more efficiently, insurers can improve customer experiences while managing risks – especially when it comes to people who have no credit profiles. But data means little if insights are locked away inside it. The right data at the right time is essential to make trust possible. Operating in over 30 countries, eight of which are in Africa, we have proven ourselves as a partner who empowers our customers with the information needed to make more accurate predictions when it comes to managing risk, especially amongst the influx of ‘young’ consumers entering the insurance segment for the first time.
Adding further complexity to insurance markets across the continent is the continued cost of living crisis. Consumers are desperately trying to weather the economic crisis and looking at ways to manage inflationary increases, as well as fuel, food prices, and interest rate hikes.
TransUnion research has found that 67% of consumers surveyed in East and Southern Africa indicated that they have reduced their discretionary spending. But even with these cutbacks, at least one in three people are unable to pay any of their bills and loans in full. This makes the insurance value proposition, which many consumers view as a luxury expense, even more difficult to sell.
Market forces
Challenging conditions are creating a profitability challenge for insurers who have been forced to reassess their marketing and underwriting plans while looking internally at how to cut costs. Invariably, this has led to an increase in premiums for existing customers.
Digitalisation across the policy lifecycle and meeting the online expectations of the young population require insurers to rethink their approach to technology. So, while it is essential to adopt the latest innovations to digitalise more traditional insurance practices, it is not just about technology. Insurers must make sure that the human touch points remain in place to build a personal connection with their customer base.
On the flip side of this, new technologies and the use of non-traditional data sources are seeing insurers able to make the policy-writing process more accurate, efficient, and equitable. Now, insurance policies can be more effectively tailored to deliver on individual requirements as opposed to an ‘off-the-shelf’ policy.
Addressing critical needs
However, it is not enough for insurers to embrace advanced technologies and provide more innovative platforms to sell life and health products. It is also essential to transform people’s skills across Africa, especially when it comes to their awareness of insurance and how essential it is.
Part of this entails moving with people as opposed to leaving them behind. Insurance of the future is all about financial inclusion and how no person can afford not to have policies in place. The financial literacy gap when it comes to insurance and the means to buy it must be addressed. Currently, people are not catching up to the technology. This means insurers need to take a step back, review what they are doing, and ensure that they are doing their part to educate the market.
Data identity
All this combines to reflect just how important the consumer is in the relationship. Insurers have realised that it is the end-user who holds all the power in today’s uncertain market. They demand fast, easy, safe, and personalised experiences especially when it comes to essential products and services like insurance.
Consumers expect service providers to know who they are, what their likes and dislikes are, and what their most pressing concerns are all based on the data they provide. Think of this as an individual data identity that translates into a comprehensive data profile of a person – their digital DNA. This data identity influences the opportunities and experiences available to an individual. In this age of data availability, consumers can also access ‘their’ data and decide what to share with whom.
At a top level, the insurance industry faces uncertainty as regulatory bodies discuss and define methods to explore the concepts of fairness and equity in the use of consumer data for insurance transactions. And yet, this presents the insurance sector with a great platform to help drive financial inclusion. Fundamentally, the sustainability of an efficient insurance market is having a comprehensive customer view that will result in an improved insurance experience.
With data identities in place, insurers can access demographics, behaviours, preferences, financial relationships, and even the assets of individuals. All this combines to empower the insurer to develop extensive solutions designed to protect individual and household assets. The result – an improved experience across the insurance lifecycle.
Middle East in Crisis & Conflict: A Primer, Author Taufiq Rahim (Image: Supplied).
As the world grapples with the ongoing crisis in the Middle East, it has opened the door for African leadership on a global stage. The new best-selling book released this month, Middle East in Crisis & Conflict: A Primer, by leading geopolitical strategist Taufiq Rahim, serves as a critical tool for experts and leaders alike, and covers the wide-ranging geopolitical, economic, and social ramifications of this enduring conflict.
For leaders with global aspirations, understanding the dynamics of the Middle East conflict is paramount. It’s not just about the immediate consequences; it’s about comprehending how this crisis reshapes alliances, trade routes, and cooperation among nations. Africa, in particular, stands at a crossroads, as the continent’s leaders must navigate the shifting landscape of international relations.
The Middle East intersects with Africa’s economic future, especially as the Global South consolidates into a formidable bloc. While the immediate focus is on the localized violence in Gaza, there are broader consequences already unfolding. The shifting alliances due to the conflict that is already emerging, will reorient around how African countries will engage the Gulf, the Middle East and even the broader Global South.
In comparing the ripple effects of the Middle East conflict to the Russia-Ukraine war unveils subtle yet impactful consequences. While the latter disrupted grain imports and energy markets, the former exerts its influence in even sharper ways. Particular attention is paid to the rise of extremist activities across Africa. Yet it is the clear gap of leadership in the West amidst this crisis that is strengthening the growing consolidation of BRICS nations, as well as the need for investment and trade routes that connect the Middle East and Africa directly. Political solidarity is giving way to economic solidarity.
In response to these challenges, African leaders must seize the opportunities presented by the vacuum left by Western powers. By providing leadership and resources in humanitarian efforts, Africa can assert its continental power projection. Moreover, this moment offers a unique chance for African businesses to expand into regions traditionally dominated by Western brands.
Taufiq Rahim has a personal background from East Africa, which has enriched his perspective on these issues. His professional journey, spanning investment, technology, and global development, provides valuable insights into the economic impact of Middle East conflicts on Africa, and the broader implications in a shifting world order.. By drawing on his experiences, Rahim illuminates the path forward for African leaders amidst current global events.
In conclusion, the Middle East conflict’s repercussions are already reverberating across continents. Africa must rise to the occasion, leveraging its strengths to navigate these turbulent times and forge a brighter future for all.
About the Book
Since the devastating attacks by Hamas on October 7, 2023, and the subsequent bombardment by Israel of Gaza, there has been an escalating crisis in the Middle East. With an overflow of news, images, and social media, it is hard to make sense of it all. Middle East in Crisis and Conflict: A Primer distills the information, insights, and implications you need to navigate ongoing developments.
Rahim comprehensively but concisely threads together the current moment and the wider context. Drawing on a background working across many of the countries affected and in different spheres–humanitarian, political, and business–he highlights the main facts, stakeholders, and historical moments in one highly readable volume. The Primer is certain to be a leading starting point for experts and observers alike for the events of October 7 and the Palestinian-Israeli conflict overall.
About the Author
Taufiq Rahim is a Strategist, investor, and writer who focuses on the intersection of global geopolitics and transformative technology in a changing world. He first began work in the Middle East in the rural communities of Syria in 2003 and is currently building platforms within the 2040 World nexus. Taufiq Rahim’s deep ties to East Africa and his extensive professional background make him a trusted voice on issues of global significance. Through his work, he continues to advocate for meaningful solutions to complex challenges facing our world today.
Op-Ed
The UK Foreign, Commonwealth & Development Office (FCDO) partners Nigerian Agencies To Address Nigeria’s Flood Risk Communication
The UK Foreign, Commonwealth & Development Office (FCDO) , UK, MET Office, and various Nigerian disaster agencies marks a significant step towards addressing the pressing issue of improving the effectiveness of flood risk communication in Nigeria.
During the high-level meeting held in Abuja today, all disaster management agencies’ Directors and Director General were presented with research findings and recommendations from a 6-month intensive fieldwork project that involved engaging with the most vulnerable communities across the country.
Mr. Donovan Timothy, the Project lead from the UK Meteorological Office (Met Office), expressed optimism about the results of engaging with vulnerable communities. He stressed the importance of proactive disaster communication management strategies and urged stakeholders to work collaboratively to boost resilience and preparedness for potential disasters.
“We are confident that the partners involved in this project will effectively articulate and implement the recommendations provided. We aimed to streamline the process, tailor the recommendations to each agency’s capabilities, and ensure they can be seamlessly implemented across all communication channels outlined in the report. By making the guidelines agency-specific and easy to follow, we believe they will facilitate an efficient and successful execution of the proposed strategies.”
“It is imperative to enhance the communication strategy in Nigeria to protect the vulnerable population from the destructive effects of frequent flooding, which result in significant loss of lives, damage to properties, and mass displacement of people. Addressing the communication gaps is crucial to ensure timely and effective dissemination of information, warnings, and instructions to those at risk. By improving communication channels and strategies, we can increase preparedness, response, and resilience efforts, ultimately minimizing the impact of disasters on our communities. “He added
According to the Director General of the Nigeria Hydrological Services Agency, Engr. Clement Nze, “Flooding is a serious threat to our nation, causing widespread devastation and loss of life. Effective flood risk communication is critical to mobilizing communities to take action and build resilience. We are grateful for FCDO’s support in helping implement key recommendations from a recent report.”
The Steering Committee consisting of representatives of all disaster management agencies, Met Office, and the communication consulting firm, McEnies Global Communication jointly identified opportunities that need to strengthen inter-agency coordination, utilize innovative communication channels, deploy targeted messaging for at-risk groups, and improve monitoring and evaluation of communication efforts.
With these recommendations, FCDO opines that The National Space Research and Development Agency (NASRDA), Nigerian Meteorological Agency (NiMet), Nigeria Hydrological Services Agency (NIHSA), National Water Resources Institute (NIWR), National Emergency Management Agency (NEMA), National Orientation Agency (NOA), and other stakeholders will work together to implement selected recommendations from the report.
Also present at the meeting was Dr. Matthew Adepoju, the Director of the Strategic Space Application Department of The National Space Research Development Agency, (NASRDA) representing the Director General, Dr. Halilu Shaba Ahmad, emphasized the importance of incorporating diverse media platforms in the implementation processes for enhanced efficiency.
Dr. Adepoju highlighted that involving The Broadcasting Organizations of Nigeria (BON) would be beneficial in broadcasting these commendable initiatives effectively. He urged for prompt inclusion of BON in the endeavor to ensure the attainment of significant success and wider recognition. The collaborative effort with media outlets such as BON, as suggested by Dr. Adepoju, aims to maximize the impact and reach of the agency’s endeavors.
The UK FCDO remains steadfast in its dedication to assisting Nigeria in enhancing resilience against climate change and natural calamities. By prioritizing improved flood risk communication, lives can be saved through the empowerment of local communities with essential information necessary for adequate preparation and response during flood incidents.
This collaborative effort not only underscores the importance of proactive measures but also demonstrates a shared commitment to ensuring the safety and well-being of all individuals affected by such disasters. It is through these strategic interventions that the UK FCDO and Nigeria can work together to mitigate the impact of environmental challenges and foster sustainable development for future generations.”
The collaboration is part of the UK government’s wider support for disaster risk reduction in Nigeria, which includes projects focused on flood modeling and forecasting, data collection networks, and disaster risk management planning. By improving inter-agency coordination and adopting best practices in risk communication, this initiative aims to build a more robust and integrated flood early warning system for Nigeria.
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