Corporate Citizenship
Investing in sustainability enhances brand value
Investing in sustainability and The Carbon Trust Standard is not only a risk management tool, believes Dr Mehran Zarrebini, CEO of PFE International, holding company of Van Dyck Carpets. Being recognised as an independently verified environmentally sustainable organisation enhances brand value and can also drive innovation.
Zarrebini was speaking at the official launch of Carbon Trust Africa at the Michelangelo Hotel in Sandton late last month as director of a South African company with The Carbon Trust Standard certification. This recognises success in reducing carbon emissions and provides a framework for organisations to enhance their operational sustainability.
“The Carbon Trust Standard has enabled Van Dyck to manage and reduce its greenhouse gas emissions effectively, recognise new business opportunities, challenge our conventional wisdom and untap new market spaces ripe for growth,” he said.
Sustainability-based management
There was no doubt that today’s operating environment was complex, uncertain and ambiguous and that modern businesses required sophisticated sustainability-based management, he said.
Zarrebini cited his own company, Van Dyck Carpets, as an example. “This is an organisation that has an extensive history in South Africa, having first opened its doors in 1948 manufacturing soft floor coverings in Durban. It has evolved over the years to a company manufacturing and distributing a diverse portfolio of flooring products, not only in South Africa but to different parts of the world.”
Their journey towards adapting their business model began in 2012, after implementing an environmental management system during 2011.
“We had realised that the management system, while a step in the right direction encouraged incrementalism in a consistently documented manner, something any business should avoid. A more far-reaching approach to adopt faster and deeper improvements was required.”
“At the time, we had recognised that climate change risks could significantly impact on our operations in many dimensions such as resource scarcity and they were largely out of our organisation’s control. Disruptions in the supply chain would dramatically affect our production processes.”
Accounting for its emissions
Van Dyck began accounting for its greenhouse gas emissions in 2012, following the methodology prescribed in the Green House Gas Protocol.
“Our level of detail extended beyond the certification needs of Scope one and Scope two emissions and included many of the voluntary reporting requirements such as employee and airline travel together with emissions associated with the transportation and distribution of our goods throughout South Africa and beyond,” Zarrebini explained.
It was also imperative for Van Dyck to associate itself with an independent certifier such as The Carbon Trust that could provide a framework for Van Dyck to enhance its operational sustainability, improving energy efficiency at the same time as cutting costs.
The insight offered by monitoring data provided Van Dyck with a broad range of opportunities that could achieve carbon and energy savings in areas such as heating, cooling, lighting and resource performance. This focus on energy conservation helped the company reduce its greenhouse gas emissions by 20.7% in absolute terms and 24.5% as a function of intensity during the period 2012 to 2014.
“We are currently at the stage of our first re-certification and our estimate for the period of 2014-2016 is that we have made a further 20% absolute reduction over this period.”
“Since 2012, our carbon footprint has reduced from approximately 11,200 tonnes per annum to 4,200 tonnes per annum, a saving of more than 6,500 tonnes, resulting in significant savings in both energy costs and emissions.”
Sustainable manufacturing
Regarding business growth, Zarrebini said that redesigning processes to meet environmental standards and certification requirements had offered new opportunities.
“Van Dyck has successfully embedded sustainability into the manufacturing of its soft flooring and acoustic flooring. The carpet tiles manufactured at our Durban plant incorporate 40% recycled content into the backing of the product as a substitute for bitumen. The backing utilises fly ash or pulverised flue ash, a by-product of coal combustion.”
Van Dyck’s recently established sister company, Mathe Group is now one of the largest recyclers of post-consumer and post-industrial truck tyres in Southern Africa, something it would never have envisaged creating a few years ago.
“Legacy tyres are an environmental hazard that have blighted the landscape, landfill sites and previously disadvantaged areas in South Africa for many years. The recycled rubber is used to manufacture a patented self-adhesive acoustic underlay at Van Dyck eliminating the need to use wet adhesives.”
The acoustic underlay is now exported to more than 30 countries worldwide and is favoured in cities where there are stringent legislative requirements to reduce noise pollution in high-rise buildings and offices.
The group’s newest business venture uses recycled truck tyres to manufacture outdoor paving mats for driveways and pavements manufactured from recycled rubber.
Zarrebini concluded, “We are moving to a world of scarce resources if we haven’t already done so, in which companies will increasingly need to consider their total return, not just on assets and equity, but on resources and their efficient use.”
Source:bizcommunity
Corporate Citizenship
Huawei 2024 ‘Seed for Future’ Programme Kicks off in Kenyan Tertiary Institutions
Huawei Kenya has rolled out its “Seed for Future” program for the year 2024 in collaboration with leading universities and TVET institutions in Kenya. The initiative, which is Huawei’s globally-recognized Corporate Social Responsibility (CSR) flagship program, aims to cultivate talent and foster innovation in the field of ICT to ensure a sustainable future for technological advancement through training.
The training sessions are designed to bridge the gap between academic learning and real-world industry demands, equipping students with the expertise needed to thrive in the digital age.
Universities and colleges earmarked to benefit from this year’s Huawei “Seed for Future” program Include University of Nairobi, United States International University (USIU), Strathmore University, Kenyatta University, Moi University, Egerton University, Jomo Kenyatta University of Agriculture and Technology (JKUAT), Mount Kenya University, Catholic University of East Africa, Technical University of Kenya, Muranga University, Kabete National Polytechnic, Nairobi Technical Training Institute, and Nyandarua Technical Training Institute.
Commenting on the program, Huawei Kenya Media Director, Public Affairs and Communication Department Ms. Khadija Mohammed Ahmed said the Seed for Future” program seeks to develop local talent, share knowledge, increase ICT sector awareness & enthusiasm, & foster digital community building.
“We are thrilled to kick off the 2024 ‘Seed for Future’ program, which represents Huawei’s unwavering commitment to nurturing the next generation of ICT professionals. By collaborating with these top universities and colleges, we aim to empower Kenyan students with the necessary tools and insights to drive innovation and shape the future of technology,” Ms. Ahmed said.
Now in its 10th year in Kenya, the Seeds for the Future program seeks to rope-in at least 1000 participants.
The registration exercise for this year’s program will run until April 30th, 2024. To register, the participating student will need a resume, a transcript that proofs academic records, a cover letter and/or a 3-minute personal video which reflects objective to participate for learning, which should be done through the Registration Link
This year’s program offers students the chance to undergo a one-week digital training course in South Africa, as well as additional training opportunities.
In addition to the South Africa trip, selected students will have a one-week training on Huawei certification courses and another one-week local training in Nairobi and an opportunity to engage in global competition termed as the ‘Tech4Good Competition, international learning and cultural exchange.
In 2023, more than 2600 students from 102 countries participated in the program.
LG Electronics, a global leader in technology and innovation, has once again demonstrated its commitment to making a positive impact on communities by organizing a grand IFTAR feast during the holy month of Ramadan. With a steadfast commitment to community support and giving back, LG Electronics served delicious meals to hundreds of people in need.
LG Electronics recognizes the significance of solidarity and compassion during this special time of year. The IFTAR feast, which took place in 2 major Mosques in Magodo Shangisha and Naiwarudeen Society of Nigeria, Oshodi, Lagos State, saw delicious meals being served to hundreds of individuals, bringing joy and unity to all who attended.
Ramadan is a time of reflection, spirituality, and compassion. It is a month when Muslims around the world fast from dawn till dusk and break their fasts with IFTAR meals. However, many individuals and families struggle to afford a proper meal during this sacred month. LG Electronics aimed to make a difference by organizing an IFTAR feast that brought the community together and provided nourishment to those in need.
Commenting on the initiative, the Managing Director, LG Electronics West Africa, Mr. Hyoung Sub Ji, stated, “We are delighted to be able to extend our support to the community during this auspicious month. Ramadan is a time for giving, and we feel privileged to have the opportunity to make a positive impact on the lives of others. We hope that the IFTAR feast brought joy and comfort to those who needed it most.”
“LG Electronics remains dedicated to our “Life’s Good” initiative that contributes to the well-being and happiness of society. By harnessing the power of technology and innovation, we strive to uplift communities and foster an environment of inclusivity and kindness”. Mr. Sub Ji added
Expressing gratitude to the management of LG Electronics, the President/Amir, of Islamic Education, and Faith Initiative (IEFI), Alhaji Olaide Osikoya of the Magodo Mosque said “We are immensely grateful for the generous gesture extended by the management of LG during this critical period. As the leader of the mosque, I am deeply moved by the support shown through this IFTAR initiative. The impact of this kindness is profound not just for me, but for all those benefiting from it. Such acts of compassion truly strengthen the bonds within our community and serve as a beacon of hope and unity. We thank the LG wholeheartedly for their benevolence, and may this spirit of giving continue to inspire others to make a difference in the lives of those in need.”
In the same vein, the Amir of Naiwarudeen Society of Nigeria, Oshodi, Alhaji Alaran Muhibdeen said, “LG’s thoughtful gesture during this sacred time has surely resonated with Allah by acknowledging those who fast to meet their needs. This act of kindness will not go unnoticed and will be rewarded abundantly. We express our heartfelt gratitude to you and your organization for this compassionate action.”
The IFTAR feast hosted by LG Electronics exemplified the company’s core values of empathy, inclusivity, and social responsibility. Through initiatives like this, LG aims to contribute to the well-being of communities worldwide, spreading joy and making a meaningful difference in the lives of those in need.
LG Electronics’ dedication to social responsibility serves as a prevailing reminder that businesses can play a pivotal role in driving societal change and fostering sustainable growth. By prioritizing community connections and making a difference, LG Electronics is exemplifying how corporate leadership transcends profits to create a better world for all.
Corporate Citizenship
Fawry Launches “Kheirak Wasel Fawry” Campaign To Support Good Deeds Charity In Ramadan
Fawry, renowned for its innovative banking technology and electronic payment services, launched an impressive campaign called “Kheirak Wasel Fawry” This campaign aimed to support charitable endeavors and spread kindness throughout the community.
Accompanied by the enchanting melodies of the musical band Massar Egbari, the campaign’s theme song, titled “خيرك سابق…خيرك واصل” captivated listeners with its memorable lyrics. The song beautifully reflected the genuine Egyptian identity, showcasing individuals who genuinely cared about doing good deeds in their everyday lives, whether through their words or actions.
What made this campaign truly special was its focus on the essence of humanity and the enduring spirit of the Egyptian people, not just during Ramadan but throughout the entire year. The song’s lyrics were carefully crafted to inspire acts of kindness, reminding people that the true essence of goodness lies within them. It encouraged individuals to express their generosity in various forms, by extending a helping hand to others, speaking kind words, or simply sharing a warm smile.
Fawry has organized interactive activities in several shopping malls such as City Center Almaza, Arkan Plaza, Tivoli Plaza, and Park Street, in order to be present near the donors in these locations. This is done through its distinctive booth that contains interactive donation screens supported by 3D technology, which allows visitors to donate easily to some charitable institutions such as Magdi Yacoub Heart Foundation, Bahia Hospital, and Al-Nas Hospital throughout the month of Ramadan. Donations can be made using any bank card, helping in the recovery of patients and bringing joy and smiles to Egyptian families.
Fawry, being the preferred choice of the Egyptian community, played a pivotal role in facilitating acts of kindness across all segments of society. With their user-friendly solutions and services, Fawry made it possible for people to donate to over 250 charitable institutions and associations. Among these notable organizations were Hayah Kareema Foundation, Tahya Misr Fund, 57357 Children’s Cancer Hospital, the Misr El Kheir Foundation, Bahia Hospital, Dar Al Orman, Mersal, and Al-Nas Hospital.
Donations could be conveniently made through the myfawry application or via Fawry’s widespread network of Point of Sale (POS) machines throughout Egypt.
This heartwarming campaign served as a beacon of hope, reminding everyone of the power of small acts of kindness and the profound impact they can have on individuals and communities. It celebrated the rich tapestry of Egyptian culture and the unwavering generosity that flows within its people.
And so, the “Kheirak Wasel Fawry” campaign became a symbol of unity, compassion, and the collective effort to make the world a better place, not just during Ramadan, but every day of the year.
-
Technology1 day agoFawry and Roboost sign “MOU” to enhance digital transformation and financial inclusion
-
Business Home22 hours agoNBA Africa Launches Accelerator Focused on Early-Stage African Startups
-
Entertainment1 day agoUniversal Music France and Binetou Sylla partner to lead Def Jam Africa
-
Afripreneur32 mins agoBukola Babajide On Empowering Women In The Tech Ecosystem