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Interview with Insure Africa Founder, Judith Pila On Driving Insurance Inclusion

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Judith Pila, Founder Insure Africa (Image: Supplied)

Judith Pila is the Founder of Insure Africa, a company whose main goal is to drive insurance inclusion in Africa through literacy, education, and awareness. Aside being an insurance professional, Judith is a contributing writer to Insuranceopedia, an online insurance information platform focused on Canada and US markets. She is the Content Director for Ladies Corner Canada Magazine, a Board Director for LCC Media Foundation. She volunteers with various organizations like, Insurance Institute of Canada, Career Education Council, SoGal Foundation. In this interview with Alaba Ayinuola, she speaks on her entrepreneurship journey into the insurance ecosystem and why she is driving insurance inclusion with Insure Africa. Excerpts.

 

Alaba: Could you briefly tell us about yourself and how you end up building in the insurance space?

Judith: My name is Judith Pila, born and raised in Nigeria, I now live in Canada. My journey to the insurance industry was purposive and one inspired by the need to do something different in an environment where it seemed everyone else wanted regular careers. Shortly after I moved to Canada, I already knew the industry was where I needed to be. In 2015, I began my career in insurance.

Alaba: For those who don’t know, what does Insure Africa do?

Judith: Insure Africa is a company that is, focused on driving insurance inclusion in Africa through literacy, education and awareness. We also provide consulting services to individuals and small businesses, we help them make smart and informed insurance decisions to help meet their personal and business goals.

Alaba: What makes Insure Africa special from other startups driving insurance inclusion?

Judith: While other startups are driving insurance inclusion through Artificial Intelligence and Technology, Insure Africa is doing same through literacy, awareness, making sure that Africans are well informed about insurance, so that when they decide to take on any insurance products, they are equipped with the knowledge they need.

Alaba: What have been the biggest challenges and successes in building Insure Africa till date?

Judith: I think I would have less to say in this regard, considering that Insure Africa has been actively operating as a company for only about  four months. I think the biggest challenge has been trying to convince people that we are not insurance salespeople. I think the moment you mention insurance to someone in Africa, they feel like you are trying to sell them a product. People that we have been able to reach, see value in the services we offer and have given us positive feedbacks, I would consider that a success.

Alaba: How has the insurance industry evolved?

Judith: Unlike before, when most people thought insurance was only for the rich and large corporations, more and more people are now seeing the need for insurance. The Covid-19 pandemic has also proved the importance of insurance. And with the use of technology, insurance companies are now offering insurance products through different channels making it more accessible to consumers like never before.

Alaba: Kindly share the most difficult part of being a CEO of a startup?

Judith: I think one of the most difficult part is the unpredictability, that what you are trying to build will either fail or be a success.

Alaba: How do you feel as an African entrepreneur?

Judith: I feel great and inspired by other African entrepreneurs who have made it to the top.

Alaba: What are Insure Africa’s expansion plans in terms of product, tech & markets in the next 5 years?

Judith: We are more of a service company and have plans of reaching as many people as possible that might need our services. We do have tech plans but are not ready to share those plans yet. We already have representatives in about 5 African countries and think that the opportunities are endless, and the future is looking bright.

Alaba: Finally, what piece of advice would you give to budding entrepreneurs?

Judith: Keep building, there are going to be tough days, but hold on to the vision and hope for a better end.

 

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CliniDo: Your Personalized Healthcare Companion

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CliniDo Mina Shawky CEO and Hitham Essam CTO, at GITEX Africa

CliniDo, a MENA leading health tech innovator, With CliniDo’s revolutionary voice search functionality, connecting with a healthcare provider takes mere seconds. CliniDo transcends the limitations of a typical healthcare app. They envision themselves as your trusted healthcare companion, offering unwavering support throughout your health journey. Whether you’re experiencing a new symptom or managing a chronic condition, CliniDo provides personalized and exceptional customer-focused solutions.

Founded in January 2020 in Assiut Egypt, by Wael Soliman, Mina Shawky, and Hitham Essam, CliniDo aims to be the ultimate healthcare companion, providing top-notch medical services in Egypt and the MENA.

Your Voice Heard: Instant Connection Through Voice Search

Imagine needing medical attention and simply voicing your needs. With CliniDo’s revolutionary voice search functionality, connecting with a healthcare provider takes mere seconds. Forget complex menus or frustrating typing – just speak your needs, and CliniDo will connect you to the right healthcare provider. This innovative approach showcased at GITEX exemplifies CliniDo’s commitment to streamlining healthcare access.

Guiding You from Symptoms to Solutions: AI-Powered Support

CliniDo takes the guesswork out of your healthcare journey. Simply describe your symptoms to their AI-powered system, and it will recommend the most appropriate medical specialty for your needs. This ensures you receive the right care, right away – a testament to CliniDo’s commitment to efficiency and patient well-being, a theme that pervaded GITEX discussions.

Personalized Content Tailored to Your Needs

CliniDo doesn’t stop at connecting you with healthcare providers. Recognizing that knowledge empowers, they provide customized medical and educational content that aligns with your specific condition. This empowers you to make informed decisions about your healthcare journey.

A Complete Healthcare Ecosystem at Your Fingertips

CliniDo offers a comprehensive suite of healthcare services, all conveniently accessible through their platform. Here’s a glimpse into what attendees at GITEX found particularly exciting about CliniDo’s offerings:

  • Book appointments with doctors: Find the right doctor for your needs and schedule appointments in seconds.
  • Book clinic consultations: Schedule in-person consultations with your chosen healthcare provider.
  • Book home visits: Get the care you need from doctors or nurses from the comfort of your own home.
  • Book lab tests from home: No need to go to a lab. Order your tests and have them collected from your home.
  • Request Medication: Easily request your medication.
  • New! Book medical services: This exciting new Product allows you to directly book any medical service you require, streamlining the process and saving you valuable time.
  • Next: Bookings and Payment Solutions: CliniDo’s commitment to continuous innovation is clear. you will soon be able to book surgeries and procedures directly through CliniDo, with a convenient installment payment solution built into the platform.

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Making a Measurable Impact

CliniDo’s dedication to patient care is reflected in their impressive achievements. They’ve proudly served over half a million patients, connected them with more than 11,000 doctors and healthcare providers, and facilitated over two million dollars in healthcare transactions. These numbers represent countless individuals who have received the care they need, thanks to CliniDo’s innovative platform.

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Rhea, a women-led Kenyan startup is cultivating change in AgriTech

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Rhea CEO and Co-Founder, Priscilla Wakarera (Image: Supplied).

Rhea is a dynamic agritech start-up that is revolutionizing soil health management with innovative IoT sensors, empowering smallholder farmers to practice precision agriculture for sustainable and profitable crop cultivation.

GITEX Africa 2024, was held in Marrakech, Morocco from May 29th to 31st, 2024. The event was an incredible platform for tech enthusiasts, startups, and industry leaders to converge, showcasing the dynamic growth and potential of Africa’s tech ecosystem.

Participating at GITEX AFRICA allowed Rhea to make meaningful connections with service providers who will be instrumental for our growth. The showcases by established market players were a source of invaluable learning and inspiration as we continue to build our vision.

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Additionally, engaging in insightful conversations with ecosystem drivers has opened new avenues for collaboration and support. Rhea is looking forward to the days and months ahead, the organization is excited to foster collaborations with the connections that were made during GITEX Africa 2024.

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Tapiwa Guzha: making African-inspired ice cream with local flavors

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Tapiwa Guzha is a South African entrepreneur and founder of the Tapi Tapi ice cream brand. This amazing journey all began in July 2018 which already feels like a lifetime ago. What began as a self imposed dare by Tapiwa to share a passion for ice cream, any sort of ice cream, has evolved into an amazing storytelling vehicle. A unique way to share African folklore, rituals and cultural practices through frozen morsels and crunchy cones. A way to celebrate our diversity and embrace our differences while also realising we’re far more similar than we are different. Very creative, Tapiwa stands out for his ice creams with new flavors. Dried fish, hibiscus, Mphepho, toffee, chilli, dried blackjack leaves with caramel. Flavours that are simply unprecedented.

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In February 2020, Guzha launched Tapi Tapi, and the shop quickly became a success. Tapi Tapi is a Shona expression that means “yum yum”. Tapi Tapi began as a direct-delivery service that dropped off ice creams all around the Western Cape. While also orchestrating pop-up tasting experiences where people could engage with the diverse food and food practices from all over the continent. It is a one-of-a-kind shop that showcases the flavors of Africa. Tapi Tapi’s ice creams are tasty, bold, and unique, and they’re a great way to experience African cuisine.

This Zimbabwean molecular biologist, PhD in biotechnology at the University of Cape Town, passionate about cooking and entrepreneur, he makes African-inspired ice cream with local African flavors after experimenting with dry ice (dry ice making process). Tapiwa began experimenting with dry ice, a form of solid carbon dioxide that sublimates into carbon dioxide when exposed to heat. This allowed him to create ice cream faster, smoother and tastier. 

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