Nghombombong Epaphrate Minuifuong is the Founder of Bongalo, a home-grown booking platform that connects travelers to affordable, comfortable, and most convenient accommodation options across Africa. A platform that leverage Momo payment to provide an unbeatable booking service that secures transactions and avoids double charges. While also opening doors for hosts in Africa to list their property on our platform, receive an increase in bookings and get paid out directly to their Momo Accounts. In this interview with Alaba Ayinuola, Epaphrate shared more insight on Bongalo, the inspiration, how it works, the impact of COVID-19 and the future. Excerpt.
Alaba: Could you briefly tell me about yourself and why you launched Bongalo?
Epaphrate: My name is Nghombombong Epaphrate Minuifuong, fondly known as Epafred or Fred. I come from the English-speaking part of Cameroon. I’m a marketer and Product manager at the core. I hold a B.A(Hons) in International Business and Trade from the African Leadership University. I have a background in technology, helping companies build scalable products for the future.
Launching Bongalo was fulfilling a dream to have a home-grown booking platform – an “African Airbnb,” where people could find affordable accommodation when they travel locally and internationally on the continent. We are here to offer an option in the market dominated by western platforms, at best not even known by a typical local traveler. We also wanted to provide a tailored platform to our African context; payment methods, means of making a reservation, etc.
Alaba: What was the inspiration and how big is your market in Africa?
Epaphrate: My inspiration drew from when a couple of people stayed at my apartment in Kigali, Rwanda, and paid me for it. Note that they never booked it online. The guests were sent via friends and referrals. I hosted two Nigerians, two Cameroonians, three Sierra Leonians, and a Ugandan. It dawned on me there was a gap in the market that we could fill.
Alaba: What makes your brand USP stand out, and how has the market responded to your services?
Epaphrate: Our booking process, Payment options, Payout options and the use of agents in executing bookings(reservations).
This market is hugely underserved; those who don’t want to use the available booking platforms for trusts and payment issues have very few alternatives other than hotels.
We implement a sharing system where agents can book for travelers, most importantly, local less tech-savvy travelers, and also bypass the trust issues faced by online businesses on the continent. Agents are established complementary service providers such as ticketing agencies at airports, buses, and train stations.
Alaba: Can you tell me more about how Bongalo works?
Epaphrate: A user registers on our account using their email address and names. After completing the registration process, they choose to list their properties of book available properties for their stay. When making a reservation, the guest selects a listing, choose their dates, proceeds, and selects a mobile network provider and input the mobile wallet number for the supported network. A prompt is sent to their mobile phone in USSD codes, displaying the amount in the local currency. The user inputs their five-digit PIN code and validates the payment. A confirmation SMS is sent to their phone confirming the debited amount.
Alternatively, guests (mostly less tech-savvy) can walk into a booking agency office and ask to book accommodation. The agent would proceed to make a reservation for the guest, which can be paid with cash, mobile wallet, or arrival at the property. The agent earns a commission on each reservation they make.
We already support mobile wallet payments in six African countries and are growing. It allows guests to make payments quickly, even when booking through agents. Guests can also pay with cash on arrival after booking via agents or pay to agents. This solves trust issues for users who doubt the authenticity of listings, a typical scenario for most African online businesses.
Alaba: The travel and hospitality industry was one of the biggest victims of the pandemic (COVID-19). What actions have you implemented to remain in business and stay competitive?
Epaphrate: What I know is that difficult situations mostly push creativity. When you’re faced with the most challenging conditions, you’re bound to innovate and find better ways to solve them. I’d admit that we thought of shutting down due to the pandemic because we finally released our platform during the pandemic, and our numbers were horrible as opposed to projections that we had. We stayed resilient and decided to exploit other opportunities in the industry, which is local travel.
We also launched in Cameroon during the pandemic to test the local travel option and validate it thoroughly. This worked! We had over 30 bookings in the first week of launching in Cameroon. We also downsized to cut costs, reduced other expenses. Finally, we found our way on.
Alaba: How has your industry evolve during pandemic and your outlook post-COVID-19?
Epaphrate: Travel is gradually resuming. Airbnb CEO recently said the rebound of travel would never have been witnessed, based on data from their recent bookings registered. The difference would be that people would travel near this time than going far away, so we’re investing in local travels(from one city to another – like from Lagos to Abuja, within the same country). Local trips were previously ignored, but the pandemic has shown us its potentials. We’ve also witnessed a rise in requests for accommodations within the same country in different cities, primarily touristic cities.
Alaba: What are your top 5 tourist destinations in Africa and why?
Epaphrate: Tanzania, Rwanda, Seychelles, Ghana, Cameroon. These are countries with most, if not all, the tourist attractions that I cherish when I travel. Unfortunately, most of them are not so developed. However, I want to travel the entire African continent. Those five are not exhaustive, and I’m sorry that they’re also not absolute.
Alaba: Where do you see your brand in 5 years?
Epaphrate: In five years, we would be operational in ten African countries. This means we would be supporting ten African countries, so users could use our platform to find accommodations in ten African countries in five years. We would also have created at least 400 new jobs on the continent and would be a 100 million dollar valued company.
Alaba: How do you feel as an African entrepreneur?
Epaphrate: Honestly, it is exhausting and very frustrating. It is not an easy route. It is very hard, but I believe the rewards are worth it. I’m one of the few African youths who think there’s no easy route to success. We shall keep the faith and continue working.
Alaba: A piece of advice to young and budding entrepreneurs out there?
Epaphrate: My dear entrepreneurs should study hard, grab some work experience and save up for their new journey on a lonely road. Because on that road, no girlfriend, no “friends”(I mean, party friends, spenders), lost of touch with family and friends. That road is rough, it is not for the faint of heart, but those who endure, persist, and stay resilient will reach their destination.
Avila Diana Chidume: Building Greeting Cards and Gifts Platform for the Underrepresented
Avila Diana Chidume, Founder Avila.Diana (Image: Avila.Diana)
Avila Diana Chidume is a creative entrepreneur following a dream she had nursed since age 6, which is to have her own greetings card company. Growing up she struggled to find diverse cards, so she would make them herself using crayons and scrap paper.
In 2018, during her studies whilst in second year at Law school, she began creating again and founded Avila.Diana. With the goal to overcome stereotypes and change the world’s perceptions on underrepresented communities. This was achieved with the help of her brothers, mom’s living room table initially, and her remaining £32 for that semester.
Avila.Diana is a greeting card and gift platform created for people from ethnic minority backgrounds, the LGBTQ+ community, and people living with disabilities. A brand built to celebrate diversity and representation. With the majority of these cards designed by artists from these backgrounds.
In 2020 the dream was taken to the next level when she launched the World’s First Online global marketplace for diverse and representative greeting cards and gifts named, Kutenda. This was done in collaboration with Avila’s co-founder and younger brother, Nyasha. They discovered that large retailers either ignore ‘minority’ artists or steal their ideas, so through Avila.Diana they strive to provide these artists with the platform and support they need to grow.
Avila has always been passionate about helping people and has been trying to figure out how best to do so. She is very outspoken about her beliefs and mission on inclusivity with people. Inclusivity and its benefits. She engages people in topics which are uncomfortable such as race and mental health amongst the Black community. Avila is passionate about highlighting marginalized creatives creating their own diverse cards from different communities and celebrating their work. Her love for human rights and art have led her to where she is today.
Rhoda Aguonigho: Building a Fashion Hub for African Creatives to Create, Connect and Collaborate
Rhoda Aguonigho is a Fashion entrepreneur and cultural & creative industry advocate who is very passionate about the Creative industry in Africa. As a consultant, she has worked with several fashion entrepreneurs, teaching them how to launch their businesses and achieve their brand goals. As a project manager she has worked on some of Africa’s top fashion events and programs like Lagos Fashion Week, Lagos Fashion Awards, The Leap Project and many more. Rhoda is the Founder of Lhaude Fashion network an organization that creates opportunities for emerging Fashion Talents and the Creative Director of Rholabel. In this interview with Alaba Ayinuola, she speaks on her journey as a fashion entrepreneur and her passion for the creative and fashion industry. Excerpts.
Alaba: Could you briefly tell me about yourself and your brand, Lhaude?
Rhoda: My name is Rhoda Aguonigho and I am a fashion entrepreneur. My work in the fashion industry includes consulting, project management and also running a couple of fashion businesses. I am currently the founder of Lhaude Fashion Network. A fashion organization that creates opportunities for emerging fashion startups and creatives across Nigeria and Africa to thrive and grow. We do this via our various initiatives and our digital community platform. We run a digital hub that is currently home to over two hundred creatives across Nigeria and we are spreading that to Africa in the next couple of months.
Alaba: What attracted you to the fashion industry and what do you intend to achieve?
Rhoda: Honestly, I don’t think there was a major thing for me except that when I was pretty much young, I just watched a lot of lifestyles and my interest in the fashion industry was more of wanting to design outfits. Then, I started styling, writing and then grew into becoming a magazine fashion editor, I started to do project management, working at fashion events, etc, and that is how I have grown in the industry.
I intend to achieve an ecosystem in Africa where the fashion business is sustainable and profitable, a system where creatives get constant opportunities to grow and thrive, where there is no gap between the emerging creatives and the top professionals.
Alaba: What were your initial challenges starting off?
Rhoda: I would say the first challenge was access. At the time I started, I was in school, and not in Lagos which is the fashion capital. I was running a fashion organization and needed fashion experts. But things started to get better as I finished school and was able to get into the fashion industry fully with a job.
Another challenge would be funding. You don’t have a lot of organisations giving grants or funds to fashion businesses or initiatives. Being an organization putting together events, initiatives, and needed funds to execute them. There was no amount that we could charge the participants that would cover the cost.
Alaba: How have you attracted members and grown the organisation from the start?
Rhoda: value! People gravitate to where value is given. From the very beginning, in 2017 when we had our first event which took place in ile-ife, Osun State. We had the Style infidel and a fashion designer – Samuel Noon come down to ile-ife. It was a Lhaude network cocktail and a networking session between grassroots, emerging grassroots creatives, and fashion experts. We have various initiatives, a business incubator program, business advisory and mentorship schemes.
Alaba: What issues have proved to be the most challenging in your attempt to help support fashion designers in Nigeria?
Rhoda: I would say a mindset problem, which comes from lack of proper fashion education. Some of these creatives you are trying to help grow are not even as invested as you are in the development of their businesses. I mean we have those with great mindsets, but to a large extent, especially local creatives who have not had the opportunity to be exposed to the fashion business properly or on a large scale. They don’t see the importance of certain things like PR, Accounting and Bookkeeping, Business models, the core business part of fashion.
Alaba: How has technology impacted the fashion industry?
Rhoda: A lot of things are changing, gone are the days when you have to travel abroad for International fashion courses. You can sit in the comfort of your room and access courses with coursemates across the world. Technology is helping to widen access to the market, improve collaboration among fashion enthusiasts, experts and make the fashion community across the world much closer.
Another way is how technology is cutting down on waste. With 3D fashion, designers don’t have to create a physical collection to present. They can do it via 3D and clients select what they want and the designer makes the actual pieces. But in situations where people don’t like it or people don’t receive it, those samples are wasted.
Alaba: The term Fashiontech is still quite new. What is your opinion on this invention?
Rhoda: Yes, Fashion tech is quite new and I am so excited because the possibilities are limitless. Initially, it was just on the e-commerce level, connecting and building networks. But then it grew to 3D and now NFTs. I see innovations coming out of the fashion and tech industry and feel like there is still so much to learn and catch up with.
I mean, Africa, Nigeria, in particular is still growing but I don’t think we are doing so badly. I think orientation is getting so better, people are getting more aware, adjusting and beginning to adapt to technology in their fashion businesses. We still need more education on FashionTech, this is one of the things Lhaude is actually looking into more for next year.
Alaba: Can you share 3 things that most excite you about the modern fashion industry?
Rhoda: One of the things that excite me is the Fashion Tech like I mentioned in the previous question. The fact that innovation is limitless. I am so excited about the innovation, new ideas, new technology that are to come out from fashion with technology. Another thing is how as an African, there are no limitations to how you can express your creativity or culture, there are no border limitations, because of tech, we can express it to the whole world.
The third thing is building community. It is so amazing when you meet people from other cultures or countries who are interested in similar things as you. That is, as a fashion executive in Lagos, I can connect with a fashion executive or designer in London, Scotland, Australia, etc and we are building communities connected by our passion and drive for creativity, regardless of cultural differences.
Alaba: Where do you see Lhaunde Fashion Network and the Nigerian Fashion Industry in the next 5 years?
Rhoda: I see Lhaude being Africa’s foremost fashion community. The fashion hub where creatives across Africa and the globe plugin to Create, Connect and Collaborate. I definitely see Lhaude building a world-class hub for fashion creatives, where they get access to everything they need to build, to thrive, and to grow.
I see the Nigerian Fashion industry as one of the leading fashion industries across the world. An industry that will be known for innovation, creativity, and originality. With a rich culture and creative people leading the fashion sphere across the world.
Alaba: What piece of advice would you give to budding entrepreneurs?
Rhoda: My advice to them is, be resilient and innovative. I would say to not give up, be resilient and do not just be comfortable with the state of your business or your business idea, constantly innovate, constantly grow. The idea for Lhaude came in 2016 and it didn’t start until 2017. At that time, I was still in college. It was quite difficult running an organization and building a career simultaneously.
Kevine Kagirimundu: The Rwandan crafting eco friendly and fashionable footwear from recycled car tyres
Kevine Kagirimundu, CEO UZURI K&Y
UZURI K&Y is an African inspired shoe brand and manufacturer established in Rwanda since 2013. The company was founded by two women entrepreneurs (Kevine & Ysolde) who met at the University while studying Creative Designs. The two young women simply believed that it would be ideal to gather knowledge and create a common mission. In this interview, Alaba Ayinuola speaks with Kevine Kagirimundu, the Co-Founder and CEO on her entrepreneurship journey into sustainability and fashion, why she is preserving the environment, supporting community and creating jobs through her eco friendly shoe brand. Excerpts.
Alaba: Could you briefly tell me about yourself and your entrepreneurship journey?
Kevine: My entrepreneurship journey started when I was a young girl, I used to re-sew grandma’s clothes, no money came from it, just passion. When I joined university I changed my major from “Engineering to Creative & Environmental built”, it was an important step to starting my journey, I was 19 years old and determined as I started gathering ideas in a book, during that time I also met my co-founder Ysolde Shimwe.
Alaba: What attracted you into sustainability and fashion?
Kevine: I come from a creative family of painters, poets and writers. I loved hand making things and I thought that creating was really my passion, with that I really wanted to add a meaningful value that will bring positive change in my community; that’s why our company is part of the circular economy with a focus on waste management.
Alaba: What’s the inspiration behind your brand, UZURI K&Y and the problems it is set to address?
Kevine: UZURI K&Y is an African inspired eco friendly shoe brand with a vision to brand Africa as an origin of sustainable fashion items on the global market. It was established in Rwanda in 2013 by two university friends Ysolde shimwe & Kevine Kagirimundu with a purpose to solve the environment and unemployment issues in their community.
The company’s core problem that it’s solving focuses on recycling the wastes of car tires where everyday in sub saharan Africa, over one million of them are dumped in landfills and sometimes taking up space from inhabited and vulnerable neighborhoods. In addition to that, it takes up to 80 years for a rubber tire to decompose while polluting water, air and even become nurseries for mosquitoes that carry diseases. Furthermore, in Africa the youth makes 60% of the total unemployment rate and young women are more likely to be unemployed even more often than young men.
In order to tackle these issues we craft viable solutions to recycle car tyres to make functional and fashionable footwear for conscious millennial consumers. The company is also currently running its own production facility, four retail stores and using ecommerce to reach international customers. It is also equipping the youth with practical and soft skills to increase their potential of securing jobs or even creating small businesses. So far, 1,065 youth have been trained and among those 70% are women and 10 have started small businesses.
Alaba: How have you been able to attract customers and build the company till date?
Kevine: Our customers are women who seek shop eco products. Our strategy is to use storytelling via social media channels, we also set to offer a wonderful experience via our retail spaces.
Alaba: What challenges did you run into starting out?
Kevine: I would say there are 3 major challenges as we started: lack of skilled labour, dominated market with second hand and imports and access to finance.
Alaba: Are there other areas that UZURI K&Y is aiming to be more sustainable?
Kevine: We have confidence that we shall be able to brunch into a more diverse range of products, such as sustainable sneaker and even turning the wastes into more useful products.
Alaba: One of the things that stood out on your platform was your intense screening process for each item. Can you explain why you decided to go with this process and what it actually involves?
Kevine: We developed techniques and ways to safely produce our products and it has become our unique proposition. It is an advantage and very important to our customers.
Alaba: Is your brand gender inclusive? What is the importance of gender inclusion in the brand’s choices?
Kevine: Yes, it is important with a special focus on creating jobs for women who are often left behind in different fields. Inclusivity is crucial for the entire world to fight gender inequality, we are proud to be part of this change.
Alaba: How do you feel as an African entrepreneur?
Kevine: I believe that entrepreneurs will be the key pioneers to changing the African continent, It feels like being part of a history book!
Alaba: Where do you see UZURI K&Y in terms of products and markets in the next 5 years?
Kevine: A household African brand, with a tremendous impact on the youth through skills transfer and entrepreneurship.
Alaba: Finally, what’s your advice to budding entrepreneurs, especially females in the sustainability and fashion industry?
Kevine: Trust yourself that you can do it!
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