CAIRO – 30 July 2019: Mondelez Egypt Foods launched on Monday “Our Children’s Healthy Habits” aimed at spreading awareness on the best healthy nutrition practices among children and parents in Upper Egypt in partnership with CARE International.
The project is worth more than LE8 million and takes place in Minya and Sohag governorates. The initiative is part of Mondelez’s CSR activities and contributions to sustainable development and positive impact on the society. Mondelez Egypt Foods has been supporting development projects in Upper Egypt for 5 years as the start was with “Wheat of Our Children” project.
Managing Director of Mondelez North Africa Bilal Sharabati stressed the company’s “belief in the importance of cooperation between the private sector, the public sector, and civil society organizations to develop the communities in which we operate and live.”
The initiative has three main goals: promotion of nutrition education and healthy habits among children and parents, encouraging physical activity- particularly among girls- and improving access to fresh food. The last goal is planned to be achieved by teaching children and parents how to cultivate fruits and vegetables at home or at school using simple methods and techniques.
The target of the first phase is to reach 1,500 children aged between 6 and 12, 1,500 housewives, and 6,500 to 10,000 individuals in their surroundings in both governorates. A number of school children and community leaders in rural areas will be trained to deliver guidance and advice on healthy nutrition habits ensuring continuity and sustainability. That phase extends between April 2018 and October 2020.
“That is in addition to the formation of teams and sports camps for children in schools and teaching them how to grow some vegetables and fruits at home or at school, which will have a great impact on building a generation that is healthy and well informed about the benefits of good nutrition habits and physical activity,” Chairman of CARE Egypt Hazem Fahmy highlighted.
Chairman of CARE Egypt Hazem Fahmy
Furthermore, healthy cooking classes will be held at schools in collaboration with NGOs so that kitchens of five schools are equipped for that purpose. The project also includes an initiative called “Wash” to promote hygiene practices while preparing food. Another initiative dubbed “Active Play” will organize summer sports camps, and the beginning is in Sohag.
“We first started a pilot phase in 2017 to ensure optimum results. The outcomes were very positive,” Mondelez Egypt Foods Corporate and Government Relations Manager Amira Farag said.
The pilot phase has resulted in the training of 33 rural leaders, and 16 household teachers in five governorates, and in building the awareness of around 1,628 women by holding sessions in the capital of each governorate on ways to combat obesity. Another outcome of the pilot phase is developing the awareness of 75 students in Minya on how to assimilate basic nutrition information and ways to combat obesity among children.
Farag explained that the project takes place within Mondelez Impact 2025 vision to positively influence the society. She added that Minya and Sohag have been chosen as they are the top governorates having an obesity issue among mothers and children. It was noted by the team that male children who do not play football in the gymnastics class do not play sports at all, and that almost all female children do not play sports so they decided to focus on them.
Mondelez Egypt Foods Corporate and Government Relations Manager Amira Farag
“Our Children’s Healthy Habits” comes in line with the nationwide campaign conducted by the Ministry of Health and Population for the early detection of obesity, anemia, and stunting among children.
As indicated by the latest statistics released by the ministry, obesity rates reached 50 percent among men, and 70 percent among women. A medical census run among 9 million children showed signs of anemia and obesity caused by malnutrition and unawareness of healthy lifestyles.
“Mondelez Foundation invests nearly $50 million in projects aimed at improving children’s healthy eating habits in 18 countries around the world. These projects have been able to enhance the eating habits of more than 1.5 million children in five different continents. That was the main stimulant that encouraged us to start implementing this project in Egypt and become part of this momentum,” Farag stated.
“We are delighted to continue to partner with Mondelez Egypt Foods, especially in light of the great success we have achieved together over the past 5 years by working on ‘Our Children’s Wheat’ project. We are looking forward to continue on the same path with our new project, ‘Our Children’s Healthy Habits’ and achieve the same successful results,” CARE Egypt’s chairman said.
The managing director of Mondelez North Africa and Mashreq clarified that the company, founded 150 years ago, has been operating in Egypt for 44 years. Mondelez Egypt Foods runs three factories in Egypt. Each is specialized in chocolate, biscuits, and gum and candy, respectively. The first two are in the 10th of Ramadan industrial city, while the third is in Alexandria’s Borg al-Arab city. Forty-five percent of those factories’ production is exported to more than 24 countries around the globe.
On the other hand, Fahmy highlights that CARE, which has been established more than 70 years ago and operating in 80 countries, has been present in Egypt since 1954. He revealed that the organization helped 80 million people in 2016/2017. Fahmy underlined that CARE Egypt has three main programs. One is on women’s rights including economic empowerment, and anti-violence initiatives; another is on agriculture and aims to empower small farmers in Upper Egypt and better connect them to the market. The last is on education.
Credit: Egypt Today
Christmas: Sahara Group Promotes Clean Shopping
Lagos, December 2019- Gifts, concerts, traveling, time with family and friends, a break from work/school and mouth watering delicacies are usually what people look forward to at Christmas.
One activity people can’t seem to avoid this period is shopping. Whether it’s for new clothes or gifts for loved ones, Christmas shopping can be both thrilling and overwhelming at the same time, not only for us, but for the environment as well.
In line with its commitment to spearheading climate protection across the globe, Sahara Group is using this exciting period to encourage everyone to shop smarter and cleaner, not only during this season, but to make it a lifestyle.
Before making any buying decisions, ask these two important questions:
1. Is it necessary?
Temptations abound during the holiday season and they come in all forms, from alluring adverts to eye-popping shopping deals. If you don’t slow down to ask yourself if you really need an item before purchasing, you could end up hurting your wallet and the environment.
To avoid this, take stock of what you already have and more importantly what you haven’t used in the last year especially with things like clothes, shoes and toys for example. It is best to plan to give out items that can be re-used and make a mental note of the things you don’t need to avoid unnecessary consumption and expenditure.
Next, have a holiday spending action plan/budget consisting of the following steps:
i. Decide on how much you can safely spend in total.
ii. Make a list of the different items you intend to purchase and put them into categories like groceries, clothing, gifts for family and friends, etc. Make sure your list is prioritized.
iii. Decide on how much you intend to spend on each category based on your total budget.
iv. Divide the amount in (iii) by the total number of items for each category.
v. Accept this amount as the maximum you can spend on each item.
Now, take this plan with you wherever you go to help you stay on track of your holiday spending. There are lots of free spending apps that can be downloaded to help you stay on top of your expenditure on the go. Try as much as possible to stay within your budget and you’ll find yourself making smarter and easier shopping decisions.
2. Is it kind to the environment?
Christmas is a season of excesses – excess buying, eating, decorating, and even partying. Just as everything else is in excess during the holiday season, so is waste. From the excessive plastic shopping bags associated with increased shopping during this period, the duplicitous gifts, to the copious gift packaging and wraps, the environment surely feels the impact of the season. While these activities can’t completely be avoided, we can make them more sustainable by reducing plastic waste.
Jute bags are an excellent alternative to plastic bags. Unlike plastic, jute is biodegradable and does not pollute the environment. It is firm and durable, and can be washed and reused as many times as possible.
The Green-Life Initiative, which was launched by Sahara Group with one of its objectives being to promote sustainable living and reduce the harmful impact of human activities on the environment and to help combat climate change, has introduced recyclable jute bags as one of its ‘weapons’ in this fight as a means to educate and raise awareness on the simple “Reduce, Re-use, Recycle” mantra.
By simply switching from plastic to recyclable jute bags when shopping this season, you are creating a cleaner, more sustainable environment by reducing the Green House Gases (GHG) emissions and contributing your quota towards combating climate change.
Christmas is a season of giving, so now is the perfect time to give back to the earth by reducing plastic waste by taking on biodegradable alternatives like jute bags.
It is very possible to have a memorable Christmas without breaking the bank and depleting the environment. Follow the tips above and let it be your special little gift to yourself and our planet!
Have a joyous Green Christmas!
World Food Day 2019 – Our Actions are Our Future
About 820 million people on earth do not have enough food to lead a healthy, active, life. Food and Agricultural Organization reports that 257 million people are starving in Africa.
Some of the factors causing hunger include poverty, conflict, climate and weather, and lack of investment in agriculture. To create worldwide awareness for those suffering from hunger and encourage us to tackle global food insecurity, October 16th was marked as World Food Day.
World Food Day is held annually on 16th October. It is celebrated by different people around the world who come together to declare their commitment to eradicate worldwide hunger. The day also marks the creation of the Food and Agriculture Organization (FAO) in 1945. Each year, World Food Day adapts a different theme. For 2019, the theme is “Our Actions Are Our Future, Healthy Diets For A #ZeroHunger World.”
This year’s theme emphasizes the need for a healthy diet to in order to secure our future. Food security is not just about having access to food, but having access to healthy food.
Despite 820 million people not having enough to eat, about 2.1 billion people are obese. Dietary choices and lifestyles have caused an increase in obesity around the world. This year’s theme calls us to not only take action towards #ZeroHunger, but to make sure our diet is healthy.
For this year’s World Food Day, Farmcrowdy visited Victoria Island Nursery and Primary School, Eti Osa LGA. There, we educated the children on agriculture, World Food Day, and the role they can play towards achieving #ZeroHunger as well as activities they can engage in to stay healthy.
Present at the school was our Co-founder, Temitope Omotolani. She spoke to the kids, telling them about World Food Day, the importance of a balanced diet, and gave tips on some actions they should take for a better and healthier future.
We also engaged in aerobics with the children and gave them tips on what actions to take towards #ZeroHunger. We will also inform the children on their dietary choices and how the products they consume individually can enable change.
Farmcrowdy is also proud to announce that our production arm has obtained the Veterinary Health Certificate for Trade of Meat. This means that beyond the food on the table, we ensure that the processing aspect of our foods are done under safe, hygienic conditions for healthy meals.
As we mark this year’s World Food Day, what actions will you be taking towards #ZeroHunger? Share in the comment section.
Global humanitarian crisis: How will the world react?
The world is witnessing an unprecedented level of humanitarian crisis that requires global attention and action. According to the United Nations Refugee Council, more than 70 million people have been forced from their homes globally, usually as a result of armed conflict, disease, natural disasters and violent persecutions. Altogether, more than two thirds (67 per cent) of all refugees worldwide came from just five countries: Syria, South Sudan, Afghanistan, Myanmar and Somalia. In addition, 60 per cent of preventable maternal deaths happen in settings of conflict, displacement and natural disasters.
From every indication, the tipping point has been surpassed and what the world needs now is a reaction by way of collaborative interventions involving global leaders, Public-Private-Partnerships, Development Agencies, Multilateral Organisations and the Civil Society.
Sahara Group has through the Sahara Foundation, invested in education, vocational skills development and healthcare for people who have been displaced from their communities.
In Nigeria, Sahara Foundation currently supports pupils and students in the North-East of Nigeria with an all-round educational scholarship that covers educational materials, medical care, housing, feeding and clothing. The scholarship recipients are victims of the insurgence. The intervention seeks to create learning opportunties for young Nigerians towards human capacity development. In 2019, Sahara Foundation plans to double the number of scholarships for primary school pupils while also creating a new programme that will target tertiary institution students in North- East, Nigeria.
In a similar vein, Sahara Foundation has also provided humanitarian support in Zambia through the construction of an outdoor kitchen for displaced young girls who are housed by the Vision of Hope (VoH), Lusaka. VoH is a care home for young girls who are victims of violence in their home countries. Currently about forty six young girls from neighboring countries are housed in the home and the intervention provides the girls with the skills and tool to get better, develop vocational skills in etiquette, catering, hoteling, and hospitality management which will in-turn drive self- reliance.
In 2018, Sahara Foundation’s humanitarian interventions in Ghana directly benefitted twenty (20) men and women in Temale. The beneficiaries were trained in entrepreneurship and construction of rain catchment which is used to trap water runoff. The trapped rain water can be stored for use in homes, schools and community health centres especially when there is no readily available source of water.
As World Humanitarian Day is marked today, Sahara Foundation joins the world in calling for more action towards humanitarian support, especially for millions of people who have been displaced from their homes and communities. As sustainable development drivers, Sahara Foundation remain committed to collaborating with regional and global stakeholders to restore hope and help millions of people get another shot at realising their dreams.