A leading energy lawyer and a strong advocate for African entrepreneurs, NJ Ayuk is recognized as one of the foremost figures in African business today. Founder and CEO of Centurion Law Group, a pan-African law firm and the current chairman of the African Energy Chamber, NJ strives through his work to ensure that business, and especially oil and gas, impacts African societies in a positive way and drives local content development. In this interview with Alaba Ayinuola, NJ shed light on the continent’s biggest energy challenges, the impact of the African Energy Chamber(AEC) in the continent’s energy, oil and gas sector. And how is AEC is becoming the entry door to Africa’s oil & gas sector. Excerpt.
Tell us about the African Energy Chamber and the gap it’s filling.
The African Energy Chamber is based on a network of public and private executives that have been working towards the development of Africa’s oil and gas industry for several years now, mostly focusing on local content development. Seeing the need for Africa to have a stronger voice on the global energy scene and communicate better, we have opened up the organisation to all interested parties two years ago. Since then both the Chamber’s network and its activities have considerable grown. We have welcomed over a 100 new partners, both institutional and corporate from across Africa and have multiplied initiatives, especially when it comes to institutional capacity building, local content development and facilitating foreign investment and advisory.
How long as the chamber being in existence and how does your organisation measure it’s impact?
We work for the interest of African companies and entrepreneurs. Seeing the number of them reaching out to us for support over the past year has been the strongest indicator of our impact and ability to both represent African interests and unite the right network of partners towards common goals. We have increasingly received requests to assist African SMEs and larger oil services companies to expand across sub-Saharan Africa. This is a very good sign for the future growth of the African content: our companies are hungry and want to expand. We are also bringing lots of support to governments and governmental institutions in capacity building, especially within rapidly growing markets like South Sudan.
How’s the chamber being perceived both internationally and within the continent?
Internationally, we are mostly perceived as a source of information and an access door to some of Africa’s fastest-growing or most complex markets. The need for on-the-ground information and data on Africa is growing very rapidly and foreign investors are looking for reliable local partners and information providers, especially when it comes to finding their ways around Africa’s many different jurisdictions and ways of doing business.
From within the continent, we are increasingly seen as being a voice and conscience for the sector. We advocate for the issues at heart for African companies, entrepreneurs and people. Our industry needs a strong voice pushing for local content development and domestic capacity building and we are proud to have positioned ourselves as a key advocate in this regard.
What in your view is the biggest energy challenge in Africa?
Africa is plagued by many energy challenges, which are all opportunities, from energy affordability to infrastructure and lack of financing. While we address all of those as an institution, we do insist on the challenge of monetising resources, especially gas ones. By flaring gas like we have for decades, we have concretely burned billions of dollars worth of resources that could power our entire continent, hundreds of factories and create millions of jobs. We believe gas is the future of Africa’s energy industry, and creating monetisation opportunities across the board, from petrochemicals to power, from cement to petrochemicals manufacturing units, should be a priority.
What is Africa doing right in terms of it’s energy sector?
African nations have taken positive steps in engaging each other and exploring common opportunities. This manifests itself first on the international stage. Equatorial Guinea and Congo Brazzaville joined OPEC in 2017 and 2018, strengthening the African voice within the industry’s most influential organisation. But many other African countries have also joined the Declaration of Cooperation and frequently attend OPEC meetings like South Sudan, Chad, Uganda etc. International engagement from Africa is something that was missing and has been corrected. As a result of that, African governments and companies have also been increasingly talking to each other. Major projects are moving ahead thanks to this dialogue, be it the Tortue field between Senegal and Mauritania, or the recent gas unitisation agreement between Equatorial Guinea and Cameroon.
What surprises you about this sector and it’s future?
The unexploited potential is massive, and quite frankly overwhelming. In terms of oil & gas exploration, we believe that world-class global discoveries are to be made in the near future. The recent ones in Mozambique and Senegal are just the beginning. Beyond mere exploration, the potential for meeting the continent’s growing energy needs, addressing increasing energy consumption, and providing jobs to millions of young men and women is what will define the future of the sector. This represent billions of dollars at play, both for foreign investors willing to take risks and make lucrative deals, but especially for us Africans if we are able to seize the opportunities offered to us by our land.
Do you see the deepen of a private-public partnership drive growth in this sector?
We do not think there has been a serious deepening of private-public partnerships, which remain a major need for the sector. This would require a market-by-market analysis, as in some places the lack of PPPs is a regulatory one, while in others you actually do have successes but in other sectors such as infrastructure. Overall, the need for PPPs in the industry is there, and the power sector offers tremendous opportunities for such projects. However, many regulations need to be revised, public institutions need to adhere to stronger governance standards, and private investors must be made aware of the right opportunities and projects to get involved in.
What is your vision and goal for this chamber under your leadership?
The AEC is becoming the entry door to Africa’s oil & gas sector. We are already receiving lots of queries from new investors wishing to enter fast growth markets, and having local representatives on the ground is positioning us as a strong advisor and facilitator for foreign investors, while being able to properly communicate what is happening on the ground to the international energy community. On the second hand, we also want to be building domestic capacity, both by training and skilling Africans so they can take on additional responsibilities across the value chain, but also by bringing in more technology and best practices to our local companies so we contribute to boosting local content.
You own Centurion Law Group, tell us about this law firm and how are you managing these two big brands?
Centurion is a pan-African legal and advisory business specialised in oil & gas. We are leaders in frontier jurisdictions like Equatorial Guinea and South Sudan and do not shy away from working in what many wrongly perceive as challenging markets. More importantly, we are a firm who believes in African talent and have dedicated ourselves to train the next generation of African lawyers. It is very upsetting to see the amount of legal work on Africa that goes to London or New York when we have high-quality and highly-trained legal talent present on the continent. As such we are more than offering legal services; we are a law firm with a mission.
About NJ Ayuk:
A leading energy lawyer and a strong advocate for African entrepreneurs, NJ Ayuk is recognized as one of the foremost figures in African business today. A Global Shaper with the World Economic Forum, one of Forbes’ Top 10 Most Influential Men in Africa in 2015, and a well-known dealmaker in the petroleum and power sectors, NJ is dedicating his career to helping entrepreneurs find success and to building the careers of young African lawyers. As founder and CEO of Centurion Law Group, a pan-African law firm, NJ strives through his work to ensure that business, and especially oil and gas, impacts African societies in a positive way and drives local content development. He is the current chairman of the African Energy Chamber and author of ‘Big Barrels: African Oil and Gas and the Quest for Prosperity’. His second book, ‘Billions at Play: the Future of African energy’ is due for release at the end of the year.
A propos de NJ Ayuk:
NJ est un avocat de premier plan dans le domaine de l’énergie et un ardent défenseur des entrepreneurs africains, reconnu comme l’une des figures les plus en vue des entreprises africaines aujourd’hui. Il est un « Global Shaper » avec le Forum économique mondial, l’un des 10 hommes les plus influents de Forbes en Afrique en 2015, et un négociateur renommé dans les secteurs du pétrole et de l’énergie. Il est fondateur et PDG du Centurion Law Group et président actuel de la Chambre africaine de l’énergie et auteur du best-seller « Big Barrels : pétrole et gaz africains et la quête de la prospérité. » Son second ouvrage, « Des milliards en jeu : le future de l’énergie africaine » sera publie à la fin de l’année.
Interview with Najwa El Iraki, Founder and CEO AfricaDev Consulting Ltd
Najwa El Iraki is an entrepreneur, business development and financial services expert. In this interview with Alaba Ayinuola, She talks about some of the biggest mistakes entrepreneurs make in today’s market, the African business ecosystem and advice for entrepreneurs and investors. Excerpts.
Alaba: Kindly tell us about AfricaDev Consulting and the gap its filling?
Najwa: AfricaDev Consulting Ltd is a business development and advisory firm dedicated to the African continent. We work with an ecosystem of partners in Morocco and the rest of Africa in various areas to provide one stop shop for investors and we are supported by senior advisors worldwide.
Our services include: representation and business development for international companies ; investment and financial advisory services; structuring and establishment services in Morocco; strategy consulting in Africa.
As such we support international businesses in their African expansion success. We play a key role in helping them to grow in the continent by leveraging on a deep understanding of local markets in particular in North Africa, as well as using our network of partners in SubSaharan Africa. We work mainly with the private sector, which is a driving force of Africa’s growth, providing business development for financial institutions, professional services firms and digital services companies.
We also help African entrepreneurs carrying out financial advisory assignments notably mergers and acquisitions (M&A) activities and fundraising for private equity and venture capital as well as helping local SMEs with their international strategy and finding the right international partner.
Alaba: As a financial expert with experience in Africa, what’s the biggest mistake entrepreneurs make when they start or run a business?
Najwa: Being an entrepreneur is really hard but also really rewarding. Below are some of the biggest mistakes that entrepreneurs tend to make in today’s market.
- Going for the money only: One of the biggest mistakes that any entrepreneur can make is ignoring their true passion and just opening a company to make money.
- Expecting success right away: Patience is key as well as being realistic about how much money you can actually make at first.
- Not being adaptable: You’d need to go with what is working now then always be ready to make changes in the future.
- Trying to do everything yourself:You’d need to know how to outsource and delegate to others and focus on the tasks that actually need your expertise and attention.
- Overestimating initial sales: This problem often leads to a shortfall in working and permanent capital. It’s no wonder that nearly 50 percent of businesses attribute their failure to a shortage of working capital.
- Ignoring social media: There is a tech revolutionary and entrepreneurs need to use it!
Alaba: What’s your view on small businesses experiencing cash flow problems, and forecast isn’t good. And want to tap into their personal wealth to shore up their emerging businesses?
Najwa: As an entrepreneur, you are thinking about cash flow all of the time. An entrepreneur should not just think about his personal funds but about different sources of funding being it debt or equity when available including from friends and family as business angels tend to be rare in Africa given the cultural context and aversion to entrepreneurship.
Banks are also cautious because they believe that asymmetric information is too important to get a good visibility on the credit quality of SMEs and startups. Investment funds can have too high entry barriers for SMEs and startups, and microfinance institutions offer low funding resources and prohibitive interest rates.
As such, every business needs to consider its financing needs as part of a business plan. The entrepreneur needs to evaluate his personal tolerance for risk. Most businesses have times where business is more robust than others and temporary cash flow problems may need to be addressed with personal funds if financing is not available.
At the same time, the owner should be looking to see if any changes could be made to help increase the cash position as well as profits. While the growth rate is slow, the focus of the entrepreneur remains on making his business successful through delivering value to customers, and that is the most healthy approach an entrepreneur can have.
Alaba: For a small business who have not made as much profit as expected. How can it bridge the gap until it start to make profit? Is profit a key component of a successful business?
Najwa: A profit typically means your business is financially well off. It’s important to identify quickly why your business is not making money. The faster you can discover where the losses are coming from, the faster you can reduce or stop the leak as you can then identify where you need to make changes in your business. There are some common reasons for a small business losing money (e.g. bad or inaccurate accounting, poorly priced products or services, nonexistent investing, etc).
Generally speaking it comes to a strategic use of your cash and investment strategies to potentially provide backup if you find yourself not making a profit. Additionally, there are a variety of available resources one can turn to for lending advice, guidance and support; family members, friends, professional network, financial solutions advisors, small business advocates, online content and more.
Alaba: What is your view about Africa’s business ecosystem?
Najwa: I think that there is still a lot to do based on what I have seen being done elsewhere (in the US for example following the Women Entrepreneurship Program I attended this month as part of the International Visitor Leadership Program –IVLP-). In particular building entrepreneurship ecosystems has become an imperative for African governments and business communities.
To create efficient and innovative African Business Ecosystem, there are a number of needed solutions.
First a better government is required. Kenya for instance is the most innovative African country in ICT by far, because they have good regulation and support from the government.
Also there is a financing need. A lot of people talk about venture capital in Africa but but not many do much about it. The levels of private equity investment have been increasing in the continent over last decade but most of the investments are in mature companies; only a tiny fraction of them are seed or first-round investments. The problem for African startups is that there are only a handful of true venture funds based in Africa and most U.S. and European VCs don’t have the local knowledge and connections, or the right business models, to make a real go of it in Africa.
As for SMEs, on one hand, we have businesses that complain that there are no financiers interested in partnering with them to grow. And on the other hand, financiers complain about a lack of a deal pipeline, namely viable businesses that can be credibly financed. This has led to the perception that Africa can not absorb the scale of capital theoretically available to the continent. But actually the real issue here is linkages and aggregation. What is required are more platforms and entities that link viable SMEs with interested financiers and aggregate business deals. Which is what our company AfricaDev Consulting helps with.
Then there is the issue of support structures for SME development. So while there is a financing need, an ecosystem that provides niche expertise, long-term partnership and technological support are also key. Here, large multinationals can have an impact as an ecosystem enabler.
Finally, one of the most important changes that could improve the climate for entrepreneurship is culture. There is a hope that the startup path will be more respected by African families and more compelling to youngsters. If that happens, there will be more entrepreneurs, more success stories and more people willing to take risks. It’s a self-reinforcing cycle.
Alaba: What’s your advice for entrepreneurs who want to start a business in Africa?
Najwa: I would just say that despite many challenges, the African continent, which has a population of over 1.2 billion people and some of the world’s fastest growing economies, provides entrepreneurs with a very rich ground on which the foundations of a successful venture can be laid down.
As such, the good thing about developing countries is that they are a lot of things that have not been done yet and a lot of problems that need innovative solutions. And this fact alone presents key opportunities for a lot of entrepreneurs to take advantage of.
I would add that there is no one single advice but the following points are worth taking into consideration for a starting business to succeed in the continent :
- Have a clear and adequate vision for your company that you focus on and learn how to communicate it.
- Choose your founding team wisely, which is what many investors are looking for.
Find a way to fund your startup and be aware of those sources of capital that are around us and within our reach. You should remember that if you have no proven track record, only people who know, like and trust you will be willing to take a chance on you in the early days of your business.
Another source of finance worth looking into is crowdfunding.
There are also hundreds of international and local organisations which support businesses that tackle issues such as environmental pollution, illiteracy, disease and other social problems. They usually provide grants, donations, loans, equity or even training and advice.
As previously mentioned, avoid some of the common financial mistakes entrepreneurs make when starting a new business (e.g. cash flow management is key; focus on customer acquisition; establish financial goals which are reachable and measurable).
Finally, achieving your desired success will take time and you have to be patient for it to happen. They are a lot of exciting success stories in Africa. So if they can do it, so can you.
Alaba: You are also the Managing Director in the North Africa for Opportunity Network. Tell us about this platform and benefits for Africa businesses.
Najwa: Opportunity Network is an exclusive business match making platform for vetted companies to share and connect to global trade opportunities, as well as strike reliable investment deals.
Opportunity Network partners with financial institutions to allow their corporate and SME clients to find their next business partner in over 120 countries in the world. Members can only be invited to join the platform by a leading financial institution, which does a pre-screening of each member of the network.
Current partners include UBS (global), ABN AMRO (The Netherlands), Intesa San Paolo (Italy), Caixabank (Spain), BCI (Chile), Citizens (USA), Alfa Bank, (Russia), Vietinbank (Vietnam), Eurobank (Greece), Sterling Bank (Nigeria), FCMB (Nigeria), YPO (global), GLG (Global), Entrepreneurs organization (Global)… and many more.
The partnerships we have in Africa form part of an effort by banks to put their African customers on a global platform and enhance their ability to do business in a collaborative manner with other investors across the globe. For instance, there are existing opportunities for African companies looking for an opportunity to export commodities, or looking for investment to grow. There are also deals for African companies in tech, healthcare, education, oil and gas looking for buyers, suppliers, distributors or clients of any sort.
B I O G R A P H Y
Najwa El Iraki is the Founder & Managing Partner of AfricaDev Consulting Ltd, a business development and advisory firm dedicated to the African continent. She is the Managing Director in North West Africa for Opportunity Network, a global business matchmaking platform headquartered in London that connects CEOs worldwide. She is also currently the General Representative of Lloyd’s of London in Francophone Africa.
Prior to this, she was the Head of Business Development at Casablanca Finance City Authority (CFCA), a public-private held organization dedicated to positioning Morocco as a regional financial center and a premier gateway into Africa. Najwa structured the project from its inception, contributing to the overall strategy for building a regional business and finance center.
Previously, she was Senior Manager within Mazars’ Financial Services Group in London. A role she took on after working within both large international investment banks (Lehman Brothers/Nomura) within their EMEA equity derivative business and a big four firm (KPMG London) advising financial institutions and corporates in various consulting areas including tax, corporate/project finance and restructuring.
Najwa has accumulated 15 years’ experience and holds a Master’s degree in Business Management and Finance from leading French and British business schools (Kedge Business School & Aston Business School). She is a qualified Chartered Accountant, member of both international accountancy and UK tax leading professional institutes (ICAS & ATT). She holds a certificate in leadership management from Harvard Business School and she is an Alumni of the IVLP, Women Entrepreneurs – 2019 (International Visitor Leadership Program by the US Government).
She is also actively involved either as a co-founder or a member in a number of business associations and networks in Africa (e.g. Africa Expert Network, CasaExpats, Women in Business Network of Africa CEO Forum…)
Najwa was named among the 60 most influential women in Africa in 2016 by “New African Woman Magazine”.
Najwa speaks fluently English, French, Arabic and intermediate Spanish.
CEO Profile: Bako Ambianda, A Global Business Disruptor
Bako Ambianda is the Founder, Chairman, and CEO of Labacorp Group of Companies (LGC), a dynamic diversified holding company with a portfolio of businesses and strategic investments in key sectors. He serves as the President and CEO of Labacorp Energy Limited (LEL), an indigenous oil and gas company with operations in the energy, mining, and power generation sectors primarily in Cameroon with extended operation’s in international markets.
A versatile and innovative entrepreneur, Mr. Bako also serves as the President and CEO of Labacorp Power Company (LPC), an independent power producer and renewable energy development company. He is also the Managing Partner of Labacorp Investments SARL (LIN), an acquisitions and investment management firm dedicated to African markets.
Well-known and respected as an International Development Expert, with the ability to assemble business and government leaders. Mr. Bako is the Founder, Chairman & CEO of ATIGS Group, Inc (Africa Trade & Investment Global Services), a trade promotion, project facilitation, and development company, that offers full spectrum of consulting and business development services to companies looking to expand or establish their operations in African markets. Mr. Bako is the creator and leading proponent of the “Afridevelopism” economic concept, and an active player in activities pertaining to trade, investment, and economic development in Africa. He is an indisputable powerful connector who has a strong track record of operational excellence, with an extensive global network.
He has been quoted many times in media, and received several honours and awards for catalyzing significant development initiatives to name a few: In 2019, he featured in the official African Union (AU) Invest in Africa Magazine as an African Diaspora that is playing a leading role in contributing to the development of Africa, and the magazine was distributed to the office of all African heads of state. He received the 2019 Africa SME Development Award by Africa Business Portal (ABP).
In 2018, Mr. Bako was named one of the Most Influential People of African Decent (Under 40) by MIPAD, and he also received the 2018 Global Business Disruptor Award by Professional Association of Young Africans (PAYA) in Texas. In 2018, Mr. Bako made history in hosting the Africa Trade & Investment Global Summit (ATIGS), the premier Africacentric business event held in the United States in 2018 at the Ronald Reagan Building and World Trade Center,Washington DC with over 2,300 high-level delegates from 92 countries.
The event also featured on the Nasdaq Tower,Times square, New York, the most valuable advertising spaces in the world. The ATIGS event which he founded in 2015 is a leading prestigious biennial Africa-global business conference and exhibition. In 2018, Mr. Bako hosted the first ever Africa House at the International South by Southwest Festival in Austin, Texas. The event was powered by Africa Worldwide Alliance Partnerships (AfriWAPA), an initiative which he founded in 2017 to help African enterprises of all stages build their brands at mega international shows.
In 2016, he founded Solar Business Events, a portfolio of leading solar exhibitions and conferences including Solar Business Festival (SBF), and Solar Business Expo (SBE) which has been held successful in Texas, Chile, Florida, Mexico, and Coastal Rica. In 2016, the Solar Business Festival (SBF) became the largest solar trade show ever held in the state of Texas and was endorsed by Governor Gregg Arbor, Mayor Steve Alder, and Congressman Lloyd Doggett. In 2017, and 2018, Panasonic North America was the presenting Sponsor.
In 2015, he founded Global Attain Advancement (GAA), an international trade mission, publishing, and events company that implements trade programs, capacity building workshops, and high-quality events to help businesses connect with customers, lunch new products, promote their brands, and expand into new markets.
In 2012, he founded Bako Ambianda International (BAI), a professional development organization that focuses on unlocking the potentials of young professionals globally. Through BAI, he lunched The Bako University, to mentor, train and coach young professionals. Mr. Bako has spoken at several universities and authored six books on economic development and personal development including ‘Destined to Win In the Game of Life” “Ingredient to Uplift Your Journey”, “Who’s in Your Ears”, “Invest in Your Mindset”, “The Unstoppable Warrior” “Bako Nine Wisdom Keys” and “Fueling Africa’s Economic Development”.
He is armed with the knowledge, expertise, and understanding of business opportunities that exist in Africa, and speaks regularly at international gatherings on Solar Power, Doing Business in Africa, International Trade, Foreign Direct Investments (FDI), and Economic Development in Africa. He holds several board and advisory positions including PULSAR Development International Ltd, Evrensel Capital Partners Inc, AGRI-INVEST Sarl, Tiwala Markt Company LLC, and Asian-African Chamber of Commerce & Industry (AACCI).
Mr. Bako holds a BSc degree in Civil Engineering from the University of Texas at Austin, with advanced professional certificates in international development, strategic project management, and economic diplomacy. He is a global citizen, born and raised in Cameroon, Africa, and based in Houston, Texas (USA).
The Entrepreneurial Skills No One Can Teach You
Most people understand that entrepreneurship is not easy. But there are many ways to make the journey less arduous. You can get a coach or mentor; Go through an accelerator/incubator; Work with a great team. The list goes on and on. Based on my experience, I came to the realization that to be a successful entrepreneur, there are some traits that must be innate.
Be afraid, but do it anyway! It’s not the absence of fear, but the mastery of fear, that makes the entrepreneur. Be scared, but don’t let the fear stop you. Let it propel you. It’s almost instinctive to be afraid when you have something bigger than you on the line. Fear can be a self-fulfilling prophecy if not harnessed correctly. Instead of allowing fear to cripple you, take it and use it as fuel to work that much harder on your ideas and your goals.
This is the fire in your belly. The determination to see things through that will help you with that pesky fear. It’s the helping hand that lifts you when you fall and tells you to try again. I love what Angela Lee Duckworth shares in her TED Talk on grit. She reinforces that it’s not the most talented or the smartest, but the grittiest that will succeed.
You know those light bulbs that go off in your mind while driving or taking a shower? That give you sleepless nights? Have you ever tried exploring these ideas? Ideas are many, but great ideas are scarce. No one can give them to you. You have to find them yourself. They can come from personal need or experience. They can come from a gap that you’ve identified. They don’t have to be novel ideas, but they do have to be ideas that people are willing to pay you for.
This goes without saying. Do what keeps you up at night, what keeps your adrenaline going, what drives you. Some people say: Forget passion and do what you are good at. You can be passionate about what you are good at, so passion is something you should continue to develop. It’s not something that will bring immediate success. We must do what we have to do to get by. But you haven’t lived life to the fullest until you get a chance to do what you are passionate about!
I have mentioned in the past that we have to bend and not break. Situations change minute by minute, from morning to night and day-by-day. Your innate ability to adapt to and survive situations can be the difference between success and failure.
Find what motivates you and run with it! Our levels of motivation wax and wane. But if you have something to hold onto, like that pot of gold at the end of the road, you will keep on going until you get there. It’s what keeps you going when all the money’s gone or when there was none to begin with. It’s what keeps you believing after you’ve heard your twentieth “NO.” Don’t stop believing.
Putting yourself in someone else’s shows is strength, not a weakness. Entrepreneurs have the responsibility to lead teams and to meet customer demands. You need to empathize with people so that you can lead well.
Starbucks CEO Howard Schultz is known for showing empathy in running his business. This has led to tremendous benefits for his employees and Starbucks as a company. Even Google values and understands the importance of empathy.
According to Project Aristotle, a study they released in 2017, empathy was among the soft skills exhibited by B-teams that brought the most important and innovative ideas. No one can teach you these traits. Having them does not mean that you will always succeed. It means that when you fail, you will be able to get back on your feet again and keep moving.
No one is an island and we all need to collaborate and lean on each other for support and guidance. There will be good days and bad days, long days and short days. There is no one exact script that you can follow. But whatever is in you, whatever drives you – hold on to it.
Article first published by Forbes, here.
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