Favour Chisimdi Nwobodo, Founder Empress Linguistics Services (Image: Favour Chisimdi Nwobodo)
Favour Chisimdi Nwobodo is a polyglot who speaks nine (9) foreign languages. She is the Founder of Empress Linguistics Services (ELS) creating new ways for businesses to interact with consumers across borders. In this interview, Alaba Ayinuola spoke with Favour about what it means to be a polyglot, her journey in entrepreneurship and much more. Excerpt.
Alaba: Could you briefly tell us about yourself and your journey into entrepreneurship?
Favour: Becoming the Solution! Oh yes, I proffer Solutions. My name is Favour Chisimdi Emerald Nwobodo from Enugu state in Nigeria. Ever since I was a kid, I’ve always wanted to be the Solution to people’s problems. Growing up, I got to witness the high rates of unemployment/poverty in the country, and the urge to put an end to this problem started growing.
At first, I started EMPRESS LINGUISTICS SERVICES (my brand) as a Linguistics brand – just Translations and Language Tutorials. I was the only one handling it but at some point, I did quit. During those bad moments, I was aimlessly searching on google when I saw the current finance situation. I felt bad – Nigeria is slowly losing “NAIRA”. I went on to search for ways to strengthen the economy of the country and I saw “Promotion of international trade” That struck!. But we’ve got machines and interpreters, why is yours different?
But then machines would be machines and sometimes those Interpreters might Interpret wrong stuff and scam people. I left the site and went into proper thinking, I thought about it and came up with ” LINGUISTICS IN FINANCE ”- when Linguistics meets Finance, it doubles it, it revives the currency etc.
I went on to propound the “LINGUISTICS IN BUSINESS SYSTEM”. I tried my hypothesis with a client’s job and it worked- I was convinced! So I came back stronger at Empress Linguistics Services and we’ve been able to help companies, businesses, and all thrive.
So far, we have been able to pull off a lot of deals. And from the comfort of our client’s home they are able to run their Businesses with ease, learn and attain fluency in foreign languages with ease. Our peer to peer service makes it so easy for Companies that most of them stick to it as their Linguistics needs (Translations and all) are attended to in 24 hours.
Also , seeing the way non English speakers are marginalized in various countries- they can’t access lots of things (products, companies etc) as they can’t understand English. With this, Empress Linguistics Services is working hard to eliminate Linguistics barriers and give them accessibility to various opportunities with LINGUIS-NESS (LINGUISTICS AND BUSINESS) a news platform in various languages that enables non English speakers access lots of information in various languages.
Alaba: Empress Linguistics is creating new ways for businesses to interact with consumers across borders. How did it all start?
Favour: My manager “Barr Chijioke Ojukwu” told me about opening a brand, and the brand “Empress Linguistics Services” was founded. At first, I had no vision. I just wanted to tutor languages and that’s all. I wanted it as a side hustle but then, REDIRECTION happened.
During the trying times, I went off and did some research and founded “Linguistics in Business”- How Linguistics helps to make businesses thrive, it was a great module. I also did some case studies with our client’s business and it thrived. It was a sell out, this prompted me to seek for “Linguistics in Finances” to help companies, firms and organizations meet their target companies and stabilize their finance goal by thriving in non english sectors.
Currently, we’re about entering the TECH and HEALTH sector to create products/services to serve everyone and make life easy. Just like our slogan says, “With ELS, lives are made easier”.
Alaba: Can you describe in detail what your company does and the response from your target market?
Favour: Empress Linguistics Services is a Linguistics Service aimed at profering Linguistics solutions to Businesses and the world at large. We’re in to make the world a better place with Linguistics and so far we’ve been good. Reaching the target market hasn’t been as I just entered the niche but I’m damn enjoying my growth. It’s worth it.
EMPRESS LINGUISTICS SERVICES is currently working on the Health sector with another product “DIGITAL HEAVEN”. I am sure you can wait for it. Some of our services are;
- Translations Services
- Interpretation services
- Proofreading Services
- Language tutorial Services
- Transcription services
- Advertisement in various languages
- Jingles in various languages
- Website Translations
- App Translations
- Movie Subtitlings
- Lyrics Translations, etc.
Alaba: What makes your brand different from the rest of the language translation startups in Africa?
Favour: What makes ELS stand out is ELS would always be ELS. The goal of ELS is to solve the Linguistics needs of Man. We are here to proffer solutions to man’s needs. Also at ELS, we have the peer to peer services that enables companies to get their Linguistics needs in less than 24 hours and from their own comfort.
We’re not a Translation startup, we’re a Linguistics startup as we offer both translations, tutorials and more. We’re in for TECH, HEALTH , EDUCATION and FINANCE and we’re working on making things easier in those sectors.
Alaba: You seem to really enjoy learning languages. What would you recommend to people who don’t like language learning but still want to speak in a new language?
Favour: When people say “Languages are hard” I tell them everything is easy once you understand the methodology but unfortunately some school’s methodology are so bad that people struggle to learn foreign languages and that’s why ELS was born to make it easier for MAN. At ELS, we make language learning easy and fun.
Alaba: What did you find to be the biggest myth when it comes to language learning?
Favour: Mmmmm, the myth I got to find out is “elimination of FEAR” and knowing the grammar rules.
Most language speakers don’t try to learn the grammar rules as they feel it’s a waste of time and it makes it hard for them to attain fluency easier and faster. Some of them find it hard to read and speak because of this.
This is the secret to the faster fluency in our students . Some get to make sentences and speak in their 2nd month. Once the rules are understood, you’re good to go.
Alaba: Who are some of the modern polyglots you are impressed with, and why?
Favour: Jaindersingh , my friend on LinkedIn is a Polyglot speaking nine Languages and I’m impressed. They’re good. But for now, I’m yet to see people proffering solutions with Businesses and that’s why I’m in to make all that happen with ELS.
Alaba: Where do you see ELS in the next 5 years?
Favour: In the next 5 years, I see ELS as the No1 Linguistics company in the world creating solutions in various sectors of the world.
Alaba: As a student-preneur, what is your advice to students who are aspiring to make an impact through entrepreneurship?
Favour: My advice is that they shouldn’t give up as nothing good comes easy, it might take time but it’s gonna be worth it. They were days when I was laughed at for learning foreign languages, days when I was looked down on.
But look at it now? That’s life!! Just keep doing what you’re doing. and like I’ve always said it’s “Quality consistency” or nothing.
African Diaspora: The face behind the only Black woman founded and led ice cream brand in Amsterdam
African Diaspora, Nekeia Boone is a senior UX and tech manager turned ice cream entrepreneur. Originally from Harlem, NYC, she created her brand, Tudy’s Kitchen in the midst of a burnout, family tragedies, personal health issues and a pandemic. Named after her Grandma Tudy, she dedicate this brand as a legacy to all that she did for others – and in gratitude to all that she’s done for her. Tudy’s Kitchen is a Black woman founded and led ice cream brand based in Amsterdam. Their flavors are a delightful surprise, turning traditions right side up. Sweet and savory is umami heaven in their book – and often the star of the show in their handmade desserts.
Tudy’s Kitchen is using fresh, locally-sourced ingredients, while creating business opportunities for underrepresented groups. Particularly womxn and people of color, is at the heart of what they do. As such, Tudy’s Kitchen has a strong bias to collaborate with people who come from these groups. And partner with entities who believe in these values, to help them build their brand.
In just a few months, they have taken production literally from her kitchen into Kitchen Republic, a startup space aimed at helping food and drink entrepreneurs start and grow their businesses.
Currently, Tudy’s Kitchen is sold at Sterk Amsterdam, a speciality shop with a host of unique international products. And coming soon, they hope to kickstart their own webshop, along with having their products available on a variety of delivery apps.
The above have already proven useful in helping them scale up production, gain greater brand awareness, and attach new customers. But limited funding has created several roadblocks in helping them fully realize these efforts.
Goals and timeline
In the first six months of launch, they’ve established two key goals:
- Create brand identity and establish awareness.
- Tap into opportunities that allow them to scale.
Their approach to scaling this business leverages the small-step philosophy. They are currently doing this by:
- Setting small, measurable and achievable goals.
- Quick roll out of product to the market.
- Gathering data from customers to validate their efforts.
- Then iterating, improving and rolling out again.
In taking this approach, they envision success at the end of the six-month period to include, but not limited to:
- Boosting sales, having reached their target audience via multiple platforms (e.g. food delivery apps, new retail locations, Tudy’s Kitchen webshop).
- Building their social media following to a minimum of 1000 new followers.
- Increasing number of mentions in publications (e.g. digital or print), influencer pages (e.g. food bloggers), and/or other marketing mediums, creating an uplift in brand awareness and sales.
- Expanding the team to include support staff (sous chef, cleaning crew, dedicated delivery service), more creatives (designers, writers, stylists), and operations (financial planning/analysis, logistics, strategists).
- Generating enough data (e.g. via surveys, product reviews/feedback, etc) to establish goals for the following six-month period.
- Creating financial stability for the brand to cover operational costs (e.g. rent, equipment, etc) and to pay the many volunteers the money they deserve for helping us get this far.
Let’s keep that momentum going strong and help them African Diaspora bring it home! Support her
Margaret Adekunle, Founder of the first Black owned Canadian company with a branded secured credit card
Margaret Adekunle is the Founder and Chief Executive Officer of City Lending Centers, a credit building solution company. She has worked in the banking industry for 20 years, and her passion for progress and dedication to her community has been universally praised by Friends and Colleagues alike. Margaret has seen the struggles immigrants face and experienced them firsthand. Driving her forward to take action and uplift her community, so that nobody will have to endure their struggles alone. She founded Immigrants Inclusive Credit to tackle the complex struggles with systemic racism and financial insecurities that immigrants are forced to adapt to as they integrate into the Alberta ecosystem.
A Diversity and Inclusion Strategist and the Founder of ATB Black team members Network. The network that advance the Inclusion of Black team members by providing development opportunities and creating diverse talents throughout the organization. Her vision is to create a pathway to leadership for all underrepresented groups.
Margaret Adekunle is committed to bringing Inclusion, Diversity, Human Right and a Sense of belonging to the forefront through education and community initiatives. Teaching and mentoring new immigrants on how to adapt to the Canadian workplace culture is a cause that has been fulfilling for her.
About City Lending Centers (CLC)
City Lending Centers (CLC) is a custom credit building solutions that help you take control of your finances. And helps you get a good credit score, and a high score means better loan terms and lower interest rates on lending facilities such as loans, mortgages, and lines of credit. CLC helps build new credit, improve existing credit scores and fix damaged credit.
With over 21 years of experience helping customers rebuild damaged credit, build new credit, get out of debt, and save more. A company of former bankers with branch management experience and equipped to advise on all areas of money management. They understand how credit scores work, and can help you improve your credit scores faster. Also, they understand that financial strain could impact mental health. Therefore, provide free credit counseling and mental health evaluations through their partners.
They offer a secured credit card that works like any other card that helps build credit. CLC’s secure credit card helps customers create new credit or rebuild damaged credit. The only difference between CLC’s credit card and regular credit card is that clients pay an upfront deposit to secure their credit limit. CLC reports all payments to credit bureaus similar to the bank’s process. Clients are be expected to make their monthly payments promptly.
Shalom Lloyd: Building A Skincare Company on Valuing Healthy, Ethical and Sustainable Living
Shalom Ijeoma Lloyd is an award-winning, senior business professional, with over 25 year’s experience in the pharmaceutical industry. Shalom is the Founder of Naturally Tribal Skincare, a natural chemical-free skincare company built on valuing healthy, ethical and sustainable living whilst empowering African women. She holds several NED positions on the Milton Keynes Chamber of Commerce and SEMLEP boards. Alaba Ayinuola had an amazing opportunity to ask Shalom a few questions. Time to discover Naturally Tribal.
Alaba: Hi Shalom, could you briefly tell us about your journey into entrepreneurship?
Shalom: In 2014, after four cycles of IVF, I gave birth to my twins, Joshua and Amara. My son Joshua was covered in eczema. As a pharmacist I understand the value of medicines in our life, but I tapped into my African roots. After experimenting and mixing in my kitchen, I stumbled across the right formulation. Three days later Joshua’s skin cleared and this was the birth of my company Naturally Tribal Skincare.
With Shea Butter being my main ingredient, this journey led me to build a Shea Butter processing facility in Niger State, Nigeria, where we employ and empower our women. In addition to being a supplier of proudly made in Nigeria Shea Butter, I source my ingredients ethically from there, and then bring them into the UK to manufacture, formulate, test and distribute the finished products.
Today, Naturally Tribal Skincare is stocked in Harrods Beauty. So, if you are looking for quality unrefined Shea butter and great natural skincare products, Naturally Tribal Nigeria is able to supply that.
I am also one of the directors of JE Oils, a state of the art Shea processing facility based in Gwagwalada, Abuja!
In 2018 I co-founded another amazing company called Emerging Markets Quality Trials. Although black people represent about 17% of the world’s population, less than 3% of us are involved in clinical trials, so this company, eMQT, focuses on bringing diversity into clinical trials. It gives African patients access to medicines and African healthcare professionals the opportunity to be part of global trials. It also gives pharmaceutical companies access to a great patient population.
So all roads in my entrepreneurial journey seem to lead back to Africa, which makes me proud of my British African heritage.
Alaba: What are your offerings and the problem you are solving?
Shalom: Our offerings and solutions are;
The Nature lover: Our products speak to the nature lover who is passionate about plant-based power. These are the natural skincare lovers, the vegan and cruelty free skincare lover who is passionate about our environment and planet.
The luxury skincare and beauty lover: We speak to and cater for the results driven and luxury skincare lover who appreciates our use of ingredients with the power to battle wrinkles and tighten the skin naturally.
For skin conditions: With around 900 million people in the world suffering with a skin condition, skin diseases remain a major cause of disability worldwide. We are changing the narrative and will be the leading global natural skincare brand for customers with skin conditions as well as customers who want to maintain their skin as nature intended. From consumers with skin conditions to those undergoing medical interventions that will impact the skin.
Alaba: What is your main product and its pivot story from founding to the current state?
Shalom: YARA Body Food is the product that started Naturally Tribal Skincare so I guess you can call this our ‘hero’ product. YARA is special because it worked for my baby and gave me the confidence to start the company. Hence, the name YARA which in Hausa means children. It depicts love, care, protection; making it amazing for the most sensitive skin. Made with high quality unrefined Shea butter, our YARA is packed with natural goodness. It annoys me when we sometimes turn our noses at the scent of the liquid gold that is Shea Butter not realising the jewel we have.
Alaba: How have you attracted users and grown your company from the start?
Shalom: When customers see us, they can see themselves as part of our journey because it’s not about the glitz and glamour but more about the substance. The value one brings to the table and the impact we have on skin, on our planet and on people’s lives.
Hard work, tenacity, resilience; these are not just words! We have a long way to go but having the right people with the right mindset and who share my passion has helped the company grow. When you do something that solves a problem, impacts lives, and have fun in the process, that is a winning formula. On the business side, understanding my numbers (which does not come naturally). Defining my supply chain and knowing one’s position in a crazy, beautiful saturated market helps a lot.
Today, Naturally Tribal Skincare is a proud United Kingdom Department of International Trade Export Champion!
Alaba: What are the challenges and achievements since you launched?
Shalom: Finance was of course the main challenge. I had to remortgage my home to start this business but it has been worth it. Building the factory in Essan required investment and I am honoured to be working with investors who are also colleagues and friends. I wish I had mastered communication and people skills earlier in life. Involving and working with the right people from the start would have saved me a lot of pain. But going through this process throughout my journey has taught me some valuable life lessons.
The greatest achievement is seeing the proud look on my husband and children’s faces. That feeling that the sacrifice has been worth it. 2021 is the year our products launched in Harrods and that is such a big deal for me and my amazing team. We are exporting more, and have been able to complete the formulation of our facial and hair care products.
Alaba: Why are you so passionate about Nigeria and Africa at large?
Shalom: Naturally Tribal Shea butter supply chain is an impressive demonstration of my love and passion for Africa. It has been a journey of ‘Ethical Sourcing and Empowerment’ Pillar. The Shea industry supports and provides income to over 16 million women across the African continent. My research into potential supply sources led us to Niger state, Nigeria and an introduction to the King of Essan. I fell in love with the Kingdom of Essan and today, the Naturally Tribal group has a Shea Processing facility (with creche and worship rooms) that harvests and processes the shea directly in the region, employing about 22 rural women with plans to employ up to 70 in the future.
Our JE Oils shea processing facility boasts of the fact that all our supervisors are women which is a big deal in Nigeria. Having a facility that produces 400 metric tons of shea butter is no joke! This has created an ecologically sound and sustainable infrastructure, jobs, training and more commercial co-operative opportunities to market and sell shea butter.
Alaba: Can you share 3 things that most excite you about the modern beauty and wellness industry?
Shalom: We are more aware of the impact we have on our planet, more aware of consumerism. So the modern beauty industry is on a journey to impact the 120 billion units of unrecyclable plastic we put out annually. Of course, making money is important, we run businesses after all however, It’s not just about making money it’s also about purpose and impact. We no longer look at wellness as a separate topic, we have made beauty, particularly skincare part of one’s holistic wellness – don’t forget that your internal wellness can manifest on your skin.
Alaba: Where do you see yourself and Naturally Tribal in the next 5 years?
Shalom: Our pipeline is exciting, and we are currently working on our facial and hair care products, using innovative and unique ingredients. We are building even stronger relationships with our current stockists. Looking to grow and expand into the Hospitality industry, partner with great luxury SPAs and make great inroads into being stocked in airline duty free luxury goods.
In 5 years time, I see myself, taking a bit of a back seat and overseeing others running my companies. Enjoying the fruits of my labour with my family and friends.
Alaba: Finally, what is your advice to female entrepreneurs in the beauty industry or first-time startup founders?
Shalom: The journey is tough so do something you are passionate about. NEVER let the lack of finance stop you. Align with the right type of people, be genuine, surround yourself with a great team (no one knows it all). Most of all, ENJOY the ride, bumps and all. The beauty industry is so saturated, so be unique. Let your passion shine and come through. Know your numbers and know the value you bring – never sell yourself or your products short. If you are going to do it, do it well and don’t cut corners.
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