Corporate Citizenship
Mondelez launches ‘Our Children’s Healthy Habits’ in Upper Egypt
Managing Director of Mondelez North Africa Bilal Sharabati
CAIRO – 30 July 2019: Mondelez Egypt Foods launched on Monday “Our Children’s Healthy Habits” aimed at spreading awareness on the best healthy nutrition practices among children and parents in Upper Egypt in partnership with CARE International.
The project is worth more than LE8 million and takes place in Minya and Sohag governorates. The initiative is part of Mondelez’s CSR activities and contributions to sustainable development and positive impact on the society. Mondelez Egypt Foods has been supporting development projects in Upper Egypt for 5 years as the start was with “Wheat of Our Children” project.
Managing Director of Mondelez North Africa Bilal Sharabati stressed the company’s “belief in the importance of cooperation between the private sector, the public sector, and civil society organizations to develop the communities in which we operate and live.”
The initiative has three main goals: promotion of nutrition education and healthy habits among children and parents, encouraging physical activity- particularly among girls- and improving access to fresh food. The last goal is planned to be achieved by teaching children and parents how to cultivate fruits and vegetables at home or at school using simple methods and techniques.
The target of the first phase is to reach 1,500 children aged between 6 and 12, 1,500 housewives, and 6,500 to 10,000 individuals in their surroundings in both governorates. A number of school children and community leaders in rural areas will be trained to deliver guidance and advice on healthy nutrition habits ensuring continuity and sustainability. That phase extends between April 2018 and October 2020.
“That is in addition to the formation of teams and sports camps for children in schools and teaching them how to grow some vegetables and fruits at home or at school, which will have a great impact on building a generation that is healthy and well informed about the benefits of good nutrition habits and physical activity,” Chairman of CARE Egypt Hazem Fahmy highlighted.
Chairman of CARE Egypt Hazem Fahmy
Furthermore, healthy cooking classes will be held at schools in collaboration with NGOs so that kitchens of five schools are equipped for that purpose. The project also includes an initiative called “Wash” to promote hygiene practices while preparing food. Another initiative dubbed “Active Play” will organize summer sports camps, and the beginning is in Sohag.
“We first started a pilot phase in 2017 to ensure optimum results. The outcomes were very positive,” Mondelez Egypt Foods Corporate and Government Relations Manager Amira Farag said.
The pilot phase has resulted in the training of 33 rural leaders, and 16 household teachers in five governorates, and in building the awareness of around 1,628 women by holding sessions in the capital of each governorate on ways to combat obesity. Another outcome of the pilot phase is developing the awareness of 75 students in Minya on how to assimilate basic nutrition information and ways to combat obesity among children.
Farag explained that the project takes place within Mondelez Impact 2025 vision to positively influence the society. She added that Minya and Sohag have been chosen as they are the top governorates having an obesity issue among mothers and children. It was noted by the team that male children who do not play football in the gymnastics class do not play sports at all, and that almost all female children do not play sports so they decided to focus on them.
Mondelez Egypt Foods Corporate and Government Relations Manager Amira Farag
“Our Children’s Healthy Habits” comes in line with the nationwide campaign conducted by the Ministry of Health and Population for the early detection of obesity, anemia, and stunting among children.
As indicated by the latest statistics released by the ministry, obesity rates reached 50 percent among men, and 70 percent among women. A medical census run among 9 million children showed signs of anemia and obesity caused by malnutrition and unawareness of healthy lifestyles.
“Mondelez Foundation invests nearly $50 million in projects aimed at improving children’s healthy eating habits in 18 countries around the world. These projects have been able to enhance the eating habits of more than 1.5 million children in five different continents. That was the main stimulant that encouraged us to start implementing this project in Egypt and become part of this momentum,” Farag stated.
“We are delighted to continue to partner with Mondelez Egypt Foods, especially in light of the great success we have achieved together over the past 5 years by working on ‘Our Children’s Wheat’ project. We are looking forward to continue on the same path with our new project, ‘Our Children’s Healthy Habits’ and achieve the same successful results,” CARE Egypt’s chairman said.
The managing director of Mondelez North Africa and Mashreq clarified that the company, founded 150 years ago, has been operating in Egypt for 44 years. Mondelez Egypt Foods runs three factories in Egypt. Each is specialized in chocolate, biscuits, and gum and candy, respectively. The first two are in the 10th of Ramadan industrial city, while the third is in Alexandria’s Borg al-Arab city. Forty-five percent of those factories’ production is exported to more than 24 countries around the globe.
On the other hand, Fahmy highlights that CARE, which has been established more than 70 years ago and operating in 80 countries, has been present in Egypt since 1954. He revealed that the organization helped 80 million people in 2016/2017. Fahmy underlined that CARE Egypt has three main programs. One is on women’s rights including economic empowerment, and anti-violence initiatives; another is on agriculture and aims to empower small farmers in Upper Egypt and better connect them to the market. The last is on education.
Credit: Egypt Today
LG Electronics, a global leader in technology and innovation, has once again demonstrated its commitment to making a positive impact on communities by organizing a grand IFTAR feast during the holy month of Ramadan. With a steadfast commitment to community support and giving back, LG Electronics served delicious meals to hundreds of people in need.
LG Electronics recognizes the significance of solidarity and compassion during this special time of year. The IFTAR feast, which took place in 2 major Mosques in Magodo Shangisha and Naiwarudeen Society of Nigeria, Oshodi, Lagos State, saw delicious meals being served to hundreds of individuals, bringing joy and unity to all who attended.
Ramadan is a time of reflection, spirituality, and compassion. It is a month when Muslims around the world fast from dawn till dusk and break their fasts with IFTAR meals. However, many individuals and families struggle to afford a proper meal during this sacred month. LG Electronics aimed to make a difference by organizing an IFTAR feast that brought the community together and provided nourishment to those in need.
Commenting on the initiative, the Managing Director, LG Electronics West Africa, Mr. Hyoung Sub Ji, stated, “We are delighted to be able to extend our support to the community during this auspicious month. Ramadan is a time for giving, and we feel privileged to have the opportunity to make a positive impact on the lives of others. We hope that the IFTAR feast brought joy and comfort to those who needed it most.”
“LG Electronics remains dedicated to our “Life’s Good” initiative that contributes to the well-being and happiness of society. By harnessing the power of technology and innovation, we strive to uplift communities and foster an environment of inclusivity and kindness”. Mr. Sub Ji added
Expressing gratitude to the management of LG Electronics, the President/Amir, of Islamic Education, and Faith Initiative (IEFI), Alhaji Olaide Osikoya of the Magodo Mosque said “We are immensely grateful for the generous gesture extended by the management of LG during this critical period. As the leader of the mosque, I am deeply moved by the support shown through this IFTAR initiative. The impact of this kindness is profound not just for me, but for all those benefiting from it. Such acts of compassion truly strengthen the bonds within our community and serve as a beacon of hope and unity. We thank the LG wholeheartedly for their benevolence, and may this spirit of giving continue to inspire others to make a difference in the lives of those in need.”
In the same vein, the Amir of Naiwarudeen Society of Nigeria, Oshodi, Alhaji Alaran Muhibdeen said, “LG’s thoughtful gesture during this sacred time has surely resonated with Allah by acknowledging those who fast to meet their needs. This act of kindness will not go unnoticed and will be rewarded abundantly. We express our heartfelt gratitude to you and your organization for this compassionate action.”
The IFTAR feast hosted by LG Electronics exemplified the company’s core values of empathy, inclusivity, and social responsibility. Through initiatives like this, LG aims to contribute to the well-being of communities worldwide, spreading joy and making a meaningful difference in the lives of those in need.
LG Electronics’ dedication to social responsibility serves as a prevailing reminder that businesses can play a pivotal role in driving societal change and fostering sustainable growth. By prioritizing community connections and making a difference, LG Electronics is exemplifying how corporate leadership transcends profits to create a better world for all.
Corporate Citizenship
Fawry Launches “Kheirak Wasel Fawry” Campaign To Support Good Deeds Charity In Ramadan
Fawry, renowned for its innovative banking technology and electronic payment services, launched an impressive campaign called “Kheirak Wasel Fawry” This campaign aimed to support charitable endeavors and spread kindness throughout the community.
Accompanied by the enchanting melodies of the musical band Massar Egbari, the campaign’s theme song, titled “خيرك سابق…خيرك واصل” captivated listeners with its memorable lyrics. The song beautifully reflected the genuine Egyptian identity, showcasing individuals who genuinely cared about doing good deeds in their everyday lives, whether through their words or actions.
What made this campaign truly special was its focus on the essence of humanity and the enduring spirit of the Egyptian people, not just during Ramadan but throughout the entire year. The song’s lyrics were carefully crafted to inspire acts of kindness, reminding people that the true essence of goodness lies within them. It encouraged individuals to express their generosity in various forms, by extending a helping hand to others, speaking kind words, or simply sharing a warm smile.
Fawry has organized interactive activities in several shopping malls such as City Center Almaza, Arkan Plaza, Tivoli Plaza, and Park Street, in order to be present near the donors in these locations. This is done through its distinctive booth that contains interactive donation screens supported by 3D technology, which allows visitors to donate easily to some charitable institutions such as Magdi Yacoub Heart Foundation, Bahia Hospital, and Al-Nas Hospital throughout the month of Ramadan. Donations can be made using any bank card, helping in the recovery of patients and bringing joy and smiles to Egyptian families.
Fawry, being the preferred choice of the Egyptian community, played a pivotal role in facilitating acts of kindness across all segments of society. With their user-friendly solutions and services, Fawry made it possible for people to donate to over 250 charitable institutions and associations. Among these notable organizations were Hayah Kareema Foundation, Tahya Misr Fund, 57357 Children’s Cancer Hospital, the Misr El Kheir Foundation, Bahia Hospital, Dar Al Orman, Mersal, and Al-Nas Hospital.
Donations could be conveniently made through the myfawry application or via Fawry’s widespread network of Point of Sale (POS) machines throughout Egypt.
This heartwarming campaign served as a beacon of hope, reminding everyone of the power of small acts of kindness and the profound impact they can have on individuals and communities. It celebrated the rich tapestry of Egyptian culture and the unwavering generosity that flows within its people.
And so, the “Kheirak Wasel Fawry” campaign became a symbol of unity, compassion, and the collective effort to make the world a better place, not just during Ramadan, but every day of the year.
McEnies Global Communications CEO, Dr. Omolaraeni Olaosebikan has been honoured with the chieftaincy title, Gimbia of Durumi, (meaning Women Leader) in FCT, Abuja, North Central Nigeria. Dr Olaosebikan recorded this latest feat on Friday, March 22, 2024, during the global commemoration of the United Nations World Water Day, where a solar-powered borehole was donated to the Gudu Community in Abuja by the LG Electronics, a global leader in technology and innovation.
The theme of this year is ‘Water for Peace’, emphasizing the vital significance of water in ensuring the stability and prosperity of human existence. Expressing her joy during a chat with some journalists, the integrated marketing communication expert said:
“A chieftaincy title has been conferred on me this last Friday, March 22, 2024, as, GIMBIA of DURUMI, meaning Women Leader. I am so pleased to announce that I am now Dr. Chief (Ms) Omolaraeni Olaosebikan. It’s a huge privilege for me to have been conferred and honoured with the distinguished title, Gimbia Of Durumi in Abuja”.
“Durumi (Gbagi) is a small community in the Northern part of Nigeria that has decided to recognize my tenacity to bring some goodness for the first time into their community through a corporate organization and I assure them that I will not disappoint neither will I disappoint humanity in the journey of life. This worthy honour simultaneously came during the drilling of a solar-powered borehole for the people of Durumi, Gudu. The CSR initiative was part of the well-thought-out programme to celebrate the United Nations World Water Day”.
“I so much love and appreciate everyone who has been part of the feat, particularly the traditional institution in Gudu community, FCT Abuja. I feel so elated to extend my appreciation to the District Head, Garki, Chief Tanko Zekeri, as well as Chief Iya Bawa and others.” She said.
