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Ngozi Oyewole On Breaking The Bias

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Ngozi Oyewole is the MD/CEO NOXIE Limited, a woman-owned hybrid business into manufacturing and supplies of complete office furniture. Ngozi speaks with Business Africa Online (BAO) on this year’s international women’s day theme: #BreakingTheBias. Excerpt.

“As an entrepreneur I am always happy to tell my story and the barriers I face every time, and how I overcome them. Like they say “Your story is your strength and be shameless about the hustle “. Office furniture manufacturing is expected to be a male dominated industry, but I thrive very well and pound the ground even harder than the men. What I face is a catch 22 situation sometimes, where some are biased against the display of feminine-stereotyped behaviors by entrepreneurs. And the implicit associations with the entrepreneur’s business competency like when they say don’t pitch like a girl. 

All this is due to stereotypes based on gender role expectations. There are differences in what are considered acceptable behaviors for men and women. In my case a woman entrepreneur playing in the male dominated area, is considered overly assertive, viewed negatively, and experiences career backlash. Women entrepreneurs who disrupt gender norms by adopting masculine-stereotyped behaviors are likely to lose approval. And negatively perceived by others which then creates roadblocks for them, especially when seeking growth capital. Where the women suffer from investor perceptions as a female entrepreneur instead of looking into their preferences for the venture. 

In the early stages of my entrepreneurial journey where I had to pitch for funds for my business. I was poorly served because I was perceived as inferior to men in terms of having the necessary abilities to lead a business. I was expected to display communal traits to fulfill my female gender role. As a nurturer which are in contrast to the leadership role’s requirement for agentic traits. I sat back and looked  inwards, got myself well equipped to face the battle and realized that gender bias can not be killed by fire but by Knowledge.

I embarked on self development, got myself a coach, grew my confidence, expanded my knowledge, through networking. By joining social organizations increased my net worth and today here I am. I also realized on time that having it all and being the perfect woman is such a huge societal pressure on the woman. This is because everyone is watching and they all have an opinion. Between the pressure from the outside, the internal pressures, and the actual pressures of motherhood. We burn ourselves out over doing “all the things” and often forget to take care of ourselves. So I decided that my happiness, self care and mental health would have a place on my top priority list.”

 

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Afripreneur

Alassane Sakho: The Senegalese Serial Entrepreneur

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Alassane Sakho is a young and brilliant Senegalese entrepreneur, Telecommunications engineer specialized in the Technical-Commercial field, He founded KALIMO GROUP in January 2023, with the ambition to contribute to the development of Senegal. A graduate of ESMT in Dakar, Alassane is passionate about sales, ICT, Mobile Money and real estate. He began his career in 2010 with the Orange Money Senegal and Orange Business Service projects. Later, he joined large real estate companies as a commercial developer, (SIPRES SA, SENEGINDIA, TEYLIUM Group and the company Fimolux, where he held the position of General Manager of the commercial subsidiary. 

Alassane Sakho has also supported many Senegalese and international companies in their development in Senegal, including Wizall Money, ATPS, MOODS, etc. Its vision extends beyond national borders, initially targeting West Africa, with projects planned in Mali, Gambia, Guinea and Côte d’Ivoire, before expanding to other parts of the continent. 

Kalimo is involved in various areas of activity, including real estate development, digital communication, sales, rental and asset management, construction, training, advice and assistance. In addition, the company plans to enter the film industry, with its subsidiary K7film, which will produce short and feature films, animated films, corporate communication, documentaries, etc.

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Apart from his professional activities, Alassane SAKHO is involved in sports, especially football. He coaches youngsters from 8 to 20 years old and has the honour of winning the “Universal Youth Cup” tournament in 2019 in Italy, against big clubs such as Inter Milan, Ajax Amsterdam, Atletico Madrid and AC Milan. Its main objective is to consolidate Kalimo’s presence in Africa and to help foreign companies wishing to set up in Senegal.

Finally, its digital team is ready to help companies or public figures increase their notoriety and visibility on social media. Other areas of activity, such as agribusiness and mass distribution, are currently being explored.

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Violaine SAGNA: African Circular Designer

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Violaine SAGNA emerges as the rising designer to watch, bringing her expertise from the world of large international groups, to a new creative horizon at the service of women’s development, social inclusion, beauty and authenticity. Atelier 22B is committed to celebrating West Africa’s cultural heritage, supporting the sustainable development of communities of women artisans, and offering innovative, elegant and responsible objects.

Each creation is the result of a harmonious collaboration, where artisanal skills meet the creative vision of Violaine Beh Sagna. In this approach, Atelier 22B ensures fair remuneration and we invest in an innovative way in mutual health insurance for these women, thus guaranteeing their well-being.

Violaine Beh Sagna breathes a unique dimension into Atelier 22B through limited-edition capsule collections. Each piece tells a story, full of meaning, excellence and aesthetics. These creations, to be discovered urgently, redefine the world of African design with a minimalist and singular aesthetic.

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Explore the captivating world of Atelier 22B, where each creation is a living testimony to the union between beauty, goodness, and happiness, contributing to the innovative vision of contemporary African design led by Violaine Beh Sagna. 

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FindMe is making postal addressing accessible in Africa

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FindMe was launched in 2020 to solve the problem of postal addressing in Africa by Cameroonian entrepreneur Brandon WANGUEP and his associates. The application allows you to create a standardized address in a matter of minutes. Currently based in Dakar, Brandon seeks to expand his activities to other countries on the continent. FindMe allows you to generate a postal address for a home or business in two (2) minutes.

According to Brandon WANGUEP: “One of my friends lived through an ordeal during a trip to Congo, spending more than 45 minutes looking for the Cameroonian embassy with Google Maps. I met a friend who lost her father because the ambulance couldn’t find her home in time, despite all the directions provided. I wanted to create an innovative project that would have a major and positive impact on society.” 

The way the app works is simple. All you have to do is take a photo of your home or office, which will allow the delivery person to recognize it when making a delivery. If necessary, the user can also add the location number. Then, by hovering the red pointer over their living area via Google Maps, they can pinpoint the exact location. Then, all they have to do is order their address plate for installation.

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FindMe has improved the quality of service of Poste Senegal, one of the start-up’s partners (along with Google Maps and TomTom). “FindMe makes it much easier to pinpoint the precise location of streets for mail and parcel delivery and our commitments are now able to be fulfilled much more quickly,” says Fatou Mbaye, project coordinator at Senegal Post. 

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