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Interview With Damansah co-founder/CEO, Claver Nambegue Coulibaly

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Claver Nambegue Coulibaly, Chief Executive Officer at Damansah

Claver Nambegue Coulibaly is passionate about entrepreneurship, innovation, artificial intelligence holds a master’s degree in business and technology. His company,Damansah is improving the success rate and well-being of African micro-business owners by helping them track their transactions, business profitability and improve their financial management and business skills.  In this e-Interview, he speaks with Alaba Ayinuola, on how the team is working towards building the most powerful and largest bridge leading to financial inclusion, challenges, government policies and Africa’s business ecosystem. Excerpts.

 

Tell us about Damansah and the role you play?

Damansah is a platform that allows African micro-business owners to easily manage their financial activities and improve their financial literacy. With the Damansah application, we empower African micro business owners to track their transactions, know their business profitability and improve their financial management and business skills. The purpose is to lead them to financial inclusion where they can take advantage of financial services.

As co-founder and CEO of Damansah, my first role on the team is to ensure that we continue to work towards our core mission, enhancing the success of African micro-business owners. In addition, I maintain the relationship with our investor, define and track our key performance indicators and milestones, define business strategies.

 

What was your startup capital and how were you able to raise it?

My co-founders, Michael Danho, Mohamed Bakayoko, and I were students at MEST AFRICA, where we took advantage of the one year program to develop our project and study the target markets. At the end of the program, after presenting the project to a panel of investors, we raised $ 100,000.

 

What are the challenges, competition and how are you overcoming them?

Our biggest challenge is the behavior of the micro business owners as they are used to not tracking their transactions. To overcome this challenge, we started sending them messages, notifications about business or financial trainings every two days. In what follows, when they open the application to read the course, they record at the same time active transactions.

We are not alone in the market. However, from our point of view, the user interface and the user experience of the product are the key differentiators. In addition, based on the design thinking methodology, we have designed the essential features that African micro-business owners need to run their businesses. We have created business and finance courses to help entrepreneurs improve their business or start a new business.

 

How does your organisation measure its impacts?

We are a data driven company. As a result, we use many internal and external  tools to track our performance indicators, track customer interactions and the mobile application available in the playstore, only in Ghana now, engage customers when they are not active. Also, we always discuss with our entrepreneurs to evaluate satisfaction and get feedback.

 

What advice would you give potential entrepreneurs who intend to start a business or invest in Africa.

Before investing or starting a new business in Africa, take the time to do a local market research based on design thinking methodology. During this study, you will have the opportunity to discuss with your potential customers and verify the hypothesis you made before the market research. Here is the key to success. The problem and the solution must come from your potential customers, even with the pricing model of your services or products.

When you will encounter difficulties, never give up! Entrepreneurship is a long journey, it is a series of many challenges that will produce the big expected result, an impact.

What’s the future for Damansah and what steps are you taking in achieving them?

This year, we promise many services and features to satisfy African entrepreneurs. Among these promises, we will expand our business to Côte d’Ivoire where it is a large young market with a high smartphone penetration rate. In the middle of the year, we will launch an online accounting software for African small businesses using artificial intelligence.

All of these steps will lead us to our vision of building the most powerful and largest bridge to financial inclusion in Africa.

 

How is the government policy impacting startups in Ghana?

Well, the Ghanaian government has been actively working to ensure that Ghana  sees more and more successful startups. Last year, it set up a fund and a national entrepreneurship program to show its commitment to support start-ups. It even changed its fiscal policy so startups would have a 3 years tax holiday and focus on growing. However, not everything is rosy, in particular when it comes to the tech industry.

As the industry is moving forward and new technologies are coming out every single day, Ghana and not just Ghana actually, most african countries have failed to adapt the legislation to the digital age so to create an enabling environment for  tech startups to thrive and heavily contribute to the economic development of our countries.

 

What’s your view on the development of Africa business ecosystem?

The African business ecosystem, French or English speaking, is becoming more active and growing rapidly. The number of entrepreneurship competitions, incubators and tech hubs is growing exponentially. It all starts with capacity building. Many NGOs all over Africa teach, train young entrepreneurs to international standards of entrepreneurship and the result is there: many great projects in all sectors are born. 

We have the knowledge and the technical support. We therefore hope that many more investors from around the world will trust the ecosystem, invest in our startups and accompany them throughout their growth, like in Europe, the United States or anywhere else in the world.

 

What inspires you and keeps you going?

I have three big inspirations, my Grandmother, the entrepreneurship my passion and my family. Specially about my grandmother, she is my primary inspiration, my first role model, it’s the brave African mother we often talk about in books. She created herself a job allowing her to educate her 7 children until their professional success. Unfortunately she is dead, but I still think of her when everything goes wrong.

 

How do you relax and what books do you read?

Generally, I listen to music or walk. Walking allows me to think about everything and nothing at the same time. I read books like Lean Startup, Outside Insight. However, my favorite book is Blue Ocean Strategy. I will end with the best quote I read there: “The best way to beat the competition is to stop trying to beat the competition.”

 

Claver’s Mini-biography

Passionate about entrepreneurship, innovation, artificial intelligence, after my master’s degree in business and technology in Ivory Coast my country, I started various social projects to help my community. Then, I got a scholarship from MEST AFRICA, where I improved my entrepreneurial skills during a one-year program. I have experience in IT project management.

Kindly visit: https://www.damansah.com/

 

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Edith Njage: My Letter to fellow Female CEOs

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Edith Njage, Co-Founder and current CEO of Arielle for Africa (Image: Supplied)

Edith Njage is a Social and Serial Entrepreneur based in Africa. She is the Co-Founder and current CEO of Arielle for Africa, which aims to create over 100,000 jobs in Africa through empowering, training, coaching and connecting and funding entrepreneurs. Edith is the Country Representative for Invicta Ventures on a mission to fund social impact ventures with up to $10 billion in developing markets. She holds a Bachelor of Business Administration with a major in Finance and a Bachelor in Business Management with a major in Economics. A Master of Science in International Business with a major in Disruptive Innovation and a Master of Science in Finance, both from HULT International Business School. Excerpts of her letter below;

 

There are realities that come with being a woman in leadership that in most cases remain secret.

Realities faced but not communicated.

My journey as a Young, Black and Female CEO has been nothing short of rough, tough and everything in-between. The hardest truth is that the journey has been lonely with no-one to turn to, until I decided to make changes to not only my leadership, but my circles as well. I began my journey as a serial entrepreneur at 18, relatively young in the books of most but when a problem in your continent calls, age is never a factor. I became a CEO at 24 and to date I wish someone explained the realities of being a woman in leadership. Especially a young and black woman in leadership.

I wish I knew the bias that I would face each time I walked into a room and sat on the table when most expected me to just bring the coffee,

I wish I knew that fundraising would be more about my gender and race than the value my companies brought to the table,

I wish I knew that the most powerful weapon a female CEO can wield is a network of other female CEOs,

I wish I didn’t do it all alone.

Dear Female CEOs,

You are powerful. You are graceful, You are beautiful in leadership. I know that the world has taught you to blend in, I know you have been told to use your position or title to protect your vulnerability and I know most days it feels like no-one in the world can understand what it is like to be you. I want you to know the key to our strength is each other. I want you to know that rather than face the bias alone, rather than rise to the top alone, we can band together and not only rise but build a system for the next generation of female CEOs to struggle less than we did.

Where the world has called us bossy, let’s exude grit and relentless pursuit of our dreams,

Where they have called us soft, we can preach emotional intelligence and finally,

Where they have prevented our progress, we can build paths for the progress of other women after us.

This is our time, but we cannot go at it alone. We must band together and begin talking about these realities, not in secret but for the world to see. It is for this reason that I decided about a month ago that enough was enough and that it was important for me to begin sharing the truth behind my journey as a Young, Black and Female CEO. I started a podcast!

Since beginning this journey I am in awe of how many women in leadership, in business, in politics and in corporate have reached out sharing their stories!

The Latest Episode is available below (streamed to Spotify and Apple Podcast). Adding onto that I have decided to be intentional about building a Female CEO Global Board. A space for Female CEOs to share their stories, struggles, plans for growth of their businesses and so much more!

If this is something that interests you and you would like to join us next week or maybe just find a safe space and community of women who understand, book a coffee chat with me here; https://calendly.com/edith-njage-alpha-group/one-on-one

I became intentional about building circles with fellow female CEOs and investing into those circles so that as a tribe we would all rise! Rise in business, rise in our purposes and pursuits and rise in who we are as people in the world.

As always, I hope that unashamedly sharing my truth will help you know that you are never alone.

 

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Interview with a Polyglot: Favour Chisimdi Nwobodo, Founder Empress Linguistics Services

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Favour Chisimdi Nwobodo, Founder Empress Linguistics Services (Image: Favour Chisimdi Nwobodo)

Favour Chisimdi Nwobodo is a polyglot who speaks nine (9) foreign languages. She is the Founder of Empress Linguistics Services (ELS) creating new ways for businesses to interact with consumers across  borders. In this interview, Alaba Ayinuola spoke with Favour about what it means to be a polyglot, her journey in entrepreneurship and much more. Excerpt.

 

Alaba: Could you briefly tell us about yourself and your journey into entrepreneurship?

Favour: Becoming the Solution! Oh yes, I proffer Solutions. My name is Favour Chisimdi Emerald Nwobodo from Enugu state in Nigeria. Ever since I was a kid, I’ve always wanted to be the Solution to people’s problems. Growing up, I got to witness the high rates of unemployment/poverty in the country, and the urge to put an end to this problem started growing.

At first, I started EMPRESS LINGUISTICS SERVICES (my brand) as a Linguistics brand – just Translations and Language Tutorials. I was the only one handling it but at some point, I did quit. During those bad moments, I was aimlessly searching on google when I saw the current finance situation. I felt bad – Nigeria is slowly losing “NAIRA”. I went on to search for ways to strengthen the economy of the country and I saw “Promotion of international trade” That struck!. But we’ve got machines and interpreters, why is yours different?

But then machines would be machines and sometimes those Interpreters might Interpret wrong stuff and scam people. I left the site and went into proper thinking, I thought about it and came up with ” LINGUISTICS IN FINANCE ”- when Linguistics meets Finance, it doubles it, it revives the currency etc.

I went on to propound the “LINGUISTICS IN BUSINESS SYSTEM”. I tried my hypothesis with a client’s job and it worked- I was convinced! So I came back stronger at Empress Linguistics Services and we’ve been able to help companies, businesses, and all thrive.

So far, we have been able to pull off a lot of deals. And from the comfort of our client’s home they are able to run their Businesses with ease, learn  and attain fluency in foreign languages with ease. Our peer to peer service makes it so easy for Companies that most of them stick to it as their Linguistics needs  (Translations and all) are attended to in 24 hours.

Also , seeing the way non English speakers are marginalized in various countries- they can’t access lots of things (products, companies etc) as they can’t understand English. With this, Empress Linguistics Services is working hard to eliminate Linguistics barriers and give them accessibility to various opportunities with LINGUIS-NESS (LINGUISTICS AND BUSINESS) a news platform in various languages that enables non English speakers access lots of information in  various languages.

 

Alaba: Empress Linguistics is creating new ways for businesses to interact with consumers across  borders. How did it all start?

Favour: My manager “Barr Chijioke Ojukwu” told me about opening a brand, and the brand “Empress Linguistics Services” was founded. At first, I had no vision. I just wanted to tutor languages and that’s all. I wanted it as a side hustle but then, REDIRECTION happened.

During the trying times, I went off and did some research and founded “Linguistics in Business”- How Linguistics helps to make businesses thrive, it was a great module. I also did some case studies with our client’s business and it thrived. It was a sell out, this prompted me to seek for “Linguistics in Finances” to help companies, firms and organizations meet their target companies and stabilize their finance goal by thriving in non english sectors. 

Currently, we’re about entering the TECH and HEALTH sector to create products/services to serve everyone and make life easy. Just like our slogan says, “With ELS, lives are made easier”.

 

Alaba: Can you describe in detail what your company does and the response from your target market?

Favour: Empress Linguistics Services is a Linguistics Service aimed at profering Linguistics solutions to Businesses and the world at large. We’re in to make the world a better place with Linguistics and so far we’ve been good. Reaching the target market hasn’t been as I just entered the niche but I’m damn enjoying my growth. It’s worth it.

EMPRESS LINGUISTICS SERVICES is currently working on the Health sector with another product “DIGITAL HEAVEN”. I am sure you can wait for it. Some of our services are;

  • Translations Services
  • Interpretation services
  • Proofreading Services
  • Language tutorial Services
  • Transcription services
  • Advertisement in various languages
  • Jingles in various languages
  • Website Translations
  • App Translations
  • Movie Subtitlings
  • Lyrics Translations, etc.

 

Alaba: What makes your brand different from the rest of the language translation startups in Africa?

Favour: What makes ELS stand out is ELS would always be ELS. The goal of ELS is to solve the Linguistics needs of Man. We are here to proffer solutions to man’s needs. Also at ELS, we have the peer to peer services that enables companies to get their Linguistics needs in less than 24 hours and from their own comfort.

We’re not a Translation startup, we’re a Linguistics startup as we offer both translations, tutorials and more. We’re in for TECH, HEALTH , EDUCATION and FINANCE and we’re working on making things easier in those sectors.

 

Alaba: You seem to really enjoy learning languages. What would you recommend to people who don’t like language learning but still want to speak in a new language?

Favour: When people say “Languages are hard” I tell them everything is easy once you understand the methodology but unfortunately some school’s methodology are so bad that people struggle to learn foreign languages and that’s why ELS was born to make it easier for MAN. At ELS, we make language learning easy and fun.

 

Alaba: What did you find to be the biggest myth when it comes to language learning?

Favour: Mmmmm, the myth I got to find out is “elimination of FEAR” and knowing the grammar rules. 

Most language speakers don’t try to learn the grammar rules as they feel it’s a waste of time and it makes it hard for them to attain fluency easier and faster. Some of them find it hard to read and speak because of this. 

This is the secret to the faster fluency in our students . Some get to make sentences and speak in their 2nd month. Once the rules are understood, you’re good to go.

 

Alaba: Who are some of the modern polyglots you are impressed with, and why?

Favour: Jaindersingh , my friend on LinkedIn is a Polyglot speaking nine Languages and I’m impressed. They’re good. But for now, I’m yet to see people proffering solutions with Businesses and that’s why I’m in to make all that happen with ELS.

 

Alaba: Where do you see ELS in the next 5 years?

Favour: In the next 5 years, I see ELS as the No1 Linguistics company in the world creating solutions in various sectors of the world.

 

Alaba: As a student-preneur, what is your advice to students who are aspiring to make an impact through entrepreneurship?

Favour: My advice is that they shouldn’t give up as nothing good comes easy, it might take time but it’s gonna be worth it. They were days when I was laughed at for learning foreign languages,  days when I was looked down on.

But look at it now? That’s life!! Just keep doing what you’re doing. and like I’ve always said it’s “Quality consistency” or nothing.

 

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Eficaz Movers CEO, Ben Imara on his journey into entrepreneurship and the untapped moving industry

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Eficaz Movers CEO, Ben Imara (Image: Supplied)

Imara Benedict Oghenero, is an IT expert, entrepreneur and Eficaz Movers CEO, a logistics company focused on household, office and warehouse moves. In his Interview with Alaba Ayinuola, he shares his journey into entrepreneurship, the bottlenecks from government regulations, he also pointed out that the movers industry remains untapped. Excerpts.

 

Alaba: Could you briefly tell us about yourself and your entrepreneurship journey?

Ben: My name is Imara Benedict Oghenero, I was born in Ughelli, Delta State and grew up in Lagos. I am the 4th child in a family of five. I attended Houdegbe North American University where I obtained a Bachelor of Science (BSC) in computer science. I started working in the IT department for QX solutions, a company that deals on car tracking devices. My entrepreneurship journey started in 2019, when I founded Eficaz Movers Limited.

Alaba: What inspired you to launch Eficaz Movers and how do you operate?

Ben: In July 2019, I was about to move to a new house, so I decided to search for moving companies and I found a particular company that carried out the move for me but when they finished moving my stuffs, I found out most of my properties were damaged. So that evening it flashed in my head, why not start up a moving company of my own, so I started my research immediately and that was how Eficaz Movers Ltd came about and decided people deserve extremely good standard in moving services.

Moving can be a stressful task, so Eficaz Movers Limited can make the experience fun and seamless, we do Apartment, Office and Household moves (whether you need to move your office, industry facility or warehouse) Eficaz Movers Ltd is your one stop.

Alaba: Kindly share some of the challenges and successes since you launched?

Ben: Like every business, there are always challenges when setting up/running a business. We have had some challenges in the past that set us back a little when I started the business, however to mention a few, Driver Shortage, Government Regulations, Complexity of deliveries are some of the challenges faced in the business.
I think our major success happened in the year 2020. We were able to carry out a total of 45 household moves, 7 office relocation and 23 store deliveries for the year ended December 2020, which generated some loyal customers of our’s till date.

Alaba: What is the current state of Eficaz Movers and the steps you took to grow the business to where it
is today?

Ben: We are currently among the top 5 moving companies on the Lagos island environs (Lekki, Ajah, Ikoyi, Victoria Island), with a staff strength of about 15 people, However we are looking forward to growing the business to become one of the top 5 moving companies in Nigeria.

Some of the steps I took included; recurrently training our staffs to become specialized professionals in their fields, increased our social media presence as that has proven to be a major catalyst in influencing consumer decision making and I must say the evolving/increase in technology has also contributed to the growth of the business.

We also improved our customer care/relationship with our clients as well as improved working environment for the staffs.

Alaba: A number of African “Uber-for-trucks” platforms have emerged in recent years. How competitive is this industry?

Ben: That hasn’t really affected our business a lot. It’s quite competitive but the modus and standards in which we carry out our job is outstanding and it set’s us aside from others.

Imara Benedict Oghenero, CEO of Eficaz Movers with Team

Alaba: What are your expansion plans and future for Eficaz Movers?

Ben: I’m looking forward to a more bigger work space and storage facility, opening few other offices in area’s where we are mostly demanded. Expand with more staff strength as well as trucks and other equipment to increase efficiency. The future of Eficaz Movers is to become a household name when it comes to relocation services in Nigeria. We want to become your go to place when you think relocation.

Alaba: Describe the toughest situation you’ve found yourself in as a business owner.

Ben: The toughest situation I have found myself in will be one time when we were just training some new employees in the parking/loading department in the year 2019, a customer’s valuable was damaged, it was a tough period for me as the business was still new and barely generating profit, so I had to ensure the customer’s valuable was replaced in due time.

Alaba: How do you feel as an African entrepreneur?

Ben: I must say it’s not easy being an African entrepreneur because there are a lot of barriers, government regulations that act as constraints to your business but there’s also a lot of potential in the Africa market that is yet to be exploited.

Alaba: If you had the chance to start this business again, what would you do differently?

Ben: I would probably increase the marketing budget higher than I predicted when I started the business, infuse more social media awareness/marketing, I will also improve the level of training offered to our then new staffs.

Alaba: What is your advice to young budding entrepreneurs in Africa?

Ben: Starting small appears difficult but it’s a step ahead of those who don’t dare to try, keep putting effort in what you do and stay consistent.

 

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