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august 2020

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Press Release

Releaf Partners with IITA to Improve Growth and Sustainability in Oil Palm Production

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Releaf VP Sourcing – Ayodeji Jayeoba (left), Nteranya Sanginga – DG, IITA (Middle) Ikenna Nzewi – CEO, Releaf (Right) (Image: Supplied)

Releaf, an agtech startup that develops proprietary hardware and software solutions that makes African farmers and food factories more efficient and profitable, has partnered with the International Institute of Tropical Agriculture to improve growth and sustainability in oil palm production in Nigeria and across Africa.

The partnership will enable the startup and the award-winning research-for-development organisation to explore ways to increase oil palm yields, deploy the best intercropping mechanisms, and work with fabrication and mechanisation experts to foster further innovation and development in Nigeria’s smallholder-driven oil palm sector.

Despite having 80 percent of market share, 4 million smallholder farmers in Nigeria’s oil palm sector are unable to maximise the opportunity available to them. Due to relatively low yields and limited access to adequate processing equipment. Releaf has invented Kraken – West Africa’s most advanced palm nut de-sheller. Which can process up to 500 metric tons of palm nuts per week to produce premium palm kernel products at 95% purity, better than the 88% industry standard. Releaf also works with farmers to improve their output. By encouraging the adoption of best practices to increase their yield. And supporting farming activities that are good for the environment.

In the early 1960s, Nigeria was the world’s largest oil palm producer with a global market share of 43 per cent. Today, it contributes less than two percent of total global production. IITA will support Releaf with soil fertility analysis, access to its facilities, oil palm management programmes and leaf analysis for improved productivity. The partnership will also explore how insect waste can be recycled into organic waste that can be used to fertilise oil palm or as a source of nutrition for livestock.

According to Ikenna Nzewi, CEO and co-founder of Releaf, “IITA has a long and rich history of working with international and national partners to impact agricultural value chains. And we are really excited to be partnering with them. IITA also represents the beginning of the journey that led me to co-found Releaf and I am grateful for the opportunity to take this relationship forward. Oil palm is one of our most ubiquitous plants and we must continue to develop technology to improve its sustainable impact on rural communities’ livelihoods.”

IITA Director General Nteranya Sanginga said, “We are really impressed by what Releaf has already achieved in such a short space of time. I recall our first meeting with Ikenna in 2015 and it is great to see what that first encounter has led to. Investing in research and development is always a great advantage for everyone. And we are looking forward to working with Releaf to explore more ways to add value across the agricultural value chain.”

 

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Press Release

Social media main enabler for growth among women-owned businesses

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95% of women SMEs in the region identify social media channels as the top tool to drive their business ventures

Mastercard, the Official Payment Technology Partner of Expo 2020 Dubai, and Female Fusion Network unveiled new research at the first in a series of workshops for the region’s female entrepreneurs at the world’s largest cultural gathering.

Held at Expo 2020 Dubai’s Women’s Pavilion, in collaboration with Cartier, the session focused on the power of the digital economy in enabling women-owned businesses to go online. In a study conducted among Female Fusion’s network of 20,000+ members across the region, it was revealed that 95% of women SMEs in the region identify social media channels as the top tool for their business ventures. Other channels include their own e-commerce websites (72%) as well as messaging services such as Facebook and Whatsapp (50%).

In addition, three out of four (72%) women-owned businesses said they rely on word of mouth to market their products and services. The workshop identified how SMEs can make the most of their online footprint, and better connect to their consumers in a digital economy.

Speakers included Ngozi Megwa, Senior Vice President, Digital Partnerships MEA, Mastercard, Sarah Beydoun, Founder and Creative Director of social impact fashion business Sarah’s Bag in Lebanon, Ioanna Angelidaki, co-founder of Instashop, and Maureen Hall, Founder and CEO of COÉGA Sunwear.

“The findings from the study indicate a clear need for further education and empowerment. Mastercard has long pushed for the success and growth of women as we break gender barriers around the world. Digital tools and technologies are the greatest equalizer for businesses and as the shift towards e-commerce becomes increasingly permanent, we are committed to helping women businesses go digital and grow digital as they pursue their entrepreneurial passions,” said Ngozi Megwa, Senior Vice President, Digital Partnerships MEA, Mastercard.

The recent unveiling of the inaugural Mastercard MEA SME Confidence Index also revealed that in terms of a digital footprint of the region’s women entrepreneurs, social media (71%) leads the way followed by a company website (57%).

“We are proud of the successful launch of our workshop series in partnership with Mastercard. As a growing community of ambitious women leaders, Female Fusion Network looks to support our members with access to platforms that offer simple yet effective takeaways for them to grow their business. We look forward to having more of these impactful sessions during Expo 2020 Dubai,” said Jennifer Blandos, Managing Partner, Female Fusion Network.

Mastercard has made a global commitment to connect 25 million women entrepreneurs to the digital economy by 2025 as part of its goal to build a more sustainable and inclusive world. As part of its efforts, the technology leader recently launched  ‘The Entrepreneur’s Odyssey’ a first-of-its kind digital education platform that brings together a range of world-class academic and business resources to help small businesses learn and thrive.

 

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Afripreneur

Avila Diana Chidume: Building Greeting Cards and Gifts Platform for the Underrepresented

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Avila Diana Chidume, Founder Avila.Diana (Image: Avila.Diana)

Avila Diana Chidume is a creative entrepreneur following a dream she had nursed since age 6, which is to have her own greetings card company. Growing up she struggled to find diverse cards, so she would make them herself using crayons and scrap paper.

In 2018, during her studies whilst in second year at Law school, she began creating again and founded Avila.Diana. With the goal to overcome stereotypes and change the world’s perceptions on underrepresented communities. This was achieved with the help of her brothers, mom’s living room table initially, and her remaining £32 for that semester.

Avila.Diana is a greeting card and gift platform created for people from ethnic minority backgrounds, the LGBTQ+ community, and people living with disabilities. A brand built to celebrate diversity and representation. With the majority of these cards designed by artists from these backgrounds.

In 2020 the dream was taken to the next level when she launched the World’s First Online global marketplace for diverse and representative greeting cards and gifts named, Kutenda. This was done in collaboration with Avila’s co-founder and younger brother, Nyasha. They discovered that large retailers either ignore ‘minority’ artists or steal their ideas, so through Avila.Diana they strive to provide these artists with the platform and support they need to grow.

Avila has always been passionate about helping people and has been trying to figure out how best to do so. She is very outspoken about her beliefs and mission on inclusivity with people. Inclusivity and its benefits. She engages people in topics which are uncomfortable such as race and mental health amongst the Black community. Avila is passionate about highlighting marginalized creatives creating their own diverse cards from different communities and celebrating their work. Her love for human rights and art have led her to where she is today.

 

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