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Opeyemi Adeyemi: Addressing menstruation stigma with her invention, The Flow Game

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Opeyemi Adeyemi fondly called dryemz is a Public Health Physician and owner of the sexual health clinic which runs under O and A Medical Center Ogun State, Nigeria. She had her medical training in Sumy State University, Ukraine and MscPH from the University of South Wales. Opeyemi invented The Flow Game in an effort to address menstruation stigma and has written two books on sexual and reproductive health. Her foundation runs the Brave Boys and Girls club which travels around the South western part of Nigeria to provide sex education to children and teenagers in the effort to fight against public health issues like teenage pregnancy, STIs, HIV/AIDS and Sexual assault. In this interview with Alaba Ayinuola, she speaks on her social entrepreneurship journey, The Flow Game and why she is addressing sexual and reproductive health issues. Excerpts.

 

Alaba: Could you briefly tell us about yourself and your social entrepreneurship journey?

Opeyemi: I am a public health physician who is passionate about sexual and reproductive health. I am also the creator of the FLOW GAME which is West Africa’s first board game that teaches menstrual health. My journey started in 2017 during my NYSC program where I met with the impact of misinformation and lack of access to youth friendly sexual clinics had on teenagers and young people. This led me to the start of The Brave Boys and Girls Club tour around secondary schools where students are given age specific sexuality education free of discrimination and judgment. From touring, it gave birth to menstruation workshops, consent workshops and now creation of board games that are afrocentric and youth friendly.

 

Alaba: What inspired you to launch O & A Medical Center and The Menstrual Flow Game?

Opeyemi: The Sexual Health Clinic is under O and A Medical Center in Asero, Abeokuta where anybody regardless of your background, gender, sexual orientation or any other status can get care for sexual and reproductive health issues. We offer a wide range of services that are cost friendly for the average Nigerian. The Flow game was created because during the tour, I realized the power of menstruation stigma, so decided to involve the team of expertise and the girls from the club in the creation.

 

Alaba: What is the core issue you are addressing with the Flow Game?

Opeyemi: Menstruation is a subject that still has a great level of shame attached to it. Some cultures still see menstrual blood as dirty blood. Some girls use harmful products to collect their menstrual blood. The Flow Game is a fun way to teach menstrual health and hygiene. The game covers four main areas: the female reproductive system, menstruation and menstrual related health issues, menstrual products, pregnancy and contraception. Other issues touched on include sexual assault, consent and sexually transmitted infections.

 

Alaba: How have you attracted users and grown the platform from the start?

Opeyemi: The platform is currently being reviewed as the plan is to take it digital; decided to start with a board game as it is easier with the tours, besides an average Nigerian teenager might not have the resources to play the game online and did not want to miss out on these sets of people. The buzz around the game is increasing, the game was recognized on Menstrual Hygiene Day 2021 by the African Coalition for Menstrual Health Hygiene and the Indian Commissioner of Women Affairs during a conference held in Bangladesh.

 

Alaba: Data protection is a concern for users of health platforms. Could you explain your data protection policy?

Opeyemi: Right now we are are currently working on our policy but I can assure users that they would be protected besides the data page in design would require nickname, age, sex and email address.

 

Alaba: Would you expand in the direction of male health (fertility, contraception, etc)?

Opeyemi: Yes, in June, 2021. In a bid of getting a project with an international organization, the Play It Safe board game was created and it is currently being tested in the school tours. The game is for both genders and covers safe sex practices.

 

Alaba: As a social entrepreneur, what has been your biggest challenge up until now?

Opeyemi: The field I chose is still faced with a lot of stigma, so a lot of sensitization is involved, changing mindsets and cultures associated with it. The second I would say is finances, balancing the cost of production and the ability of the target community to afford the services rendered.

 

Alaba: The term Femtech is still quite new. What is your opinion of the state of Femtech industry and its growth? 

Opeyemi: Femtech has had a massive impact on female health, so many innovative ideas that are gender specific. A good example are period tracking apps which have allowed women to track the menstrual cycle, have a better understanding of their cycle and make informed decision about fertility. I am happy to be in the industry and I know there is still so much more to be done especially in Nigeria.

 

Alaba: Where do you see the Flow Game and sexual wellness in the next 5 years?

Opeyemi: This is one question I keep asking myself every day, I desire to go beyond the Flow Game. Very few innovations on sexual and reproductive health tailored to the African woman. I would like to be one of the women creating sexual health innovations that are Afrocentric in the next five years.

 

Alaba: As an inspiring social entrepreneur, what piece of advice would you give to fellow female entrepreneurs?

Opeyemi: Invest in knowledge; learn from those who have done things in your desired field. Also understand that gender is nothing more than a social construct it does not define YOU, whatever you want to achieve is not tied to gender. Dream big and take steps to turn the dreams into realities. 

 

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Darlyn Okojie on entrepreneurship and building Memo Africa

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Darlyn Okojie is a serial entrepreneur and business expansion expert. As the Co-Founder & COO of Memo Africa, Darlyn is responsible for the day to day operation process while building a team to create a Tech solution to People Management. She founded Memo Africa with Ademola Koledoye to create memorable moments across the world. Darlyn Okojie has a past experience of building a business spanning three countries, raising capital and ensuring that the word about the service reaches the right audience. Her First Business, Rugs and Floors Africa, currently operates in three countries, Nigeria, Ghana and Rwanda. In this exclusive interview with Alaba Ayinuola, Darlyn speaks on her entrepreneurship journey and vision is to make Memo Africa the go-to automated system for People Manager: “Future of Memo Africa”. Excerpts.

 

Alaba: To begin, could you briefly tell us about your background?

Darlyn: I spent the early part of my childhood up till my youth in Benin City. I attended all levels of education down to university where I studied Accounting at the University of Benin. My upbringing has made me extremely loyal to my city. After I completed my higher education in 2014, I got my first ever job at Lamudi (Popularly Known as Jumia House) in 2015. While at Lamudi, I worked as a key account manager in an online marketplace firm. A year later, I moved to Cars45 to spearhead the company’s efforts in building and maintaining relationships with strategic partners. Throughout my career, I have been involved in various aspects of people management, even through running Rugs and Floors from January 2020.  At the moment, I’m focused on building Memo Africa.

Alaba: What inspired you to go into entrepreneurship and the problems you plan to solve?

Darlyn: An impactful model to me is my father. I didn’t realise he had that effect on my entrepreneurship life until I looked back on how much I have been able to achieve career-wise. He showed me the only way to gain success is through hard work and dedication. His tenacity and energy in delivering is extraordinary. There have been countless times where I’ve found myself wondering how he gets the energy to go even through obstacles. A quote from a book by Shakespeare, Macbeth, pops into my head whenever I think about my dad. “I am tied to a stake I cannot fly, but bear-like I must fight the cause.”

The life of an entrepreneur is quite fast-paced, there’s no time for breaks and no option to quit, you just have to keep going. It reminds me of something my mum always says, “Person, nor dey Live life go back”. Good or bad we need to keep moving forward in life or in business. I believe my motivation stems from the ability to keep going and building.

Alaba: Memo Africa is one of the startups you co-founded, what sparked the interest? How does the platform work and who are your target audience?

Darlyn: Memo Africa was birthed by various challenges both my co-founder and I faced throughout our work life. From my first job to my current ventures, I have seen how people managers handle welfare related issues in organizations and it inspired me to create a solution that makes their work seamless. We notice that people struggle to remember important dates when it comes to the lives of their employees and it is key because it makes the employees feel valued and appreciated. But dates like birthdays, onboarding and orientation processes, sendforths, and many others dates are lost in transition.

Memo Africa is a simple solution that people managers can use to automate welfare packages to be delivered to both remote and on-site teams across the world. We believe this technology solution will boost business productivity as the team members feel motivated and cared for while saving people managers time to focus on more critical issues.

Alaba: Since you launched, what are the challenges and successes?

Darlyn: It would be best if we start with the positive aspect of the business, the success. At the moment, we have acquired clients both from Nigeria and Ghana, and signed three companies into our system. We have achieved these while facing various economical challenges like Inflation, exchange rate and cross-border payments issues. 

I also noticed that small business owners and other entrepreneurs face these challenges which is why I recently started recording my journey on my Medium account.

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Alaba: What’s the future of people management? Do you see Memo Africa as part of the future?

Darlyn: The future is Tech! The world is evolving to become digital and automated. It is important to ensure that regardless of where people work from, they are treated with the same respect and dignity as they would be if they were working from a traditional office space. Memo Africa is the technology solution born to connect the people in an organization through our automated management system of celebrating them. Staying connected to and creating memorable moments for your team is the best way to keep them motivated while working.

Alaba: Where do you see Memo Africa in the next 5 years in terms of market and expansion? 

Darlyn: We have a large vision set for Memo Africa and are ready to take the action to grow and scale up the Tech StartUp. Currently, our most viable product which is our website  is up and running. We are planning on developing the Mobile App version to increase the accessibility and personalisation of the system. We expect to become the go-to platform for all people’s welfare across Africa and in the world. Our tentacles are set to expand into many African countries. We are open to acquiring more clients, partners and Investors.

Alaba: What fuels your passion and how do you relax?

Darlyn: Aside from the rush of the non-stop cycle of developing businesses, I find myself passionate about finding and implementing solutions to create value in people’s lives. You can find me locked on Netflix to unwind after a busy day or exploring the different countries in the world.

Darlyn Okojie (Photo: Supplied)

Alaba: Lastly, your advice to young women who want to launch into entrepreneurship?

Darlyn: My number one advice to young women who are launching or building their business is that your key to success lies within you. Everything you need to succeed is in you, your thoughts and action shapes your future. As long as you can think it, you can absolutely do it. You need to study and understand your potential, strength, weaknesses and limits. I believe self awareness is the most powerful tool to achieve anything in the world.

I would also say you shouldn’t believe you can only grow & scale up alone, it’s okay to have mentors and role models. These people have walked the mile. All you need to do is find someone who has successfully crossed the path you are hoping to pass. You would be surprised by the number of people ready to guide you or refer you to the next life challenger.

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Afripreneur

Eno Eka: Creating Her Dream Life in Canada

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Eno Eka is a business analyst and consultant based in Calgary, Alberta. An award-winning career coach and keynote speaker who has been recognized for helping more than 100,000 professionals in 90+ countries  kick start their professional careers.  She is a business analysis content developer and course instructor at the University of Manitoba. Eno is the CEO of  Eny Consulting Inc. and the Founder of Business Analysis School.

In 4 years of arriving in Canada, Eno has touched the lives of thousands of immigrants in Canada. She has curated mentorship and coaching programs for immigrants to Canada which have sought her recognition and awards globally. Eno is an embodiment of service as she volunteers with several non-profit organizations to help immigrants to Canada integrate successfully and become gainfully employed.

Eno volunteers as a mentor with Calgary Region Immigrant Employment Council (CRIEC) and sits on the Board of the IIBA Calgary Chapter as Director of Education. She also volunteers at the Calgary Drop-in Centre and Calgary Dream Centre.  She is a Giving Back Sponsor for the Women in Need Society (WINS). Eno Eka is the host of the Livestream Podcast, Fireside Chat With Eno where she shares valuable insights on job search tips and strategies for new immigrants.

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Eno Eka

Her awards and achievements include:

  • Forbes 30 under 30 nominees 2020, Education Category.
  • Alberta Top 30 under 30 recipients 2021.
  • Calgary Top 40 under 40 nominees 2019 and 2020.
  • Universal Women’s Network, Winner 2019 Award for Mentorship.
  • RBC Women of Influence 2020 Award Recipient.
  • Top 100 Black Women to Watch in Canada 2020 Award Recipient.
  • Canada’s Most Powerful Women: Top 100 award Nominee 2020 and 2022.
  • RBC Top 25 Canadian Immigrant Awards Nominee 2020.
  • Alberta Women Entrepreneurs Nominee 2021.
  • Immigrants of Distinction Awards Nominee Finalist 2021.
  • 2020 Tällberg/Eliasson Global Leadership Prize Nominee.
  • Top 8 Female Business Analysis Influencers To Watch in 2021-Globally Recognized & Featured by the IIBA.
  • Women of Impact Awards Nominee 2022.
  • Women Empowerment Awards Nominee 2022.
  • Campaign Ambassador for the United Nations and the Office of the United Nations High Commissioner for Refugees.
  • Host of the Global Business Analyst Online Meetup.
  • IIBA Global Corporate Member.
  • IIBA Endorsed Education Provider for all IIBA certifications.
  • Authorized Training Partner for Agile & Scrum through ScrumStudy

 

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Oumnia Boualam is helping African and Arab Women “do business better”

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Moroccan Oumnia Boualam is an experienced Business Growth Expert and the Managing Director at Brussels Global Review (BGR). She helps Arab and African female entrepreneurs and coaches get clarity, build a personal brand and grow a successful business online. Currently, Oumnia oversees several advisory reports on key economic trends in the Middle East and Africa, helping businesses and investors get key information for their decision making process. In this interview with Alaba Ayinuola, Oumnia Boualam talks about her corporate experience and her passion for Arab and African female entrepreneurs. Excerpt.

 

Alaba: To begin, could you briefly tell us about yourself and Brussels Global Review? 

Oumnia: Growing up I was very shy and introverted. I never felt comfortable socialising and even dreaded going to school in Morocco (which is where I am from). That completely changed once I moved abroad at 18 to study then work in international sales and marketing. I used to work for a very demanding company selling High Ticket advertising in Emerging Countries. This meant I had to live in various countries (9 in total) and conduct on average 300 meetings per year. While this was an exhausting job, It allowed me to learn how to become adaptable and sociable in the business environment. When the pandemic started I decided to move away from this environment and start building my own business focusing on Sustainable Development and helping Africans and Arabs “do business better”.

I moved to Brussels and co-founded Brussels Global Review. We produce Sustainability reports on the MEA region for an audience of EU decision makers (here in Brussels). In parallel we have 2 signature online programs designed to help African and Arab professionals develop their digital skills, communication and confidence.

Alaba: Could you briefly share some of your experience as a corporate leader, your highs and lows?

Oumnia: Highs: Being able to see how many people I help through my social media content. Lows: Having to deal with toxic corporate culture, lack of support and judgments as a young African, woman entrepreneur.

Alaba: What is your greatest professional accomplishment to date?

Oumnia: I am most proud of the program I have created: The Digital Boss Academy. It’s going to help so many young professionals in Africa and the Middle East to leverage the digital economy to earn more.

Alaba: What are some of the strategies that you believe have helped you grow as a person?

Oumnia: I wouldn’t call it a strategy but more of a personality trait: Curiosity. Being curious and not always following outdated methods and strategies just because that’s what is being said or that’s the way it’s being done. I also strongly believe in learning from life experience rather than having prestigious degrees and that is a crucial skill in Business.

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Alaba: Can you share your thoughts on Gender Inclusion in Africa and the Arab entrepreneurship ecosystem? 

Oumnia: Not enough is being done to change the mindsets. There can be new regulations, new programs and so on. But if the mindsets of both men and women don’t change in terms of really considering equal opportunities for both genders then we will make very slow progress. Women are still expected to have kids and get married before having a career in our society. Some women founders are being asked what will happen to their business once they start a family. We also don’t have enough success stories to inspire and empower women to follow their dreams.

Alaba: Kindly walk us through a typical day as an entrepreneur and how do you relax? 

Oumnia: Every day is different for me because I tend to get bored with routine activities. But one thing remains the same every single day from 06.00am to 09.00am I write and create content. This is the time of the day my brain is most active and also as a natural introvert I feel much more comfortable when things are quiet so I can be deeply focused.

Alaba: What advice would you give to any woman who wants to launch into entrepreneurship? 

Oumnia: Starting a business is not as hard as you think if you’re willing to learn. The hard part is to overcome your fear and mindset blocks. That requires a lot of personal development work and it’s not comfortable to go through it.

 

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