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september 2019

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The Internet as an Investment Tool: How to Leverage It

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By Syd Dickinson

The COVID-19 pandemic has resulted in a sudden throttle to an already expected recession. It is now looking to be a worse financial crisis than the 2008 debacle and the “Great Depression”. Despite that, financial experts note that this actually marks a great time for smart investments. With reduced financing costs and better market penetration opportunities among other benefits, investors can expect an active market that can still yield returns with the right tools.

Much of what is keeping the market active in this time of crisis is the advent of digital resources and the internet. If investors can tap into the well of the World Wide Web’s enterprises, then it can be the most valuable tool in their arsenal. After all, it carries all the necessary assets to leverage on the market.

News Sites and Social Media

Arguably one of the staples of modern media is the torrent of real-time updates that continuously get uploaded on a regular basis. Even with the advent of social media platforms, new consumption habits have changed, and the common public has come to expect quick turnouts with reliable information. As much of investment and trading is reliant on picking up on the most relevant news and market trends, being able to have a 24/7 connection to global numbers and updated data is truly valuable. Of course, what sites you need to follow will likely depend on where you’re situated or where your assets are concentrated. But even Google’s main news page can be a good place to glean some relevant insights. Global market news sites like Reuters and MarketWatch are great sources of information, as well as more regional pages like Business Africa Online.

Research Resources

Adequate knowledge is what keeps investors from taking unwise risks and putting themselves in the red. Having access to the right resources is a must, if only to decrease the inherent risk that investment already brings. With the internet, various websites, applications, and learning platforms are right at an investor’s fingertips.

There are many trustworthy resources available now for both new investors and the more experienced ones. Among these is Dotdash’s popular online financial website, Investopedia. It’s not so much a news site but a finance education site and since its introduction in 1999, it has become one of the most regarded resources for encyclopaedic information on investment as well as relevant reviews, ratings, and trend reports.

Heat Maps

Another core factor for investors is market movement. Assessing the performance of different sectors and assets informs the modern investor of what their next viable move can be. This is where tools that can help investors to accurately monitor and visualize movement come in. FXCM’s trading heat map is very useful for investors and traders. It’s a reliable asset tracker as it covers historical market data and provides real-time market movements in various categories. This tool becomes even more essential for individuals who keep a diverse portfolio, as they can simultaneously monitor forex, cryptocurrencies, stocks, commodities, and more.

Analytics and Calculations Software

Active investment requires foresight that may have once taken years to develop. Though this learning curve still exists, there is a lot of software that makes the process much more accessible to the less experienced. Analytics tools aid investors in staying ahead of the curve, especially during a time when fluctuation can be volatile in core avenues of investment.

That goes hand in hand with investment calculators, which are crucial for private investors considering the value of their potential investments and how much return of invested capital they can expect. In fact, there are even government-funded digital resources like the South Africa’s compound interest calculator that investors can make use of.

According to The World Bank’s 2021 outlook report, economic growth is projected to grow after the widespread introduction of the COVID-19 vaccine despite the economic downturn caused by the pandemic. Strategic investment has become more accessible, and those who make use of the tools readily available in the digital landscape can expect to coast on this headwind.

By Syd Dickinson

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Afripreneur

Black Canadians making travel safer for women by helping them rent spaces from other women with Femmebnb

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Femmebnb Inc. Co-Founders, Yaa Birago and Diana Obeng

Femmebnb Inc. Co-Founders, Yaa Birago and Diana Obeng (Source: Yaa Birago)

Dismayed by her solo travel experience in 2017, Yaa Birago made it her goal to curate a safe space where like-minded women travel enthusiasts can come together to plan, book, meet, talk, and share everything about travel. Softly launched amidst pandemic, Femmebnb Inc. is the first-ever social networking short-term vacation rental service powered by an Artificial Intelligence (AI) travel assistant that is at the forefront of reshaping ‘Women’s travel experience’, once the world reopens.

After being sexually harassed in-front of her airbnb apartment in Rome, and receiving no support from her male bnb host, Yaa Birago – CEO and co-founder of Femmebnb Inc., felt unsafe and unpleasant for the rest of her trip. This is exactly what was told to her when she announced her solo travel to her family – it’s unsafe! With this experience and the urge to change the travel horizon for women, the idea of Femmebnb sprung in her mind.

The validation of a need to have a platform and community that is solely for women travellers & hosts came from a survey initiated by Femmebnb where over 229 women shared that they would feel more secure knowing their host is a female, and that the rental is booked via a platform that deeply understands these concerns. This is the reason why Femmebnb has already received over 3000 registrations by women from 60 countries on the platform despite the travel industry being on hold due to COVID-19.

Source: Yaa Birago

“Being a hodophile, I was extremely disappointed when my solo travel to Europe turned out to be a nightmare as I faced sexual & street harassment. Upon receiving no support from my male bnb host when I discussed the incident with him, I realised that a female host would have naturally been more emphatic. This, combined with the help I attained from a female companion in France with whom I had merely chatted on Facebook before my travels, affirmed that we need to curate a safe social networking vacation rental space for only women where common concerns can be addressed and resolved together. This embarked the idea of Femmebnb in 2017. After 3 years of persistence and determination, fused with technology, creativity and research, we have finally launched and are ready to change ‘her travel experience’.  – Yaa Birago, CEO & Co-Founder, Femmebnb Inc.

When Yaa proposed the idea to an old ally Diana Obeng, she jumped in right away to co-found the company with her.

Diana Obeng, Co-Founder, Femmebnb Inc. – “As a woman, I shouldn’t have to hope and pray that my safety is not at risk when I am planning to travel solo in a new country, but unfortunately, that’s the first thought that comes to mind. I cannot downplay that women fear their safety over every other concern related to traveling alone. Hence, when Yaa proposed the idea of curating a safe space for women travelers, I jumped on board in a heartbeat. We are determined and have invested every bit of our soul into this project and I am excited to help reshape ‘women travel experience’.”

Femmebnb is an exclusive membership platform, ensuring that every member on the platform is vetted. The verification process consists of 5 steps: email, phone, government ID, property documentation/utility bill and/or video verification. The on-site personality video feature facilitates trust and credibility between the host and guest. For the time being, a one-time subscription fee of $4.99 has been waived off the platform, making it free for all to register!

Source: Yaa Birago

A portion of every transaction made on the site for bookings goes towards providing menstrual equity, menstrual hygiene education and menstrual products to girls in Africa as a means to help eradicate period poverty.

(By woman/women, Femmebnb Inc. means anyone who identifies as a woman, non-binary, gender-fluid or non-conforming (womxn).

 

Yaa Birago’s Short Bio

Source: Yaa Birago

Yaa Birago is a tech entrepreneur, Co-founder and CEO of FemmeBnB Inc.; the first social networking vacation and short-term rental platform that allows women to rent their spaces to other women in hopes of maximizing safety, peace of mind and comfort, along with AI- Powered Travel Companion to help women plan their trip from start to end. She started the company to provide safe space and peace of mind for women travelers after she had a terrifying experience as a solo traveler in Rome.

Yaa holds a B.A degree in Criminology and Sociology from the University of Windsor but her passion for tech, women and children advancement led her into the Information Technology and Non-Profit sector for the past 11 years. Yaa is also the Co-Founder and President of Hands of a Hero Foundation (HOHF), a non-profit organization that provides mentorship, leadership, and career development programs for youth and children in Canada and Ghana. Yaa was a recipient of Global Impact Award and Women’s Courage International Award.

She was named as a Black Canadian Role Model and Top 100 Black Women to Watch in Canada. In addition, she was selected as Top30 under30 Pioneers by FOG and in March 2020, she was recognized as WOCStar Woman to Watch. Moreover, Yaa was recently recognized as the TOP 20 Women CEOs in Vacation Rental Tech by VR Tech and the Top 25 Women in the Travel Industry by TravelPulse.

Yaa is passionate and enthusiastic about travel technology, women travel safety, sustainable travel, and improving women’s travel experiences across the globe.

 

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Afripreneur

Bordeaux-based Nigerian Wine Consultant creating the French Experience with an African twist

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Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa (Photo: Roger Das)

Most times when you think of a French wine expert, especially in Bordeaux, a strong-willed, driven and passionate Black Woman doesn’t come first to mind.

Chinedu Rita Rosa is making waves in the Bordeaux wine community. As a Nigerian Black Woman in her 40’s, she is a rare and long-overdue sight in the wine industry. Over the past six years, she has built a home in Bordeaux with her two teenage daughters and French husband.

For over 20 years Rosa has been active in the wine industry, though she came into the wine business by chance, as an unofficial adviser to her late husband selecting wines for importation into Nigeria. Originally working as a banker, wine did not become her profession until the passing away of her late husband in 2008 who was a Lebanese businessman.

In 2008 she returned to Nigeria and worked with her late Husband’s Friends in XO Wine Store as a Manager where she was in charge of organizing various wine events, teaching wine appreciation, and increasing the selection of wines from all over France. She did all this with minimal professional experience. She likes to put it into simple terms that anyone could relate to, “ I learnt while drinking on the job!”

With Nigeria being a beer-drinking society it was not an easy sell for wines, when she first started, although it was a delightful process, Rosa mentioned. She witnessed, ChiChi (as she is fondly called by her friends) mentioned. She witnessed, seeing the shift of peoples’ opinions about wine, especially when she found the right wine to pair with a client’s palette. Meeting people and discerning their taste and discovering their wine preference is an art that she is passionate about.

“As the years went by, it became much easier to match wines with clients taste” said Rosa. It was during this time that she also acquired knowledge of wine importation, wholesales, retailing and grassroots marketing strategies due to the distribution network of XO Wine stores.

After her first year, Rosa knew this was a profession that she would like to pursue, she continued studying, tasting and enjoyed experimenting with wine tasting pairings. She turned her wine education into a social circle with clients and friends who were also wine lovers. For her, these were some of the most rewarding best moments of her wine career.

Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa (Photo: Roger Das)

She discovered how African foods reacted to different grape varieties and from different wine regions, not forgetting Champagne. She boosts “ If you haven’t tried eating àsun or suya with red wine, you must; it is not to be missed”

It was important to ensure sure that all her knowledge of wine and the industry was accredited, which led her to Bordeaux, where she learned about the technical side of winemaking, regions, and styles. Chinedu found herself the only black and African student for the entire term of the course. In the first step of her official wine studies, received a certification from the school of wine in Bordeaux “Ecole Du Vin.” She is a true believer that the best wines come from Bordeaux.

A fabulous wine lovers group was established in the spirit of the numerous tastings and to date, it exists in Lagos exclusively for members of the XO Family.

Continuing her wine education journey in Bordeaux was a dream and when she decided to re-marry and move to France there was no second-guessing where she was going to call home. Chinedu says,” Naija women are born Entrepreneurs.”This drove her ambition and she ventured into media marketing, blogging, and vlogging in the wine world of Bordeaux, and she also created a networking community where she is the president of like-minded people and entrepreneurs from all over the world that has settled in Bordeaux. The Bordeaux Business Network has over 1000 members and is a thriving support community for expat entrepreneurs.

In Bordeaux, Chinedu has become known as the black lady who is invited everywhere and also hosts a lot of events (not unlike in Lagos!) due to her professional commitments. She attends most wine and entrepreneurial events in the Bordeaux metropolis and is easily distinguishable as a black businesswoman with a glowing smile.

Does this bother her? She has mixed feelings on the subject, Chinedu takes no issues with being the ONLY anywhere, it is a testament to her African upbringing after all. “‘Naija no dey, carry last,” she says. and Being yourself and standing out is important, but she is driven to encourage other black entrepreneurs and young people to come into this profession, where she believes the possibilities are endless.

Chinedu is a distinguished WSET (Wine & Spirits Education Trust) certification, holder. Her wine knowledge spans the process of winemaking to marketing and exportation. She had envisioned that there would be more people of color in the wine industry with her qualifications that she could connect with on a cultural level but she is still left searching. She hopes that this will start to change soon.

Bordeaux-based Nigerian Wine Consultant, Chinedu Rita Rosa and friends (Photo: Roger Das)

As the founder of VINES BY ROSA, an import and marketing company based in Bordeaux she now collaborates with amazing brands, representing them in African Markets. Some of her most notable representations include: CHATEAU DAUZAC, MARGAUX GRAND CRU CLASSE, HINCH IRISH WHISKEY, NINTH WAVE GIN, LGI WINES. These brands are Winemakers that tailor to the African Market specifically creating labels and even Nicolas Feuillatte Champagne.

Always thinking about the future Chinedu wants to continue to build on her passion, education, and dedication, increasing the quality of wines and spirits being imported into Africa and propelling wine appreciation in the continent. She is on a mission to demystify the art of wine tasting and bring good wine to every table at the right price. In the process of this journey, she hopes to inspire other black men and women to join the wine industry and looks to the day where she is not the, I am almost always the only professional BLACK (Woman) at tasting events and business functions, especially here in Bordeaux. “I want to change that,” she ends.

Taking it one- step at a time to secure long-overdue space for aspiring Black women in the wine industry, through the success of Vines By Rosa, she hopes to inspire more people to take their passion and dreams forward.

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