LG Electronics (LG) has made significant strides in the global market with its innovative brand strategies, earning its place as a top global brand.

On October 10, LG was ranked 97th with a brand value of approximately USD 6.5 billion in the Best Global Brands 2024 report by global brand consulting firm Interbrand.

Interbrand’s evaluation of the Best Global Brands assesses brand value through a comprehensive analysis of a company’s financial performance, role of brand and brand strength. Factors such as direction, engagement and relevance are considered. As a pioneer in the industry, Interbrand’s ISO-certified evaluation criteria are widely regarded as the most reliable methodology in branding and marketing.

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LG’s brand value has surged, reflecting significant improvements in both business and brand competitiveness compared to the previous year. LG’s brand value increased by a substantial 38.7 percent year-over-year, receiving high scores in the categories of role of brand and brand strength.

Interbrand attributes this positive assessment to LG’s clear vision as a Smart Life Solution Company and its sustained growth through the exploration of new opportunities. The company has also adapted its brand strategies to ensure consistent customer engagement across diverse regions and generations, utilizing communication methods that resonate with audiences both online and offline.

In July of last year, LG unveiled its vision to evolve into a “Smart Life Solution Company,” enhancing customer experiences across various environments, including homes, commercial spaces, mobility and virtual realms. Since embarking on its transformation, LG’s brand value has skyrocketed. From approximately USD 3.1 billion in 2022, it has more than doubled to about USD 6.5 billion in 2024.

Interbrand has also praised LG’s “Brand Reinvent” initiative, which aims to establish LG as a youthful and dynamic brand that resonates with customers across generations and regions.

To achieve this, LG has unified its brand message under the brand promise of “Life’s Good,” ensuring it is embraced by all organizations globally and integrated into every customer touch point of brand experience. This includes redefining its brand identity and visual expression. “Life’s Good” encapsulates the brand’s mission to help everyone savor life’s precious moments through its products, services and communications. In the digital realm, the brand symbol “Face of the Future” engages customers with a friendly smile and wink, fostering a sense of connection through various digital expressions.

In addition, LG is launching brand campaigns and pop-up events that invite future customers, particularly Generation Z, to engage both online and offline.

The global campaign “Optimism your feed” aims to spread positivity through online algorithms, encouraging a better life with an optimistic outlook. This initiative garnered significant attention, amassing over 1.8 billion views within two months of its launch on platforms like YouTube and TikTok.

Moreover, LG is going to keep enhancing its engagement with Generation Z by creating offline customer experience spaces that reflect young customers’ interests, such as lifestyle, games and music.

LG has previously been recognized as one of the top 100 global brands for three consecutive years from 2005 to 2007.

“We are transforming from a leading home appliance and consumer electronics company into a Smart Life Solution Company. As part of this transformation, we’ve initiated our brand reinvention based on our long-standing promise, ‘Life’s Good,'” said William Cho, CEO of LG Electronics. “At this historical moment of business transformation, we are proud to be recognized as one of the top 100 global brands, a testament to our strong brand presence and growth potential.”

The launch of the LG InstaView refrigerator introduced a new era in home refrigeration, combining advanced technology, exceptional energy efficiency, and unmatched convenience to transform how households interact with their appliances. The LG InstaView Door-in-Door™ Refrigerator does more than just keep food fresh. It’s a perfect mix of modern technology and everyday usefulness, taking cooking to a whole new level of sophistication and ease.

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“At the core of the LG InstaView Refrigerator is the Inverter Linear Compressor, a ground-breaking technology that delivers remarkable energy efficiency,” says Oktae Kim, Product Director, Home Appliance Division, LG Electronics Nigeria. By adapting its cooling power to the refrigerator’s needs, this compressor minimizes power consumption, helping reduce energy bills while also contributing to a quieter kitchen. For long-term peace of mind, LG offers a 10-year warranty on the compressor, reinforcing its durability and reliability.

“One of the standout features of this fridge is the InstaView Door-in-Door™ technology. With just two knocks on the sleek glass panel, you can see inside the fridge without opening the door, helping preserve cold air and keeping your food fresher for longer. This not only adds a touch of modern elegance but also helps reduce energy consumption by limiting unnecessary door openings” he noted.

Some other key features in the LG InstaView Door-in-Door™ Refrigerator include;

A New Level of Convenience: Door-in-Door™ Access

The Door-in-Door™ compartment offers even greater convenience by allowing easy access to frequently used items like drinks and snacks. Instead of rummaging through the entire fridge, you can grab your essentials quickly and effortlessly. This feature also limits cold air loss, making it both a time-saver and an energy-efficient solution for busy households.

Purified Hydration: UVnano® Water Dispenser

Staying hydrated has never been more convenient or hygienic. The UVnano® water dispenser uses UV light to eliminate up to 99.999% of bacteria from the water outlet, ensuring that every sip is clean and safe. The self-cleaning cycle can be activated automatically or manually, making this feature both functional and reassuring for users who prioritize health.

Hygiene Fresh+™: A Breath of Fresh Air

Maintaining an odour-free refrigerator has never been easier thanks to Hygiene Fresh+™ technology. This system actively removes bacteria and unpleasant smells, circulating clean air throughout the fridge. With a 99.999% bacteria removal rate, your food remains fresh and healthy, while the built-in deodorization feature ensures that strong odour, like leftovers, never linger.

Even Cooling Every Time: DoorCooling+™ Technology

No more worrying about uneven cooling inside your fridge. The DoorCooling+™ feature ensures that every inch of the refrigerator is consistently cooled by placing air vents at the front of the appliance. This technology helps food stay fresh and evenly chilled, even in the door compartments, enhancing the quality and shelf life of your groceries.

Smart Control with ThinQ™ Technology

In the age of smart homes, LG takes convenience one step further with ThinQ™ technology. This feature allows users to control and monitor the refrigerator from their smartphones, whether at home or on the go. With just a few taps, you can adjust the temperature, activate Hygiene Fresh+™, or even diagnose potential issues, making maintenance and operation effortless.

Proven Benefits: Energy Savings, Convenience, and Hygiene

When it comes to pros, the LG InstaView Refrigerator excels in several areas. Its energy efficiency through the Smart Inverter Compressor and InstaView technology helps reduce environmental impact while cutting down on household energy bills. The convenience provided by the Door-in-Door™ feature, combined with the peace of mind from UVnano® and Hygiene Fresh+™ technologies, ensures that families have access to fresh, clean, and organized food storage.

Verdict

The LG InstaView refrigerator is a perfect blend of advanced technology, innovative design, and health-conscious features. From linear cooling that keeps food fresh to the Hygiene Fresh+ filtration system that ensures a clean storage environment, this fridge has everything you need for modern food preservation. Add to that the convenience of the Knock-Knock feature and the health benefits of UVnano, you have a refrigerator that truly stands out.

If you’re looking for a premium appliance that delivers freshness, hygiene, and style, the LG InstaView refrigerator is a worthy investment.

The LG InstaView Door-in-Door™ Refrigerator is available across Fouani showrooms and Dealer stores Nationwide.  It’s a must-have for modern kitchens thanks to its many useful features.

For more information about the LG InstaView Refrigerator, visit https://www.lg.com/africa/instaview-door-in-door-refrigerators

 At IFA 2024, LG Electronics launched its latest range of energy-efficient home appliances, designed to reduce power consumption and address Africa’s unique energy challenges.

In line with the global push for sustainability, LG’s new appliances boast industry-leading energy efficiency, aligning with the African Union’s Agenda 2063 goal of transitioning to a green economy.

“As a responsible global citizen, LG Electronics is dedicated to developing eco-friendly solutions, reducing carbon footprint, and promoting sustainable living in Africa,” said Oktae Kim, Product Director, Home Appliance Division, LG Electronics Nigeria. We will continue to leverage our advanced core technologies, including inverter and component solutions, to deliver an expanded lineup of appliances with industry-leading energy efficiency,

LG’s latest washing machine and dryer set new standards for energy efficiency. The washing machine can perform a new drum motion that helps deliver clean laundry while minimizing the energy consumption of its Artificial Intelligence Direct Drive (AI DD™) motor. The washer intelligently adjusts the motor’s RPM in real-time, contributing to the appliance’s impressive A-55 percent energy rating and preventing laundry from tangling or twisting. Additionally, LG’s new washing machine comes with a Microplastic Care cycle that reduces the shedding of microplastics from laundry, as well as the ezDispense™ feature, which automatically dispenses the right amount of detergent for each load.

Meanwhile, the efficient, new dryer has an A+++-26 percent energy rating. Both of LG’s latest laundry appliances are equipped with AI-driven innovations; the washing machine’s AI DD motor and AI Wash feature offer enhanced fabric-sensing capabilities and strong performance, while the dryer’s AI Dry™ provides accurate moisture detection and optimal drying for a range of different materials and laundry items. The washing machine can also automatically set cycle and temperature options based on usage patterns and change the order in which cycles are displayed on the control panel (according to usage-frequency) for a more convenient user experience.

 Refrigerators with High Efficiency and Premium Design

Offering the lowest energy consumption of any refrigerator currently on the market, the new LG bottom-freezer refrigerator has an A-25 percent energy rating and brings style to the kitchen with its premium flat door design. In addition, the new model generates only 29dB during operation for a more peaceful kitchen environment. To give European customers greater choice, LG is expanding its line of highly efficient refrigerators, introducing a large capacity side-by-side model in addition to the new bottom-freezer. The new side-by-side refrigerator offers convenient features, such as the company’s unique Craft Ice spherical-ice maker, and easy hygiene management with UVnano™ technology.

 Convenient and Efficient Kitchen Solution

Along with A++ energy efficiency, LG’s new 60-centimeter (24-inch) built-in InstaView™ oven presents a variety of cutting-edge features and AI technologies to elevate the culinary experience. The oven provides a total of 80 Auto Cook modes, and, with Gourmet AI™️, can identify the dish being cooked through its built-in camera, and automatically select the appropriate cooking mode from a database of 30 recipes. Making life in the kitchen that much easier, LG’s InstaView technology lets users check on their meal’s progress without even having to open the door, helping to preserve the temperature inside the oven and prevent energy waste.

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Incorporating the company’s power-saving Inverter Direct Drive Motor™, the new LG QuadWash™ dishwasher has an energy efficiency rating of A-20 percent. The dishwasher also enhances convenience with its Side Rack and 3rd Rack options, offering users the loading flexibility to accommodate a variety of different kitchenware.

For more information about LG Home Appliances product, kindly visit https://www.lg.com/africa/home-appliances