Kannywood celebrated actor, director Ali Nuhu, popularly called the King of Kannywood or Sarki -Ali, has recently joined the Mouka family as the Brand Ambassador for Northern Nigeria. The market leader in Nigeria’s sleep industry made this strategic move to further deepen the brand’s presence in the Northern region by leveraging the popularity of this sensational celebrity.
This move comes right after the company announced its change in ownership and its elevation to becoming a member of the Dolidol International Group based out of Morrocco. In announcing this strategic ownership, Mouka’s Managing Director, Femi Fapohunda, hinted that the company would be taking even bolder steps to ensure the brand maintains its growth trajectory.
The Kannywood celebrity, who has earned numerous accolades as the most influential actor in Hausa films, was hosted to a warm reception at Mouka’s corporate office in Lagos on Friday, 8 April 2022, met with the company’s leadership team.
Introducing him to the company’s operations, Mouka’s Managing Director, Mr Femi Fapohunda, said the movie superstar resonates with one of the company’s core values, which is excellence. He also had this to say, “the objective of this partnership with Ali Nuhu is to use his voice to educate our Northern consumers about the importance of quality sleep to their overall wellbeing and the role Mouka products play in this equation”.
Shedding more light on the similarity between the Mouka brand and its brand ambassador, Mouka’s Chief Commercial Officer, Mr Dimeji Osingunwa, said, “the collaboration between Ali Nuhu and the Mouka brand would be quite rewarding, as both parties share a mutual value of excellence. The Mouka brand is the market leader in the sleep industry, while Ali Nuhu is the king of Kannywood, a perfect combination to achieve Mouka’s business goals in northern Nigeria. We are delighted that we chose him,” Osingunwa avowed.
In his remark, the elated Kannywood idol, Ali Nuhu, said, “I am committed to doing my best to take the Mouka brand to greater heights in Northern Nigeria through various initiatives in line with its mission of adding comfort to the lives of Nigerians”.
The Mouka brand continues to lead in the sleep industry through groundbreaking campaigns and product innovations.
B.TECH, Fawry expand Partnership to avail easier access to finance for Customers
Mastercard and OPay strategic partnership to grow cashless ecosystem and advance digital financial inclusion for millions
Mastercard and fintech giant OPay today announced a strategic partnership, which marks a significant boost for wider financial inclusion and economic prosperity by opening up digital commerce to millions of people across the Middle East and Africa. The collaboration enables OPay consumers and merchants in the region – including Algeria, Morocco, Egypt, Nigeria, Ethiopia, Kenya, Pakistan, South Africa and the UAE – to engage with brands and businesses anywhere across the globe, thanks to a Mastercard virtual payment solution linked to the OPay eWallet.
This partnership is the latest milestone in Mastercard’s emerging market strategy where the technology company is collaborating with growing Fintech’s such as OPay to expand access to digital payments, enable multiple lifestyle services, create new pathways to financial inclusion and support the next generation of super-apps. Consumers are increasingly looking for seamless user experiences on a single platform offering easier interactions to complete various day-to-day needs, including sending and receiving money, ordering food and groceries, organizing transport, lending, investing and listing items they wish to sell.
In the initial phase of this partnership, OPay customers will benefit from the Mastercard virtual payment solution linked to their OPay wallets, to shop at well-known global brands for leisure, travel, accommodation, entertainment, streaming services and more. The service is available regardless of whether or not the customer has a bank account. It also allows small business owners to purchase from suppliers abroad and pay with the secure virtual payment solution.
Amnah Ajmal, Executive Vice President for Market Development, Mastercard EMEA, said: “At Mastercard, our innovation strategy is rooted in partnerships to support inclusion at scale. Our partnership with OPay demonstrates our commitment to supporting payments providers across the world to create an interconnected global payments ecosystem that benefits an array of consumers with unique needs.”
Yahui Zhou, CEO of OPay, said: “As the leading fintech in the Middle East and Africa, we are delighted to be partnering with Mastercard as we continue on our journey to promote financial inclusion, helping to open up the global economy to more consumers and businesses across Middle East and Africa.”
Since its operations started in 2018, OPay’s active users have grown to 15 million in dozens of markets in which it operates. The company processes millions of transactions per day on average. In Nigeria alone, where OPay takes significant market share, users have saved billions of US dollars in the last four years through credit-linked savings accounts from their mobile wallets and small loans from lenders that use its platform.
Plans are in place to launch OPay services in other markets in the next three to five years, significantly driving the growth of digital inclusion and digital commerce, while at the same time widening OPay customer inclusion into the global economy. Mastercard has made a worldwide commitment to financial inclusion, pledging to bring 1 billion people and 50 million micro and small businesses – with a focus on 25 million women entrepreneurs – into the digital economy by 2025.
Autochek acquires Morocco’s KIFAL Auto to drive North Africa expansion
Autochek, the automotive technology company making car ownership more accessible and affordable across Africa, has announced the acquisition of KIFAL Auto, Morocco’s leading automotive technology startup, to drive its expansion into North Africa. This acquisition represents the first major expansion of a West Africa-based startup into North Africa and it will facilitate effective Pan-African collaboration to drive innovation across the continent’s growing automotive market.
KIFAL Auto was founded by Nizar Abdallaoui Maane (Essec Paris graduate and former BNP Paribas consultant) in 2019 to transform the automotive experience in Morocco by providing a seamless process for buying and selling used cars, and enabling access to financing, warranties, insurance and other value-added services. The startup was the first to be accepted into the inaugural cohort of CDG Invest’s 212 Founders accelerator programme, which aims to fund and support world-class startups linked to Morocco and Africa.
Morocco is one of the most developed automotive markets in Africa, with more than 180,000 new cars and around 560,000 used cars sold annually. As a result of various policy developments and investments in infrastructure, Morocco’s automotive sector is set to grow a further $14 billion over the next five years. The country is home to an innovative technology hub, powered by a thriving startup ecosystem that delivers a wide range of solutions to support the automotive industry. Over the years, KIFAL Auto has emerged as a trusted partner for individuals and organisations in Morocco seeking to buy and sell used cars, with its transparent, secure and cost-effective processes.
With this acquisition, Autochek is uniquely positioned to tap into the innovation that underpins Morocco’s thriving automotive ecosystem, introduce its market leading solutions to alleviate various challenges across the value chain and further integrate the Pan-African automotive industry to drive shared value for consumers, manufacturers, financial institutions and other stakeholders.
Autochek is building the financial infrastructure to drive the penetration of auto financing across Africa, powered by a data analytics engine that makes it easier for financial institutions to offer credit to consumers. It has existing operations across West and East Africa (Nigeria, Ghana, Ivory Coast, Kenya and Uganda), a partner-led retail footprint in over 1,500 dealer and workshop locations, and more than 70 banking partners including Access Bank, Ecobank, UBA, Bank of Africa and NCBA Bank.
Commenting on the acquisition, Etop Ikpe, CEO and co-founder of Autochek said, “from my first interaction with Nizar and his team at KIFAL Auto, I was so impressed by their passion for delivering effective solutions and their commitment to innovation. They have built an excellent platform and we are thrilled to have them onboard at Autochek to support the work we are doing to improve the automotive finance value proposition in Africa. There are so many parallels in our individual stories and I look forward to a long and mutually beneficial relationship for years to come.”
Nizar Abdallaoui Maane, CEO and Founder of KIFAL Auto, said “I have long been an admirer of the work Autochek has done to enable improved experiences across Africa’s automotive value chain. There is so much we can learn from each other and I am looking forward to bringing my experience and expertise to deliver more game changing innovation in Morocco and beyond. In our Industry and especially in an African context, it makes a lot of sense to continue growing with a large player. Morocco is a gateway into North Africa and I am confident that we can unlock new value and drive further transformation across the board”.
Yassine Haddaoui, Head of CDG Invest said, “KIFAL Auto is a great example of the real change that innovation and a focus on value creation is driving across Africa today. Nizar and his team have shown a lot of passion, vision and entrepreneurial spirit to drive the success the company has seen to date and we are confident that this success will continue as they join the Autochek family.”
Nizar and the KIFAL Auto team will join Autochek and continue to explore new opportunities to deliver solutions to drive positive change in the automotive industry in Morocco and beyond.