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Meseret Haileyesus – The Ethiopian Canadian Women Leader Creating Impact

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Meseret Haileyesus, founder of the Canadian Centre for Women’s Empowerment (Image Credit: Meseret Haileyesus)

Meseret Haileyesus is a social justice advocate, change-maker, intersectional feminist, and entrepreneur. Founder of the Canadian Centre for Women’s Empowerment (CCFWE) with a keen interest in addressing systemic barriers and other challenges that prevent women and girls from fully realizing their human rights. CCFWE is the only Canadian  Nonprofit organization dedicated to raising awareness of economic abuse and transforming responses to it.

Meseret works to influence public policy decisions that support domestic violence survivors to make a successful transition to economic independence. She seeks to fill the gaps for the development of new approaches to address economic injustice by reviewing existing systems, policies, and procedures in Canada. The Canadian Centre for Women’s Empowerment (CCFWE) highlights the issue of economic injustice through responding to national policy consultations and working with individuals in local and national government.

Born and raised in Ethiopia and now living in Canada, for decades she has worked tirelessly to advocate for women and child health around the world as well as economic empowerment for women and marginalized peoples. With a background in, midwifery, economics, global health, and Aromatherapy, she drives social change by advocating for high-quality and accessible sexual and reproductive healthcare for women on a global scale, with a goal of ending gender-based violence.

Her passion for gender equality has led her to spend over 16 years, working with various national and international non-profit organizations on dozens of projects centered on issues of HIV/AIDS prevention, poverty reduction, sexual and reproductive health right, quality of maternal and newborn health, and building community capacity to take action to advance social justice initiatives.

Past community involvement includes the Alberta Community Council for HIV/AIDS, Alberta Health Services, University of Alberta, Alberta Women Entrepreneurs, Laurentian University, Canadian Network for Society Network, Women in Edmonton, World Bank Gender Equality and Diversity in Customs & UN Women- Women’s Economic Empowerment, UNICEF, African Medical Research Foundation, Jpiego- affiliated with Johns Hopkins University, Johns Snow Institute and Ethioaid Canada.

Meseret is a member of multiple UN and World Health Organization programs, where she produces strategies to reinforce the reproductive health components for health sector reform programs in developing countries. She serves as an ambassador for World Pulse, a global network to amplify women as well as an ambassador for the RHEALYZ Global Empowerment Initiative Africa, a Nigerian organization that helps individuals, families, and organizations achieve Sustainable Development Goals. She is also President for Global Humanitarian Community, and Director for End FGM Canada Network.

Prior to relocating to Canada in, Meseret works on Maternal and child health programs particularly on Maternal Child Health and reproductive health rights, where she had the profound pleasure of assisting many marginalized pregnant African women through the amazing journey of pregnancy, childbirth, and new motherhood in Ethiopia. These experiences combined with her lifelong commitment to gender equality and women’s health and well-being led Meseret to found Maternity Today, an international non-profit organization that strengthens women and child health through superior advocacy, research, and education in developing countries.

Beyond her social justice and public health involvement, Meseret is also the owner of Nacre Organics, and an advocate with David Suzuki Foundation for the promotion of nontoxic green personal care products, “biodegradable plastic-waste free planet” and zero-waste packaging.

As a health and wellness industry entrepreneur, she is also a program advisor at Algonquin College’s Esthetician and Spa program. Nacre Organics is plant-based wellness and lifestyle brand she launched with her daughter that helps protect, elevate, refresh, relax, moisturize and groom the body and mind.  Meseret’s mission is to create exquisite skincare, drawing upon her knowledge of Clinical Aromatherapy and natural skincare formulation, vitality, and wellness.

Also Read: African Sunsets Travel: Digitizing high end luxury safari experiences

Nacre organics was born out of her determination to formulate and hand produce skincare with love, made with the finest, raw ingredients for radiant, blissfully youthful, healthy skin. She was also a co-founder of Novigo Natural Skin Care.  A percentage of the profits are donated to support domestic violence survivors.

Meseret was named one of the 100 Most Accomplished Black Canadian Women and nominees for several awards. She is a proud mother of one beautiful daughter who inspires and motivates her every day.

Visit: CCFWE

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Exclusive with Techbeaver CEO, Shina Arogundade

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Shina Arogundade is the CEO and Co-founder of Techbeaver, a dynamic development shop with a venture studio. With the primary focus to assist businesses in the development of their products, which include websites and mobile apps for both Android and iOS platforms. In this Interview with Alaba Ayinuola of Business Africa Online (BAO), Shina shares how Techbeaver is providing comprehensive support in product strategy and design, offering end-to-end solutions for companies that require efficient and rapid product development, especially non-technical companies and more. Excerpt.

 

Techbeaver and Its Solutions:

We craft seamless, responsive, and customer-centric products, and we consider this careful planning and mapping process to be the foundation of our building phase. As part of our venture studio, we have a talented pool of developers. In utilizing our depth of talent and engaging with the day-to-day challenges we observe, we have also embarked on creating internal products and appointing operators to oversee their management. 

Currently, we have two internal products, with our most prominent one being MyItura, a revolutionary health tech app that caters to a wide range of healthcare needs. Think of it as Shopify for healthcare providers. Our second internal product is still in stealth mode and is one we are confident will have a major impact once we go to market. 

Inspiration Behind Techbeaver:

Techbeaver was born out of a personal experience that I encountered. In my previous venture, we faced significant challenges in the development of our products. Customers and investors expressed dissatisfaction, prompting me to seek assistance from my lifelong friends and former roommates, Michael and Deolu, who both possess exceptional development skills.

However, it quickly became clear that their expertise came at a significant cost, especially considering their geographical locations (Deolu in the UK and Michael in the Netherlands). We collectively decided to explore alternative solutions, which ultimately led us to establish Techbeaver. 

Our vision was to establish a company where Deolu and Michael, as senior developers, could mentor and guide junior and mid-level developers. This not only allowed us to deliver high-quality products to our clients but also presented an invaluable opportunity for our junior developers to learn and grow by adhering to global standards. In 2022, Techbeaver officially came into existence.

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Thoughts on Digital Transformation:

Innovation has been a constant driving force for humanity. We continuously strive to discover new ways of doing things, seeking improvement, simplicity, and recognition for our achievements. This desire for progress has led us through various ages, from the stone age to the modern age, and now into the technology age, where concepts like blockchain and AI are becoming increasingly relevant. 

Back then we talked about inventions; now inventions are over and we’re talking about innovations in areas such as machine learning, AI, ChatGPT, generative AI, and many others. However, it is important to acknowledge that technology adoption remains very low, especially within Nigeria. Before speaking into the impact of AI and related technologies on other parts of the world, it is important for us as Nigerians to recognize and address our own low adoption rates. There is much work to be done in terms of driving technology adoption within our society. 

It is often discussed how AI may lead to job losses and reshape industries, but just as humans have proven their ability to adapt and survive, I am confident that we will adapt to these changes as well. Our greatest asset as individuals lies within our minds and our capacity to think critically, learn new skills, and embrace new trends. We are witnessing people of all ages, even the elderly, engaging with technologies like ChatGPT and actively pursuing knowledge in these areas. 

People will learn, companies will adapt, and organizations will utilize the latest technologies to build what suits them best. However, we need to focus on driving technology adoption and providing access to the internet and computer literacy for all, including children who currently lack these resources. It is only by actively pursuing adoption that we can fully explore how technology can positively impact our society.

Business Outcomes Startups can Expect by Leveraging Techbeaver’s Solutions.

In terms of business outcomes for companies that work with us, there are two key aspects to consider: the technology side and the non-technology side.

On the technology side, our team of developers works on multiple projects across various sectors, such as finance, healthcare, advertising, food, and ride-hailing. This diverse experience allows us to bring valuable ideas and expertise to our clients. We have the ability to build faster and more reliable systems by leveraging new technologies and creating state-of-the-art solutions. 

Additionally, our experience working with companies both within and outside Nigeria, including the US and Kenya, gives us valuable knowledge of different demographics, local laws, and market dynamics. This knowledge enables us to tailor our products to specific regions and advise companies on the best strategies for technology adoption and scaling.

On the non-technology side, our experience allows us to assist companies in the most cost-effective ways to build reliable systems. We also provide guidance on financing, product strategy, and product marketing.

One of the notable advantages of working with Techbeaver is our speed of delivery. We pride ourselves in our ability to meet deadlines and complete projects efficiently. Whether we commit to a three-month or six-month timeline, we consistently deliver high-quality solutions within the agreed-upon timeframe. We have successfully completed web apps in as little as 3-6 months, depending on the complexity of the project. Our clients can rely on us to be a fast and reliable team.

Biggest Challenges with Startups in Nigeria:

Startups in Nigeria face several significant challenges, including finance, market dynamics, and talent acquisition.

Finance is a common issue for startups in Nigeria. It can be difficult to secure the right funding and navigate equity arrangements. Understanding how to structure equity and debt arrangements and finding investors who are genuinely interested in supporting startups can be a complex and time-consuming process.

The market presents another major challenge. Many businesses struggle to enter the market successfully, and their initial expectations may not align with the reality of customer demand. Product strategy plays an important role in addressing market challenges, as startups need to build products that meet the specific needs of their target audience. Additionally, what works in one part of Nigeria may not work in another, and expanding to other countries may require unique approaches.

Talent acquisition is another challenge. Startups need to find the right individuals who possess the necessary skills, take initiative, aren’t just about their salaries but are driven to contribute to the company’s growth. It can be challenging to find talent that aligns with the startup’s goals, values, and company culture.

The reason I have been able to navigate through these challenges is as a result of the amazing communities I belong to – who are constantly rooting for me. It is important for startups to tap into supportive communities. Building strong networks and seeking guidance from experienced individuals who genuinely want to see you succeed can be invaluable. 

Why it is Critical for Businesses to Think like a Startup?

The question on the difference between a startup and an SME has been thrown at me a couple of times. The distinction between these two lies in their growth aspirations. Startups are built for rapid scale and aim to achieve in a few years what might take an SME several decades. Startups seek to quickly grow their customer base, attract investments, and expand their reach. By thinking like a startup, businesses can set themselves on the path of rapid growth and impact.

In Nigeria, we need more companies that think like startups. Scaling businesses at a faster pace allows for greater economic impact. Just as the music, entertainment, and creative industries have contributed significantly to the economy, the technology sector also has immense potential for growth and impact. By building startups that operate globally, earning revenue from outside Nigeria, and bringing those funds back to the country, we can add substantial value to our economy.

Thinking like a startup involves building products and services that cater to a global market, adapting to different regions’ needs, and creating solutions that improve the lives of millions. It requires a mindset focused on scale and continuous innovation. If businesses embrace this mindset, they can position themselves for sustainable growth and become key players in their respective industries.

Techbeaver in the Next 5 Years.

When we started Techbeaver, our goal was to build a Nigerian company with global relevance. We aspired to create products that would be used globally and have a positive impact on people’s lives. Over the next five years, we will continue to support businesses in building relevant and seamless products that make their operations easier and more efficient.

In addition to our client-focused work, we are passionate about our internal products. These products align with our values and have a positive influence on our immediate environment. Our aim is to build products that will remain relevant for years to come, regardless of the sector they operate in or the specific challenges they address.

This is where I see Techbeaver in the next 5 years.

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Embodiment Healthcare: Leveraging artificial intelligence to revolutionize patient care

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Embodiment Healthcare is transforming the Nigerian healthcare landscape with an AI-powered telehealth revolution. It’s innovative platform slashes wait times, accelerates clinical decisions, and delivers personalized treatment plans right to your doorstep. In this exclusive interview with Alaba Ayinuola of Business Africa Online (BAO), the Co-founders and Co-CEOs Johnbosco Ifeanyi Chigbo and Peter-Paul Ihenagwa, both trained pharmacists share more insight on embodiment healthcare and it’s solutions. Excerpt.

 

Can you tell us about your startup, Embodiment Healthcare, and its mission in the healthcare industry?

Embodiment Healthcare is a health-tech startup that leverages cutting-edge artificial intelligence to revolutionize patient care. Our mission is to democratize healthcare by making it more accessible, efficient, and personalized. We are committed to bridging the gap between medical services and patients who need them, using technology to create a more equitable healthcare landscape.

Could you explain your AI platform’s key features and capabilities, and how it sets you apart from other healthcare startups?

Our AI platform is designed with several key features that address the needs of modern healthcare providers and patients. These include:

  • Personalized treatment recommendations based on patient history and current health data
  • Natural language processing for improved patient engagement and automated documentation.

What sets us apart is our focus on not just one aspect of healthcare but the entire    ecosystem, ensuring that our platform can scale with providers and adapt to the changing landscape of health tech.

What specific challenges or pain points in healthcare does your platform address?

Embodiment healthcare is solving the 3 most vicious problems that bewilder healthcare in Africa: Accessibility, Affordability, Convenience and the one-size-fits-all approach that overlooks individual patient needs.. The average Nigerian spends at least 3 hours in the waiting room just to see a GP. It can take weeks to months to see a specialist. We believe that for healthcare to be effective, it has to be convenient. 

Existing healthcare is expensive due to scarcity and securing basic healthcare in Nigeria is a daunting task. Our platform streamlines administrative tasks, supports telehealth services, and promotes personalized medicine Our vision is to build an Africa where healthcare is accessible for all, irrespective of insurance or socio-economic status.

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How do you work with healthcare organizations to ensure the affordability and accessibility of your platform?

Currently, we are working on partnering with health insurance companies to increase the accessibility and affordability of our services. We also partner with specialist clinics to bring the best treatment portfolio closer to our patient door step. Currently we are working on partnering with a dermatology clinic to increase our treatment plans for dermatology conditions. We partner with healthcare organizations through various models to ensure our platform is both affordable and accessible. This includes subscription-based models, pay-per-use, and even custom partnerships depending on the organization’s needs. We’re committed to working with these organizations to find sustainable financial models.

What measures do you take to ensure the security and privacy of patient data when using your platform?

Patient data security and privacy are our top priorities. We adhere to strict data protection standards. We employ end-to-end encryption, regular security audits, and access controls to ensure data integrity and confidentiality. We employ highly advanced cyber security measures to ensure that our patient data safety is guaranteed. We also vet our doctors and ensure they adhere to strict professional and regulatory standards while handling our patient data.

Could you share the innovations that Embodiment Healthcare is working on?

We are continuously innovating, and some of our upcoming projects include further integration with IoT devices for expanded remote monitoring and implementing blockchain for secure patient data exchange. We’re also exploring the use of AI for genomic data analysis to advance personalized medicine. As well as integrating wearable technology for real-time health monitoring.

In addition, we are working on a partnership with a major telecommunication company in Africa to provide doctor on-call consultation using advanced technology. This will enable our patients to speak to a doctor by just dialing a unique code. We are also working on incorporation Natural language processing NLP, to enable users interact with a doctor in their local language using their mobile phones

What would you say about the growth of health tech-enabled solutions in Africa? And what are the recommendations

Health tech-enabled solutions in Africa are experiencing rapid growth, leveraging mobile technology and AI to improve healthcare accessibility and delivery. Early startups should prioritize user-centered design, understand local contexts, forge partnerships with healthcare providers, and focus on scalability and sustainability to maximize impact and address unique challenges in the region.

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Claire Rutambuka: Showcasing the beauty of diversity

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Claire RUTAMBUKA is an entrepreneur and the creator of Akâna Dolls. Beyond her professional background in International Trade, she has always been passionate about the creation of small and diverse objects. During her early childhood in Rwanda, she was fortunate to have toys and in particular a doll that she cared very much about. It was not only a privilege to have a doll but even more so to have one with her skin color. 

When Claire Rutambuka became a mother years later, she was surprised that she couldn’t easily find such a doll for her children that would showcase the beauty of little black girls. That’s how the idea of creating “Akâna Dolls” came about. Akâna is a word of Rwandan origin that can be translated as “little child”. It’s also a nod to the founder’s origins. 

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The brand was born from a mother’s desire to meet a need; namely, giving all children the opportunity to choose a doll they can relate to and adults an additional choice when it comes to gifting. After the first realization of the “Kaliza” doll, the ambition is to gradually expand the collection to include more skin shades and hair textures, so that every child feels represented.

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