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Meet Obi Asika: BAO (META) Conference 1.0 Fireside Chat Guest



Obi Asika is acknowledged as one of the key African voices in the cultural, creative, innovation and sports sectors. He is a policy expert, thought leader, a regular keynote speaker on the creative, cultural and innovation industries as well as being an executive producer for Film & TV, Music and Live events. Obi is one of the visionaries who with his record Label Storm records, led the globalisation of Nigerian music and the global arrival of Afrobeats. 

He has created several tv shows and reality formats and also licensed and produced global formats. Obi was the executive producer for the first Big Brother Nigeria in 2005, he established Endemol Nigeria at that time. Obi was also Executive Producer for The Apprentice Africa, Dragons Den Nigeria, 100% Naija for Channel O, All Access Africa for Channel O, Vodafone Icons in Ghana, Naija Sings in Nigeria, both original reality formats. 


As Chairman, Co-Founder Ampn West Africa he also launched As the Winner is  and I love Nigeria which were Talpa Formats and before exiting launched the Voice Nigeria. Obi was Chairman and Co-Founder of SocialMediaWeek Lagos, from 2012-2020 which became one of the largest new media conferences on the continent. 

Obi Asika is a member of the core group of the Presidential Advisory Committee for the Nigerian Start Up Act and has worked on significant legislation in the spaces affecting creative industries,copyright, ip, innovation, sports and the entertainment industry. Obi Asika is presently driving a new ecosystem platform for the tech, innovation and connected industries called The Omniverse which is launching in 2023

Obi led the Technical Working Group in 2019-2021  which for the first time brought the CCHT (Culture, Creative, Hospitality, Tourism industries) to the Nigeria National Dev Plan 2020-2050. Obi Asika has been the principal advocate for Nigerian Soft Power since 2010. He is also a member of the board of trustees of the Nigeria Olympic Committee and is presently also a judge on television for Nigerian Idol. He continues to produce important projects with the most recent being The Journey of the Beats on Showmax, a 10 part series which tracks the history and journey of Nigerian music through the ages.

Obi Asika sits at the nexus of culture, content and technology. He continues to influence policy and leaders to bring more attention to these sectors which include, sports, entertainment, technology, art, fashion, culture and the wider creative industries. Mr Asika is a born storyteller and has spent a lifetime producing content in multiple ways across multiple platforms. 

More on BAO Media, Entertainment, Technology & Arts (META) Conference 2023

Follow @Obi Asika on Twitter, Instagram and Facebook


Amanda Uzoagba joins Mdundo as the new Head of Licensing, West Africa



Amanda Uzoagba (Image supplied)

Mdundo, a prominent music streaming platform that has experienced significant growth in recent years, has expanded its team to include renowned entertainment lawyer Amanda Uzoagba as the Head of Licensing for West Africa. With a current workforce of 40 full-time staff spread across Africa, Mdundo continues to strengthen its position in the industry. 

In her new role, Amanda Uzoagba will take charge of the team handling licensing operations in Ghana and Nigeria, overseeing the acquisition and retention of content from artists, music labels, publishers, and rights societies. With her extensive experience, Mdundo aims to elevate its licensing operations to new heights, fostering a sustainable and equitable environment for music creators. 

With the strengthening of its licensing team, Mdundo is placing its focus on five African countries and has set an ambitious goal of reaching 50,000,000 users by June 2025. Mdundo prides itself on offering millions of songs from both Africa and abroad, available for free download and streaming. 


Mdundo generates revenue for its platform through advertising sales and telco-bundle subscriptions paid by end-consumers. Users can access a wide range of music content, including the latest releases, DJ mixes, playlists, podcasts, and music news, directly from the Mdundo website ( and the Android app. The collaboration between Amanda Uzoagba and Mdundo signifies a promising alliance, bringing forth a new era of premium transparency and sustainable compensation for African music creatives and the industry at large. 

With over eight years of experience in the entertainment industry, Amanda Uzoagba’s addition further solidifies Mdundo’s position in the market. Her extensive background in film, music, dance, and media production and management, along with her collaborations with notable entities like Netflix, Empire, Dream Empire Music, and Sony Pictures, make her the ideal professional to join the Mdundo team. 

This appointment propels Mdundo forward in fulfilling its mission to provide revenue splits to rights owners on all recordings generated. It is worth noting that Mdundo conducted an IPO in September 2020 and is now listed on the Nasdaq First North Growth Markets in Copenhagen, Denmark.

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Anita Oguni’s Loss Is Gain



Anita Oguni is a poet and passionate writer who believes in the pure magic and power of storytelling. She published a novella – Our Father is Dead in 2018 and works as a Communications expert in the Finance Industry. Anita is also very keen on the study of human behaviour and its impact on society as a whole. She thrives on ‘a poem a day, keeps the pain away’. In this publication, Business Africa Online (BAO) shares Anita Oguni’s Loss Is Gain, Purity and Chocolate Mouth.



I hate – really hate the way those words bounce off your oval

shaped mouth

Cruel. Sharp. Sharp.

They slice through me so deep. I feel it in my heart and then I



At least you look at me

Talk to me so I love it

I choose to love it

I can’t stand the way everything about me is filled with everything

about you

Finding myself

Groping my way

Sadly still reaching for you – your hands

Coarse. Cold. Cold.

Breathing your own air and then losing me over and over again


At least I feel you

You let me feel you so I love it

I choose to love it

I hate the way the claws of your love hold me down, determined

to suffocate me

I hate the way you take




Take and take

Leaving me with less or maybe even nothing

Loss is the only gain in loving you



You’re beauty in its purest form

masked by the ugliness of this world

but you are beautiful and pure

There’s constant bloom on your face and an incomparable grace in your walk

You are beautiful and then you are pure.

I pray that every morning you wake with this on your mind.



I like how your chocolate mouth houses goosebumps 

then spreads them on my silky skin

I like how you taste like wine yet as refreshing as cold water

I like how you strip me naked with your eyes

and still make me giddy with confidence

I like how you fill me up but leave me wanting more

your chocolate mouth

your chocolate mouth

I like your chocolate mouth on my skin.



Look how the seat is overlooked                                                                                                                   

casually underrated

yet a leveler that hides insecurities                                                             

planted in-between height disparities                                            

an undying support to aching legs.                                                   

Look how the seat is overlooked                                                      

with hinges that are hardly ever oiled

yet still makes room for your ungrateful butt.                                                    

Look how the seat is overlooked

I must look like a seat to you.


Anita Oguni’s Socials Instagram @_nkinnama_ Twitter: @nkinnama_ LinkedIn: Anita Oguni

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CARVEN by Gamr Launched to Redefine the Future of Entertainment



CARVEN by Gamr was unveiled on Sunday, January 14, 2023. Situated at Landmark Boulevard, Victoria Island, Lagos, this state-of-the-art facility not only revolutionized gaming in Nigeria but also cements Gamr status as a continental gaming leader.

The grand opening was a spectacular affair, attended by celebrities from the gaming, technology, fintech, and lifestyle industries. Professional gamers and influential social media personalities graced the event, creating an atmosphere charged with anticipation for the dawn of a new gaming era.

Responding to the long-standing demand for a sophisticated gaming hub, CARVEN by Gamr sets a new standard in gaming experiences. Offering a diverse array of gaming platforms, from immersive simulations to classic arcade, high-octane racing games, Mobile, Console and PC games, streaming etc., the center caters to a variety of tastes and preferences.


What truly sets CARVEN apart is its commitment to providing a holistic gaming experience. Beyond the cutting-edge gaming platforms, the facility features an exclusive VVIP bar and lounge. This luxurious space not only enhances the gaming experience but also positions CARVEN as a social hub in Lagos, recognizing that gaming is not just a pastime but a lifestyle.

As a trailblazer in the African gaming community, Gamr Africa’s vision aligns with the global recognition of Africa’s gaming potential. The Landmark Boulevard gaming hub stands as a testament to the thriving gaming culture in Nigeria and the continent, fulfilling a long-standing demand for a sophisticated gaming infrastructure.

CARVEN by Gamr is not just a venue; it’s a symbol of progress, innovation, and the limitless potential of the gaming industry in Africa, inviting enthusiasts to step into a world where entertainment knows no bounds. Join us on this exhilarating journey into the future of gaming.

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