Entertainment
LG Electronics brings Korean Rhythm to Nigeria with K-POP Fiesta
LG Electronics, a global leader in technology and innovation, is delighted to announce the launch of the highly anticipated K-POP Fiesta contest in Nigeria. This exciting event offers fans a unique platform to showcase their passion for Korean pop music and dance, while providing an opportunity to engage with fellow enthusiasts from all corners of the country.
The contest will be to four major cities in Nigeria, including Lagos, Abuja, Port Harcourt, and Ibadan. The K-POP Fiesta contest aims to bring the electric energy and vibrant culture of K-POP to Nigeria, a country known for its love of music and dance. The K-POP Contest invites talented individuals and groups to contest in various categories, including singing, dancing, and performance. As part of its commitment to fostering cultural exchange and embracing diversity.
“We are excited to bring the K-POP Contest to Nigeria and provide a platform for talented individuals to shine,” said Mr. Hyoungsub Ji, Managing Director at LG Electronics West Africa. “By taking the contest to multiple cities, we aim to reach a diverse range of participants and celebrate the rich cultural exchange between Korea and Nigeria. Contestant will have the opportunity to win exciting prizes and recognition for their talent”.
Nigerian Award-Winning Actor, singer, and dancer, Adeeze Onyegbula Sharon, General Manager, Audio, LG Electronics West Africa, Mr. Daesun Hwang, Head Corporate Marketing, LG Electronics West Africa, Mr. Hari Elluru, Winner of the Nigerian 2006 Idol , Akunna Okechukwu and The Finalist of the 2015 K-POP Fiester 2015, Pebble Joseph, VJ Adams at the official announcement of the 2024 LG K-POP Fiesta contest in Nigeria in Lagos today.
“We are thrilled to bring the K-POP Fiesta contest to Nigeria, a country with a rich musical heritage. This event is a testament to LG’s dedication to providing unique and exciting experiences for our customers. We believe that K-POP has the power to unite people from different backgrounds and create a sense of joy and unity.” Mr. Hyoungsub added
The K-POP Contest tour will kick off in Ibadan on the 2nd and 3rd of May, where fans can experience the electrifying energy of K-POP through dance and singing competitions, and also interactive experiences. From there, the tour will travel to Lagos, Port Harcourt, and Abuja, giving aspiring performers in each location the chance to showcase their talent on a grand stage at the finale which will take place in Lagos sometime in June.
The K-POP Fiesta contest will provide participants with a platform to showcase their talent, creativity, and love for K-POP. Participants will have the opportunity to compete in various categories, including singing, dancing, and even creating their own K-POP-inspired music videos. The contest will be judged by a panel of industry experts, ensuring a fair and unbiased evaluation.
Three winners in music and dance will emerge at the regional contest in these four cities with five hundred thousand naira up for grabs while the winner at the grand finale gets two million naira plus other exciting prizes.
In addition to the contest, attendees will also have the opportunity to experience LG’s latest innovations in entertainment technology. From high-quality sound systems to immersive displays, LG continues to push the boundaries of what’s possible in entertainment and lifestyle.
LG Electronics is committed to supporting and nurturing talent in Nigeria, and the K-POP Fiesta contest is just one of the many initiatives undertaken by the company to empower individuals and encourage artistic expression. By bringing the K-POP phenomenon to Nigeria, LG aims to create a memorable experience for both participants and fans alike.
To participate in the K-POP Fiesta contest, fans can register online at https://www.lg.com/africa/LG-Kpop-Fiesta or Join the conversation on social media (Instagram) using the hashtag #LGKPOPNigeria.
The contest is open to all K-POP enthusiasts in Nigeria, regardless of age or background.
The event had in attendance Management of LG Electronics, Nigeria Video Jockey & TV Presenter, V.J Adams, Akunna Okechukwu, 2021 Nigerian Idol finalist, among others.
L-R: General Manager, Ebonylife Place, Mr. Michael Williams, Head of the Ebonylife Creative Academy, Mr. Drikus Volschenk, Head Corporate Marketing, LG Electronics, Hari Elluru, Marketing Manager, LG Electronics, Mr. Paul Mba at the LG Electronics and Ebonylife Creative Academy partnership press conference held at Ebonylife Place Victoria Island Lagos today.
LG Electronics (LGE) is proud to announce a strategic partnership with EbonyLife Creative Academy (ELCA), a renowned institution dedicated to nurturing Africa’s next generation of creative talent. This collaboration is designed to support the filmmaking community through state-of-the-art technology and foster the development of world-class cinematic content in Nigeria and across Africa.
Under this exciting partnership, LG Electronics will provide ELCA with top-tier products that will enhance the learning environment and support students in producing high-quality films, leveraging on LG Filmmaker’s mode. The product lineup includes: Several LG OLED TVs, Refrigerator and Microwaves.
At the sign-on ceremony, General Manager, Home Entertainment, TV Division, Mr. Hari Elluru, Head, Corporate Marketing, LG Electronics said, “these products are known for their superior display technology and energy-efficient performance, ensuring that ELCA’s students have access to the best tools to refine their craft, whether they are working on film editing, post-production, or on-set display needs.”
“We are excited to expand our strategic partnership with LG,” said Mr. Drikus Volschenk, Head of The EbonyLife Creative Academy. “This collaboration underscores EbonyLife Creative Academy’s commitment to being at the forefront of delivering filmmakers who can service both the local and international film and television market, and produce content that introduces our unique style of Nigerian story-telling to the world.
This collaboration between LG Electronics and EbonyLife Creative Academy exemplifies a shared commitment to empowering Africa’s creative industry and providing the best-in-class technology to aspiring filmmakers. By leveraging LG’s state-of-the-art products and ELCA’s creative expertise, this partnership is set to revolutionize the filmmaking experience for students and professionals alike.
The ‘FILMMAKER MODE’ on LG’s premium smart TVs, already a favorite among movie directors worldwide, showcases the director’s intent and preserves the artistic vision and creative nuances of every film. With unparalleled picture quality, impressive contrast, and vibrant colors, LG OLED TVs ensure an immersive cinematic experience.
LG OLED TVs, LG’s premium Smart TV offer, are the ideal choice for playing first person shooters, real-time strategy titles and racing games as they ensure immaculate HDR picture quality, deep blacks and precise colors courtesy of self-lit pixels. What’s more, LG OLED’s ultra-fast 0.1 millisecond response time and extremely low input lag without picture quality loss gives gamers the edge they need to win every time.
A new wave is sweeping through Africa’s betting landscape, led by the rapid growth of crypto-based betting and prediction markets. This trend was the focus of a recent event hosted by Decentralised News and proudly sponsored by Sportsbet.io at Workshop 17, V&A Waterfront. Attendees, including key industry players, content creators, and local influencers, explored how cryptocurrencies and blockchain technology are transforming the region’s betting market, especially in South Africa.
Crypto Betting Gains Ground in South Africa’s Betting Scene
As a leading hub for sports betting and iGaming on the continent, South Africa is uniquely positioned to embrace the benefits of crypto-based betting. The country’s betting market is experiencing explosive growth, driven by its digitally engaged population and the rising popularity of crypto assets.
“The South African market is ripe for crypto betting. With over 50% of South Africans involved in some form of betting and the market expected to grow to around R35 billion (approximately $2.3 billion USD) by 2025, there’s a significant opportunity for growth,” commented Heath Muchena, founder of Decentralised News. “The increasing adoption of cryptocurrency in South Africa is opening up new, exciting opportunities in the world of betting.”
Prediction Markets: Changing the Game with Blockchain
The event highlighted the transformative potential of crypto-based prediction markets, which leverage blockchain technology to offer a transparent, secure, and decentralized betting experience. These markets allow users to bet on the outcome of a wide range of events, from sports matches to political elections, using smart contracts to ensure fair payouts and eliminate the need for intermediaries.
“Crypto prediction markets are not just a trend; they are a revolutionary step forward in how we bet,” said a Sportsbet.io ambassador who attended the meetup. “They provide bettors with increased transparency, security, and lower fees compared to traditional platforms, making them especially appealing in markets like South Africa, where trust and cost efficiency are critical.”
Mobile Betting: The Heart of Africa’s Betting Boom
One of the key topics of discussion was the surge in mobile betting in South Africa, with nearly 80% of all bets now being placed via mobile devices. This shift reflects broader global trends toward mobile-first experiences and is further fueled by the country’s expanding access to smartphones and mobile internet.
Local gaming influencers provided firsthand insights on how mobile crypto betting is transforming user engagement. “People want convenience and speed, and mobile crypto betting delivers just that, with instant deposits, fast payouts, and access to a global betting community,” said one of the popular local content creators in attendance.
Earning Opportunities: Affiliate Marketing in the Crypto Betting Ecosystem
The event also underscored the lucrative opportunities in affiliate marketing for those promoting crypto betting platforms. Affiliates can earn substantial passive income by referring new users to platforms that offer enticing bonuses and high conversion rates.
“Crypto betting platforms are offering some of the most competitive affiliate deals in the market today,” explained a veteran affiliate marketer. “With the growing interest in crypto betting, content creators and marketers can tap into this trend to build a steady income stream while engaging their audiences with valuable content and offers.”
A Bright Future for Crypto Betting in Africa
As Africa’s digital landscape continues to evolve, the appetite for innovative betting solutions like crypto-based platforms is only expected to grow. The event concluded on a high note, with industry leaders and attendees expressing optimism about the future.
“We’re excited to see how quickly the crypto betting scene is gaining traction in South Africa,” said an attendee. “It’s clear that there is tremendous potential for growth, and we’re thrilled to be part of this journey toward a more decentralized and inclusive betting ecosystem.”
The second edition of the Entertainment, Media, Technology and Arts (EMTA) Conference and Awards 2024 curated by BAO Live, an event division of leading media and brand consulting company, Business Africa Online (BAO) concluded on a high note. EMTA 2024 brought together industry leaders, innovators, and creatives for a day of insightful discussions, networking, and celebration. The pivotal event was held on Friday 30th August at The Wheatbaker Hotel Ikoyi, Lagos, Nigeria.
This year’s EMTA conference and awards themed ‘Redefining Entertainment and Media Business In A World of AI’ kicked off with a welcome address from Joy Harrison Abiola, BAO Board Advisor. The event featured a keynote address from Victoria Abiola Ajayi, Group CEO TVC Communications. Victoria shared her insights on the topic; Unlocking New Growth in Media and Entertainment Business.
Joy Harrison-Abiola (BAO Board Advisor).
Victoria Abiola Ajayi (Group CEO, TVC Communications)
The interactive panel sessions featured notable speakers; as Mary Ephraim-Egbas of Homelands Films, Ike Nnaebue of LP House of Creatives, Judith Audu of Judith Audu Productions, Dr. Bada Akintunde-Johnson of Paramount Africa, Ladun Awobokun of FilmOne, Israel Obatunde of Ideas Origin Media and Ebele The Flutist (Nigeria’s Foremost Female Flutist). The panel topics discussed were Beyond the screen: Unraveling the prospects in the film industry and Storytelling: Reimaging media and content production.
L-R: Joy Harrison Abiola, Dr. Bada Akintunde-Johnson, Ayomide Idogun, Ladun Awobokun, Israel Obatunde and Ebele The Flutist.
L-R: Joy Harrison-Abiola, Moses Agochuckwu, Alaba Ayinuola, Mary Ephraim-Egbas, Judith Audu and Ike Nnaebue.
The panel hosts; Moses Agochukwu of Silverbird Film Distribution and Ayomide Idogun of Lightning Sports were excellent moderators. The Showcase experience featured Michael Odiong of Premier Records Limited as he shared his insight on talent development, marketing and the impact of Premier Records in The African music industry. Attendees gained valuable insights into the latest trends and innovations shaping the entertainment and media landscape.
The awards ceremony honored outstanding achievements with six (6) winners announced. Notable winners; Obi Asika (Director General/CEO of National Council for Arts & Culture, Nigeria) and Victoria Abiola Ajayi (Group CEO of TVC Communications) took home the coveted Lifetime Achievement Award and Exemplary Leadership Award (Media) respectively, recognizing their exceptional contributions to the industry. Other winners are; Mary Ephraim-Egbas (Industry Champion Award – Film), LG NIGERIA ELECTRONICS (Smart Tech & Innovation Leadership Award), Ideas Origin Media (Design & Creative Excellence Award) and Premier Records Limited (Recording Legacy Company Award).
“We’re thrilled with the success of this year’s conference and awards. It was a fantastic opportunity for professionals to connect, learn, and celebrate the best in entertainment, media, technology and arts. Preparations are in gear to make EMTA 2025 even much more a bigger success.” said Alaba Ayinuola, Publisher & CEO at BAO.
The event was made possible through the support of sponsors and partners. Ideas Origin Media and LG ELECTRONICS NIGERIA as the Gold sponsors. And TVC Communications, Premier Records Limited, Olokpo App and GAIA Africa as partners. The event compere Segun Akinola (MC SHEGAZY) was exceptional.
For more information, please visit BAO Live. Join the conversation on social media using #EMTA2024 #BAOEMTA2024.
